2016 NAID Web Marketing Presentation - Orlando

Digital MarketingPart 2

Converting Online Leads with Maximum Effectiveness

Chris Cahill, WebVitality

San Diego, CA

Price Turn Around Time Types of Products Social Proof Location / Time

:05

1

3

2

PPC is like the kids game, Connect Four.

You don’t win until all 4 Chips are in place.

1) Keywords, including negative.2) Ads & Landing Page3) Conversion – call or form leads4) Closing for the Business – answer call!

75% on 21” Desktop

100% on 15” Laptop

85% call back75% voicemmail

http://www.answer-4u.com/news/missed-telephone-calls-cost-your-business

ROI FORMULA:

Lifetime Value of a Client (LTV)

Cost to Acquire

(Average Sales Price – Cost of Goods/Services) X # of Expected Transactions for Life

Lifetime Gross Profit Value of Avg. Client

Cost per Click (CPC) $5-$16

Cost per Exclusive Lead (CPL) $20- $50

Phone vs Form Lead 3-4 : 1

Cost per Client Formula

CPL/Closing %

ORG vs. PPC >3:2

1. Upfront Investment & Strategy2. Consistent Content Additions ($)

NEXT STEPS

How are your doing now?

What are your competitors doing?

LTV?

CPC?$ Wasted?

# Leads?Org vs Pd

CPL?

Closing %By method

[email protected]

800-450-5390 ext 109

@webvitalitymktg

linkedin.com/in/ChrisLCahill

#AMA