2016 Media Kit - Texas Trophy Hunters Association · Texas Trophy Hunters Association ... We connect you with your customer! ... Hal Gahm, COO & Sales Director

Texas Trophy Hunters Association

Texas Trophy Hunters Association™ (TTHA) is recognized as The Voice of Texas Hunting™. We are a membership-based organization that also offers a full media portfolio to meet your advertising needs. TTHA delivers results for you through print, television/video, tradeshows, multiple digital media channels, and art production. The Journal of the Texas Trophy Hunters™ consistently outsells the competition on the newsstand and Trophy Hunters TV™ is an Emmy Award winning program.

Texas is BIG and we can get you into thousands of hunting camps across this great state of ours. Texas continues to be a leader in license sales and hunting-related expenditures. Grow your business through extensive media channels and our membership.

Our current advertisers are very pleased with their success. You cannot argue with 41 years of success! We connect you with your customer!

Let us develop a custom advertising package and media materials to help grow your business. We are ready to serve you! Thank you,

Hal Gahm, COO & Sales DirectorTexas Trophy Hunters Association

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2016 Media Kit

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Buying Power!

• Texas ranks #1 in sportsmen spending: $6.6 billion2

• Texas deer hunters spend in excess of $2.3 Billion annually2

• Texas ranks #1 in resident sportsmen: 2.6 million2

• Texas ranks #1 in resident hunters: 1.14 million2

• The majority of our members are college graduates with an annual household income over $75,000!

• Our members demonstrate buying power for many outdoor product categories!1

• Texans spend 20.3 million days in the field and woods2

• Texas attracts 341,000 non-resident sportsmen each year.2

• Our members hunt 41+ days a year, primarily whitetail, using a variety of methods.

1 Texas Trophy Hunters Independent Market Research.

2 U.S. Department of the Interior, Fish and Wildlife Service and U.S. Department of Commerce. U.S.Census Bureau. 2011 National Survey of Fishing, Hunting and Wildlife-Associated Recreation.

Hunters in Texas and across the United States greatly support the economy. Their support and spending helps to employ people in many industries. Through retail spending and license sales, hunters drastically impact local economies in a positive way. Hunting expenditures reach totals of nearly $34 billion annually across the United States. We will help you capture part of that annual spending and reach this audience.

Hit Your Target Market

TTHA Member Demographics

Audience Overview Age Breakdown

Household Income Breakdown

72% / 28%Male/Female

42.7Median Age

$83,560Median HHI

74.3%Att/Graduated College

49.4%Own Hunting Property

46.1%Lease Hunting Property or Use an Outfitter

35.3%18-34

46.2%35-54

18.4%55+

70.4%HHI $50,000+

50%HHI $75,000+

28.6%HHI $100,000+

Premier Sponsorship Texas Trophy Hunters Gives You Complete Multimedia Benefits

Texas Trophy Hunters AssociationTM and our National Sponsors are truly business partners. Together, we develop strategic initiatives to increase brand awareness and effectively communicate your value proposition to the consumer. Once an agreement is reached, that’s when the real effort begins. We work throughout the year to develop value-added programs at no additional cost. Our vast internal resources have often saved our partners more money than they originally invested in sponsorship. Plus, National Sponsorship provides category exclusivity for television programming.

Our Sponsors Say It All

“ ”“We have a great level of satisfaction working with TTHA. For our advertising dollar TTHA really ‘moves the needle’ for us and helps us get outstanding product

traction with ranch managers, retail outlets and the end consumer. It is truly a pleasure working with a Christian-based organization with real family values.”

— Jeremy Atkins, President, Big & J Industries

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Recognized as “The Official (Category Exclusivity)” of The Texas Trophy Hunters Association

One-time access to the TTHA membership file for direct marketing campaigns1

Logo on all applicable membership direct mail pieces including, but not limited to, renewal notices

Social Media Presence

One (1) full 30-second television commercial

Opening and closing television commercial billboards

Product used in episodes of Trophy Hunters TV

Two (2) full-page, four-color advertisements in each print issue of The Journal of the Texas Trophy Hunters magazine (6 issues) and Digital Journal2

Product reviews in the print and digital version of The Journal of the Texas Trophy Hunters

Hunters Extravaganza:10x40 or 20x20 booth space-prime location, Logo on two show banners, Mention in some media buys, 75 VIP tickets, shared sponsorship of the Annual Deer Competition

Logo and web link on all pages of the TTHA website and placement on the Sponsors Page

Sponsorship recognition in the monthly e-newsletter and social media

Use of the TTHA brand and other trademarks

TTHA Premier Sponsor Benefits

1 - All marketing pieces must be pre-approved by Texas Trophy Hunters Association.2 - Ad animations available at an additional cost.

Customized packages are available. Contact Hal Gahm (210) 310-9499, [email protected] for more information.

Texas Trophy Hunters AssociationTM will work with you to develop an affordable and effective television media package. Our programming airs 3 times weekly, 52 weeks annually. Primary airtime: Sunday 2pm EST/ 1pm CST

Call us to develop your strategic program today. Combine your media package to include print, website and more for additional savings!

Trophy Hunters TV Advertising Opportunities

Journal AdvertisingThe Journal of the Texas Trophy Hunters is in its 41st year as a leading outdoor publication. As a magazine that covers the year-round hunting opportunities that Texas has to offer, you’ll find articles on whitetail and mule deer, feral hogs, aoudad sheep, turkey, predators and exotic species, amongst others. Let us show you why The Journal of the Texas Trophy Hunters is referred to as ”The Voice of Texas Hunting™”, and how loud that voice speaks through every issue.

3:1The Journal Outsells The Top Outdoor Titles

On Texas Newsstands

The Proof Is In The Facts!• The Journal outsells some of

the top outdoor titles 3 to 1 on Texas newsstands.

• The Journal is sold on newsstands across the US.

• Our magazines are considered keepsakes and provide advertisers impressions long beyond the publication date.

• One of the first outdoor publications to go digital with editions available on tablets, smartphones, and computers.

• The oldest and most recognizable hunting publication in the state of Texas.

For information on advertising in The Journal:

David Beckler - [email protected] - 469-766-8842

Debbie Keene - [email protected] - 210-491-2127

Hal Gahm - [email protected] - 210-310-9499

TTHA Digital Journal

As an innovator in the outdoor industry, TTHA is pleased to provide new ways to reach your customer! The Journal is available digitally through the Zinio newstand, a crossplatform newstand available on both Android and Apple iOS tablets and phones.

When you purchase ad space in the print version, we provide additional digital impressions at no additional cost.

INCREASE your impact with The Digital Journal.

January/FebruaryFeaturesBooner BoarsPublic hunts in Texas What To Do With CWDMan vs. AntlersCold Weather PredatorsWinter DovesSouth Texas 10-point

Product FeaturesATV roundup w/accessories

March/AprilFeatureDon’t Put Away your Guns YetSpring Rio GrandesPineywoods TurkeyPanhandle TomsAntler DevelopmentSouth Texas bucksSpring Food Plots

Product FeaturesPredator calls

May/JuneFeaturesTexas Deer Contest resultsSpringtime hogsBlue Bonnet VarmintsPanhandle MuliesClay Birds, Please

Deer by the Numbers.22 PlinkingTexas Exotics-Big 3

Product FeaturesCrossbow Roundup

July/AugustFeaturesGettin’ Ready for PronghornsWhy I HuntDog Day CoyotesPractice Makes Perfect for DovesDeer Parasites & Other PestsBig Whitetails Elsewhere

Product Features Binocular Rundown

September/OctoberFeatures2016 hunting forecastDecoys for PronghornsVarmints or Doves?Typical vs. Non-typical: Hunter’s ChoiceTrophy Buck ManagementLead vs. Steel for Doves

Product FeaturesCompound bow roundupShotguns for Texas Doves

November/December

FeaturesTTHA Deer Competition ResultsSouth Texas BucksPanhandle Mule DeerYouth Grand Slams 2016Judging a Trophy BuckDeer & CoyotesDeer of Many Colors

Product FeaturesSporting Optics

2016 Editorial Calendar

2016 JournalRate Card

Rates Per Issue - Full Color

1X 3X 6X FULL PAGE $2,505 $2,316 $1,950 2/3 PAGE $2,000 $1,856 $1,650 1/2 PAGE $1,622 $1,505 $1,325 1/3 PAGE $1,252 $1,162 $1,025 1/6 PAGE $703 $649 $575 Round-Up $350 Per Issue (Flat Rate)

Cover Positions 6X Cover 2 (Inside Front) $3,925 Cover 3 (Inside Back) $3,925 Cover 4 (Outside Back) $4,775

Multiple Page Discounts are available to Ad-vertisers with signed contracts who run two or more Full Page ads in the same issue. • 2-3 pages: 10% discount • 4-5 pages: 15% discount • 6 + pages: 20% discount

Special positions (subject to availability) 15% premium.

15% Discount for approved ad agencies who submit press-ready ad by closing date. Clas-sified Advertising (25 words maximum) $40 per issue.

A signed contract must be on file to qualify for the 3X or 6X rate. Advertisers without a signed contract will be billed at the 1X rate.

Ads included in our digital version – at no extra cost.

Rate PolicyEffective January 1, 2016. Rates guaranteed for length of contract. Advertisers will be short-rat-ed or credited if during their contract period they use an amount of space or number of is-sues different from the rate at which they have been billed. Rates subject to change without notice.

Contract Copy & RegulationsTTHA reserves the right to reject or decline to publish, print, sell or exhibit any item TTHA, in its sole discretion, determines to be unsuitable for promotion and/or sale in connection with said standards. Any and all written publica-tions, advertising, and/or products sold by and through TTHA publications and/or at Hunters Extravaganzas® or other TTHA sponsored events shall be subject to TTHA standards for the promotion and maintenance of a business environment conducive to positive and tradi-tional family values (“Standards”). Acceptance of advertisements authorizes TTHA to publish the entire contents and subject matter thereof. It is understood that the advertisers and/or advertising agency will indemnify and hold the publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation or rights of privacy, plagiarism, copyright infringement and any other claims or suits that may rise out of the publication of such advertisements. Pub-lisher assumes no responsibility for insertion, incorrect key number, incorrect advertisement of or omission of any advertisement.

Specifications WIDTH DEPTH*FULL PAGE 8” X 10-7/8”DOUBLE PAGE SPREAD 16” X 10-7/8”1/2 PAGE SPREAD 15-1/4” X 4-3/4”

Vertical Horizontal WIDTH DEPTH WIDTH DEPTH2/3 PAGE 4-7/8” X 10” 1/2 PAGE 4-7/8” X 7-3/8” 7-3/8” X 4-3/4”1/3 PAGE 2-3/8” X 10” 4-7/8” X 4-3/4”1/6 PAGE 2-3/8” X 4-3/4” 4-7/8” X 2-3/8”ROUND-UP 2-3/8” X 2-3/4” Printing Trim Size & BleedFour color process/web offset printing on 35 lb. pa-per. Perfect bound. *Trim Size 8”w x 10-7/8”h. Bleed size 8-1/4”w x 11-1/8”h. All type and live area for Full Pages must be kept at least 1/4” top/bottom and 3/8” left/right inside Trim Size. No Extra Charge for Full Page Bleed ads.

Ad Requirements• Files must be sent on Disc with High Resolution

Color Proof on Publication Grade Stock. Black & White ads must also include Proof. Publisher is not in any way responsible for final representation (color, size, copy, font problems, etc.) of ads not adhering to published specifications. Publisher can produce Color Proof at $40 charge to Advertiser.

• Files may be sent via e-mail by special arrangement. Art must be CMYK, 300 Resolution and Adobe® PDF, and must not exceed 5MB in size.

• Artwork accepted on CD’s and DVD’s.• Ads accepted in version (up to) Adobe®

Photoshop® CS6, Adobe® Illustrator® CS6, Adobe® InDesign® CS6.

• Adobe® Photoshop® users please include layered Photoshop® as well as flattened .eps/.tif file if possible. Do NOT use LZW Compression. Use settings Preview: 8 bits/pixel and Encoding: Binary if saving in .eps format.

• Illustrator® and InDesign® files must be saved in .eps format and convert all text to paths. Include all linked images - do NOT embed.

• Set all colors to CMYK for Color Ads in InDesign as well as imported images. Do NOT name colors (example: Rich Black, Hunter Green, etc.). Colors

1/3 HORIZONTAL4-7/8 x 4-3/4

1/3 VERTICAL2-3/8 x 10

1/6 HORIZONTAL4-7/8 x 2-3/8

FULL PAGETrim: 8 x 10-7/8 + 1/8” Bleed

Safety: 7.25 x 10-3/8

2/3 PAGE4-7/8 x 10

1/2 VERTICAL4-7/8 x 7-3/8

1/2 HORIZONTAL7-3/8 x 4-3/4

1/6 VERTICAL2-3/8 x 4-3/4

MARKETPLACE2-3/8 x 2-3/4

MUST be named by CMYK percentages (example for Rich Black: 40c 30m 80y 100k).

• Do not use InDesign specific bold or italic font manipulation. Set all H&J’s to No Hyphenation. Include screen and printer fonts with files. All Photoshop® images must be CMYK or Grayscale at 300 Resolution. Bitmap for lineart should be set to 1200 Resolution.

• Use of any programs other than listed or failure by Advertiser to follow Ad Requirements above will incur a minimum $20 and up to the $80 hourly production rate art charge to Advertiser. Advertiser must contact Art Department if other programs are used to see if acceptable.

• Publisher reserves the right to alter press-ready ads that are incorrect. Advertiser will be billed for alteration work.

Production ChargesArtwork, including design, typesetting, illustration, photography, photo manipulation will be billed in addition to Advertising Rates. Any changes to existing ads in TTHA archives will be made at a minimum of $20.00 and up to the $80 hourly produc-tion rate. Any photo replacement will be charged accordingly to current price rate. Advertisements to be reproduced in other publications can be made and will be charged to advertiser accordingly. TTHA does not possess a library of photos to be used in ad construction.

Art Department RatesGRAPHIC DESIGN/TYPESETTING (per hour) ......$80COLOR AD PROOF, up to 8.5” x 11” ........................$40

SPACE RESERVATION / Closing DatesAll press-ready artwork is due by closing date. Placement cannot be guaranteed unless paid. Can-cellations not accepted after closing date. Covers non-cancelable for length of contract.

Ad agency discount will not be applied to non-press ready copy, or press-ready ads submitted after the published closing date.

SPACE CLOSING/ ISSUE RESERVATION DUE DATEJanuary/February October 2 October 9March/April December 4 December 11 May/June February 5 February 12July/August April 8 April 15September/October June 3 June 10November/December August 5 August 12 Shipping InstructionsSend all contracts, insertion orders and related correspondence to:

Texas Trophy Hunters Association326 Sterling Browning Rd. Ste. 101 San Antonio, TX 78232-1220(210) 523-8500 or (800) 800-3207 Fax: (210) 523-8871

TTHA.COM is an ever-expanding opportunity to reach your web-savvy customers. Hunting enthusiasts from all over the world use our website to:• Get ready to go hunting: hunting regulations, tips, weather, moon phases and maps • Find hunting land & ranches for sale or lease, in or out of Texas • Find expert hunting guides & outfitters • Enter to win hunting trips and free hunting gear • Follow the latest news shaping the future of hunting in Texas • Track important government affairs concerning hunting, gun ownership and more.

TTHA News and Views is an opt-in e-mail newsletter sent directly to over 36,000 opt-in subscribers every month. Featuring news, member stories, community events, and product features our e-newsletter keeps Texas hunters informed.

Banner/Button Ads Advertise products and services! • Leaderboard • Side Banner

Must HavesShowcase your product or service in the TTHA.COM gear section, complete with links and videos.

Guides, Outfitters, Leases We feature your services or leases here to help reach and book more hunters!

Land & Ranches For SaleA featured property listing on TTHA.COM advertises your listing on the nation's largest rural real estate network!

ClassifiedsSell it! Rent it! Trade it! Full color photos and descriptions seen by thousands of your potential customers!

e-NewsletterThe second Tuesday of every month, your ad will be sent directly to over 36,000 opt-in subscribers. Choose from a "Featured" ad or banner ads. Includes a link to your website.

TM

Digital Advertising Options 1X 6X 12X

Monthly RateAdvertising Option

Leaderboard (728x90) $600 $500 $400

Side Banner (180x90) $200 $175 $150Must Haves $50 $35 $20Guides, Outfitters $50 $35 $20Leases $50 $35 $20Lands & Ranches For Sale $50/Mo.Classifieds $20 $15 $10e-Newsletter Horizotal Banner (600x74) $325 $285 $255e-Newsletter Vertical Banner (160x240) $225 $200 $180e-Newsletter Feature $400 $350 $300

1

2

Leaderboard – 728x90

Side Banner 180x90

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Digital Ad Rates

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Freeman Coliseum Expo Hall – San Antonio

NRG Center – Houston

American Bank Center – Corpus Christi

Fort Worth Convention Center

The Grandaddy of ALL Hunting Shows!

For additional Hunters Extravaganza® information, contact Christina Pittman 1-800-800-3207, by email: [email protected] , or on our website at www.HuntersExtravaganza.com . For information regarding 2016 Hunters Extravaganza sponsorship opportunities, contact Hal Gahm at 210-310-9499, or by email: [email protected]

6The Hunters Extravaganzas® are the place to launch a new product or service, gather information, and reach out to a targeted demographic. We feature the best in vendors, celebrities, giveaways, attractions, and activities.

• Successful debut of inaugural show in Corpus Christi, Texas

• Corpus Christi broadens scope of the Extravaganzas to include fishing as “2015 Hunting and Fishing Extravaganza”

• Relocated San Antonio Hunters Extravaganza® to Freeman Coliseum Expo Hall allowing additional booth space and more effective layout.

• New Fort Worth venue (Fort Worth Convention Center) enables TTHA to make our largest Extravaganza even bigger and better than ever.

• Second annual Corpus Christi Hunting and Fishing Extravaganza continues to broaden our reach into the fishing segment.

• Room for more booth expansion in San Antonio’s new venue (Freeman Coliseum Expo Hall)

• Launch online accessible floor plans for both exhibitors and attendees.

40 years and still growing!

2015 Hunters Extravaganzas: 2016 Hunters Extravaganzas:

www.HuntersExtravaganza.com