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#SMX #21C3
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
Andrew Shotland CEO, LocalSEOGuide.com
#SMX #21C3
Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.
We also do SEO for large websites, national to local brands and agencies.
About The Company
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Obligatory Client Slide
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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A Method To the Madness
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Reverse Engineering Google’s Local Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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A Method To the Madness
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Great Partners
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Reverse Engineering Google’s Local Search Algorithm
ORDINAL RANKING FACTORS
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Reverse Engineering Google’s Local Search Algorithm
CATEGORICAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Huh?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Citations
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Citations
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
ORGANIC ALGO > LOCAL ALGO
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Location Location Location
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Reverse Engineering Google’s Local Search Algorithm
Location Location Location
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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What about GMB?
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What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
What may not work?
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Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
So many choices, so little time!
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
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CONJOINEDTRIANGLES OF
LOCAL SEO SUCCESS
>>>
>>>
GMB
OFF-SITE LOCALLocalSEOGuide.com
WEBSITE
LINKS
RELEVANCE
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Interested in More? Check these out!
More Ranking Factors Studies:
MozSearch Metrics
Backlinko
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Coming Soon
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Andrew @ localseoguide.com
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