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2016 Landy Awards presented by Search Engine Land

Jan 12, 2017

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Page 1: 2016 Landy Awards presented by Search Engine Land
Page 2: 2016 Landy Awards presented by Search Engine Land

Celebrate the Power of Search

2nd ANNUAL LANDY AWARDS

21 award categories

300 search marketers

1 epic experience

Page 3: 2016 Landy Awards presented by Search Engine Land
Page 4: 2016 Landy Awards presented by Search Engine Land

MISSION: Awards gala to honor outstanding efforts in search marketing.

CHARITY BENEFIT: The search marketing

industry has already shown its generosity by

donating more than $75,000 at previous Third

Door Media events.

At the occasion of the 2016 Landy Awards, Third Door Media pledges a minimum $5,000

donation.

Page 5: 2016 Landy Awards presented by Search Engine Land

2016 LANDY AWARD CATEGORIES

BEST OVERALL SEARCH MARKETING INITIATIVE — SEO & SEM

BEST OVERALL SEM INITIATIVE — SMALL BUSINESS

BEST OVERALL SEO INITIATIVE — SMALL BUSINESS

BEST OVERALL SEM INITIATIVE — ENTERPRISE

BEST B2B SEM INITIATIVE – ENTERPRISE

BEST B2C SEM INITIATIVE – ENTERPRISE

BEST OVERALL SEO INITIATIVE — ENTERPRISE

BEST RETAIL SEARCH MARKETING INITIATIVE — SEM

BEST RETAIL SEARCH MARKETING INITIATIVE — SEO

BEST LOCAL SEARCH MARKETING INITIATIVE — SEM

BEST LOCAL SEARCH MARKETING INITIATIVE — SEO

BEST MOBILE SEARCH MARKETING INITIATIVE — SEM

BEST MOBILE SEARCH MARKETING INITIATIVE — SEO

BEST INTEGRATION OF SEARCH INTO CROSS-CHANNEL

MARKETING

BEST SEO/SEM EFFORT FOR A CHARITABLE ORGANIZATION

SEARCH MARKETER OF THE YEAR — FEMALE

SEARCH MARKETER OF THE YEAR — MALE

IN-HOUSE TEAM OF THE YEAR — SEM

IN-HOUSE TEAM OF THE YEAR — SEO

AGENCY OF THE YEAR — SEM

AGENCY OF THE YEAR — SEO

Page 7: 2016 Landy Awards presented by Search Engine Land
Page 8: 2016 Landy Awards presented by Search Engine Land
Page 9: 2016 Landy Awards presented by Search Engine Land

MARQUEE SPONSOR DELIVERABLES

Pre-event…

Recognition as “Marquee Sponsor” on:

SMX East Agenda, Sponsor & Networking pages

Search Engine Land awards site

Sponsorship of one of the award categories

Email to attendees and participants with 500,000 co-branded impressions on Search Engine Land

Social media promotion by SMX & Search Engine LandPost-event…

Opt-in list for SMX East

Opt-in list for Landy Awards Gala event

Acknowledgment as “Marquee Sponsor” in video highlight reel

Acknowledgment as “Marquee Sponsor” in press announcing winners

MARQUEE

SPONSORSHIP

Page 10: 2016 Landy Awards presented by Search Engine Land

MARQUEE SPONSOR DELIVERABLES

On-site…

Exclusive branding on marquee welcome signage

Prominence on red carpet step & repeat

Mezzanine branding display

Gobo lighting display – entrance, dance floor

On-stage banners

2 minute “welcome” / option to present an award or

presentation of door prize (sponsor provides)

Cover ad position on the Landy Awards Playbill Inclusion on plasma screen displays around venue

Bar and/or food station branding

12 gala tickets and reserved VIP area

Page 11: 2016 Landy Awards presented by Search Engine Land

TITLE SPONSOR DELIVERABLES

Pre-event…

Recognition as “Title Sponsor” on:

SMX East Agenda, Sponsor & Networking pages

Search Engine Land awards site Sponsorship of one of the award categories

Inclusion in email to attendees and participants

Social media promotion by SMX & Search Engine Land

Post-event…

Opt-in list for SMX East

Opt-in list for Landy Awards Gala event

Acknowledgment as “Title Sponsor” in video highlight reel Acknowledgment as “Title Sponsor” in press

announcing winners

TITLE

SPONSORSHIP

Page 12: 2016 Landy Awards presented by Search Engine Land

TITLE SPONSOR DELIVERABLES

On-site…

Inclusion on red carpet step & repeat

Option to present an award

Mezzanine branding display

Logo inclusion on the Landy Awards Playbill

Inclusion on plasma screen displays around venue

Bar and/or food station branding

10 gala tickets and reserved VIP area

Page 13: 2016 Landy Awards presented by Search Engine Land

CATEGORY SPONSOR DELIVERABLESPre-event…

Branded as “Category Sponsor” on:

Search Engine Land awards site

Inclusion in email to attendees and participants

Social media promotion by SMX & Search Engine Land

Post-event…

Opt-in list for Landy Awards Gala event

Acknowledgment as “Category Sponsor”

in press announcing winners

On-Site…

Logo on category listing in Landy Awards Playbill

Inclusion on plasma screen displays

around venue

5 gala tickets and reserved VIP area

CATEGORY

SPONSORSHIP

Page 14: 2016 Landy Awards presented by Search Engine Land

PATRONS

Link your brand to all of the prestige, good will and fun that are

the Landy Awards! Patrons will receive:

Pre-event…

Recognition as “Patron” on:

Search Engine Land awards site

On-Site…

Logo inclusion in Landy Awards Playbill

Inclusion on plasma screen displays around venue

5 Gala tickets and reserved VIP area

PATRONS