THANK YOU TO OUR SPONSORS HUMANITARIAN AWARD WINNER: GREEN KEY MEETING AWARD WINNER: Rewarding Strong Industry Standards TITLE SPONSOR Presentation by Valerie Woods STR HAC’s Hall of Fame Awards of Excellence program was developed in 2004 with the purpose of recognizing those of its members (individuals, companies, properties) that have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada’s lodging industry. The Human Resources, Humanitarian, Green Key Meeting (NEW!) and Green Key Energy & Environment Awards will be presented throughout the day. Congratulations to this year’s winners! HUMAN RESOURCES AWARD WINNER: GREEN KEY ENERGY & ENVIRONMENT AWARD WINNER: SPONSORED BY SPONSORED BY BigPictureConferences.ca HACCONFERENCE.CA HAC CONFERENCE.CA FEB 29 + MARCH 1, 2016 HILTON TORONTO HOTEL #HAC2016 SPONSORED BY OPENING RECEPTION SESSION SILVER BRONZE COFFEE BREAKFAST DELEGATE BAGS PARTNERS TITLE SPONSOR HUMAN RESOURCES AWARD SPONSOR GREEN KEY ENERGY & ENVIRONMENT AWARD SPONSOR HUMANITARIAN AWARD SPONSOR HAC HALL OF FAME AWARDS SCOTT ALLISON Marriott Hotels CAROLYN J. CLARK FRHI Hotels & Resorts TREVOR LUI The International Centre DAVID MACKENZIE Pemberton Valley Lodge #HAC2016
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THANK YOU TO OUR SPONSORS
HUMANITARIAN AWARD WINNER:
GREEN KEY MEETING AWARD WINNER:
Rewarding Strong Industry Standards
TITLE SPONSOR
Presentation by Valerie Woods STR
HAC’s Hall of Fame Awards of Excellence program was developed in 2004 with the
purpose of recognizing those of its members (individuals, companies, properties) that have
demonstrated significant accomplishments, exemplary leadership and tireless commitment
to Canada’s lodging industry. The Human Resources, Humanitarian, Green Key Meeting
(NEW!) and Green Key Energy & Environment Awards will be presented throughout the day.
Congratulations to this year’s winners!
HUMAN RESOURCES AWARD WINNER:
GREEN KEY ENERGY & ENVIRONMENT AWARD WINNER:
SPONSORED BY
SPONSORED BY
BigPictureConferences.caHACCONFERENCE.CA
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SPONSORED BY
O P E N I N G R E C E P T I O N S E S S I O N
S I LV E R
B R O N Z E
C O F F E EB R E A K FA S T D E L E G AT E B A G S
PA R T N E R S
TITLE SPONSOR
HUMAN RESOURCES AWARD SPONSOR
GREEN KEY ENERGY & ENVIRONMENT AWARD SPONSOR
HUMANITARIAN AWARD SPONSOR
HAC HALL OF FAME AWARDS
SCOTT ALLISONMarriott Hotels
CAROLYN J. CLARK FRHI Hotels & Resorts
TREVOR LUI The International Centre
DAVID MACKENZIE Pemberton Valley Lodge
#HAC2016
MARCH 1, 20167:00am–8:45am FOYER
CONTINENTAL BREAKFAST
8:45am–9:00am TORONTO BALLROOM
OPENING REMARKS
Philippe Gadbois HAC
9:00am–9:15am TORONTO BALLROOM
THE HONOURABLE BARDISH CHAGGER, Minister Of Small Business And Tourism
4:00pm–4:45pmTORONTO BALLROOM
12:45pm–1:00pmTORONTO BALLROOM
SPONSORED BY
1:30pm–2:30pm WORKSHOPS
B2 WHAT MAKES A HOTEL PROFITABLE? 10 OPERATIONAL TECHNIQUES FOR SUCCESS CARMICHAEL/JACKSONIndustry experts provide strategic counselling to help improve the hotel operations.
MODERATORDavid Larone CBRESPEAKERSScott Allison Marriott HotelsPhilippe Gadbois Atlific HotelsMike Jackson Easton’s Group Of HotelsDidier Obeuf Groupe Germain Hotels
B3 HAC TRAVEL INTENTIONS SURVEYCASSONThis annual session looks at potential business volumes for 2016, opportunities and challenges on how to book more business in your hotel.
SPEAKERLinda Hartwell HAC
B4 TAKE BACK YOUR GUESTSTORONTO BALLROOMExplore Check In Canada, a ground breaking national initiative that aligns tourism marketing in Canada and helps hoteliers reduce reliance on OTAs.
MODERATORJordan McKay AHLASPEAKERSTony Elenis ORHMADave Kaiser AHLABruce Okabe Check In Canada
A2 A DIRECTOR OF SALES, MARKETING MANAGER AND AN INFORMED CUSTOMER WALK INTO A HOTEL BAR... TOM THOMSONHow has our sales and marketing practices evolved to provide our clients with the right information at the right time during their buying process that drives value?
MODERATORTammy Gillis Gillis Consulting and Training IncSPEAKERSVince Ambrico Choice Hotels CanadaGeoffrey Parsons Deloitte CanadaJennifer Worden Marriott Hotels Of Canada
A3 THE SHARING ECONOMY—SHAKING UP TRADITIONAL BUSINESS MODELSTORONTO BALLROOMThe emergence of peer-to-peer sites such as Airbnb and Uber and their effect on disrupting traditional business/economic models has been one of the more captivating discussions as of late.
MODERATORCameron Gordon Twitter CanadaSPEAKERSTerry Mundell Greater Toronto Hotel AssociationMuneeb Mushtaq AskforTask Inc.Tim Wootton Rover ParkingAaron Zifkin Airbnb
A1 THE LONG ROAD—UNDERSTANDING THE PATH TO PURCHASECARMICHAEL/ JACKSONNew advances in technology have created opportunities for hotels to drive operating efficiency and engage with guests, from booking to checkout. Deliver the highest return and understand the best practices for digital marketing.
B1 YOUNG GUNS PANELTOM THOMSONHear from the next generation of hoteliers.
MODERATORVito Curalli Hilton WorldwideSPEAKERSMorgan Da Rocha Sheraton Gateway HotelAlyson Gregoire Sheraton Centre TorontoJamie Knoepfli Four Seasons Hotel TorontoBrian Nam Sheraton Centre TorontoGiovanna Vallejo Hilton Toronto Hotel
TOP ISSUES IMPACTING CANADIAN HOTEL OPERATORS PART 1: THE ECONOMYSPEAKER Robert Hogue RBC
Having spent over 40 years in the hotel and gaming business, Sir David retired as Chief Executive of Hilton Group in 2007 having sold Hilton International to Hilton Hotels Corporation for £4 billion and launching Ladbrokes as a standalone public company. You’ll enjoy his candid discussion on the future direction of hotel ownership and management.
BACK BY POPULAR DEMAND
★ ★ ★
10:45am–11:45am WORKSHOPS
HACCONFERENCE.CA
9:15am–10:15am TORONTO BALLROOM
DEMYSTIFYING DISTRIBUTIONLearn new techniques to understand
distribution costs and its impact on hotel
profit. Cindy Estis Green of Kalibri Labs
tackles these issues as she updates the
Distribution Channel Analysis: A Guide for
Hotels, the industry’s most comprehensive
study on the subject which she co-authored
originally in 2012 (revision due out in Q1’16).
CINDY ESTIS GREEN Kalibri Labs, LLC
10:15am–10:45am FOYER
HACKEYNOTE #2SIR DAVID MICHELS
COFFEE BREAK
#HAC2016
HUMANITARIAN AWARD PRESENTATIONCongratulations to Scott Allison, Marriott Hotels
HUMAN RESOURCES AWARD PRESENTATIONCongratulations to Carolyn J. Clark, FRHI Hotels & Resorts
1:00pm–1:30pm TORONTO BALLROOM
TITLE SPONSOR
HAC HALL OF FAME
SPONSORED BY
SPONSORED BY
GREEN KEY MEETING AWARD PRESENTATION Congratulations to The International Centre, Toronto
GREEN KEY ENERGY & ENVIRONMENT AWARD PRESENTATION Congratulations to Pemberton Valley Lodge
SPONSORED BY
3:30pm–4:00pm TORONTO BALLROOM
TITLE SPONSOR
HAC HALL OF FAME
3:00pm–3:30pmTORONTO BALLROOM
TOP ISSUES IMPACTING CANADIAN HOTEL OPERATORS PART 2: INTERNATIONAL TOURISM, CONNECTING AMERICA AND PREPARING FOR CANADA’S 150TH BIRTHDAY
2:30pm–3:00pmFOYER
COFFEE BREAK
4:45pm–5:00pm CHAMPAGNE TOASTTORONTO BALLROOMCelebrating Tony Pollard’s 25 years with HAC!