2016 Fall Membership Recruiting Plan Crossroads of America Council
2016 Fall Membership Recruiting PlanCrossroads of America Council
A well-planned program, delivered by a trained leader, with a strong outdoor program, supported by a good commissioner, attracts and retains youth!
Al Lambert
GoalsProvide a SIMPLE plan for recruiting efforts.
Provide CONSISTENT branding & message.
Provide EXCITING programs.
Fall Membership Recruiting Plan
• Join Scouting night at every elementary school on
Thursday, August 25
• Every boy who joins in August receives a rocket kit
• Council-level marketing to flood the market with Aug 25 join
night messaging
• Online application
• Second chance join night for every pack at
September/October pack meeting
Plan Overview
Highlights
Similar to the 2015 plan: rocket theme
Free rocket to boys who join in August
Customizable flyers and yard signs
Lion Cub program for Kindergarten boys
Campaign Theme:
ADVENTURE IS WAITING…
LAUNCH INTO SCOUTING
Will you accept the challenge?
Invite all boys in your community
to join Cub Scouts!
Provide a written pack calendar to new families.
Welcome new families through a
new parent orientation.
One Sign-Up Night
One night sign-up for Scouts for all Cub Packs
across the entire Council
Maximize our marketing
and media and promotion efforts
Draw everyone to have a focus on one date & one
theme
Help prepare Packs to plan their program year
Stage One – Planning
Sign-up
Preparing for the
Fall Campaign
Recruit your pack’s
contact for sign-up night.
Pack leaders learn about the 2016 Cub Scout
Recruitment plan during
April Roundtables.
Review the Cub Scout Recruiting Plan
Stage One – Planning
District Roundtables
Ideal Year of
Scouting
Pack leaders attend IYOS
event.
7 – 9 p.m.
Sessions
Membership
Camping
Popcorn & Budget Planning
And much, much more!
Stage One – Planning
IYOS
IYOS
Learn about the Lion program at the IYOS event near you!
Annual Pack
Planning
Conferences
Determine Den Leader
vacancies/recruit over
summer
Create Pack
calendars/pack fact
sheet for next school
year
Unit budget set
Schedule New Parent
Orientation meeting
between Aug 29
and Sep 11
Stage One – Planning
Pack Planning resources are available at www.crossroadsbsa.org under the resources
tab and choosing Ideal Year of Scouting!
District Rally
Each district holds a rally to provide training,
distribute sign-up resource boxes, yard
signs, etc.
Submit customized flyer
requests
Promote pack at
Meet the Teacher nights, church bulletins, etc.
Stage One – Planning
District Rally
1st day for some schools
Yard signs in targeted areas
Promoting the Sign-Up night
Stage Two – Prepare for Take Off
No School Access Limited School Access Full School Access½ sheet flyer (mailbox, parades) √ √ √
Displays at community events (county fair, farmer’s market, parades)
√ √ √
Libraries display/event √ √ √
Churches (vacation Bible school, festivals, Sunday school, bulletins)
√ √ √
School Information Table (open house, meet the teacher night, registration days)
√ √
Cub Scout themed party (have parent pass out invites to classes)
√ √
Boy Talks at school √
Stickers (given to boys at schools) √
Posters (at school or community locations)
√ √ √
www.crossroadsbsa.org/recruitment
Last chance for
packs to get ready
for sign-up night
Boy talks and flyers at
all schools
Items for distribution
include…
Recruiting Flyers
Boy Talks
Stickers
Yard signs
½ sheet flyers
Stage Two – Prepare for Take Off
District Roundtables
Sign-up
Boy Talks and flyers
Boy Talks and flyers
Yard signs
Yard signs
Yard signs
Stage Two – Prepare for Take Off
Stage Two – Prepare for Take Off
Sample Boy Talk
Sign-up night
Station 1: Welcome
• Brief overview of the process.
• Greet every family that comes to your station and ask them to sign in.
• Provide them with the “New Scout Parent Orientation Guide”.
• Tell each family that there are five stations that they will visit to complete the
sign-up process and that it will take 20-30 minutes.
Materials:Station 1 sign
“New Scout Parent Orientation Guide” Parent Attendance Roster, pen
Stage Three – Blast Off!
4. C
heck-o
ut
3. Registration paperwork
2.
Wh
at w
e D
o
1. Welcome
Entrance
5. Q & A
Sign-up night
Station 2: What we do
• Share the excitement of Cub Scouting!
• Speak to several families at once.
• Hand out your pack’s fact sheet, calendar,
leader contact information, and cost to join.
• Hand out uniform information sheet and mini-Boys’ Life magazine.
Materials:Pack fact sheet
Station 2 sign Scout Shop Guide to the Uniform
Boys’ Life mini mags
Stage Three – Blast Off!
4. C
heck-o
ut
3. Registration paperwork
2.
Wh
at w
e D
o
1. Welcome
Entrance
5. Q & A
Sign-up night
Station 3: Registration papers
• Help parents complete application and family survey.
• Answer questions about pack fees/payment plans, financial assistance.
• Set up extra tables so everyone has plenty
of room to complete application.
• Make sure parents know when and where
the next meet will be held
Materials:Station 3 sign
BSA Youth Applications Pens Parent Information/survey sheet
Stage Three – Blast Off!
4. C
heck-o
ut
3. Registration paperwork
2.
Wh
at w
e D
o
1. Welcome
Entrance
5. Q & A
Sign-up night
Station 4: Checkout
• Collect fees for BSA registration and Boys’ Life subscription.
• Collect family survey sheets.
• Applications should be signed by Cubmaster, and put into report envelope
• Give parents Rocket kit and temporary membership card.
Materials:Calculator
Station 4 sign Cub Scouting Recruiting Report envelope for
applications and fees
Stage Three – Blast Off!
4. C
heck-o
ut
3. Registration paperwork
2.
Wh
at w
e D
o
1. Welcome
Entrance
5. Q & A
Sign-up night
Station 5: Q & A
• Make sure parents know when and where the first meeting is.
• Have as many den leaders and assistant den leaders available to talk about their
dens.
Materials:Station 5 sign
Stage Three – Blast Off!
4. C
heck-o
ut
3. Registration paperwork
2.
Wh
at w
e D
o
1. Welcome
Entrance
5. Q & A
Rockets
Stage Three – Blast Off!
Pack sign-up coordinator picks up rocket kits at
district’s August Roundtable
Give boys who register in August a rocket kit
(completed application and registration fees)
Rocket kit will contain the rocket, engine,
assembly instructions and
information on launch days
Pack sign-up coordinator turns in completed applications
and extra rockets on August 25 to the district HQ that
night!
Parent Orientation
Review parent
survey sheets.
Den leaders
contact new
parents to
remind them of orientation.
Plan orientation
around the New
Parent Guide.
Come in for Landing
New Parent Orientation
Pack and Dens
meetings start
There should be no delay in getting
boys and parents
actively involved in
Scouting
Come in for Landing
Den meetings/pack meetings
Den meetings/pack meetings
Den meetings/pack meetings
2nd Chance
Recruitment
All packs are invited to
“fill the dens” by
inviting boys who
didn’t get the chance
in August.
New boys can
participate in the
popcorn sale and fall
activities.
Come in for Landing
Den meetings/pack meetings
Den meetings/pack meetings
2nd chance recruitment
Key Dates in Review
AprilRoundtable topic – Cub Scout Fall Recruitment
MayIdeal Year of Scouting (May 12 & May 19)
Meet with your District Executive to discuss your pack’s plans for
recruitment.
JunePack planning – 2016-17 calendar and budget
JulyDistrict Recruitment Rallies & Yard sign distribution
August 25th
Sign-up Night• Applications & Fees Collected from parents• Applications & Fees turned in to district headquarters
August 29th – Sept 11th Parent Orientation meetings
For more information:crossroadsbsa.org (317) 813-7125