WITH NUMBERS 2016
WITHNUMBERS 2016
With Numbers
Contents
CEO’s Letter
History
Global Business
Korea Business
Media Articles
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Thinking about Numbers
0302 /
Despite intensifying competition, Hyundai Commercial has maintained top-
level asset soundness and is successfully preserving market dominance.
Hyundai Commercial intends to further stabilize its position as a platform
provider. Meanwhile, Hyundai Life has drawn closer to normalizing its
earnings by diversifying sales routes and composing product portfolios that
reflect customer needs. We expect that the strategic alliance with Fubon
Financial Holding Co., a top financial corporation in Taiwan, will enable
Hyundai Life to take a major step forward in the near future.
Hyundai Card·Capital·Life·Commercial have constantly been changing
and remain determined as we once again look out from the starting line
of new endeavors. We are breaking away from traditional methodologies
and switching to a digital way of thinking that will open up new services
and business opportunities. Our corporate identity, which underwent a
significant change in 12 years, and the declaration of the Digital Hyundai
Card brand identity, are especially representative of our new direction and
determination. We expect the challenges of 2016 to be just as exciting as
those faced over the past 12 years.
Hyundai Card·Capital·Life·Commercial are organizations that thrive on
change. Over the past year, we have strived to fundamentally change our
business models as we rise to the challenges and pursue the opportunities
presented by disruptive forces in our industries.
Through the CHAPTER2 campaign, Hyundai Card cultivated plans that will
drive future growth by expanding recruitment channels and improving
customer portfolios. While bolstering existing services, we also developed
the Digital Hyundai Card project by introducing digital elements such
as Lock & Limit, virtual card numbers, PayShot, etc. As our competitors
scrambled to release mobile cards, Hyundai Card established the Traffic
Monitoring Center, which shows the flow of nearly 75 million electronic
transactions. Hyundai Card also established a branch in Silicon Valley,
the first Korean financial corporation to do so, in order to better discern
promising trends and recruit top talent.
With nine overseas operations, Hyundai Capital is leading our global growth.
By planning to establish Hyundai Capital Bank Europe in Germany we will
enhance our commitment to the European market. Next, we plan to set up
financial companies in Brazil and India. As we expand, we will continue to
align our management systems around common standards of ‘One Global
Company’. Until recently, we mostly competed with local players. Now, we
must realize the full international potential of ‘Global Hyundai Capital’.
Vice Chairman·CEO of Hyundai Card·Capital·CommercialChairman of Hyundai Life Board of Directors
Ted Chung
CEO’S LETTER
WITH NUMBERS
Hyundai Card·Capital·Life·Commercial have constantly
challenged the norms of business. In 2015, we
have focused on mapping out a new way of doing
things. Having established the basis for change with
CHAPTER2 campaign, Hyundai Card presented its
own idea of digitalization through the Digital Hyundai
Card project. Instead of following the current trends,
we intend to provide uniquely Hyundai Card digital
experience to customers. Hyundai Capital is thriving
in the global market: we are not only improving on
external growth, but also building a competitive
structure that best fits each country’s environment,
as we prepare for a strong leap forward. Hyundai
Life has showed significant growth in numbers
thanks to channel and product portfolio development.
Through a strategic alliance with Taiwan’s Fubon
Life Insurance, synergy effects are arising in many
different spheres such as asset management
and product development. Hyundai Commercial is
maintaining its growth, especially by expanding its
market dominance in the B2B segment. The Hyundai
Card·Capital·Life·Commercial in 2016 will not be
deterred by boundaries: We will take our missions
further than ever.
WITH NUMBERS
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1999-2003
1999. 01| Company changes name to Hyundai Capital Co., Ltd.
2001. 07| Hyundai Capital starts auto-leasing business
2001. 08| Hyundai Capital acquires Diners Club Korea
2001. 10| Diners Club Korea changes company name to Hyundai Card Co., Ltd.
2003. 05| Hyundai Card launches Hyundai Card M
2004. 10| Hyundai Capital-GE Capital form joint venture
2005. 01| Hyundai Capital establishes professional volleyball team, the Cheonan Hyundai Skywalkers
2005. 02| Hyundai Card launches the Black
2005. 09| Hyundai Card Super Match 01 Maria Sharapova VS Venus Williams
2005. 10| Hyundai Card-GE Capital form joint venture2006. 02| Hyundai Card launches the Purple
2006. 08| Hyundai Card·Capital open Finance Shop
07| Hyundai Card launches the Red
10| Hyundai Card acquires ISO 27001 certification in information security management systems
01| Hyundai Commercial launches medical equipment finance product| Hyundai Card Art Shelter receives the Red Dot Grand Prize & Gold Prize in IDEA Environmental Design Category
05| Hyundai Capital establishes Hyundai Capital Europe (HCE)
07| Hyundai Commercial launches corporate finance product network loan for Hyundai·KIA joint venture| Hyundai Capital launches credit loan service, Direct Loan
08| Hyundai Card makes partnership with MoMA
10| Hyundai Card launches MY COMPANY
11| Hyundai Card launches Platinum 3 Series
01| Hyundai Capital issues 200 million swiss francs-worth public bonds
02| Hyundai Life is established| Hyundai Capital establishes Hyundai Capital UK (HCUK)
03| Hyundai Card·Capital· Commercial publish PRIDE: 50 ways Hyundai work
06| Hyundai Capital acquires Fitch credit rating of BBB+| Hyundai Capital establishes Beijing Hyundai Auto Finance (BHAF)
09| Hyundai Capital acquires JCR credit rating of A+
10| Hyundai Capital acquires Moody’s credit rating of Baa1
11| Hyundai Capital establishes Hyundai Capital India (HCIN)
01| Hyundai Card Super Concert 01 Il Divo
03| Hyundai Commercial established
07| Hyundai Card·Capital· Commercial launch Career Market system
01| Hyundai Card·Capital launch MY BUSINESS
07| Hyundai Commercial launches corporate finance product, True Partner’s Loan for SMEs
09| Hyundai Capital establishes Hyundai Capital Germany (HCG)
12| Hyundai Card ranks 1st in the National Customer Satisfaction Index in credit cards for the 5th consecutive year
03| Hyundai Card Culture Project 02 John Legend
06| Hyundai Card launches Platinum 2 Series
07| Hyundai Card·Hyundai Capital Dream Realization Project win Gold Prize in IDEA Service Design Category
08| Hyundai Commercial attains KRW 3 trillion in financial assets
11| Hyundai Card launches ZERO| Hyundai Capital launches secured car loan
2007 2009 2011 2013 2014 2015 2016
2004-2006 2008 2010 2012
09| Hyundai Card London Design Festival exhibition| Hyundai Card launches the App Card
11| Hyundai Life acquires ISO 27001 certification in information security management systems
12| Hyundai Card DESIGN LIBRARY is awarded the 2013 DFAA (Design for Asia Award)| Hyundai Capital America (HCA) receives best ranking in JD Power’s Auto Finance Customer Satisfaction Survey
05| Hyundai Card opens TRAVEL LIBRARY
09| Hyundai Life launches an exclusive online shopping mall for insurance products
11| Hyundai Card receives the 22nd Korean Ethical Management Award grand prize| Hyundai Life launches ZERO MAX
06| Hyundai Life forms strategic alliance with Taiwan’s Fubon Life Insurance| Hyundai Capital America (HCA) is awarded 2015 Adam Smith by US Treasury Today08| Hyundai Card opens CARD FACTORY
09| Hyundai Card MUSIC LIBRARY receives Seoul Architect Award grand prize
10| Hyundai Card declares Digital Hyundai Card, and launches Lock&Limit service| Hyundai Card receives Minister’s Prize by Ministry of Science, ICT and Future Planning for 2015 Korean ICT Innovation Category
12| Hyundai Card launches Digital Hyundai Card - virtual card number service| Beijing Hyundai Auto Finance (BHAF) acquires ISMS (information security management system) ISO 27001 certification| Hyundai Capital receives 2015 Government Prize for Creation of Jobs by Ministry of Employment and Labor
03| Hyundai Capital issues Green Bond (USD 500 million)| Hyundai Card Culture Project 21 Jean Paul Gaultier Exhibition| Hyundai Card opens Channel Hyundai Card| Hyundai Commercial selected by Ministry of Employment and Labor as Top 100 Firm for Creation of Jobs in 2015
04| Hyundai Card opens Gwangju 1913 Songjeong Station Market Revitalization Project
01| Hyundai Life launches ZERO
02| Hyundai Card opens DESIGN LIBRARY| Hyundai Card launches Hyundai Card X E-mart collaboration on kitchen utensils brand, OYSTER
05| Hyundai Card publishes DESIGN without WORDS| Hyundai Card-Kia Motors launch concept car My Taxi exhibition| Hyundai Capital establishes Hyundai Capital Brazil (HCB)
07| Hyundai Card CHAPTER2| Hyundai Capital completes Skywalkers multi- base camp, CASTLE OF SKYWALKERS
01| Hyundai Capital UK (HCUK) becomes the first Korean finance company to issue ABS| Hyundai Commercial launches the Industrial Lease product
03| Hyundai Card My Taxi is awarded gold in the iF Design Awards| Hyundai Card designs Jeju Island’s bus stops and systematizes its bus routes
04| Hyundai Card·Hyundai Capital open Bongpyeong Market Revitalization Project| Hyundai Capital establishes Hyundai Capital Canada (HCCA)
01| Hyundai Capital acquires S&P credit rating of A-
03| Hyundai Card selected by Ministry of Employment and Labor as Top 100 Firm for Creation of Jobs| Hyundai Card launches Korea's first integrated application, App Card
04| Hyundai Card design exhibition at Milan Design Week
05| Hyundai Card Super Concert 20 Paul McCartney| Hyundai Card opens MUSIC LIBRARY & UNDERSTAGE| Hyundai Card launches E-mart e card
01| Hyundai Life launches the Korea’s first Western·Oriental medicine health insurance
02| Hyundai Capital Skywalkers wins 2015- 2016 Professional Volleyball V League| Hyundai Capital launches personal loans for the Genesis and the K9| Hyundai Capital launches My Style Installment program| Beijing Hyundai Auto Finance (BHAF) issues first ABS (CNY 1.5 billion)
Our international business wing is set on enhancing
its global presence by reinforcing internal stability and
scale. Hyundai Capital is operating at nine different
countries worldwide and is competing with local
financial corporations. By the end of 2015, Hyundai
Capital America (HCA), Hyundai Capital UK (HCUK),
Beijing Hyundai Auto Finance (BHAF), and Hyundai
Capital Canada (HCCA) operations have surpassed
KRW 38.9 trillion in financial assets. In 2016, Hyundai
Capital Bank Europe is expected to open in Germany,
and therefore growth will accelerate even faster with
a related support system establishment underway.
We have established the Global Business Division
which overlooks from global strategy to business
management, HR, and corporate structure. We have
established the Global Career Band and the Global
Rotation program to promote global human resources
exchange. These are believed to beef up our global
competitiveness as ‘One Global Company’.
WITH NUMBERS
GLOBAL
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11 Hyundai Capital AustraliaCorner of 394 Lane Cove Road & Hyundai Drive Macquarie Park NSW, 2113, Sydney Australia
12 Hyundai Card, Hyundai Capital& Hyundai Commercial Headquarters3, Llisadangdae-ro, Yeongdeungpo-gu Seoul, Korea
7 Hyundai Capital EuropeTower 185 Level 22~24F, Friedrich-Ebert-Anlage 35-37, 60327 Frankfurt a. M., Germany
10 Hyundai Capital BrazilAv. das Nações Unidas, 14,171, 24 andar, Torre Crystal, Vila Gertrudes CEP: 04794-000, San Paulo, Brazil
9 Hyundai Capital India5th Floor, Corporate One, Plot No. 5, Non-Hierachical Commercial Centre, Jasolar, New Delhi 110 025, India
8 Hyundai Capital Russia5th Floor, North Tower Business Center, 10, Testovskaya St., Moscow 123317, Russia
Hyundai Capital America HQ1
3161 Michelson Drive. Suite 1900Irvine, CA 92612, U.S.A
HCA’s HQ2 in Newport Beach, CA
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HCA’s Customer Support Center in Dallas, TX
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HCA’s Customer Support Center in Atlanta, GA
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Hyundai Capital Canada123 Front street West, Suite 1000,Toronto, Ontario M5J2M3, Canada
4 Hyundai Capital UK86 Station Road, Redhill, Surrey, RH1 1SR, United Kingdom
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Beijing Hyundai Auto Finance16th Floor, Guancheng Building, NO. 12, Taiyanggong Zhonglu, Chaoyang District, Beijing, China
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HYUNDAI CAPITALAMERICA
HYUNDAI CAPITALCANADA
Headquartered in Irvine, CA, Hyundai Capital America is a top-10 U.S. auto-finance company and jointly-owned subsidiary that supports the financial services needs of Hyundai Motor America and Kia Motors America. Through the Hyundai Motor Finance® and Kia Motors Finance® brands, the company provides financial products to Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing, as well as indirect vehicle financing for retail and lease customers. Through its subsidiary, Hyundai Protection Plan, HCA offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan™ and Power Protect® brands. Hyundai Capital America was founded in 1989 and, as of 2016, serves over 1.5 million customers and over 1,600 dealers nationwide, and has over $25 billion in assets. In addition to its two offices in Orange County, CA, Hyundai Capital America has customer support centers in Atlanta and Dallas. Kia Motors Finance is the registered trademark of Kia Motors America, Inc. and is used with permission.
Hyundai Capital Canada Inc. (HCCA) is the newest financial services subsidiary of Hyundai Motor Group. Founded in April 2014 and commenced business operations in January 2015, the company is headquartered in Toronto, Ontario, and operates under our service brands Hyundai Motor Finance and Kia Motors Finance. The company became an exclusive lease provider of Hyundai & Kia vehicles by February 2015 and continues to offer financial products tailored to meet the needs of Hyundai and Kia dealerships and customers. With over 85 employees, HCCA is committed to driving growth in the Canadian market through brand value and product excellence.
Date of Establishment 1989.09
Location3161 Michelson Drive, Suite 1900, Irvine, CA 92612, United States
Date of Establishment 2014.04
Location123 Front Street West, Suite 1000, Toronto, Ontario M5J2M3, Canada
Descriptions above provided for your information only. Our goal is for the contents to be accurate. However, due to rapid changes occurring in the programs, products and services offered in HCA’s industry, the information presented may change at any time, in whole or in part, with or without notice, and HCA assumes no liability for your reliance on this information.* Hyundai Protection Plan Florida, Inc. in Florida, and doing business as Hyundai Capital Extended Services in California.
PRODUCTS
Consumer Finance
New Car Loans The retail financing products of Hyundai Motor Finance and Kia Motors Finance (collectively HCA) provide an opportunity for customers to get into a new Hyundai or Kia. Our retail solutions include standard and subvened rates
New Car Leases HCA offers lease terms ranging from 24 to 60 months with low-mileage and single-pay lease options
Balloon Retail The Balloon Retail product allows customers to experience the benefits of both leasing and ownership, with shorter trading cycles than traditional retail products
Hyundai Select and Kia XChange
Available in select states, this unique retail financing product combines the benefits of retail and lease to create another finance option for customers. It features lower monthly payments compared to a standard retail product of the same term, but allows customers to build equity toward a future purchase or lease
Used Car & CPO Loans
HCA offers subvened, like-new financing for CPO inventory, including extended-term financing. We provide generous advances and competitive flats
Dealer Finance Floorplan Financing
When dealers floor plan with HCA, they become one of our Elite dealers and enjoy inventory financing features such as competitive rates and favorable retail bonus incentives, as well as a number of exclusive promotions
Working Capital and Real Estate
Whether a dealer is building from the ground up, renovating, or seeking new property, they have access to a dedicated commercial sales team and credit experts who specialize in helping them with all their financing needs
Vehicle Protection Products (offered by HCA’s subsidiary, Hyundai Protection Plan, Inc. (HPP)* under the Hyundai Protection Plan and Power Protect brands)
Mechanical Coverage
HPP offers three mechanical coverage products, Vehicle Service Contracts, Certified Pre-Owned Wrap, and Term Protection Plus
Pre-paid Maintenance
Customers who wish to pay in advance for regular vehicle maintenance can select one of three pre-paid maintenance plans to help keep their vehicles running well and in compliance with the factory warranty
Damage Care HPP offers Damage Care products to protect against unforeseen damage, including Excess Wear and Use as well as Tire and Wheel, Dent and Ding, and Windshield Repair, and overall Appearance Protection products
Loss & Theft HPP offers products designed to cover what traditional insurance does not, like Guaranteed Asset Protection (GAP), Theft Protection, and Key Replacement Protection
Auto Finance Lease (Subvented, Standard, Single-Pay)
Increases trade cycle for OEMs and dealers/Provides consumers with low monthly payments
Retail Loan (New/Used)
Competitive rates and terms providing dealers a solution for prime and near prime consumers
Fleet Loan Lease and loan programs for small business operating 3 or more vehicles
Dealer Finance Floorplan Financing(New/Used)
Inventory finance program supporting OEM and dealer sales with dealer benefits tied to retail and lease penetration
Equipment/Capital/Real Estate Financing
Term loans supporting dealer purchases or improvements including expansion and imaging
PRODUCTS
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BEIJING HYUNDAI AUTO FINANCE
HYUNDAI CAPITALUK
Beijing Hyundai Auto Finance Co., Ltd (BHAF) is a leading auto finance company in China. Founded in June 2012, BHAF is a joint venture among Hyundai Capital Service, Beijing Automobile Investment Co., Ltd., Beijing Hyundai Motor, and Hyundai Motor Co., Ltd. This strategic relationship has enabled rapid growth in recent years.In addition to providing financing solutions for imported Hyundai and Kia products, BHAF works with the Beijing Hyundai Motor Company, Dongfeng Yueda Kia, and Beijing Automotive Investment Co., Ltd. Current business includes New Car Retail Loans, Used Car Loans, and Wholesale Financing. BHAF achieved profitability in 2013 and doubled its capital in 2014. In 2015, BHAF’s financial contract volume increased by more than 50% and its balance of loans increased by more than 70%; all while maintaining top-notch risk management. It became certified to ISO27001 (Information Security Management) and successfully issued its first asset-backed security (ABS) in early 2016.
Date of Establishment 2012.06
Location16th Floor, Guancheng Building, No.12, Taiyanggong Zhonglu, Chaoyang District, Beijing, China (100028)
Hyundai Capital UK Ltd. (HCUK) is a captive finance company which commenced trading on 2nd July 2012. It is a joint venture among Santander Consumer UK, Hyundai Capital Services Korea, Kia Motors UK and Hyundai Motors UK. It operates under two consumer facing brands – Hyundai Finance and Kia Finance – to provide both retail and wholesale finance to over 320 Hyundai and Kia franchised dealers in the UK.
Date of Establishment 2012.02
Location86 Station Road, Redhill, Surrey RH1 1SR, United Kingdom
Auto Finance New Car Retail Loan
Convenient and easy way to purchase new cars, with various kinds of products for customers
Used Car Loan Faster, easier and more flexible way to purchase used cars
Wholesale Finance
Provide short-term loan for dealers' vehicle wholesale, ensure their cash liquidity
PRODUCTS
Auto Finance Personal Contract Purchase(PCP)
A way for retail customers to fund a new or used vehicle via monthly payments with a range of flexible options at the end of the agreement
Conditional Sale A way for retail customers to fund a new or used vehicle via monthly payments with ownership passing once the final payment is made
Wholesale Finance
Providing the franchised dealer networks of OEM partners with funding for stock and demonstrators, a vital component in the distribution of new cars in the UK
PRODUCTS
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EMERGING MARKETS
HYUNDAI CAPITAL RUSSIADate of Establishment 2011.05
Location5th Floor, North Tower Business Center, 10, Testovskaya St., Moscow 123317, Russia
ServicesFinancial consulting for Hyundai Motor Company and Kia Motors
HYUNDAI CAPITAL BRAZIL
Date of Establishment 2013.05
LocationAv. das Nações Unidas, 14.171, 24 andar, Torre Crystal, Vila Gertrudes CEP: 04794-000, San Paulo, Brazil
ServicesFinancial consulting for Hyundai Motor Company and Kia Motors
HYUNDAI CAPITAL INDIA
Date of Establishment 2012.11
Location5th Floor, Corporate One, Plot 5, Non-Hierarchical Commercial Centre, Jasolar, New Delhi 110 025, India
ServicesFinancial consulting for Hyundai Motor Company and Kia Motors
HYUNDAI CAPITAL AUSTRALIA
Date of Establishment 2016.03
LocationCorner of 394 Lane Cove Road & Hyundai Drive Macquarie Park NSW, 2113, Sydney Australia
ServicesFinancial consulting for Hyundai Motor Company and Kia Motors
Hyundai Capital is swiftly establishing footprints in emerging markets including Russia, Brazil, and India. There is great potential in these emerging markets, which suffer from underdeveloped offerings in installment plans. Starting with financial consulting, Hyundai Capital hopes to rise as a strong player in installment financing in these regions.
HYUNDAI CAPITALEUROPE
Hyundai Capital Europe (HCE) was established in 2010 and is located in the heart of Frankfurt am Main, Germany. HCE holds two major business segments under one umbrella. The first segment is an in-house business consultancy for Hyundai Motor Europe and Kia Motors Europe, including their subsidiaries across Europe, in regards to all auto finance business areas. The other segment relates to HCE establishing a captive bank for both brands of the Hyundai Motor Group (Kia and Hyundai) in various European markets. The starting point is the German market, where HCE will provide a full portfolio of auto finance products to both brands and their respective dealer networks. HCE will utilize the brand names “Kia Finance” and “Hyundai Finance” to the general public.Operating from the financial center of Germany, Hyundai Capital has created a unique working environment in Europe, accommodating more than 14 different nationalities in one motivated and ambitious team.Although the company is registered as “Hyundai Capital Services Deutschland GmbH”, this will be renamed in 2016 to “Hyundai Capital Bank Europe GmbH”; the title “Hyundai Capital Europe” is currently used as the official business name.
Date of Establishment 2010.05
LocationTower 185 Level 22-24, Friedrich-Ebert-Anlage 35-37, 60327 Frankfurt am Main, Germany
Auto Finance Wholesale Financing
Providing funding for stock cars and demonstrators (new and used vehicles) to the dealer network of Hyundai and Kia
Retail Financing Offering a wide portfolio of loan- and leasing-products for new and used cars to private and commercial customers
Insurance Offering insurance products related to financial products (Payment Protection Insurance, GAP-insurance) as well as related to vehicles (motor insurance) to private and commercial customers
Consulting In-house Consultancy in Auto Finance
Providing fully-fledged consulting- and advisory-services paired with tailored automotive financing solutions
PRODUCTS
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Hyundai Card·Capital·Life·Commercial have stepped
ahead in not only the products, but also in design,
marketing, branding, corporate culture as well as
CSR, and created market trends. In order to do
so, we break down the framework that we have
constructed. Our main businesses, such as credit card,
auto finance, consumer finance, corporate finance,
and others, have been setting new grounds of
finance business. Through the success of CHAPTER2
and Digital Hyundai Card, Hyundai Card is facing a
new growth paradigm. Hyundai Capital is increasing
market dominance by expanding its joint marketing
services for new car purchases. Assets have increased
by 7.3%, reaching KRW 21.8 trillion compared to that
of last year. Hyundai Life, challenging stereotypes in
the insurance industry, is launching new products
through various sales networks and is raising its
market profile. In 2016, we aim to continue this
exciting challenge around the digital theme, and go
beyond finance.
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SEOUL KOREA
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Incheon OfficeHyundai Life869, Gyeongwon-daero, Nam-gu, Incheon
Suwon OfficeHyundai Card·Capital·Life·Commercial 141, Jungbu-daero, Paldal-gu, Suwon-si, Gyeonggi-do
Wonju OfficeHyundai Life63, Jungang-ro, Wonju-si, Gangwon-do
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Headquarter 1Hyundai Card·Capital·Commercial3, Uisadang-daero, Yeongdeungpo-gu, Seoul
Headquarter 2Hyundai Card·Capital·Commercial3, Gukhoe-daero 66-gil, Yeongdeungpo-gu, Seoul
Headquarter 3 & Hyundai Card CARD FACTORYHyundai Card·Capital·Commercial 18, Uisadang-daero, Yeongdeungpo-gu, Seoul
Hyundai Life HeadquarterHyundai Life57, Yeouinaru-ro, Yeongdeungpo-gu, Seoul
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8Hyundai Card DESIGN LIBRARYHyundai Card31-18, Bukchon-ro, Jongno-gu, Seoul
9 Hyundai Card MUSIC LIBRARY & UNDERSTAGEHyundai Card246, Itaewon-ro, Yongsan-gu, Seoul
11 Vinyl & Plastic by Hyundai CardHyundai Card248, Itaewon-ro, Yonsan-gu, Seoul
Hyundai Card TRAVEL LIBRARYHyundai Card18, Seolleung-ro 152-gil, Gangnam-gu, Seoul
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Storage by Hyundai CardHyundai Card248, Itaewon-ro, Yonsan-gu, Seoul
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Gwangju OfficeHyundai Card·Capital·Life·Commercial 80, Sicheong-ro, Seo-gu, Gwangju
Ulsan OfficeHyundai Card·Capital·Commercial178, Samsan-ro, Nam-gu, Ulsan
Busan OfficeHyundai Card·Capital·Commercial155-1, Bujeon-dong, Busanjin-gu, Busan
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7 Daebang OfficeHyundai Card·Capital·Life24, Boramae-ro 5ga-gil, Dongjak-gu, Seoul
5 Yeongdeungpo OfficeHyundai Card·Capital·Life188, Yeongdeungpo-ro, Yeongdeungpo-gu, Seoul
Hongik OfficeHyundai Card·Capital·Commercial161, Yanghwa-ro, Mapo-gu, Seoul
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Daejeon OfficeHyundai Card·Capital·Commercial 55, Dunsan-ro, Seo-gu, Daejeon
Daegu OfficeHyundai Card·Capital·Commercial 298, Jungang-daero, Jung-gu, Daegu
Hyundai Capital Castle of SkywalkersHyundai Capital45-1, Seogyang-gil, Jiksan-eup, Seobuk-gu, Cheonan-si
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2120 /
2322 /
2,415Unit: Billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders' Equity
2015
26,529
2,415
1,868
133,514
24,940
2012
25,256
2,372
1,943
112,523
21,923
2013
25,275
2,199
1,632
115,209
23,661
2014
26,180
3,000
2,235
123,974
25,554
2011
24,083
3,242
2,386
108,519
19,967
Financial Highlights
133,514
FINANCIAL HIGHLIGHTS
Unit: Billions of KRW
2015 Operating Income
Unit: Billions of KRW
2015 Assets
With its top-level asset soundness and membership
loyalty, Hyundai Card maintains its high brand
awareness and provides colorful lifestyle experiences
to its customers. Hyundai Card’s profits in 2015
faltered slightly compared to those of the previous
year, but its customer portfolio is improving. There
have been developments in the Digital Hyundai Card,
such as Lock & Limit, virtual card numbers, PayShot
and more, displaying Hyundai Card’s distinguished
service.
Unit: KRW
Assets
Cash and bank deposits
Securities
Card assets
Property and equipment
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders' equity
Share capital
Capital surplus
Accumulated other comprehensive
income
Retained earnings
2014 (20th)
12,397,419,657,449
200,725,306,564
740,771,202,540
10,549,896,972,421
356,430,315,397
549,595,860,527
9,842,038,831,605
7,930,126,733,953
1,911,912,097,652
2,555,380,825,844
802,326,430,000
57,704,443,955
(40,118,183,826)
1,735,468,135,715
2015 (21th)
13,351,438,223,400
538,767,020,609
461,695,184,011
11,406,586,971,982
350,603,820,945
593,785,225,853
10,857,406,115,275
9,117,883,918,633
1,739,522,196,642
2,494,032,108,125
802,326,430,000
57,704,443,955
-38,384,103,955
1,672,385,338,125
Consolidated Statements of Financial Position
Unit: KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2014 (20th)
2,617,995,016,536
2,317,971,838,258
300,023,178,278
1,933,117,814
1,596,198,671
300,360,097,421
76,846,076,646
223,514,020,775
(34,261,450,264)
189,252,570,511
2015 (21th)
2,652,891,366,256
2,411,396,594,951
241,494,771,305
1,879,606,150
2,854,400,576
240,519,976,879
53,758,324,167
186,761,652,712
1,734,079,871
188,495,732,583
Consolidated Statements of Comprehensive Income
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PRODUCTS
Ted Chung CEO
Sukjoon WonDirector
Jonghoon WonNon-standing Director
Chunsoo HanNon-standing Director
Denis HallOutside Director
Ryan ZaninOutside Director
Junghan KooOutside Director
Jaeyoun LeeOutside Director| Audit Committee Member
Seonghoon Jeon Outside Director| Audit Committee Member
Jeeman Jung Outside Director| Audit Committee Member
Ted Chung CEO | Vice Chairman
Yoono Hwang Head of Corporate Service Division | Executive Vice President
Byungdoo Kim Head of Finance Division | Executive Vice President
Sukjoon Won Head of Card Business Division | Senior Vice President
Jungin Kim Head of Strategic Planning Division | Senior Vice President
Sanghyun WooHead of Business Legal Dept. | Senior Vice President
Sungwon Jin Head of Operation Division | Vice President
Meeyoung Lee Head of Brand Division | Vice President
Hyunjoo Kim Head of Risk Division | Vice President
Gunwoo Kim Deputy Head of Corporate Service Division(IT) | Vice President
Jaewon Lee Deputy Head of Strategic Planning Division & Head of Business Innovation Dept. | Vise President
Byeongku Jeon Deputy Head of Corporate Service Division(Finance) | Vice President
Kihwa Jang Deputy Head of Card Business Division | Director
Jooyun Lee Deputy Head of Strategic Planning Division(Digital) | Director
Yoonseok Lee Head of HR Dept. | Vice President
Sungmoon Kim Head of Audit Dept. | Vice President
Sungchul Kim Head of Brand Dept. 1 | Vice President
Sungweon Choi Head of Corporate Service Dept. | Vice President
Jongyoon Kim Head of Digital Business Dept. | Director
Jinbong Han Head of Operation Planning Dept. | Director
Byungsik Jang Head of Card Finance Dept. | Director
Deokhwan Kim Head of Financial Business Development Dept. | Director
Hwanjun Yang Head of IT Innovation Dept. | Director
Hyunwoong Park Head of Corporate Finance Risk Management Dept. | Director
Jungwon Lee Head of UX&Design Lab Dept. | Director
Samwook Moon Head of Product Marketing Dept. | Director
Eric Jun Head of Information Security Dept. | Director
Kunbai Hong Head of Corporate Management Dept. | Director
Moonjoo Do Head of Strategic Planning Dept. | Director
Youngil Jeon Head of Card Sales Dept. | Director
Changhyun Cho Head of CLM Dept. | Director
Soojung Park Head of Digital Development Dept. | Director
Minsik Park Head of Digital Planning Dept. | Director
David Stippich Finance Representive | Director
Byeongseo Chae Deputy Head of Business Legal Dept. | Director
Junkeun Lee Deputy Head of Audit Dept. | Director
DIRECTORS EXECUTIVES
DIRECTORS & EXECUTIVES
Premium Card the Black
the Purple
the Red
Invitation Only
Made for Success
The Hottest Premium
Point Card M·M2·M3 Edition2
T3 Edition2
M CHECK
M HYBRID
Mighty point card
Travel and mileage card
Check card with which you can accumulate M points
Hybrid card with which you can accumulate M points
Discount Card X·X2·X3 Edition2
ZERO
Discount card that gives you more reward, the more you swipe it
Discount card with no preconditions
Cash Back Card X CHECK
X HYBRID
Check card with which you can accumulate X cash back
Hybrid card with which you can accumulate X cash back
Business Operation Card
MY BUSINESS Financial service for private business owners
Corporate Card MY COMPANY Corporate solution that offers more than a corporate card
2726 /
2015 has been the most active year for Hyundai
Capital: Breakthroughs in global business, beefing up
auto finance market dominance and the successful
development of private lease model. Operating profits
increased by 5.3% compared to the previous year,
reaching KRW 339.1 billion, while net profits for the
same year increased by 16.4%, reaching KRW 276.7
billion. Having secured unequaled status in consumer
finance such as auto and credit loans, Hyundai Capital
is expanding its presence to corporate finance sector.
We aim to expand supplementary rental services
beyond the auto sector for the next-generation
growth.
3,391Unit: Billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders' Equity
2014
30,118
3,219
2,377
225,387
34,376
2012
35,417
5,947
4,367
219,073
30,398
2013
32,164
4,291
3,914
223,890
32,530
2011
33,284
6,607
5,074
219,189
26,565
Financial Highlights
243,076
Unit: Billions of KRW
2015 Operating Income
Unit: Billions of KRW
2015 Assets
2015
29,391
3,391
2,767
243,076
34,949
FINANCIAL HIGHLIGHTS
Unit: KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2014 (22th)
3,011,804,014,024
2,689,932,991,688
321,871,022,336
41,042,209,014
31,929,322,152
330,983,909,198
93,278,626,824
237,705,282,374
-53,022,272,744
184,683,009,630
Consolidated Statements of Comprehensive Income
2015 (23th)
2,939,138,244,253
2,600,049,039,192
339,089,205,061
37,198,649,260
4,450,222,789
371,837,631,532
95,123,686,927
276,713,944,605
19,458,765,158
296,172,709,763
Unit: KRW
Assets
Cash and bank deposits
Securities
Loans receivable
Installment financial assets
Lease receivables
Leased assets
Property and equipment
Non-current assets held for sale
Other assets
Liabilities
Borrowings
Other Liabilities
Shareholders' equity
Share capital
Capital surplus
Accumulated other comprehensive income
Retained earnings
2014 (22th)
22,538,707,615,399
1,594,736,030,423
272,563,644,048
9,584,209,130,099
6,502,794,012,989
2,685,208,438,340
1,189,753,784,306
248,322,131,812
461,120,443,382
19,101,141,266,816
17,461,729,956,803
1,639,411,310,013
3,437,566,348,583
496,537,175,000
407,539,066,885
-64,595,355,009
2,598,085,461,707
-
Consolidated Statements of Financial Position
2015 (23th)
24,307,583,338,462
1,624,064,678,705
320,999,273,589
8,492,109,984,384
8,861,006,460,585
2,630,653,267,646
1,466,754,759,062
253,213,116,458
658,781,798,033
20,812,697,208,411
19,401,429,898,902
1,411,267,309,509
3,494,886,130,051
496,537,175,000
407,539,066,885
-45,266,968,152
2,629,078,636,151
6,998,220,167
2928 /
PRODUCTS
Ted Chung CEO
Yoono Hwang Director
Jonghoon WonNon-standing Director
Byungchul ChoiNon-standing Director
Gergely Zaborszky Outside Director
Duncan Berry Outside Director
Sangmin Shin Outside Director
Sungbin Chun Outside Director| Audit Committee Member
Sooyoung Kwon Outside Director| Audit Committee Member
Hongbum KimOutside Director| Audit Committee Member
Ted Chung CEO | Vice Chairman Yoono HwangHead of Corporate Service Division | Executive Vice President
Byungdoo KimHead of Finance Division | Executive Vice President
Byeonghee Kim Commercial Finance General Executive | Senior Vice President
Jungin Kim Head of Strategic Planning Division | Senior Vice President
Sanghyun Woo Commercial Finance Representative | Senior Vice President
Sungwon Jin Head of Operation Division | Vice President
Meeyoung Lee Head of Brand Division | Vice President
Hyunjoo Kim Head of Risk Division | Vice President
Byunghui Lee Head of Auto Business Division | Vice President
Sanmin Koh Head of Global Business Division | Vice President
Gunwoo Kim Deputy Head of Corporate Service Division(IT) | Vice President
Jaewon Lee Deputy Head of Strategic Planning Division | Vice President
Byeongku Jeon Deputy Head of Corporate Service Division(Finance) | Vice President
Paul SkiadasDeputy Head of Global Business Division | Director
Jooyun Lee Deputy Head of Strategic Planning Division(Digital) | Director
Yoonseok Lee Head of HR Dept. | Vice President
Sungmoon Kim Head of Audit Dept. | Vice President
Sungchul Kim Head of Brand Dept. 1 | Vice President
Kyochang Lee Head of BHAF | Vice President
Sungweon Choi Head of Corporate Service Dept. | Vice President
Hyunseok Shin Head of Volleyball Support Dept.
Waller Blackwell Head of Global Risk Dept. | Director
Jinbong HanHead of Operation Planning Dept. | Director
Seokhwan Kim Head of Financial Business Development Dept. | Director
Hwanjun Yang Head of IT Innovation Dept. | Director
Sungwook Kwon Head of Capital Finance Dept. | Director
Mieun Kim Head of Global HR Dept. | Director
Seungheon Baek Head of Commercial Finance Dept. | Director
Soyoung Lee Head of Capital Risk Management Dept. | Director
Hyunwoong Park Head of Corporate Finance Risk Management Dept. | Director
Chiwhan Yoon Head of Global Strategy & Marketing Dept. | Director
Jungwon Lee Head of UX&Design Lab | Director
Eric Jun Head of Information Security Dept. | Director
Seokbin Ko Dealer Service Division(HCA) | Director
Sungjoon Kim Head of Used Car Business Dept. | Director
Kunbai Hong Head of Corporate Management Dept. | Director
Moonjoo Do Head of Strategic Planning Dept. | Director
Kyoungwon Woo Risk Division(BHAF) | Director
Donglim Shin Head of Global Finance Dept. | Director
Huntae Kim Head of HCR | Director
Soojung Park Head of Digital Development Dept. | Director
Minsik Park Head of Digital Planning Dept. | Director
Kijeong Cheon Head of Western Seoul Regional HQ | Director
David Stippich Finance Representive | Director
Byeongseo Chae Deputy Head of Business Legal Dept. | Director
Junkeun Lee Deputy Head of Audit Dept. | Director
Amit GargDeputy Head of Global Risk Dept. | Director
DIRECTORS EXECUTIVES
DIRECTORS & EXECUTIVES
Auto Finance New Car Installments Loan
Used Car Loan
Direct Used Car Loan
Lease·Rent Car
Convenient and easy way to purchase new car
Most inexpensive way to purchase used car
Discounted interest rate for purchase of used car
Less burdensome car purchase and easier maintenance
Private Finance Credit Loan
Car Secured Loan
Housing Mortgage Loan
Loan for Lease
u-Bogeumjari Loan of Korea Housing Finance Corporation(KHFC)
Easy and fast credit loan without complex procedures
Owner-driver exclusive loan given preference over credit loan
Fast mortgage loan with high credit line of up to 85% of market value
Lease fund utilizing up to 80% of deposit
Housing mortgage loan with long-term fixed interest rate designed by KHFC
Corporate Finance Corporate Loan
Corporate Lease
Customized financing to assist company investment and growth
Customized facilities lease according to company scale and specialty
3130 /
FINANCIAL HIGHLIGHTS
-455
71,051
Unit: Billions of KRW
2015 Operating Income
Unit: Billions of KRW
2015 Assets
Unit: Billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders' Equity
2015
15,267
-455
-484
71,051
3,556
2014
10,619
-721
-869
48,340
1,922
2012
9,997
-403
-320
39,133
2,557
2013
7,262
-397
-315
41,113
1,694
2011
11,501
53
45
34,382
1,660
Financial Highlights
In 2015, Hyundai Life focused on developing the
basic strengths necessary for growth. Operating
income increased by a large margin thanks to the
diverse sales routes and consolidation of product
competitiveness, with total assets increasing
from KRW 4.8 trillion to KRW 7.1 trillion. Various
other indicators have marked improvements, and
we anticipate progress in overall performances.
Alongside Hyundai Life’s signature product, the Zero
Series, products such as Western·Oriental medicine
health insurance – the first in the field – and Variable
Universal Whole Life Insurance – our first joint work
with Fubon Life Insurance – have contributed to our
portfolio diversification.
Unit: KRW
AssetsCash and cashable assetsFinancial assets at fair value through profit or lossAvailable-for-sale financial assetsHeld-to-maturity financial assetsLoans and other receivablesDerivative assets for hedge fundsProperty and equipmentIntangible assetsInvestment assetsCurrent tax assetsUnamortized acquisition costsOther assetsSeparate account assetsNon-current assets as held for saleLiabilitiesInsurance contract liabilitiesPolicy equity adjustmentFinancial liabilities at fair value through profit or lossBorrowingsOther financial liabilitiesLiabilities of derivative securities for hedging purposesProvisionsDefined benefit liabilityOther LiabilitiesSeparate account liabilitiesShareholders' equityShare capitalCapital surplusAccumulated other comprehensive incomeRetained earnings (Accumulated deficit)
2014 (12th)4,833,970,619,267
342,843,324,67132,707,466,625
287,558,503,9311,041,945,002,5972,443,262,542,334
-30,695,369,72634,140,413,463
249,882,894,5466,615,567,067
121,946,052,4108,603,775,314
233,769,706,583-
4,641,802,746,9823,964,812,913,861
4,892,523,134829,940,000
164,743,772,21242,453,056,9761,396,007,234
2,601,088,83916,912,965,02326,138,608,143
417,021,871,560192,167,872,285195,558,010,000146,745,585,094-11,401,619,923
-138,734,102,886
2015 (13th)7,105,134,707,5141,284,554,162,985
-
245,933,965,2761,340,079,499,9533,118,684,449,258
1,375,953,95826,853,582,60228,327,008,691
212,787,666,0305,925,335,240
142,223,715,0888,357,229,046
651,198,658,47938,833,480,908
6,749,521,692,3584,662,725,116,219
4,332,045,643-
187,739,866,86956,811,348,804
1,489,840,221
3,947,800,23720,172,012,10129,629,556,126
1,782,674,106,138355,613,015,156380,603,010,000174,582,481,559-12,372,900,957
-187,199,575,446
Consolidated Statements of Financial Position
Unit: KRW
Operating revenueOperating expensesOperating incomeNon-operating incomeNon-operating expensesIncome before income taxIncome tax expenseNet incomeOther comprehensive incomeTotal comprehensive income
2014 (12th)1,061,856,522,5881,133,909,456,228
-72,052,933,640586,384,780
4,799,310,192-76,265,859,05210,653,793,523
-86,919,652,57510,020,143,173
-76,899,509,402
2015 (13th) 1,526,691,822,417
1,572,145,243,911-45,453,421,494
374,283,7943,386,334,860
-48,465,472,560-
-48,465,472,560-971,281,034
-49,436,753,594
Consolidated Statements of Comprehensive Income
3332 /
Insurance for ‘Me’
Hyundai Life ZERO Cancer
Hyundai Life ZERO Adult Disease
Hyundai Life ZERO Accident
Hyundai Life ZERO Facial Health
Hyundai Life ZERO Western·Oriental Care
Medical expenses for both diagnosis and treatment of cancer
Medical expenses for both diagnosis and treatment of adult diseases found in the five key organs
Medical expense for treating injury and rehabilitation from disabilities
Medical expense for dental care and treatment of facial illness & disabilities
First-of-its kind in protecting both western and oriental care
Insurance for my family
Hyundai Life Whole Life
Hyundai Life Whole Life - Advance Pay Type
Hyundai Life Whole Life Insurance-Livelihood Cost Type
Hyundai Life Variable Universal Whole Life
Hyundai Life Term Insurance
Hyundai Life VIP Term Insurance
Hyundai Life Children’s Insurance
Protection for families in the event of death of the insured
Protection for families in the event of death of the insured and up to five cases of severe illness of the insured
Protection for death of the insured and 50% of the premium paid in advance over 10 years of time as livelihood cost
Protection for families in the event of death of the insured, and financial planning service
Death benefit provided for the defined term
Specialized product for VIP customers looking for stable and liquid assets
Comprehensive health insurance covering costs for diagnosis of various diseases and hospital stay of children
Insurance for old age
Hyundai Life Annuity Insurance
Hyundai Life Annuity - Cancer Protection
Hyundai Life Annuity - Annuity Savings
Hyundai Life Savings
Monthly living expenses
Monthly living expenses as well as additional fund amounting up to 300% of basic pension in the event that the insured is diagnosed with cancer after his retirement
Tax benefit and stable fund for old-age life
Compound interest rate and tax breaks make it easy for the policyholder to earn a large sum of money
Financial Products
Insurance Policy Loan
Credit Loan
Housing Mortgage Loan
Policyholders can apply for loan with a simple phone call or online subscription without additional securities
HLI policy loan customers can apply for extra loan with a simple phone call or online subscription
Mortgage advisors can visit their customers interested in the housing mortgage loan on the fixed interest rate for easy application
RetirementPension
Capital/Interest Protected Product
Dividend Payment Product
Principal and interest are defined based on nominal interest rate predetermined by the company at the time the contract is signed
Subscriber’s saving is invested in both domestic and overseas marketable securities, and the return varies as it is linked to management performance
PRODUCTS
Ted ChungChairman
Juhyuk LeeCEO
Yeonwoong BaekDirector
Chen Chun PanNon-standing Director
Hsu Yun ChingNon-standing Director
Robert John WylieOutside Director
Chang Kuo ChunOutside Director
Chen Che HungOutside Director
Sukwoo HongOutside Director
Taesik AhnOutside Director
Sungdo JooOutside Director
Juhyuk LeeCEO | Executive Vice President
Lin Bole Song Head of Asset Management Division | Vice President
Yeonwoong Baek Head of Corporate Service Division | Vice President
Taejin Kang Head of Sales Division | Vice President
Jongwoo KimDeputy Head of Asset Management Division | Vice President
Kilho Jun Head of Corporate Sales Dept. | Vice President
Myongsu Lee Head of Corporate Management Dept. | Director
Changgeun Yang Head of IT Dept. | Director
Sungwoo Lee Head of Sales Dept.| Director
Ducksang Choi Head of Alliance Business Dept. | Director
Bonghwan GongHead of Strategic Planning Dept. | Director
Kiwook HwangHead of Seobu Regional Headquarter | Director
Lin Miao Ling Deputy Head of Corporate Management Dept. | Director
Lin Suh Shya Deputy Head of Risk Management Dept. | Director
DIRECTORS EXECUTIVES
DIRECTORS & EXECUTIVES
3534 /
FINANCIAL HIGHLIGHTS
767
53,137
Unit: Billions of KRW
2015 Operating Income
Unit: Billions of KRW
2015 Assets
Unit: Billions of KRW
Operating Revenue
Operating Income
Net Income
Assets
Shareholders' Equity
2014
3,508
645
247
47,789
4,947
2012
3,467
828
436
39,237
3,381
2013
3,462
759
366
41,547
3,544
2011
3,240
882
738
34,667
3,494
Financial Highlights
2015
3,691
767
535
53,137
5,881
Despite intensifying competition in 2015, Hyundai
Commercial has achieved stable growth through
differentiated channel strategies and continuous
product development. Due to the expansion of high-
return assets such as lease profits and the volume
of business, profits have escalated by 18.9%, from
KRW 64.5 billion in 2014 to KRW 76.7 billion. Asset
portfolios are also changing following business
diversification strategies. While the portion of auto
finance has decreased, business finance is marking
an increase. We are creating a meaningful change in
both numerical and quality aspects.
Unit: KRW
Assets
Cash and bank deposits
Securities
Loans receivable
Installment financial assets
Lease receivable
Lease assets
Property and equipment
Other assets
Liabilities
Borrowings
Other liabilities
Shareholders’ equity
Share capital
Capital surplus
Capital surplus
Capital adjustment
Accumulated other comprehensive
income(loss)
Retained earnings
2014 (8th)
4,778,906,940,706
232,802,098,679
371,562,093,994
3,505,579,934,410
297,359,029,803
303,949,798,783
-
5,617,989,884
62,035,995,153
4,284,157,743,941
4,115,248,726,797
168,909,017,144
494,749,196,765
125,000,000,000
74,608,059,537
119,644,480,000
-2,397,101,756
5,073,817,946
172,819,941,038
2015 (9th)
5,313,717,280,029
179,675,460,908
515,504,674,371
3,788,076,352,314
314,435,334,857
435,227,332,504
3,689,493,334
9,138,353,781
67,970,277,960
4,725,592,690,659
4,552,530,866,739
173,061,823,920
588,124,589,370
125,000,000,000
74,608,059,537
199,427,460,000
-2,397,101,756
-169,029,786
191,655,201,375
Consolidated Statements of Financial Position
Unit: KRW
Operating revenue
Operating expenses
Operating income
Non-operating income
Non-operating expenses
Income before income tax
Income tax expense
Net income
Other comprehensive income
Total comprehensive income
2014 (8th)
350,831,193,242
286,333,357,458
64,497,835,784
13,550,578,714
36,035,432,080
42,012,982,418
17,301,625,045
24,711,357,373
19,521,244,901
44,232,602,274
2015 (9th)
369,057,425,391
292,370,620,508
76,686,804,883
13,180,355,111
18,222,757,477
71,644,402,517
18,096,509,939
53,547,892,578
-5,242,847,732
48,305,044,846
Consolidated Statements of Comprehensive Income
3736 /
PRODUCTS DIRECTORS & EXECUTIVES
Ted ChungCEO
Byeonghee Kim Director
Byunchul ChoiNon-standing Director
Jungho Kang Outside Director| Audit Committee Member
Suksig Lim Outside Director| Audit Committee Member
Byungil Kim Outside Director| Audit Committee Member
Kyumin Lee Outside Director
Ted ChungCEO | Vice Chairman
Yoono HwangHead of Corporate Service Division | Executive Vice President
Kim Byeonghee General Executive Director | Senior Vice President
Jungin Kim Head of Strategic Planning Division | Senior Vice President
Sanghyun Woo Head of Business Legal Dept. | Senior Vice President
Hyunjoo Kim Head of Risk Division | Vice President
Jaewon Lee Deputy Head of Strategic Planning Division | Vice President
Yoonseok Lee Head of HR Dept. | Vice President
Sungmoon Kim Head of Audit Dept. | Vice President
Hwanjun Yang Head of IT Innovation Dept. | Director
Jaewook Park Head of Corporate Finance Dept. | Director
Jonghong Goo Head of Industrial Finance Dept. | Director
Hyunwoong Park Head of Corporate Finance Risk Management Dept. | Director
Jungwon LeeHead of UX&Design Lab | Director
Eric Jun Head of Information Security Dept. | Director
Moonjoo Do Head of Strategic Planning Dept. | Director
Byeongseo Chae Deputy Head of Business Legal Dept. | Director
Junkeun Lee Deputy Head of Audit Dept. | Director
DIRECTORS EXECUTIVES
Commercial Vehicles and Construction Machinery Finance
New Industrial Material Installment
Industrial Material Lease
Used Industrial Material Loan
Designing available for the optimum in purchase of commercial vehicles and construction machinery
Economic lease newly introduced for commercial vehicles
Most trustworthy loan for procuring used commercial vehicles and construction machinery
Machine Tools Finance Machine Tools Installment
Equipment Lease
Customized installment designed to suit equipment investment cases
Able to choose between various lease options to suit individual needs
Direct Used Industrial Material Finance
Direct Used Industrial Material Purchasing Fund
Direct Used Industrial Material Mortgage Loan
Direct Used Industrial Material Additional Loan
Direct used industrial material loan offering discounted interest rate for applications online or via phone
Easy and fast direct industrial material mortgage loan utilizing commercial vehicles and construction machinery
Easiest direct industrial material additional loan utilizing used cars
Corporate Finance Corporate Loans
Lease Finance
Real Estate Finance
Factoring
Trustworthy funding for company growth and success
From purchasing funds for machinery to funding through machinery mortgage
Trustworthy investment funding for successful real estate business
Customized finance solution on demand with risk management methods added to existing finance product
Joint Growth SME Joint Growth Program Customized loan providing full support for growth of cooperative firms
4140 /
07.23 / 2015DATEMEDIA
McKinsey Quarterly
Managing during crisis
Nobody wants a crisis. But, actually, the beauty of crisis, if you have to experience it, is that it speeds everything up and makes anything possible. When I joined, in 2003, the company was just two years old, and the crisis was coming because our whole industry had grown too fast and extended too many credit lines to low-quality customers. Nobody loved this company. We were just another commodity product.
So after securing 40 percent market share in new-member acquisitions for the first two years, the previous executives may have thought we were the champions. But shortly after I arrived, when I did the math, I thought at first I had made some mistake. But I ran the numbers again, and they were correct: we were set to lose $1.5 billion to $2 billion within 12 months.
I brought my blanket to the office and I slept there overnight ten times, thinking about my next step. My biggest move was that I decided not to make any cuts. Instead, I decided to spend more money to try to dramatically reposition the company and put it on a different, more profitable growth path. If I were losing $20 million or even $200 million, I would cut everything. But when you lose $2 billion, that’s different.
The key question, I realized, was that we needed to figure out what kind of credit-card company we wanted to be. After all, Amex, Citibank, Discover, may all be credit cards, but they are not in the same industry at all. My instinct, without any experience in the business, was that we needed to be a lifestyle credit-card company, more like Amex—one with a unique identity and the strongest brand loyalty. And that required a new business model.
So the next part of my plan was to increase everybody’s salary by 10 percent. Because when a company has a crisis, employees start to think, “OK, I need to update my resume.” If you want to overcome your crisis, then you need to retain your key employees. Once you lose your people, that’s it.
I also changed more than half of my executive team because some of them tried to tell me, “This is how to run a credit-card business.” When people say things like “This is the way to run a business. There’s no other way,” then that’s a problem. I called a few headhunting companies and said to them, “I want every smart brain on the street. I don’t care whether they have a credit-card background or not.”
A few months later, we invested in a $50 million campaign to launch our new credit card. We had the only credit-card advertising at that point in Korea. Many people said I was crazy. But my response was, “No. I’m spending maybe $100 million more, overall. What’s the difference between $2 billion and $2.1 billion, when you die?”
When you have a crisis, you need two plans: how to
get out of it and what you plan to do after the crisis. Some people spend too much time only on the crisis. After coming out of the crisis, we were the only ones standing. When we launched our flagship card, M Card, we acquired so many new members that every month our market share grew 0.5 percent. So I developed a bad habit. Whenever I’m in trouble, I hope for another crisis!
Delivering ‘science in a Tiffany box’
Many engineers and many people will say that “we have the best product, but the marketplace does not understand that.” And they get really frustrated. Sometimes they even say it’s unfair. But I don’t think so. Because they are missing one important step: translation. Every good product should be translated into a good brand. So how do you translate your best product into the marketplace? I call that skill “delivering science in a Tiffany box.”
You have to have a good product. But that alone is not enough. Good quality and good engineering must be translated if it is to have any value in the marketplace at all. You have to make yourself distinctive—and then keep that distinction. That’s the challenge we face every day.
What Bauhaus teaches about corporate identity
People talk about seeing around corners. But if you only talk to the same people—in finance or business—you can’t see around corners. You just keep meeting everyone at the same corner. So I have two jobs. I spend maybe 8:00 AM to 6:00 PM every day working in a business environment. But at night, I try to see different people: restaurant owners, artists, fashion designers, scholars—who all have no idea about my business.
To help me and my team see other perspectives, we also organize “Insight Trips,” where we go to different places around the world and line up interesting conversation partners to have discussions. We hear someone talk about how to run a university and balance raising donations with scholarship. Or a French business executive may tell us about how they wrestle with being the most efficient company, while still running a luxury company. All this tests and challenges us to go back and translate those experiences into our company.
One of my insights is that design can be a huge weapon to make your company look cool and build brand loyalty. For us, the Bauhaus movement, on which we sponsored a big exhibition in New York at the Museum of Modern Art, is our benchmark for how to think about the role of design in expressing corporate identity, who you really are. Bauhaus started as framed art and then extended to apply design to architecture—all kinds of ordinary objects—and became
almost a way of life. The lesson we drew is that design has to be three dimensional and really express who you are.
An important element of translation is visual impact. We are now living in an overflowing information age. And when you have millions and millions of pieces of information coming at you, visual design is a very powerful tool to stop you and catch your eye. It’s a powerful way to talk to you.
What’s the real lesson we have to get from Bauhaus? This is not just about making a nice-looking TV ad, which uses a small frame to communicate with the marketplace. If you apply the lessons of the Bauhaus movement, everything should be the frame. Everything should be the way you communicate. For us, we even have tourists in to visit our company. That’s another very popular tool to express ourselves. We run a design library and other kinds of space. It’s all part of expression. It’s not only what you are talking about but also the way you are and the gestures you have. And the whole thing makes one image. So we expanded to all the channels in the media so that everything makes one image. After our Bauhaus experience, we adopted a slogan: “The age of advertising is over; the age of expression is coming.”
To illustrate that, consider something as basic as the layout of the best room for a meeting. Many people can have their own definition for the best meeting room. But I always want the meeting to be in a space like the kitchen in my house. I don’t know why, maybe because my son talks to me best over the kitchen table. So the elements of the decor should be small, not too big. And then everybody should be able to walk around and make his own or her own coffee or drink, be able to move up and down and write something on the wall—so you can see white walls everywhere. And then, you know, the table should be narrow enough. I don’t really want to sit . . . apart. You know?
Changing the rules of the game
A few years ago, we launched a diagnostic project called “Day One,” where we imagined we were taken over by a private-equity firm and therefore had to challenge on day one everything that Ted and his team had done. Believe me, we discovered a lot of mistakes. But we faced them and fixed them. Return on equity and profitability have jumped since. Now, I happen to think it’s probably good to change the CEO every ten years, but since I don’t want to step down yet, I hope that by doing this I have created some additional job security for myself.
Even before we launched Day One, we had changed a lot of things over the years, but always in a line with what we have done in the past. But sometimes, you have to cut the line, throw the line out, and then jump up and create huge blank room—room enough to talk about and make very big things, big changes.
To me, innovation is a promise with my partners, the senior-executive team. Some people have worked for this company for ten years or more. And ten years ago, when this company was in trouble, we said that we would change the rules of the game in this industry. Even now, we keep talking about the new rules of the game, new possibilities for the industry. That’s why whenever we see a sleepy industry, we are so happy.
We don’t want to be most the profitable company. We don’t want to be the largest one. At the end of the day, the question we ask is: what was the impact we left behind and what kind of meaning did we have over those ten years. I think that’s also important to keep us together here.
About the authors
Ted Chung is vice chairman and CEO of Hyundai Card and Hyundai Capital. Rik Kirkland is the senior managing editor of McKinsey Publishing, based in McKinsey’s New York office.
Hyundai Card on the power of brand translation and the beauty of crisis
Long after CEO Ted Chung brought the credit-card company back from a crisis, he continues to embrace the idea that constant change is the best way to keep a company ready for anything.
Just a few years after Hyundai Card was established, Ted Chung joined the company as CEO only to find that the business was in big trouble. With the credit-card company poised to lose millions, Chung took the unusual steps of boosting employee salaries and increasing spending, including for a new $50 million advertising campaign. It paid off. He has since honed a strongly held view on the power of design to keep his brand distinctive—one that ranges from such unusual innovations as sponsoring tourist visits to his ultramodern headquarters and the new, automated credit-card “factory” to developing the company’s own unique font. In this interview with McKinsey’s Rik Kirkland, Chung, who was recently named vice chairman of Hyundai Card and Hyundai Capital, explains how crisis helped define his leadership and why he sees continually challenging the status quo as the surest way to stay on top. An extended and edited transcript of Chung’s remarks follows.
This article was originally published by McKinsey & Company, www.mckinsey.com.Copyright (c) 2015 All rights reserved. Reprinted by permission.
Interview transcript
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The EconomistMEDIA
11.28 / 2015DATE
FINANCIAL TIMESMEDIA
10.16 / 2015DATE
Loosening their tiesCorporate culture in South Korea
SEOUL
A punishing work culture is gradually being relaxed
Start-up fate awaits South Korea’s middle-aged salarymen
Older workers are offered funding to pursue fresh careers, yet many ventures fail
Cooking up a new career: former Hyundai employee Kim Hyeong-keon has opened an Italian restaurant
Landing a job at one of the mighty chaebol business groups is the ambition of many South Koreans, but in most cases the role does not last past middle age.
The country’s leading companies typically have mandatory retirement ages in the mid-fifties. Most workers leave several years before that, often shamed into quitting by fears of having become a burden, earning more than younger workers waiting to rise up the ranks.
Many are not covered by company pensions and must wait until at least 60 before receiving a state pension, forcing them to start a new career that normally means a sharp drop in income.
Kim Hyeong-keon, however, cuts a conspicuously jaunty figure in his chef’s uniform, a year after leaving his sales job at Hyundai Card, an affiliate of the carmaker. “I didn’t want to stay with the company until my energy ran out,” the 44-year-old says, at a table in the Italian restaurant he recently opened in Seoul’s fashionable Hapjeong district.
Mr Kim’s optimism is helped by unusual support from his former employer — Hyundai Card allowed him to spend six months on full pay planning his business. It sent him on trips to learn about the food scene in Hong Kong and Japan; chefs from its in-house restaurant helped him prepare his menu, the company’s designers helped with decoration, and its consumer finance affiliate gave him a low-interest loan.
Hyunda i Card ’s “CEO P lan” , launched last year, offers such s e r v i c e s o u t o f a s e n s e o f respons ib i l i ty to longstand ing employees, and the gesture of commitment has already boosted staff morale, says Koo Jung-eun, one of the scheme’s managers. Yet only six employees have signed up, and the office for participants was eerily empty on a recent visit.
Such hesitation to plunge into the start-up scene is warranted, says Cho Dal-ho, a researcher at the Seoul Institute. The restaurant and small shop sectors targeted by most of the CEO Plan participants so far are already saturated with people in their forties and fifties seeking a fresh start, most of whom fail in the first few years, he says.
The government is seeking to address such concerns by funding training for older workers who want to start technology businesses. “I might be old but I want to learn — that’s how you get opportunities,” says Lee Chang-gyu, 53, who is undertaking 105 hours of subsidised evening classes in 3D printing.
But most re t i rees f rom b ig companies would rather remain employees given the chance, says Kim Dong-jun at the Federation of Korean Industries, the main chaebol lobby group. Mr Kim runs the FKI’s jobcentre for retirees, which finds jobs for about 2,000 older workers each year, from teaching to truck driving. Yet these new jobs pay only about Won30m ($26,000) a year — less than half the average of Won74m that the jobcentre’s applicants earned before.
Hope for older workers will come on January 1, when a new law will
require large companies to raise the retirement age to at least 60. But sceptics question how many workers will last the course: while the average mandatory retirement age at big companies in 2013 was 57, the actual retirement age was 53.
Son Seong-gon, a chaebol employee turned business consultant and author, says this reflects systematic efforts to clear out unwanted older workers.
Initial gambits might include an appeal for the worker to consider the company’s “difficulties”, he says. Next, stubborn staff may find their record raked over in search of pretexts for dismissal. As a last resort, Mr Son says, some companies humiliate employees into leaving by assigning them meaningless tasks such as going around town photographing the corporate logo.
“Most of them can’t take it and leave in the end. And the company can replace them with younger workers who work late hours for lower salaries.”
Addit ional reporting by Kang Buseong
By Simon Mundy
4544 /
Pricing Interest from environmentally conscious investors helped HCS differentiate from Korean peers, who have recently been heavily relying on onshore investors. HCS attracted robust investor interest, rivaling Aa2/AA-/AA- rated quasi-sovereign Export-Import Bank of Korea's (Kexim) US$1.1bn order book last month. HCS received over US$1.2bn in orders and managed to allocate 34% to the US and 19% to EMEA. The ex-Asia takeup was slightly larger than Kexim's Green bond, which allocated 52% to Europe and the US. In i t ia l gu idance on HCS 's dea l was announced at around T+165bp, and final guidance was announced at 150bp. The new issue concession was estimated at around 4bp over the company's 2.625% 2020s which were spotted at around G+146bp. Fund managers were the biggest buyers at 45% fol lowed by banks at 18% and corporates at 15%. Private banks and others took 13% and the remaining 9% went to pension funds and insurers. The 144A/Reg S bonds are expected to be rated Baa1/A- (Moody's/S&P) Bank of America Merrill Lynch was the green structuring agent. It also served as joint bookrunner with Citigroup and Credit Agricole.
BONDS : Hyundai taps Green bonds to fuel hybrid ambitionsHyundai has become the first carmaker globally to issue conventional US dollar-denominated Green bonds, a sign that more companies are tapping the nascent but growing market to fund environmentally friendly businesses.
Hyundai Capital Services (Baa1/A-/BBB+), the Korea-based auto financing and leasing arm of the Hyundai conglomerate, which is the umbrella group for Hyundai and Kia Motors, followed a small but expanding list of global companies such as tech giant Apple into the senior unsecured Green market with a US$500m 5-year bond. The transaction, which is also the country's first corporate Green issue, priced at 150bp over US Treasuries. The coupon is 2.875%. Un l i ke prev ious As ian Green bonds that appeared to be largely focused on other benefits , such as boosting their environmentally conscious image, HCS brings itself one step closer to the purpose of Green debt financing as it will be using the proceeds to fund car loans for green vehicles. "We've had instances where we had to prove that the use of proceeds were for green projects," said a banker on the deal. "For HCS, it was clean cut and an easy concept for investors to understand." Hyundai has high hopes for its hybrid segment, eyeing the number two spot in green vehicle makers by 2020. The f irst corporate Green bond from Asia was issued by Taiwan's Advanced Semiconductor Engineering in July 2014. ASE needed to repair its environmental image after it was fined by the Kaohsiung City Environmental Protection Bureau for dumping waste into the environment a year before the transaction. Toyota Motor Credit had issued US dollar Green bonds before HCS, but the bonds were sold in an ABS format. TMC also turned to Green bonds to help borrowers finance hybrid cars.
IFR ASIAMEDIA
03.08 / 2016DATE
The New York TimesMEDIA
02.27 / 2016DATE
Cutting-Edge Offices Around the World
The Hyundai capital Europe offices in Frankfurt, designed by GenslerJulian Faulhaber for The New York Times
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The Korea HeraldMEDIA
04.29 / 2016DATE
Goethe Institut Magazine
MEDIA
03.03 / 2016DATE
Hyundai Card is one of the most innovative companies in design and trend in the Korean market. Hyundai Card DESIGN, TRAVEL, and MUSIC LIBRARY are traditional libraries infused with different esthetics, and offer unique cultural benefits to the Hyundai Card members.
Die Hyundai Card Libraries in Seoul Buchklub 2.0
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WallpaperMEDIA
08.03 / 2016DATE
The Korea TimesMEDIA
05.27 / 2016DATE
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05.01 / 2013DATE
Reprinted by Permission of Monocle © Monocle
MonocleMEDIA
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MEDIA
Maekyung Economy 03.30 / 2016DATE
The Korea HeraldMEDIA
05.12 / 2016DATE
Ted Chung Leads Fintech Market as a Finance Industry Icon Digital Hyundai Card: Ted Chung’s Bold Moves to Restructure the Company
Ted Chung, Vice Chairman and CEO of Hyundai Card·Capital·Commercial, has been listed among the 100 best-performing CEOs in Korea by weekly business magazine Maekyung Economy for 12 consecutive years, ever since the listing first began. He is recognized for his significant influence in the finance sector with his outstanding management, pushing forward the keywords of ‘digital’ and ‘global.’
Hyundai Card is gaining recognition for its attempts to restructure the company to keep up with the digital era. This goes far beyond conventional facelift of products and services. It aims to integrate some of the more competitive programs and/or platforms to provide services in a more concrete and practical ways in order to suit customers’ needs.
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Chosun DailyMEDIA
03.04 / 2016DATE MEDIA
Maeil Economic Daily 02.02 / 2016DATE
‘Hey, Have you tried it?': Hyundai Capital Pioneers the Way for New Emerging Nations
Hyundai Capital’s International Expansion, Making New Rules in the Digital Era
Ted Chung, Vice Chairman and CEO of Hyundai Card·Capital ·Commercial, is aiming bigger and higher for the more globalized Hyundai Capital. Seeking to move from Korean financial market, Chung’s strategy aims to bet big in the international market. With global business expansion, Hyundai Capital’s HR system has adopted the Global Career Bands system, a global human resources management protocol.
Operating 9 entities around the world, Hyundai Capital conducts human resources exchange programs among all branches, based on the universalized principle spanning from HR ranking system to risk management protocols, alongside the corporate culture. Hyundai Card has kicked off the Digital Hyundai Card project which shows genuine respect for its customers by allowing them to take control of their user preferences, and to gain more hands-on experiences.
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ETNEWSMEDIA
08.10 / 2015DATE
Korea Economic DailyMEDIA
06.24 / 2015DATE
Taiwan’s Fubon Life Insurance Invests KRW 220 Billion in Hyundai LifeA Visit to Hyundai Card’s Traffic Monitoring Center
Taiwan’s Fubon Life Insurance becomes the second-largest shareholder in Hyundai Life Insurance after investing KRW 220 billion. Fubon Life Insurance has had an experience of handling issues such as aging syndrome and low interest rate, which are challenges also faced by the Korean insurance industry.
The Traffic Monitoring Center is more than a mere electronic message board that displays real-time transactions running. It is more of an overall business monitoring area which can predict upcoming activities within the next hour or so and prevent any service errors in all card transactions.
Thinking beyond numbers
Without Numbers
Contents
CEO’s Letter
EXPRESSION > Branding & Marketing
EMPOWERMENT > Corporate Social Responsibility
PRIDE > Corporate Culture
INDEX
002
004
046
060
110
Hyundai Card·Capital·Life·Commercial are working to fully embrace a corporate
culture that befits the themes of ‘digital’ and ‘global’. We are operating a more
dynamic human resource system by eliminating the requirement of a specific
number of years needed for promotion, and are supporting more employee
exchanges between countries by expanding the Global Mobility system.
Furthermore, updating our dress code to include casual wear and deregulating
lunch times did not just expand choices of clothing and time, but it is also an
attempt to make employees think more flexibly.
Hyundai Card·Capital·Life·Commercial are once more at an inflection
point. Simply reorganizing our business structure is not enough to bring
about meaningful change and innovation. Forming a mindset that not only
understands but also embraces the new realities shaping our environment is
the most important thing. With that mindset, we eagerly look forward to the
challenges and opportunities that are coming next.
Hyundai Card·Capital·Life·Commercial have constantly redefined the line of
business. We have not only changed our business models, but also our way of
working and the way we express ourselves.
In an era of diversified means of communication, Hyundai Card is conveying
our aspirations and brand philosophy through our own medium, Channel
Hyundai Card. At the same time, we are also evolving the way we express
ourselves through physical spaces. The Music Library cultivates and curates
our inspiration from the analog medium, from books to vinyl. The Card Factory,
located at our head office in Yeouido, is an open display of our efforts to
visually express the finance business.
These endeavors were made possible by redistributing resources and removing
inefficient elements in our business, allowing us to direct our passions and
efforts toward new adventures. As we continue to eliminate non-essentials in
our work, we redouble our commitment to simplification and ensure our work
environments run smoothly with the right people in the right places.
Vice Chairman·CEO of Hyundai Card·Capital·CommercialChairman of Hyundai Life Board of Directors
Ted Chung
CEO’S LETTER
WITHOUT NUMBERS
003002 /
BRANDING & MARKETING
The branding and marketing of Hyundai Card·Capital·Life·Commercial
are about systematizing our important values and empathizing them
with our customers. The Channel Hyundai Card, which was launched in
2016, is a media platform that reflects our various perspectives about
the world through diverse themes. With media content reflecting our
ideas, this will lead to a deeper understanding of Hyundai Card. We
have changed an ordinary card-issuing area into a CARD FACTORY, and
worked on making finance more tangible to customers. Hyundai Card
libraries for design, travel and music have become places of inspiration
as details of these libraries reflect our devotion for the brand. Crucially,
Hyundai Card·Capital·Life·Commercial are at an inflection point and
have introduced new corporate identities in 12 years. Our newly-
introduced Digital Hyundai Card BI (Brand Identity) can be regarded as
an expression of our strong will for digitalization. Digital Hyundai Card
is not just a jargon as opposed to an analog scheme, but our realization
of the fundamental appreciation for digitalization.
EXPRESSION
WITHOUT NUMBERS
Rather than a typical digital service that overuses inertial slogans, Digital Hyundai Card is a service in which customers can use digitalized credit card systems in a convenient and secure way.
Digital Hyundai Card
007006 /
Thinking of a new way of communication that adapts to the changing media environments, Hyundai Card has launched the Channel Hyundai Card, our own media platform introducing media content on various topics.
Channel Hyundai Card
009008 /
Vinyl & Plastic is more than a simple LP & CD record shop: It is a branding venue for Hyundai Card where people can listen to, see and own music curated by Hyundai Card in a rather analog but still trendy atmosphere.
Vinyl & Plastic by Hyundai Card
011010 /
013012 /
This exhibition place presents various out-of-the-box visual arts projects from all around the world ranging from conventional arts to film, architecture, design and other fields of contemporary art.
Storage by Hyundai Card
015014 /
The MUSIC LIBRARY is equipped with a 10,000-piece vinyl collection that includes rare albums. Starting from the 1950s collection, music lovers can enjoy music from all genres and eras. The UNDERSTAGE, designed to be a place of opportunity for artists, offers limelight on creativity.
Hyundai Card MUSIC LIBRARY & UNDERSTAGE
017016 /
019018 /
The music of renowned pop star Elton John can be closely appreciated through Hyundai Card Curated Elton John. Ranging from legendary figures to rookies, Hyundai Card Curated selects creative performances to be showcased on the UNDERSTAGE.
Hyundai Card CuratedElton John
021020 /
The TRAVEL LIBRARY allows visitors to explore new worlds with their own eyes. It is more than a space for reading books: it sets readers off on exciting voyages.
Hyundai Card TRAVEL LIBRARY
023022 /
The DESIGN LIBRARY is a place of immersion and inspiration. On July 2015, we held the Designing with Data exhibition which visualized data in a meaningful way. And during December of the same year, we launched the Impression exhibition intended to reflect Hyundai Card’s design philosophy and history.
Hyundai Card DESIGN LIBRARY
025024 /
A card factory where the entire process of delivering, issuing, inspecting, and packaging of the cards can be observed.
Hyundai Card CARD FACTORY
027026 /
Former Beatle and legendary pop artist Paul McCartney held his first performance in Korea at the Super Concert. Hyundai Card Super Concert presents performances of the world’s top artists such as Beyonce, Stevie Wonder, Maroon 5, and Eminem.
Hyundai Card Super Concert 20 Paul McCartney
029028 /
An exhibition exploring the life of renowned fashion designer Jean Paul Gaultier. Divided into 7 themes that inspired Gaultier from his youth until the present day.
Hyundai Card Culture Project 21Jean Paul Gaultier
031030 /
The 20th Culture Project was a one-month relay concert powered by strong musicality and the unique charms of electronic star Zedd, Nate Ruess, Adam Lambert, James Bay, and The 1975.
Hyundai Card Culture Project 205 Nights II
033032 /
035034 /
Architect group SoA nabbed the first place in the Young Architect Program with their work, “Roof Sentiment.” Their installation utilizes large reed blinds to recreate the sense of a roof fading into nothingness. The Hyundai Card Culture Project introduces creative and experimental cultural content in various fields such as music, theater, art, architecture, movies, dance, and more.
Hyundai Card Culture Project 18Young Architect Program 2015
037036 /
The ‘it vodka’ is applied with Poland’s 500-year tradition of vodka making to strengthen its natural taste, and used sophisticated and modern package designs to enhance its uniqueness.
it vodka
039038 /
Contains the result and process of design projects from the past 12 years. Excluding verbose descriptions, it is an image-filled archive book reflecting Hyundai Card’s design philosophy and logic.
DESIGN without WORDS Ⅱ
041040 /
The team achieved a record-breaking winning streak of 18 games, attaining 1st place in the 2015-2016 V-League.
Hyundai Capital Skywalkers Volleyball Team
043042 /
045044 /
Hyundai Card·Capital·Life·Commercial’s definition of social contribution
is not just about helping others. We place value in the process of
seeking for new possibilities all at the same time. Through the Dream
Realization Project, which supports the independence of small-scale
business owners and self-employed individuals, 10 local stores have
been created. Ordinary stores such as fruit marts, local restaurants,
dry cleaners, butchers, and even supermarkets, have become a place
of self-support. The Market Revitalization Project, which started at
Bongpyeong Market in Gangwon Province, continued with Daein
Market in Gwangju and the 1913 Songjeong Station Market. Traditional
markets, stricken by the wave of modernization, previously lost their
grounds but have since embraced new opportunities. Unbound by
stereotypes, we were able to focus on the intrinsic value of traditional
markets and turn old stories into new challenges. More than just a
facelift or exterior design, a truly meaningful change occurred among
people realizing their dreams.
CORPORATE SOCIAL RESPONSIBILITY
EMPOWERMENT
WITHOUT NUMBERS
1913 Songjeong Station Market Preserving and restoring the 100-year tradition and history of the former Songjeong Station Market, the new market was reborn offering a glimpse of each merchant’s memories and lives. The addition of the birth year to its name gives people an intuitive grasp of its history and tradition.
049048 /
051050 /
As part of the Market Revitalization Project, the two oldest stores in Daein Market selling traditional Korean sweets and medicinal herbs have been selected as antennae stores for change. Various works to increase store competitiveness, such as menu development, packaging and display methods among others, have been implemented.
Daein Market
053052 /
Bongpyeong Market The change in Bongpyeong Market has set a new model for traditional markets by maintaining the original meaning of sharing joy and affection in these areas but at the same time highlighting its personality and color. The slogan, “Development for Sustainability”, encourages merchants to strive for change.
055054 /
The store name was changed to My Neighborhood’s Supermarket in order to imply its significant presence in the local community. Here, we have implemented changes such as product management and interior design to create a space that residents will want to frequent.
Dream Realization Shop no.10My Neighborhood’s Supermarket
057056 /
By using comforting colors and wood, Homemade Gimbap tries to maximize the homey atmosphere. My Gimbap is a menu allowing the customer to actually make gimbap and enjoy casual conversation with the store owner or fellow customers.
Dream Realization Shop no.9Homemade Gimbap
059058 /
The way employees of a company think and behave represents
the identity of a business company as much as the business
operation itself. The creative and innovative nature of Hyundai
Card·Capital·Life·Commercial is the result of the employees’ creativity
and innovation. We have always thought about "why" first and are
constantly trying to identify the essence and core of the works that
we do. Simplification is the frame that articulates this essence. By
eliminating inefficiencies, we are able to focus more on the task that
we should really be doing. Giving autonomy to dress codes and lunch
breaks reflects our zeal to prepare for the future in a creative and
adventurous way. Pride is maximized when the energy, as well as
human resources, of the organization is used productively at the right
time at the right place. The true power of corporate culture originates
in pride, not the system.
CORPORATE CULTURE
PRIDE
WITHOUT NUMBERS
Change in CI The new CI (Corporate Identity) of Hyundai Card·Capital·Life·Commercial unveiled on April 4th, 2016 reflects its new direction and identity.
063062 /
Business Strategy Workshop Once a year, the executives of the company gather at one place to check on the business of Hyundai Card·Capital·Life·Commercial and actively debate over their mid- and long-term business strategies.
065064 /
Global Forum The leaders of global entities, including the head office, gather at one place to share their strategies and best practices, as well as create the synergy of ‘One Global Company’ by using their networks.
067066 /
Dress Code The dress code for all employees of Hyundai Card·Capital·Life·Commercial extend to business-casual as well as the basic business suit, depending on personal tastes and efficiency. The new office look is applied to overseas entities as well as the Seoul headquarters.
069068 /
Cooking Lab The in-house chefs research and experiment with their menus in the cooking lab. Outside visitors can also experience the dining of Hyundai Card.
071070 /
People can choose from over ten daily-changing menus at the cafeteria according to their own taste and favors. The hardwood table, unique lighting and props create a refined atmosphere.
Cafeteria at HQ1
073072 /
In the Capsule Sleeping Room, telemarketers can relieve their stress and rest hassle-free in their personalized space.
Capsule Sleeping Room at Daebang Office
075074 /
Design Lab The Design Lab was remodeled by the French architect Jean Nouvel. Under the concept of a warehouse, the lab helps conceive new ideas and tasks.
077076 /
The sign on the lobby floor is drawn towards the CARD FACTORY and the information desk. The installation art piece that resembles the chimney of the CARD FACTORY can easily be noticed.
Lobby at HQ3
079078 /
Daycare Center “the KIDS” The daycare center for the children of Hyundai Card·Capital·Life·Commercial employees. With the best teachers, a safe environment, healthy meals and creative education programs, it demonstrates a new standard for daycare centers.
081080 /
Records An exhibition was held at the first floor of building No.1 of the head office for two months under the theme of “records.” It was based on more than 8,000 memos collected from the executives’ laptops and emails between 2002 and 2015. The exhibition was held to share the everyday lives in the company and remind people how big results can be initiated from small ideas.
083082 /
Traffic Monitoring Center (TMC)
All the current IT and business systems can be checked at the TMC, which is a first-grade security area. When an abnormality occurs, the TMC is used to analyze the causes and find solutions.
085084 /
PRIDE Edition 2 A cannon of corporate culture, organizing the ways in which Hyundai Card·Capital·Life·Commercial work, think, and manage human resources into 50 work styles.
087086 /
Cut & Polish The “Cut”, representing the traditional British barbershop, and “Polish”, representing a premium nail salon, Cut & Polish is more than just a company welfare program and offers a trendy lifestyle for Hyundai Card·Capital·Life·Commercial employees.
089088 /
Open Studio Hyundai Card·Capital·Life·Commercial’s in-house media content are produced in the open studio, allowing the entire production process to be seen from the outside.
091090 /
Open Radio Every Thursday afternoon at 3pm, news, events and stories about the company employees go on air.
093092 /
Open Class For their insight, the employees learn knowledge and perspectives about humanities, arts, sciences, IT and others by inviting professionals.
095094 /
The Box & the Wailing Wall At lunchtime it is a healthy salad buffet, and at dinnertime it is a restaurant offering wine. The refined rectangular glass design explains why the space is called the Box. The Wailing Wall, where customer complaints are updated in real time, demonstrates our devotion to listening to our customers at all times.
097096 /
CEO Lounge Here, the participants of the CEO PLAN can receive professional education and consulting, information and office space for 6 months.
099098 /
CEO PLAN The CEO PLAN helps employees run their own businesses after retirement, with five shops having already opened through the project.
101100 /
Job Selling & Job Fair Each department promotes itself through Job Selling, and the new hires promote themselves to the sectors in which they are interested at the Job Fair. It is a win-win HR system for both new-comers and departments.
103102 /
HCA OFFICE In 2015, Hyundai Capital America opened its new “HQ2” office in Newport Beach, California. Just down the road from HCA’s headquarters, the new office consolidated several smaller offices—bringing employees together into an environment consistent with Hyundai Capital’s global design themes.
105104 /
HCE OFFICE Finance and creativity coexist in the HCE office, where the convenience of both employees and customers has been considered. The spiral stairs located at the center of the office penetrate through all the floors, creating more liberal working atmosphere.
107106 /
109108 /
Digital Hyundai CardChannel Hyundai CardHyundai Card MUSIC LIBRARY & UNDERSTAGEHyundai Card CuratedElton JohnHyundai Card TRAVEL LIBRARYHyundai Card DESIGN LIBRARYHyundai Card CARD FACTORYHyundai Card Super Concert 20 Paul McCartneyHyundai Card Culture Project 21Jean Paul GaultierHyundai Card Culture Project 205 Nights IIHyundai Card Culture Project 18Young Architect Program 2015it vodkaDESIGN without WORDS ⅡHyundai Capital Skywalkers Volleyball Team
INDEX
WITHOUT NUMBERS
EXPRESSION
006 Digital Hyundai Card008 Channel Hyundai Card010 Vinyl & Plastic by Hyundai Card014 Storage by Hyundai Card016 Hyundai Card MUSIC LIBRARY & UNDERSTAGE020 Hyundai Card Curated Elton John 022 Hyundai Card TRAVEL LIBRARY024 Hyundai Card DESIGN LIBRARY026 Hyundai Card CARD FACTORY028 Hyundai Card Super Concert 20 Paul McCartney030 Hyundai Card Culture Project 21 Jean Paul Gaultier032 Hyundai Card Culture Project 20 5 NIGHTS Ⅱ036 Hyundai Card Culture Project 18 Young Architect Program 2015038 it vodka040 DESIGN without WORDS Ⅱ042 Hyundai Capital Skywalkers Volleyball Team
EMPOWERMENT
048 1913 Songjeong Station Market052 Daein Market054 Bongpyeong Market056 Dream Realization Shop no.10 MY NEIGHBORHOOD’S SUPERMARKET 058 Dream Realization Shop no.9 HOMEMADE GIMBAP
PRIDE
062 Change in CI064 Business Strategy Workshop066 Global Forum 068 Dress Code070 Cooking Lab 072 Cafeteria at HQ1074 Capsule Sleeping Room at Daebang Office076 Design Lab078 Lobby at HQ3080 Daycare Center “the KIDS”082 Records084 Traffic Monitoring Center(TMC)086 PRIDE Edition 2088 Cut & Polish090 Open Studio092 Open Radio094 Open Class096 The Box & the Wailing Wall098 CEO Lounge100 CEO PLAN102 Job Selling & Job Fair104 HCA Office106 HCE Office