Germany 2016 EMEA Christmas Insights for Digital Marketers See the latest Christmas Retail insights and consumer behaviour across EMEA to assist with the planning of your 2016 Christmas Bing Ads Retail campaigns. Find out who’s shopping, when shopping peaks occur and what people are buying. For even more Christmas insights we have prepared detailed decks for each market (in local language). Click here for more information. Retail Snapshot Top 3 retail shopping days 2015 Cyber Weekend Online Spend Top 5 retail sub-categories on Bing Ads Online % of total retail sales per market 65 B € France Clothing & Accessories Clothing & Accessories Clothing & Accessories Clothing & Accessories Clothing & Accessories Clothing & Accessories Home & Garden Home & Garden Home & Garden Home & Garden Home & Garden Home & Garden Electronics Watches & Jewelry Electronics Flowers & Greetings Electronics Electronics Toys & Hobbies Department Stores Deals & Coupons Toys & Hobbies Deals & Coupons Toys & Hobbies Shoes Cosmetics Books Beauty & Personal Care Other Retail Other Retail 14.7 B € Italy 1.4B € Italy 332M € Germany⁴ 144M € France (2014)³ 102M € Netherlands 17.9 M € Spain 1.1M € Spain 6.8 B € Germany 9.2 B € Netherlands 114B € UK¹ 1.1B € UK Total retail ecommerce sales France Netherlands Italy Spain UK Germany NOVEMBER #1 #2 #3 26 NOVEMBER 29 DECEMBER 14 NOVEMBER 27 NOVEMBER 30 NOVEMBER 27 NOVEMBER 27 NOVEMBER 30 NOVEMBER 30 DECEMBER 14 DECEMBER 21 JANUARY 6 6 DECEMBER 7 DECEMBER 4 JANUARY 24 NOVEMBER 26 NOVEMBER 30 NOVEMBER 10% 10% 10% 10% 10% 10% 30% 29% 16% 30% 41% 23% 48% 26% 19% 21% 14% 34% 7% 13% 21% 8% 6% 6% 15% 8% 38% 10% 4% 5% 12% 10% 25% 6% 26% 11% 12% 30% 30% 30% 30% 30% 50% 50% 50% 50% 50% 50% France Italy Netherlands Spain UK 6.7% ²