. will purchase all of their back-to-college shopping online BACK TO COLLEGE BACK TO COLLEGE S H O P P I N G R E P O R T expect to get everything they need from Amazon, Target, and Walmart Most back-to-college shoppers will only purchase from 1 3 retailers Millennials prefer over shopping in store because they is important to Millennials Fast, Free shipping The top reason Millennials don’t shop online is ABOUT US 24% don’t have to wear pants 36% don’t have to deal with people 10% can drink while shopping Branding Brand's platform provides seamless mobile app, web, and in-store experiences to the customers of 200 major retailers—more than any other e-commerce provider. Visit blog.brandingbrand.com for more consumer trends. Consumer Survey Data Used: 1,001 18-to-24-year-old online shoppers