2016 ADVERTISING RATES AND INFORMATIONjcnewsandneighbor.com/wp-content/uploads/2016/01/NN_mediakit2016v2.pdf · That style is born not only from his passion for dance, but also from

jcnewsandneighborcom | (423) 979-1300 | Email marketingjcnewsandneighborcom

2016 ADVERTISING RATES AND INFORMATION

The Johnson City News amp Neighbor | (423) 979-1300 | Email marketingjcnewsandneighborcom

Average Net Circulation

30790CVC Audit (31 December 2014)

Advertising Rates

ROP Advertising Rates (Net)Per Insertion Earned Monthly

Column Inches Monthly

Column Inch Rate

1-11 $157512-19 152520-39 140040-78 128579-156 1245157-311 1180312-383 1130384-767 1125768-999 10951000+ 104510 Discount - 12 month contract 5 Discount - 6 month contract (minimum 3rdquo per week) Premium Positions

Process Color Included On Premium Positions

Hot Spot Banner Ad $265wk2 positions available 4 week insertion

Front Page Banner Ad $525wk6 column width 4 week insertion

Color Rates (Net)Charged by Column Inch

2rdquo-9rdquo $40010rdquo-32rdquo 37533rdquo-63rdquo 34564rdquo-126rdquo 295

Process ColorColumn

Inch Rate

2rdquo-9rdquo $30010rdquo-32rdquo 26533rdquo-63rdquo 23564rdquo-126rdquo 175

Single Color

Church amp Charity $1150

ClassifiedsBusiness Card $1404wks4 week insertion

Classified Rates20cent per word over 20 words

$10wk

$152wks

$204wks

Legal Classifieds $525Col Inch4 week insertion

Online AdvertisingContact an account representative for rates and availability

National RatesAgency commission to accredited and recognized agencies is 15 National rate applies to any advertising placed by businesses operating outside the circulation area of the newspaper

BY TAMMY CHILDRESS

Dr Charles Collins pro-fessor of Pharmacuetical Sci-ences at East Tennessee State Universityrsquos Gatton College of Pharmacy attended the March race at Bristol Motor Speedway So did Kristin Les-ter one of Collinsrsquos students Neither knew that the other was in attendance nor that their mutual presence would change both their lives Collinssufferedamajorheart attack as he was leaving the speedway Lester hap-pened to arrive at the scene at the right time ldquoI wasnrsquot even going to go to the race that dayrdquo said Lester this week ldquoI bought my ticket the night before ldquoWe (Lester was with a friend) waited through the rain delays We had been wet and dry all day and that finalraindelaywasitforusWe were leaving and noticed a group of panicked people gathering As we got closer we saw a man lying on the

ground I thought lsquoSurely someone is doing somethingrsquo Then I heard a woman say lsquoHersquos turning blue hersquos not breathingrsquo Thatrsquos when I knew it was going to be me that day ldquoI dropped everything and pushed through the crowdrdquo saidLesterldquoHisfingertipsand hands were turning blue so I knew I had to start CPR immediatelyrdquo Lester had no idea that the stranger on whom she was performing CPR was one of her professors ldquoAt the time it happened I didnrsquot know who he was he was a complete stranger to merdquo she shared ldquoAfter the EMTs took him away I felt like I would probably never know what happened to this man I called the hospital and all that they could tell me was that no patients had passed away that day To me that was wonderful I felt like everything had worked outrdquo It was when Lester went to class the following Mon-

day that she found out the identity of her patient ldquoDr Roane (David Roane PhD Gatton College of Pharmacy ETSU) came in and told us thatDrCollinshadsufferedwhat was believed to be a massive heart attack As soon as I heard that I knewhellipthe man that I had done CPR on was Dr Collins How did I not knowrdquo ldquoYou never think this morning Irsquom going to wake up and do CPR on a family member or a friend or a professor itrsquos not something you plan forrdquo said Lester ldquoI had so many emotions when I found out who it was One of those emotions was guilt because I didnrsquot know who it was But I also felt relieved because I donrsquot know how I wouldrsquove felt if I had done nothing and then found out that it was Dr Collins A part of me felt like he was going to be okayhellipI donrsquot think I wouldrsquove been there at that place at that time if he wasnrsquot going to be okayrdquo

Collins has no recollec-tion of that day or the day before He was told that he tookaselfieofhisgroupthatday at the speedway and had to check his facebook page to verify that he was there ldquoEverything I know is second-hand knowledgerdquo said Collins on the porch of the College of Pharmacy Wednesday Collins like Lester had decided to leave the speed-way after rain delays ldquoMy son told me that I suddenly stopped said lsquoHelp mersquo and fell to the ground I wasnrsquot breathing and Kristin came by and helped She performed CPR on me until EMS arrived They (EMTs) restarted my heart with the paddles loaded me in an ambulance and took me to Bristol Regionalrdquo Because of his loss of memory Collins had no idea that one of his students had virtually saved his life that dayldquoIdidnotfindoutthatKristin did CPR on me until

Dean Calhoun (Dr Larry Calhoun dean College of Pharmacy ETSU) and Dr Roane came to visit me after I had been home about a week or so I was thankful that we require all of our students to know emergency medicalandKristinhadjustrenewedhercertificationa couple of months earlier Now if incoming students ask lsquoWhy do we have to do thisrsquo I can stand up in front of them and say lsquoIrsquom why you have to do this Irsquom the perfect examplersquo You can tell

that to the students and thatrsquos kind of abstract This is pretty concreterdquo said Collins Lester believes everyone should take CPR training ldquoA lot of people donrsquot realize that they may be the only one who can help I thought that somebody else would be doing CPR but thatrsquos not the case The College of Pharma-cy requires all of the students to have CPR training itrsquos em-powering To see Dr Collins recovering and doing so well Irsquom blessed to be a part of itrdquo said Lester

JCNEWSANDNEIGHBORCOM

County elections stretch beyond release of lsquofinalrsquo results

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T H E J O H N S O N C I T Y

VOL 17 | ISSUE 10 | MAY 10 - MAY 16 2014 | OFFICE 423-979-1300 | CIRCULATION amp DELIVERY 423-282-0051 | EMAIL NEWSJCNEWSANDNEIGHBORCOM

Johnson City1185 N State of Franklin Rd l 423-975-9900

Gray l 2100 Forest Dr l 423-467-9966

For business services tailored to your unique needs call

Bob Armstrong Commercial Lender Johnson City 423-282-3850

FirstBank amp Trust Co

The Bank That Puts You FirstMember FDICwwwfirstbankcom

Relationship BankingMaximizing the Trust Principle

Building and maintaining strong relationships is a core value at First Bank amp Trust Company

Johnson City 1185 N State of Franklin Rdbull 423-975-9900

Gray bull Kingsport bull Bristol

Neeko Johnson City

ldquoSee you at the Dogwood Cattails Ballrdquo

BY SCOTT ROBERTSON AND JEFF KEELING

Two of the three most closely watched Washing-ton County Republican Primary races this week ended with drama that stretched past the release oftheldquofinalrdquovotetal-lies while the third was

alandslideThesheriffrsquosrace was decided by 0011 percent of the vote and is likely to be contested The county commission was drastically reshaped The question of which side voters supported in the ongoing battle between Mayor Dan Eldridge and an outspoken cadre of com-

missioners was answered Andfinallythemostvocalof the anti-mayor county commissioners appeared to winre-electiononlytofindout at 1 am that he had in fact lost If nothing else the political drama Tuesday night in Jonesborough kept everyone interested even beyondthefinalcurtain When the polls closed at 8 pm the two sides in the county commission and mayoral races had segregated themselves as though they were separate political parties though justyardsapartMayoralchallenger Mike Ruther-ford commissioner Mark Ferguson and a few dozen supporters sequestered themselves in Rutherfordrsquos County Zoning Administra-torrsquosofficecomplexinsidethe county courthouse Across the street from the courthouse supporters of Eldridge and several coun-ty commissioners gathered

on the sidewalk and inside the Jonesborough General Store and eatery The election commis-sionworkinginitsfirstelection in its new third-floorofficesinthecourt-house sent out results via its website wcecofficecom as those results came in from the 40 precincts On the town square cell-phones and tablets shone likefirefliesasnightfell Around 840 the crowd across from the courthouse erupted in cheers modern technology having reward-ed them with the numbers they had hoped for Early voting returns were in ndash early voting ultimately

accounted for 47 percent of the total vote count ndash and Eldridge led Rutherford by a nearly 3-1 margin

Minuteslaterthefirst19 of the 40 precinctsrsquo

Re-Decision lsquo14

County Commissioner David Tomita and Tennessee GOP state executive committee

member Kelly Wolfe track primary results via calls from precinct watchers Photos by Scott Robertson

Mayor Dan Eldridge shares the latest updates with Chancellor John Rambo

A coincidence of life and death

Dr Charles Collins stands with Kristin Lester the stu-dent who saved his life Photo by Tammy Childress

By Bill Derby Publisher

Irsquove been in the newspaper business 45 years and have to say Scott Robertson and JeffKeelingwentaboveandbeyond with the best news and election coverage in my experience They stayed the course into the early morn-ing hours after the election was over and when ques-tions arose over the results in the 6th District county com-mission race kept following the leads while other media accepted the outcome The numbers didnrsquot add up and they found out why by interviewing and recording responses from allinvolvedScottandJeffposted their stories on the News amp Neighbor website in the early morning hours with the correct results Other media kept report-

ing incorrect information even during the noon news while our two reporters notifiedradioandTVearlyWednesday morning We had the accurate informa-tion and actual interviews with election commission officialsandTomFosterthe ultimate winner in the 6th District county com-mission race While other media were havingdifficultyininter-viewing candidates election officialsandothersScottandJeffhadbeatenthemto the punch covering the lsquorest of the storyrsquo Although the News amp Neighbor is published on Saturday a challenge occasionally for timely reporting our website will continue to post the best and most accurate coverageavailableGreatjobScottandJeff

Exceptional news coverage

Mayor sheriff county commission 3 County office holders 10

Election Results

SEE REDECISION 10

BY SCOTT ROBERTSON

Emmitt Smith the NFLrsquos all-time leading rusher was the biggest name sports celebrity

to make his Niswonger Childrenrsquos Hospital Golf Classic debut this year but fellow Pro Football Hall of Famer Dan Marino stole the show Marino began the day by trading good-natured barbs with Scott Nis-wonger tournament co-chair over Niswongerrsquos accidental insult of Marino at the 2012 tournament At that event Niswonger had introduced Peyton Man-ning as the tournamentrsquos ldquostarting quarterbackrdquo and Marino as his ldquobackuprdquo Sensing that ribbing might have been in store Niswonger began his in-troduction of Marino with the words ldquoOur starting quarterbackhelliprdquo but Marino would not be dissuaded ldquoOh so now that Pey-tonrsquos not here Irsquom the starterrdquo Marino asked with mock indignation to laughter from the as-sembled media ldquoSeriously thoughrdquo Marino said ldquoI told Scott last year I would be glad to come back every year if he asked me and I mean thatrdquo After that Ma-rino took the course with a quartet of the regionrsquos elite businessmen and prompt-ly shot a hole-in-one on the second hole

In addition to Em-mitt Smith who coined a phrase used over and over during the day ldquoa heart of givingrdquo several other newcomers joined the field in 2013 Atlanta

Falcons head coach and ETSU football alumnus Mike Smith played for the first time as did another Smith Pro Football Hall of Fame defensive end Bruce Smith formerly of the Buf-falo Bills and Virginia Tech Hokies A group picture of the entire celebrity roster is on Page 6 This yearrsquos event raised $700000 for the hos-pital easily topping the $375000+ raised in 2012 Part of the reason for the increase was the addi-

tion of a concert before the tournament Country music start Darius Rucker played a benefit show for the hospital Sunday night at the Niswonger Perform-ing Arts Center in Green-eville The Niswonger Chil-drenrsquos Hospital Golf Classic moved up to a new level this year New venue more big celeb-rities a Sunday night concert by country star Darius Rucker ndash and most importantly another big

jump in fundraising The tournament itself was held in Bristol Va at the The Virginian Golf Club one of of the most prestigious highly deco-rated clubs in the country ldquoIt was a big win for Niswonger Childrenrsquos Hos-pitalrdquo said Patty Bolton director of events for Mountain States Foun-dation which organized the event ldquoWe exceeded expectations ldquoWe had such great cooperation from every-

one from the community vendors all the way to the special guest celebrities It was a real team effort and it benefits such a great causerdquo Proceeds will be used to purchase syringe pumps very specialized and expensive equipment that will aid pediatric medicine dosing ldquoOur hope is that we donrsquot have to use these on anybodyrdquo Bolton said

Relationships Built to Lastbull Alliances built on integrity and mutual trust bull Customer service that exceeds expectations

To request a financial checkup tailored to fit your objectives callAllen Poole Infinex Financial Advisor Johnson City 423-282-9032

FirstWealth ManagementGroup

wwwfirstbankcomInfinex office located on the premises of First Bank amp Trust Company JOHNSON CITY bull 1185 N State of Franklin Road

Products and Services made available through INFINEX areInvestment and Insurance Products and Services are Offered Through INFINEX INVESTMENTS INC Member FINRASIPC

INFINEX and the Bank are Not Affiliated First Wealth Management Group is a trade name of First Bank amp Trust Company

Investment specialists are representative of Infinex

Not a Deposit Not FDIC Insured by any Government Agency Not Guaranteed by the Bank May Go Down in Value

JCNEWSANDNEIGHBORCOM

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Dan Marino former quarterback of the Miami Dolphins hit a hole-in-one on the Par 3 second hole at The Virginian Golf Club during the Niswonger Childrenrsquos Hospital Golf Classic Monday It was the first ace recorded in tourna-ment history The program listed the hole as a ldquoClosest to the Pin Opportunityrdquo which reportedly would have won Marino a chance to be part of a group picture with celebrities at the tournament

Tournament generates $700000 for Childrenrsquos Hospital

Marino Aces 2

Cindy Larkin Johnson City

ldquoHave a great weekendrdquo

T H E J O H N S O N C I T Y

VOL 16 | ISSUE 16 | JUNE 29 - JULY 5 2013 | OFFICE 423-979-1300 | CIRCULATION amp DELIVERY 423-282-0051 | EMAIL NEWSJCNEWSANDNEIGHBORCOM

Scott Niswonger (right) laughs at a jest at his expense made by Dan Marino (middle) while Mike Smith (left) looks on in

amusement Photos by Scott Robertson

Mike Adler in his studio with a basketball signed by Pat Summit Photo by Scott Robertson

Famous name influenced Dancing with the Tri-Cities StarsBY SCOTT ROBERTSON

When the local celebri-ties participating in the Fifth Annual Dancing with the Tri-Cities Stars event take the stage tonight at the MeadowView Confer-ence Resort amp Convention Center in Kingsport you can bet theyrsquoll put on an impressive show Part of the reason for that is a be-lief in the project the show benefits SteppenStone Youth Treatment Services But part of it is the result of having been ldquocoached uprdquo by two-time World Champion Country West-ern dancers Kim and Mike Adler Dr Mike Adler in par-ticular has a coaching style that pushes dancers to give their very best every time they take the floor

That style is born not only from his passion for dance but also from the time he spent learning at the feet of legendary womenrsquos basketball coach Pat Head Summit at the University of Tennessee Summit was one of the first womenrsquos coaches to bring in male players for her team to practice against and in the early 1980s Adler was one of those young men

ldquoFor two years I was there at practice every dayrdquo says Adler ldquoAnd what I learned from her was that everything matters I learned that even though perfection isnrsquot always attainable we should always attempt to attain perfection I never saw her embarrass a player I never saw her chew someone out

in a way that was meant to embarrass them She didnrsquot try to intimidate players into performing out of fear but she had such great intensity She was phenom-enal with detailsrdquo ldquoFor Patrdquo says Adler ldquothe process was more im-portant than the outcome When all else fails funda-mentals never fail I believe the same thing about teaching dancing The process is more important than the outcome and I do want to stress doing it fun-damentally correctly With the stars Irsquom just grateful theyrsquore willing to devote the time But at the same time I want them to enjoy the feeling that theyrsquove accom-plished somethingrdquo

Dancing with the Tri-Cities Stars features five male and five female

competitors This yearrsquos class of ladies includes Carol Conduff founder and executive director of the Spine Health Founda-tion Inc Kim Nicewon-der Executive Director of the Miss Virginia USA and Miss Virginia Teen USA State Pageants April Taylor an aspiring country musician Krista Whar-ton co-director of Special Spaces Tri-Cities and Robin Williams a member of the Spirit of Soul dance band Gentlemen competing this year include Chris Mathes sheriff of Carter County Todd Miller direc-tor of Facilities for Holston Medical Group Paul Montgomery an Eastman Chemical Co executive

Sports music stars add entertainment value fundraising muscle

SEE GOLF CLASSIC 6

SEE DWTS 8

Effective January 1 2016Delivered Locally Recognized Nationally

Front Page Banner

Hot Spot Banner(s)

Preprint RatesEffective January 1 2016Delivered Locally Recognized Nationally

The Johnson City News amp Neighbor | (423) 979-1300 | Email marketingjcnewsandneighborcom

Preprint Rates (Net)

Contract discount rates available on 24 page and above

Insert Price CPM

Single sheet $254 Page $358 Page $40

12 Page $4016 Page $4024 Page $40

Sub-zip target zoning available by carrier route Full 31000 circulation coverage into prime core market customer homes

Insert Price CPM

Preprints ship to 300 North Sycamore Street | Elizabethton TN 37643

Johnson City News amp Neighbor 2014 Circulation Verification Council Circulation AuditReadership Survey Johnson City Press 2014 Alliance for Audited Media

Reach 18995 More Customer Homes

Know Where Your Ad Dollar Is GoingDelivered Locally Recognized Nationally

Circulation Audited and Verified by

37659

37604

37615

37686

37663

37601

Johnson City

Jonesborough

Audited Home Delivery ComparisonsZip codes as audited by 2014 Circulation Verification Council (CVC) and 2014 Audit Alliance for Audited Media old (ABC)

Johnson City 37601 8456 4259 Johnson City 37604 12056 2850GrayBoones Creek 37615 5996 1173Jonesborough 37659 2690 2827Piney Flats 37686 1298 392

Towns Zip Code News amp Neighbor Johnson City Press

Washington County TN

Total Home Circulation 30496 11501

62MORE Prime Customer Homes

The Johnson City News amp Neighbor | (423) 979-1300 | Email marketingjcnewsandneighborcom

Ad Specs and InformationDelivered Locally Recognized Nationally

The Johnson City News amp Neighbor | (423) 979-1300 | Email marketingjcnewsandneighborcom

(6 Columns) 10825 wide

212

5 hig

h

Day of PublicationDistributionHome delivery every Wednesday through experienced adult carriers combined with rack locations

Deadline for Ad SubmissionsFriday by 3 pm

1 column 17rdquo2 column 3525rdquo3 column 535rdquo4 column 7175rdquo5 column 9rdquo6 column 10825rdquo

Column WidthsPage depth is 2125rdquo

Front Page ldquoHot Spotrdquo Ads 45rdquow x 2rdquoh color only (limited availability)

Front Page Banner Ad10825rdquow x 25rdquoh color only (limited availability)

Digital File SubmissionsAds - Color ads must be in CMYK

bull High resolution PDFbull High resolution JPEG or TIFF (150dpi minimum)bull Indesign CC (with fonts amp art packaged)bull Illustrator CC amp Photoshop CC also accepted

fonts must be converted to paths or included bull Color ad submissions should be 4-color (CMYK)

SWOP Newsprint 10 dot gain bull Grayscale and spot color ad submissions - 10 dot gain

Art or Logos

bull High resolution JPEG or TIFFbull EPS Vector files fonts must be converted to

paths or includedbull We CANNOT accept Microsoft WordPublisher

docs for photos logos or entire ad

Ad Copy

bull Text Rich Text Word Doc or in body of emailbull NO Publisher documents please

Web Bannersbull Vertical banner ads are 144px x 288px or144px x 216px bull The bottom banner ad is 763px x 136px

bull We can design an ad to fit the space The ad can be used as a ldquoteaserrdquo to link to a larger ad that runs in our paper a link to a websitewebpage or as a non-interactive ad for information only

763 x 136

144 x 216144 x 288