2016-1-8 VisionPoint Introduction Presentation

De Anza CollegeWebsite Redesign

January 8, 2016

Agenda

1. About VisionPoint

2. The Process

3. Project Management

4. Q & A

About VisionPoint Marketing

VisionPoint Highlights> Specialize in marketing consultation and execution in higher ed > Serve: Large & Small; Public & Private; Grad, Post-Grad, Undergrad,

Community Colleges > Sample clients: UC Santa Barbara, UVA, Virginia Tech, Johns Hopkins, Wake

Tech Community College, Anne Arundel Community College, etc. > Speak nationally & regionally on HE marketing at CASE, AMA, eduWeb, etc. > Focus on what’s right for our clients (no ‘one size fits all’ approach) > Established in March 2001 & located in Raleigh, NC with team of 17 > Certified minority-owned and woman-owned firm.

The work on strategy, packs a punch, award-winning

The Approach

What We’re Talking About Today

Strategy & Research IA Design Development Front-end Quality Assurance

Stakeholder Interviews

Competitive Analysis

Current State Audit

Website Strategy Presentation

SItemap

Schematics

3 Design Concepts

Revisions & Subpages

Front-end

Back-end Development Support

Developer QA

Design QA

Functional QA

Development QA

3 months 2-3 months 2 months 1 months 1-2 month

Getting to Know De Anza1

Current-state Audit

Peer Analysis

Stakeholder Interviews

Outcomes (What you get from this phase of work)

Outcomes (laying the groundwork)> Thorough assessment of current-state (strengths, weaknesses,

opportunities, threats) > Better understanding of positioning in the competitive landscape > Feedback from primary audiences on existing site’s content,

usability, technology and design > Phased website plan (next steps) > Consensus on clearly defined goals moving forward

> Website goals (what the website is trying to achieve) > User goals (what your target audiences are trying to achieve)

goal-driven strategy

Design

Technology

IA

Content

Information Architecture2

> Determines the hierarchy of on-page content > Informs navigation > Informs visual design > Informs technology decisions > Allows visitor to find what they’re looking for quickly & easily

IA is the centerpiece of website design & development yet it is the most commonly overlooked part of the process (which is why so many sites fail)

What is Information Architecture?

1.0 2.0 3.0 4.0Programs(Compare Programs)

Undergraduate Programs

Full-Time MBA

Part-Time MBA

Executive MBA

Executive Education

MS Programs

PhD Program

Faculty

Academic Departments

Study Abroad

Campus Life

Clubs & Organizations

Community & Diversity

Events

Career Services

Centers & Labs

Published Research

Seminars & Events

Accounting & Information Assurance

Decision, Operations & Information Technologies

Finance

Logistics, Business & Public Policy

Management & Organization

Marketing

Dingman Center for Entrepreneurship

Center for International Business Education and Research (CIBER)

Center for Digital Innovation, Technology, and Strategy (DIGITS)

Center for Excellence in Service

Center for Health Information and Decision Systems (CHIDS)

Center for Leadership, Innovation & Change (CLIC)

Supply Chain Management Center

Center for Complexity in Business

Center for Social Value Creation

Center for Financial Policy

Behavioral Laboratory

Financial Markets Laboratory

Faculty & Research Student Life & Services About Us

Quick Facts & Rankings

History

Vision

Smith Leadership

Administrative Offices

Contact Us

Office of Development and Alumni Relations

Office of Finance & Administration

Office of Global Initiatives

Office of Human Resources

Office of Marketing Communications

Office of Smith IT

Office of Smith Programs and Events (OSPE)

User Gateways(Info for...)

Core Site

Legend:

Section

Mini Site

External Link

Search

Home

Visual Design3

“Because I like it.”

The New WCU.EDU

Responsive Design

Development5

problem solvingagility

collaboration

CODING =

Process, Process, ProcessPreparation

Gathering Front-end & QA

Template Integration Migration

Access Quality Assurance

Launch

Handoff to De Anza and CMS Partner

Project Management (on time, on budget, on strategy)

Q&A

Thank you!