2015SCHOOLS_2015

Marketing Consultantsfor

Independent Schools

Since 1973

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Wonderworks 4 Types of Marketing Services

1. Basic Marketing Consulting

2. Marketing Assessments

3. Brand Research & Development

4. Problem-Solving

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1. Basic Marketing

Consulting

Business Plans, Marketing Plans Market Research – Attitude & Awareness, etc Identity and Image Programs Strategies and Tactical Plans Communication & Media Plans, PR Internet, Social Media, Web Sites Competitive Reviews Advertising, Promotion, PR Development Plans, Events, Mailings Board of Trustee Presentations

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2. Marketing

Audits/Assessments

Comprehensive, Independent Evaluations from a Professional Marketing Perspective of where a School stands at a Given Moment in Time.

Updated or New Strategies and Tactics for the short to intermediate term (1-3 years out).

Benchmark Findings …and a low Cost Process to Track Future Performance.

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3. Brand Research &

Development

Brand Assessment Research 1-on-1 Research Interviews of Administration and

Pivotal Constituents + Analyses/Recommendations.

Minor Branding Modification Fine-Tuning of Themes/Tag lines, Graphic Treatments,

and relevant Marketing Programs

Complete Brand Development Positioning, Creative Platform, ID Exploratory, Full

Brand Development/Programs

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4. Problem-Solving Artex: A Questionable Colgate-Palmolive Acquisition Coaxial Cable: Major Advertising Agency Litigation World Free Zones: Client - Industry Association Chair Alarko Holdings: Gapro-Park Proposal to USDA Frost & Sullivan: Beauty Products Market Studies (2) Baseline: Comprehensive Restructuring - LA/NY MCA/Philips Video Disc: Assess Unrealistic Partnership Czech-US Partners: 16 Czech Infra-Structure Firms

on Retainer to Develop Business in Iraq ITT Continental Baking: Congress Ban on Child TV American Can Company: A Toiletries Division Nestor: Failing Artificial Intelligence Company

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Wonderworks’ QUICK Profile US and International Business Development and Marketing

Consultants …since 1973 Princeton, NJ Headquarters; Partners in New York, Washington DC,

Atlanta, London, Prague, Istanbul Business Plans, Market Research, Identity, Branding, Development

Programs, Assessments, Internet, Advertising & Promotion, PR, Problem-Solving

Cross-Over of Corporate and Independent Schools: Choate Rosemary Hall, Dwight Englewood, Emma Willard, Newark Academy, Unilever, Pfizer, Colgate-Palmolive, Time Inc/HBO, Holiday Inns, USPS

”The Right Talent for the Right Project”: Former Heads, Copy Writers, Business School Faculty

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Experienced Leadership Richard Sarlin, Chairman: International Business

Leader, Entrepreneur, Cutting Edge Thinker, Successful Author = A Knowledgeable, Seasoned, Decisive, Hands-on Partner

J.P. Watson, Director: Former Head; The Heritage School; Athens Academy; SAIS Advisor

Ground-Breaker in Translating Corporate Marketing to Independent Boarding & Day Schools

Authorities on Independent School Marketing Counsel to “Who’s Who” list of Fortune 500’s

Multi-Nationals, Governments, & Non-Profits Education Leaders, Award-Winning Top Creatives,

Web Designers, former Heads, Business School Faculty, et al.

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Answers to Pivotal Marketing Questions Are your Mission, Objectives and Priorities

Appropriate, Realistic and Attainable? What Strategies and Tactical Programs need to

be Improved? Cut? Replaced? How can you Build Enrollment with Smaller

Budgets, Reduced Staff, and Tough Competition? Does your Branding and Identity reflect your

Organization’s Strengths & your Marketplace? Are your current Marketing & Development Plans

maximizing Enrollment and Fund Raising? What should be Changed, Fine-tuned, Added?

Is your Marketing Staff up to the Job?

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Wonderworks’ Deliverables Experienced Planning: Annual Marketing Plans, Six

Month Reviews, Strategic Plans, Sounder Budgeting Independent and Professional Market Research:

Attitude & Awareness, Satisfaction Studies, Focused Groups, SMET (low cost Annual Tracking Research)

Professional Branding: Identity/Image, Unique Value Proposition (Differentiation),Tag Lines for all School Communications and Publications

Geographic Focus on “Real Hot Spots” in the Draw Area; not on Expansion Dreams

On-Going Care and Feeding of the Brand/Identity More Effective Sales Presentations & Open Houses No more “Cookie Cutter” Web Sites; Sharper,

More Cost-Effective Advertising, Publications

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Independent School Clients Newark Academy: Declining Enrollment, Attitude

& Awareness Research, SMET Research, New Strategies, New Identity, Full Revitalization, Media, PR, On-going Counsel, Follow-up Seminars

Choate-Rosemary Hall: Weak Identity with NYC Feeder Schools, Market Research, New York Enrollment Plan

Emma Willard: “Girl’s” Education, Re-Positioning - Competitive (#1 School for Girl’s in America)

Tatnall School: SMET Research, Positioning, ID Staten Island Academy: Full Revitalization, New

Identity (We’re Committed to being Best on SI), Retainer Client, Science Center Introduction

Independent School Clients Knox School: Research, New Identity: “We Teach

Regular Kids to be Exceptional”; Full Revitalization Educational Alliance: 14th Street Y - Identity, Launch;

Riverdale Y - Research, Full Revitalization American Montessori Society: Repositioning,

Web Site, Identity Development Princeton Club: Board Member, Revitalization,

Retention, New Members, Increased Usage Dwight Englewood: Bede School Due-Diligence &

Acquisition, Assessment, Strategy, Identity, On-going Marketing Counsel, Open Houses, Direct Mail

New Jersey SEEDS: (NJ Prep for Prep), Name, Positioning, ID – (Pro Bono)

Wonderworks’ Corporate Clients Colgate Palmolive: Corporate Acquisitions, Ajax

Green Introduction (Target Shows), New Product Development, Promotions

Time Warner/HBO: Problem-Solving, Identity, Subscriber Growth, Research, Strategic Planning

Holiday Inns: Annual Assessments, Creative Development, Launch of Crown Plaza Brand

NYU Medical Center: Launch of MMMA Private Physician Group, MRI and Rifkin Diabetes Centers

Pfizer: Leeming-Pacquin, Toiletries, New Products Unilever: Bar Soap Strategy, Record Promotion

for Dove, Lifebuoy and Caress

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3 Frequently Asked Questions

1. Why can’t we “Problem-Solve” Internally? Who knows our School and our “Market” better than we do?

A. Familiarity = Business-as-Usual, Inertia, Myopia

2. Our School and its “Brand” are unique. How can you understand us in a short period of time?

A. Pivotal Elements, Approach, Experience

3. We don’t need Generalized Conclusions and “pie-in-the-sky” Recommendations that we won’t use.

A. Wonderworks is results-oriented. We have a remarkable track-record to prove it.

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Wonderworks’ Costs & Timing

Fees: $10,000 - $40,000 plus out-of-pocket expenses: e.g., Travel, etc

Fees generally include in-depth, one-on-one Research Interviews, face-to-face and by telephone

More Complex Interviews & Client-added Issues may require Contingency Fees (on Pre-approval only)

Timing: To be determined by Complexity, Scope, Research Design and Implementation.

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Business Case for Wonderworks

Extensive Boarding and Day School Experience Broad General Business Acumen International Fortune 100 Clients Analytic, Strategic & Tactical Skills “Tried, True and Tested” Methodologies Appropriate, Reasonable & Competitive Fees On-Time, On-Target, No Excuses Delivery A No-Nonsense, Results-Oriented Approach Appropriate References on Request Creative Resources: Top Writers, Designers

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Fresh, Innovative Thinkingor Business-as-Usual?

It’s Your Call! Visit our Web Site: www.Wonderworks-inc.com Call or E-Mail our Chairman @ 917.566.4127

or [email protected] Call or E-Mail J.P. Watson @ 706.614.4843 or

[email protected] Discuss your Issues, Problems, Opportunities Confirm our Process, Costs & Timing Receive our Formal Proposal within 5 days Sign an Approved Agreement Letter Receive Final Report and Recommendations -

On-time, In-person, Electronically & Hard Copy Board of Trustee Presentations included 17

Practical Solutions to Complex

Boarding & Day School Problems

www.wonderworks-inc.com

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