2015_External_European_Presentatio_Sealappeal_OSF_AW _Apr_30_2015

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The Future of Food is Here – April 30, 2015 © Sealed Air 2015 – all rights reserved

Cryovac® Sealappeal®

OSF AW



Convenient,Easy & Safe way of cooking Chicken

Cryovac® Sealappeal® OSF AW 2

Pascal Porhel – European Poultry Marketing Manager


Cryovac® Sealappeal® OSF AW Straight to the oven – Improved succulence – Food Safety protection

• Urbanization is a driver for new concepts and convenience products. We have to adapt

the offers to the needs of Convenience as easy to cook, easy opening, better taste… • In developed markets consumers rank Food Safety & Food Waste as the most

important environmental issue above air pollution, water shortages, resource scarcity and climate change.

• Consumers are no longer willing to give up taste for health. Healthy food should taste good.

• Cryovac® Sealappeal® OSF AW film is being introduced in the Poultry Market to meet these growing Convenience & Food Safety trends and Consumers expectations.

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Introduction



Introducing Cryovac ® Sealappeal® OSF AW as Innovative Packaging Solution designed for Poultry Processors and Retailers :

• You will offer unbeatable Chicken Taste & Juiciness to the Consumers

• Cryovac® Sealappeal® OSF AW Film is specifically designed for going straight to

traditional electrical oven at Consumers home from Poultry processor, reducing cooking time while avoiding any oven cleaning.

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Strategic positioning



• Sealappeal® OSF AW will help you, Poultry Processors to segment your offer,

satisfying more and different Consumers.

• This is also the right offer for the Consumers ready to pay more for Premium Products delivering them personal gratification.

• French Consumers survey highlights : 1. 73% said it’s attractive 2. 65% likelihood to purchase

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• Opportunity also to switch from Stretch Film to Sealappeal® OSF AW delivering

Food Safety, Freshness extension & Presentation improvements, Innovations, New products which are their key Poultry Processors drivers.

• Poultry Processors will create Added Value that will help you to achieve a more profitable business.

• Fast double digits growth at UK Retailers having introduced Cryovac® Sealappeal® OSF AW for whole bird in 2014.

•

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In UK the major players on the food retail scene have turned to Sealed Air for a

packaging solution that can effectively and rapidly reduce the risk of Campylobacter.

A Retailer survey performed last summer by FSA highlighted that 72% of chicken skin samples were positive for Campylobacter, and even 18 % skin samples >1000 cfu/g Campylobacter which is the level where food poisoning can affect human health.

Accounting for approximately 280,000 cases of foodborne illness and 40,000 food related GP consultations.

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Introducing Cryovac ® Sealappeal® OSF AW as Innovative Packaging Solution designed for Poultry Processors and Retailers : • We ensure that consumers do not have any contact with skin-on

poultry until it is fully cooked and ready to eat.

• Thus reducing the risk of cross contamination

• Protecting the consumer health from harmful food bugs.

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Sealappeal® OSF AW is included in our Global Hygiene & Packaging program as a solution to fight against Campylobacter, meaning an additional barrier that completes the process of the food chain to protect Consumers Health.

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• Fresh Product protected in hermetic and leak-proof pack from factory to fork. • No more manual handling, as such, no contamination risk (Campylobacter). • High O2 content kills rapidly Campylobacter bacteria.

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Key benefits / Value

• No preparation at home - it is done by Poultry Processor now • No oven cleaning. Reduced cooking time. Time and Energy savings • High speed machinability for reducing operating costs (see value later)



• Up to 12 – 15 days according to the type of modified atmosphere.

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Key benefits - Value

• Improved Taste and Juiciness . Product offer segmentation through various seasonings or marinades creating added value.

• Unique self-venting design also eliminates the need to puncture the bag prior to roasting, further reducing contamination risks.

• Fast double digits growth at Retailers having introduced Cryovac® Sealappeal® OS AW for whole bird.

• 360°on the pack communication - 8 colours.



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Sustainability Value

• Higher productivity to reduce production working hours. $ yearly savings. • Reduced Cooking time.

As such, less energy consumption for both instances.

• In case of switch from Stretch Film, Food Waste reduction at Retail level, thanks to Shelf Life extension. Consequently, leading to Retail profitability increase. The Food Waste will be also reduced at Consumers homes where 13% of the Poultry products are thrown away due to “not used in date”.



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Operational efficiency Value versus Competition on yearly basis

Energy Consumptionunder

calculation

Sustainability solventlessunder

calculation

Based on 1 line running 1 shift a day


Cryovac® Sealappeal® OSF AW Straight to the oven – Improve succulence – Food Safety protection

Sealappeal® OSF 33 AW: 33µ Plain version Sealappeal® OSF 40 AW: 40µ Trap Printed version

Roll width: 300 to 1200mm, increment 5mm Roll Length : 33µ Plain 1000lm 40µ Trap Printed 600lm For further details please refer to PIS Thinner version in development

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Product offer



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Time and Temperature limitations:

Traditional Electrical Oven & Fan Oven Place the bagged product on a baking tray

and cook in the centre of the oven Avoid bag contact with the heating source



• We have gained experience in the use of : Cryovac® Sealappeal® OSF 40 AW Film on standard Ulma Artic C MAP flow wrap machines and Ulma Quadpack (crimp seal machine with gussets), based on the machine fleet currently installed in the field

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Qualified machines


Cryovac® Sealappeal® OSF AW Along the cooking 1h10mn /190°

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20mn

40mn 60mn

70mn


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Straight from retail shelves

Cryovac® Sealappeal® OSF AW Straight to the oven – Improved succulence - Food Safety protection


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Let’s go for tasting!

Cryovac® Sealappeal® OSF AW Straight to the oven – Improved succulence - Food Safety protection


Cryovac® Sealappeal® OSF AW Straight to the oven – Improve succulence – Food Safety protection

And now it’s high time to think about Portions as well!

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Convenient,Easy & Safe way of cooking Chicken

Cryovac® Sealappeal® OSF AW 21

Pascal Porhel – European Poultry Marketing Manager

2015_External_European_Presentatio_Sealappeal_OSF_AW _Apr_30_2015

Documents

future of food

food safety food waste

healthy food

sealed air

food retail scene

air pollution

consumers home

consumers ready