カンヌライオンズ2015を勝手に振り返る。（Cannes Lions 2015）

2015

10,000

300,000 (*^ ^*)

150,000 (*^ ^*)

18

※

18

※

40,133

※ 4,000

2015

※

Marketing = Communication IDEA

Marketing = Business Solution

Perception

REAL

Change the

Change the

2015

Change REAL

2015 4 REAL

REAL

REAL

REAL

REAL

REAL

The ALS

Association THE ICE BUCKET CHALLENGE

(ALS) ALS

2014

ALS

NIKE RE2PECT

2 RE”2”PECT TV-CM

YouTube

VODAFONE RED LIGHT APPLICATION

3 1 DV

3

YOUTUBER

24 103,122

UNDER ARMOUR I WILL WHAT I WANT

TV-CM Web

I will what I want

VOLVO INTERCEPTION

CM

Twitter CM

CM

Volvo XC60 1 Volvo

XC60

REAL

POLA CALL HER NAME

POLA B.A

Dove CHOOSE BEAUTIFUL

P&G Always # LIKE A GIRL

PR

P&G Always

NIVEA NIVEA DOLL

NIVEA NIVEA DOLL

States United to

Prevent Gun Violence THE GUN SHOP

PR

REAL

NO SOMOS DELITO HOLOGRAMS FOR FREEDOM

Gold

2014

Volvo UK LIFEPAINT

Volvo

2020

Samsung THE SAFETY TRUCK

BAIDO KUAISOU SMART CHOPSTICK

TPM 25

Charitable Foundation

Change of Life TWIN SOULS

3

DIAGENETIX BioRanger

DNA Android

GEICO UNSKIPPABLE FAMILY

youtube pre-roll

CM

Geometry LUCKY IRON FISH PROJECT

( ) Lucky Iron Fish

9 50% 10

75%

P&G TOUCH THE PICKLE

whisper

CM SNS

21 91

Sport England THIS GIRL CAN

REAL

Google CARDBOARD

2014 6 Google I/O

VR

EYE PLAY THE PIANO

FOVE

2014 12

35

WHAT 3 WORD 3 WORDS TO ADDRESS THE WORLD

REAL

P&G/Always INTIMATE WORDS

5

“baby‘s

home door”

Sound Cloud THE BERLIN WALL OF SOUND

SoundCloud

7 32

HARUHI HUNTING

2014 6 1 Haruhi Hunting

707

Domino’s EMOJI ORDERING

&

Twitter

MARC DORCEL HANDSOFF

PR

Change the REAL

Change Really

REAL

REAL

REAL

REAL

REAL or

DIE

REAL

REAL

REAL

THANK YOU !!!