2015.3.31 slideshare webinar digital-social-mobile - attracting diversity to your talent pool

A JSTN Company#VideoIS

Digital-Social-Mobile – Attracting

Diversity to your Talent Pool

A JSTN Company#VideoIS2

Sponsored by:


Meet Our presenters

PAGE 3

Lindsay Stanton

Chief Client Officer

[email protected]

630-402-0946 Ext. 2

Sean Beaver

Recruiting Manager

[email protected]

913-928-7812


Digital-Social-Mobile – Attracting

Diversity to your Talent Pool


Identify Diversity Gaps

91%(versus 81% global)

look for a much broader range of skills when

hiring than they did in the past


see talent diversity as enhancing business

performance


have a talent diversity strategy in place


What is your job posting telling them?


Are you SHOWING diversity?


Recruiting Challenges

Brand Recognition

Quality Applicants

Candidate Engagement

Time to Hire

PAGE 8


Employer Branding

PAGE 9

*Source: Glassdoor, 2014

“69% of job seekers would not take a

job

with a company that had a bad

reputation, even if they were unemployed.”

“80% of job seekers turn to

social media for employer brand promotion.”


Recruiting Challenges

PAGE 10


Tip #1: Candidate Discovery

PAGE 11

Source: Jobvite

Be Aware of What Candidates See as a First Impression

9

Engineer

Senior Level Electrical Engineer

KS

Lenexa

VS


Tip #2: Candidate Research

PAGE 12

Source: Jobvite

Consider Where Your Candidates

Are Most Likely to Land


Tip #3: Candidate Decisions

PAGE 13

Source: Jobvite

Is Your Apply Process a

Roadblock to Quality

Applicants?


Audience Expectations

PAGE 14

Mobile Apply &

Widgets

Mobil e Appl y W idget


Tip #4: Candidate Communication

PAGE 15

Source: Jobvite

Are You Keeping the Candidate

Informed?


Tip #5: Candidate Experience

PAGE 16

Source: Jobvite

Are You Keeping the Candidate

Informed?

Candidate Not a Cultural Fit – Send Rejection

Promptly

Candidate a Cultural Fit but Not a Skill Fit – Send

Rejection with Invitation to Talent Community

Candidate a Cultural and Skill Fit – Engage

Immediately


THE POWER OF SEO

Jobs USG

Jobs Verizon

Jobs Sales Hartford

Jobs Audio Visual Technician Jobs

Jobs Senior Controls Engineer

Jobs USG

Jobs Verizon

Jobs Sales Hartford


Jobs Senior Controls Engineer

Search Engine Optimization is so critical to your recruitment strategy given that

of job seekers start their search on Google

8 0 %

PAGE 17


The Power of Video: SEO

PAGE 18

Jobs USG

Jobs Verizon

Jobs Sales Hartford


Jobs Senior Controls Engineer CDL Driver Jobs Sparks, NV

CDL Driver Jobs Orlando, FL

CDL Driver Operator Jobs Austin, TX

CDL Driver Careers Hutsville, AL

Sample SEO Keywords

Mid Level Mechanical Engineer Lenexa, KS

Mid Level Electrical Engineer Lenexa, KS

Senior HR Manager Lenexa, KS

MBA Fast Track Associate Lenexa, KS

Senior Level Electrical Engineering Lenexa, KS

Video increases the probability of appearing on the 1st page of Google by

53Xover text alone!


NICHE TALENT POOLS

PAGE 19

Tap Into New Audiences Through

Social Media & a Viral Spread


Today’s Job Seeker

PAGE 20

Source: Jobvite


Social Job Seekers

86%of job seekers have a social

profile.

*Source: careerattraction.com

4 out of 10 job seekers have more than

150social connections.

*Source: Jobvite

By the end of 2013, there

will be more mobile

devices on

Earth than people.

*Source: Cisco, 2013

An

in

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sti

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stu

dy

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ow

ed

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at

77

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f jo

b

se

ek

ers u

se

m

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ile

ap

ps

in t

he

ir

se

arc

h.

*S

ou

rc

e:

Be

yo

nd

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m

77

% o

f jo

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use

mo

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ap

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n

the

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PAGE 21


Mobile & Social

PAGE 22

“Consumers are Twice as Likely

to Click and Share Content on

Social Networks Through Mobile

Devices, as Opposed to the

Desktop.”*Source: Business Insider 7/2013


Where to find Jobseekers

23

Source: Jobvite

PAGE 23


Social Recruiting’s Impact

24

Percentage of Improvement:

Time to hire 33%

Candidate quality 49%

Candidate Quantity 43%

*Source: Jobvite, 2013

PAGE 24


Video Interviewing


Candidate Expectation Video

26


Kiewit Mobile Share Results

PAGE 27

264 Views For Social Mobile

Shares

111Applies For Social Mobile

Shares


Sample Bi-Weekly Results

PAGE 28

Reduce Cost per Hire by

56.33%*recruiterbox.com


Properly executed video can reduce cost

per hire by 56.33%.*Source: recruiterbox.com

Increased ContentRetention

Candidate Self Selection

Better Quality

Candidates

Better Quality Candidates Reduced Screening Times

Cost & Time Savings


Thank You!

PAGE 30

Lindsay Stanton

Chief Client Officer

[email protected]

630-402-0946 Ext. 2

Sean Beaver

Recruiting Manager

[email protected]

913-928-7812


31

Thank you for joining us!

@RecruitingBlogs

A copy of this presentation’s slide deck and session recording will be

available on http://www.recruitingwebinars.com/ within 2 working

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http://www.recruitingwebinars.com/

Please send your questions, comments and feedback to:

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2015.3.31 slideshare webinar digital-social-mobile - attracting diversity to your talent pool

Recruiting & HR

placea jstn company

impression vsa jstn

job ads

job seekers

new job

talent diversity strategy

diversity gapsto

mobile attracting diversity