20150714 13.45 ICCA tool kit

ICCA Tool Kit

ICCA Research, Sales & Marketing Programme | Twitter: #RSMP15

Johanna Fischer, Owner of tmf dialogue marketing GmbH, Germany

Zyrah Montebon, Marketing Executive, ICCA, the Netherlands

Willy Cortus, ICCA Data Research Executive/Education Officer, the Netherlands

We are:


• ICCA PR Kit

• ICCA Statistics Tool

We will discuss:


ICCA Press Database

ICCA Member Press Release

Digital Clipping Service

Share your Business Wins

ICCA PR Guidelines/meetingspr.com

ICCA PR Kit

Best PR Award


ICCA Press Database

ICCA PR Kit

Press list for the meetings industry

Almost 500 media lists

A way to share your press release(s)

Identify advertising channel

Specific search


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit

ICCA Member Press Release


ICCA PR Kit


ICCA PR Kit


ICCA PR Kit

ICCA Digital Clipping Service


ICCA PR Kit

Proper use or selection of key words is essential!

ICCA International Congress and Convention Association Int’l Congress & Convention Association Int’l Congress & Convention Assoc. International Congresses


ICCA PR Kit

Share your Business Wins!


ICCA PR Kit


ICCA PR Kit

Keys to fantastic media coverage

How to deal with potentially hostile media

PR opps at tradeshows

Online PR & Social Media


ICCA PR Kit

Best PR Award

Recognising exceptional PR performance by ICCA members (print & web/social). We are watching you!


Thank you!

Let’s give it a try, shall we?

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

ICCA Statistics Tool




ICCA Statistics / 2014 ranking

Rank City # Meetings in 2014

1 Paris 214

2 Vienna 202

3 Madrid 200

4 Berlin 193

5 Barcelona 182

6 London 166

7 Singapore 142

8 Amsterdam 133

9 Istanbul 130

10 Prague 118


ICCA Statistics / 2014 ranking

Rank Country # Meetings in 2014

1 U.S.A. 831

2 Germany 659

3 Spain 578

4 United Kingdom 543

5 France 533

6 Italy 452

7 Japan 337

8 China-P.R. 332

9 Netherlands 307

10 Brazil 291



Examples


International Congress and Convention Association www.iccaworld.com http://www.vienna.convention.at



Make use of what ICCA offers you

https://meetingspr.wordpress.com/2015/03/18/5-reasons-why-destinations-should-start-taking-advantage-of-their-icca-rankings/#more-546






























1. Press loves statistics and rankings. Use the rankings as an angle to communicate your destination’s core brand values and key messages

2. Prepare your story, even if you have dropped in the rankings

3. Advocacy

4. Promote your destination to association meeting planners

5. 50 years of association meetings data provides new story angles




Regional:

Worldwide: Peru 39th Lima 36th


Another example:

Worldwide: Canada 12th Vancouver 38th


World-wide:



Top 10 city ranking by estimated total number of participants to all meetings organised in 2014

Rank City # participants # meetings

1 Paris 130,516 214

2 Barcelona 127,469 182

3 Madrid 91,452 200

4 London 89,969 166

5 Vienna 81,902 202

6 Amsterdam 79,356 133

7 Berlin 76,880 193

8 Istanbul 75,864 130

9 Copenhagen 57,551 105

10 Singapore 57,497 142


Top 10 country ranking by estimated total number of participants to all meetings organised in 2014

Rank Country # participants # meetings

1 U.S.A. 365,338 831

2 Spain 289,039 578

3 Germany 264,156 659

4 France 233,075 533

5 United Kingdom 199,100 543

6 Italy 175,400 452

7 Australia 151,808 260

8 Japan 147,245 337

9 Canada 133,609 265

10 Netherlands 133,105 307


Worldwide: Dominican Republic 65th Santo Domingo 297th


International Congress and Convention Association www.iccaworld.com http://www.vienna.convention.at



ICCA statistics are just one option when ranking cities

https://meetingspr.wordpress.com/2015/05/07/icca-statistics-are-just-one-option-when-ranking-cities/











































http://www.incentivetravel.co.uk/news/awards/26925-icca-s-researcher-of-the-month-goes-to-istanbul-for-the-first-time


Let’s practice

Thank you!