Personality Correlates for Digital Concert Program Notes Marko Tkalčič, Bruce Ferwerda, David Hauger, Markus Schedl [email protected] http://cp.jku.at UMAP 2015, Dublin [ SHORT PAPER ]
Aug 06, 2015
Personality Correlates for Digital Concert Program Notes
Marko Tkalčič, Bruce Ferwerda, David Hauger, Markus Schedl
[email protected] http://cp.jku.at
UMAP 2015, Dublin
[ SHORT PAPER ]
Presentation Outline
• Big Picture
• Problem statement
• Experiment
• Results
• Conclusion
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Big picture
• FP7 project Phenicx http://phenicx.upf.edu/
• Classical music concerts
– Audio analysis
– Mobile application
– User modeling
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Big picture
• FP7 project Phenicx http://phenicx.upf.edu/
• Classical music concerts
– Audio analysis
– Mobile application
– User modeling
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Big picture
• FP7 project Phenicx http://phenicx.upf.edu/
• Classical music concerts
– Audio analysis
– Mobile application
– User modeling
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Classical Music Concerts
• Classical music people are conservative (technology)
• Nevertheless, just as opera subtitles ...
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Classical Music Concerts
• Classical music people are conservative (technology)
• Nevertheless, just as opera subtitles ...
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Problem statement
• Personalized music information retrieval
• Problem:
• Concerts are rare
• Classical music lovers are knowledgeable
• They don‘t share informatoin online (massively)
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CLASSICAL MUSIC CONCERT-GOERS KNOW EVERYTHING
Question
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WHAT IS THERE TO PERSONALIZE?
Answer
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PROGRAM NOTES
Answer
Automatically generated, tailor-made multimedia content offered to prospective audience members, introducing the concert that will take place with the purpose of informing,
educating and pre-engaging users, supporting concert anticipation.
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PROGRAM NOTES
Program notes
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Usage Scenario
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Login – social media account
Infer personal characteristics -
personality
Social media traces
Adapt content to the user
Supporting MM
material
Adapted content
Inference of personality
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Login – social media account
Infer personal characteristics -
personality
Social media traces
Adapt content to the user
Supporting MM
material
Adapted content
• Big5 personality model: • Openness • Conscientiousness • Extraversion • Agreeableness • Neuroticism
• Correlates with music preferences (Rentfrow et al., 2003)
Inference of personality
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Login – social media account
Infer personal characteristics -
personality
Social media traces
Adapt content to the user
Supporting MM
material
Adapted content
• Twitter (Quercia et al., 2011)
• Facebook (Kosinski et al., 2013)
• Instagram (Ferwerda et al., under review)
• Facebook disclosure (Ferwerda et al., under review)
Usage Scenario
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Login – social media account
Infer personal characteristics -
personality
Social media traces
Adapt content to the user
Supporting MM
material
Adapted content
Experiment
• Correlations between personality and content preferences • AMT online study: 165 participants (93 females, age MD 37,
SD 72), within subject design • Variables:
– IV: Musical background – IV: Personality – IV: Genre preferences – DV: Content ratings (consumption/interestingness/novelty)
• Content (14 combinations) - Debussy: La Mer – Text/audio/images – Long/short – Composer/performer/piece
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Results (1): personality vs. music background
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Results (2): personality vs. classical music
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Results (3)
• (O, C, A, E) positive correlation with (consumption, interestingness, novelty)
• N negative correlation with (consumption, interestingness, novelty)
• Music background positive correlation with (consumption, interestingness, novelty)
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Results (3): neuroticism vs. interestingness (performer-text-long)
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Results (3): openness vs. interestingness (piece-text-short)
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Conclusion
• Personality & musical background account for preverences variance
• Future work:
– Music background -> Goldsmiths MSI
– Automatic inference of MSI?
– ML for recommending content
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Thank you.
Marko Tkalčič, Bruce Ferwerda, David Hauger, Markus Schedl
[email protected] http://cp.jku.at
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Results (3): agreeableness vs. consumption (piece-audio-long)
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Results (3): conscientiousness vs. consumption (orchestra-text-long)
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Music background questionnaire
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Recommender system
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Openness vs. Music background
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Openness vs. Classical music genre
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Agreeableness/Openness Vs. religious
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