20150528 baltona corporate overview 2015

THE DUTY FREE PEOPLE

The Group

• Flemingo - Emerging markets specialist

• Baltona - Travel Retail & Duty Free specialist

• Chacalli De Decker - Diplomatic services

• Harding Retail - Cruises services

THE DUTY FREE PEOPLE

Flemingo International

• Emerging markets specialist • Leading international duty free operator • Revenue of nearly USD 500m in 2014 • Present in over 37 countries in Africa, East, South America, India and Europe • Over 135 shops in airports, harbors and border crossings

Harding Retail

• Premier on-board retailer • World wide business with offices in Bristol (UK), Sydney (AUS) and Miami (USA) • Partnered with 21 of the world’s top cruise brands • 47 ships with over 55,000 pax capacity at any one time • Over 200 shops with more than 10,000 Sq M retail space

Chacalli De Decker

• Leading supplier of Duty & Tax free goods in Europe to the diplomatic • and military communities • Catering to 20,000 diplomatic personnel and embassies around the world • Entered 12 new markets in 2014

BALTONA HISTORY

BALTONA TRAVEL RETAIL

1946 2013

2012

2013 2012

2011

2013

France

Belgium

Netherlands

Italy

Ukraine

Romania

Poland

Germany

UK

• Baltona brand for Travel Retail operations

• Multiple Master Concessions

• Complete retail solution for regional airports

• Business model built on partnerships

with airport operators

• 36 retail outlets in DF&TR and convenience

• 14 F&B outlets

• Total footage of 7000 sm

• Total PAX 21 m

• High quality store design

• Strong brands portfolio

FIGURES

• Double digit LFL growth

• The annual PAX traffic increase

• Increase in PAX avarage expenditures

• Baltona Group’s Europe expansion

• Boost the purchase power and position

BALTONA TRAVEL RETAIL IN POLAND

• The largest duty free operator

• 50 % market share

• 13 mln total PAX

• Presence in 7 out of 13 Polish airports

• 5.000 sm total footage

• 14 F&B outlets

• 28 retail outlets

CUSTOMER PROFILE

• Multistore – Core categories

• Boutique – Selective fashion store

• Zoom – Souvenir and travel shop

• Starter – Convenience shop

• Coffee Corner – Modern quality Cafe

• Travel Chef – Restaurant

• Coffee Express – Cafe to go

FORMATS

FORMATS

Duty Free

Travel essentials &

Convenience

Food & Beverage

In - Flight

Diplomatic Duty Free

Master Retail

Cruise Retail

MULTISTORE CONCEPTS

Multistore – Gdańsk Airport Multistore – Poznań Airport

Multistore – Katowice Airport Multistore – Lviv Airport

FASHION BOUTIQUES

Lviv – Top products selection

Gdańsk - Business & Travel Boutique

Poznań – Fashion Boutique

Gdańsk - Accessories Boutique

CONVENIENCE

Starter – Convenience shop Zoom – Souvenir and Travel shop

Katowice – Landside store Gdańsk - Landside store

FOOD & BEVERAGES

Coffee Corner – Modern quality cafe

Travel Chef – Restaurant

Coffee Corner – Customed for travellers

Coffee Expres – Cafe to go

MASTER RETAILING

• DF & TR – Multistore, Bestseller, Boutique

• F&B – Coffe Corner, Coffee Express,Travel Chef

• CONVENIENCE – Zoom

Poznań Airport 1.5 m PAX

2000 sqm in 7 outlets

Both: Schengen and Non Schengen passengers

TEAM & TRAINING

• 500 people

• Experts & specialists

• Focus on team development

• Local talents

• International Incentives

• Team buidling conferences

• E-learning platform

• Intranet

• Strong support from Brands

MARKETING

Increase in spending per passengers by:

• Special vitrines and window shop coverage

• Security cover gates

• Shelves decoration

• POS materials

• Promotional formats: HPP/SPP, MFV, price off’s, GWP, multibuys

• Annual promotional calendar

• Seasonal campaigns

• Cross category selling

• Common marketing actions with Airports

• Detailed fit solutions for every Airport

PR

• Brand awarness and customer equity

• New openings

• Press conferences

• Special events

• COOP advertising

• Modern formats and design of POS

• Intranet

• Cooperation with travel agencies, tour

operators

SUMMARY

Baltona The largest Duty Free operator in Poland

History 70 years experience in the industry

Global From a local company expanding into international enterprise

Success Fastest growing Travel Retail operator in CEE markets

Retail excellence Experienced in complete retail managment for airports based on more

than 50 retail outlets in DF& TR, F&B, convenience

Tailor made business concepts that match the shopping profiles

Next steps Flexible business platform suitable for every travel retail business in Europe

Managment model that is innovative, flexible, dynamic and centred on the customer

Proud about the past… …excited about the future