2015 TRENDS SOCIAL MEDIA
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
2015 TRENDS SOCIAL MEDIA
The Facts
SOCIAL FACTS ���FACEBOOK
75% of the engagements on a post happen in the first 5 hours – know your attrition rate!
1.6 Billion Active Users …
This is 15% of the world’s population!
81% Of consumers are Influenced by their friends’ Facebook posts
SOCIAL FACTS ���GOOGLE+
Average time spent on Google+ is ���7 minutes per month.
540 Million Monthly Users …
Google+ is growing at a faster pace than any other platform
5X +1 button is clicked on Google+ per day
SOCIAL FACTS ���TWITTER
The best way to reach ���Millennials on Social Media
500 Million Tweets Per Day
46% of Twitter users are responsible for this activity.
78% Twitter users access via mobile devices
SOCIAL FACTS ���YOUTUBE
More than 100 hours of video is uploaded on YouTube per minute
One Billion ���Videos Viewed Per Day ���
Reaching more US adults than any cable network
86% Increase conversion rates when videos
are on website landing pages
SOCIAL FACTS ���LINKEDIN
More than two users sign up for LinkedIn every second!
Reach ���LinkedIn reaches more than 200 countries geographically. ���
And is the only social channel where men dominate.
44K Daily LinkedIn job applications
submitted via mobile devices
SOCIAL FACTS ���INSTAGRAM
Teens consider Instagram as ���their favorite social network
50 Million Users signed up on Instagram ���
in the last six month!
20+ Billion photos shared to date
SOCIAL FACTS ���PINTEREST
Women stay most active on Pinterest and are responsible for 92% of the pins
158 ���The average number of pins from 40 million ���
active female users
80% of Pinterest users are Female
SOCIAL FACTS ���BLOGS
Pump up you SEO with a regular blog 12 Million people blog via social networks: tweet a teaser headline or repost the blog as a story on Facebook
25 Billion ���Page Views Per Month on WordPress© ���
77% of Internet users read blogs
67% Of businesses that blog acquire ���
more customers
SOCIAL FACTS ���AGE & GENDER
A women’s name appearing in pages of newsprint only upon birth, marriage and death is a thing of the past … ���Women are on the pages of social media more often then men.
Millennials���Driving Increase in Mobile ���
Moniker: “Trust No One But Twitter.”
Women dominate every social media platform … except one. Men
dominate on LinkedIn
The Trends
1. Buying Made Easier via Social Media
2. Mobile is Taking Over
3. Videos Boost Your SEO and Conversion
4. Images the Most Shared Form of Content
5. Storytelling = the New Content
SOCIAL MEDIA INFLUENCE
81% of consumers are influenced by their friends’ posts on social media when making a purchase decision.
78% of consumers rely on social media to influence their purchase decisions.
47% of Americans say …
Facebook is their number one influencer of purchases
FOR SALE ON …���TWITTER & FACEBOOK
How To ���
Perfect platform for authors launching and selling a book … just one example
Twitter and Facebook will introduce the Buy button later this year … coming to LinkedIn in 2016!
2015 Shopping Coming to Social Media
CONVERSIONS ���BECOME EASIER
DIRECT ACTION & ENGAGEMENT THROUGH SOCIAL MEDIA !
… Purchase through a tweet
… Mobile click to call
… A Facebook registration
… Pinterest purchase
GROWTH IS EXPECTED IN MOBILE
500%
VIDEO = THE CONTENT
Video will dominate as the social ���media content format of choice… less produced and more relaxed and natural.
August Facebook surpassed YouTube in the number of video views via desktop
vloggers say what …
It just blogging that you view rather than read ;)
THE BIG PICTURE ���FROM TELL, TO SHOW
Photos are the most shared content on Social Media. You increase your chances of a Share or Like by 53% by adding an image.
10X Instagram and Pinterest greater engagement than other social sites.
200 Million Most Shared Content on Social Media
Facebook is their number one influencer of purchases
CONTEXT NOT JUST CONTENT IS KEY
Say more with fewer words and opt for storytelling images: • Videos
• Infographics
• Pinterest Pins
GET REAL & LISTEN UP
Respond to the latest news and trends by relating them to your business … especially on Twitter where real-time response is organic.
Monitor key words relevant to your business, not just ones that mention you via "@”
Article Links 2nd Most Shared Content on Social Media
Hyperlink, Hashtag, Hyperlink
THANK YOU! [email protected]
Related Documents
