20150209 - Jamie Anderson - Communication Y

DIGITAL GAGA

Twitter: @ProfJamieA

DIGITAL ENGAGEMENT

Peaked at Number

Two on Billboard 200

Topping

Dance/Electronics

Chart for 106 weeks

Just Dance, Poker

Face and Paparazzi

topped charts in ten

countries

Nominated for Six

Grammy Awards,

including Best Album

e1

Excitement

7:47

Search Volume Index

Lady Gaga V’s Madonna

2,226, 159, 868 Lady Gaga is consistently one of YouTube’s most

downloaded musical artists, averaging more than 85

million views per month!

200 Concerts

$227.4 million 2.5 million people

e1 Excitement

e2 Empathy

e1

Excitement

e2 Empathy

e3

Exclusivity

23 million albums

GAGANOMICS

91 million singles

e1

Excitement

e2 Empathy

e3

Exclusivity

e4 eAnalytics

4Es = Digital Engagement

WHAT’S YOUR

GAGA

STRATEGY?

Twitter: @ProfJamieA