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A More Sophisticated PalateAccording to Mintel, about ¾ of American adults could be considered “foodies” today, as they say they are interested in food and food culture.
A New Generation Of Consumers
Consumers, particularly Gen Z, want an even more adventurous culinary experience in addition to simplicity. They are refining their palates with spicier Asian flavors, new cooking formats like smoked and charcoal, bitter foods and new twists on sweet and salty foods.
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Source: IFT.org. “Top Five Flavor Trends” (Page 2). Huffington Post. “Top Food Trends for 2015…Are You Ready?” (Page 2). Sterling Rice Group. “10 Cutting Edge Culinary Trends for 2015”
Spicier, Complex Asian-style FoodsTame makes way for complex and true-to-region fare.
What To Look ForMove over egg rolls, and make way for Northern (Issan) Thai cuisine, Japanese okonomiyaki pancakes and tangy Filipino foods. Advanced Asian diners are exploring spicier and exotic dishes from far away regions.
Old World Cooking MethodsSmoked, fermented and charcoal are hip again.
What’s Old Is New AgainSpicy foods require hot cooking methods. Smoked and grilled foods remain popular, according to the Supermarket Guru Phil Lempert. He also notes that fermented foods like yogurt, tempeh and sauerkraut, which are packed with good bacteria-boosting agents, should become more widespread. Ancient styles of charcoal are fueling grilled Asian dishes. Off the grill, charcoal is being used for coloring breads, crackers and even lemonades.
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Source: Huffington Post. “Top Food Trends for 2015…Are You Ready?” (Page 2). Sterling Rice Group. “10 Cutting Edge Culinary Trends for 2015.”
Sodium Reduction SolutionsNew year means new dietary guidelines.
Reducing Sodium, Not FlavorThe turn of the year will bring-on new resolutions for many consumers. As consumers’ attention towards food labels continues to grow, sodium reduction solutions will be a top priority for many consumers and food manufacturers.
For more information on sodium reduction solutions, visit Cargill Salt.
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Source: USDA, 2015 Dietary Guidelines for Americans (Accessed: Dec. 22, 2014), Food Navigator, Innova Top Ten Food Trends 2015, Clean label to clear label.
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