2015 Uni Folio - Katie Wright

Disconnect Project 43

Personal Goals Magazine Layout 05

Native Flora Vector 09

MakeMe Tea Packaging Project 13

CCEP Client Project 21

Katie Wright s2697389 5 Katie Wright 5

Goal Setting - For this project I created an infographic layout for a magazine, outlining what my goals for the year 2015 and beyond are, why they are important and how I plan to achieve them.I created this using watercolour splodges, which I then refined in Photoshop and finished the document using InDesign.

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This project involved designing a vectorised pattern using native Australian plants. It was loosely inspired by the work of William Morris, but pared right back and given a modern twist.A simplified version of the bottle-brush flower was used in repetition to create this pattern, starting with sketches and finally vectorised using Illustrator..

Native Flora

Vector

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Katie Wright s2697389 13 Katie Wright 13

MakeMe Tea - is a fictitious tea brand that bases it’s range of products around dessert flavoured teas, this project involved creating a logo and packaging for the tea range.For this project I used a variety of resources, starting with pencil and paper, refining the concept using Illustrator and printing, assembling and photographing final mock-ups of the packaging.

Tea Packaging

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Make Me tea is launching an exciting new range of Dessert flavoured tea varieties aiming to give consumers a full high-tea experience at home. The flavours are inviting, cozy, luxurious and most of all fun, with four varieties to tempt even the most discerning of tea drinkers with bold packaging and flavour.

The process involved several stages and mockups aiming for the perfect packaging and logo to compliment the range. The use of a bold dessert inspired colour palette was decided upon early in the process as well as the use of simple and colourful eye-catching shapes. The box was designed to look and feel like a thoughtful gift from a friend, adding another dimension to the experience as well as tactile interest and shelf appeal.

The Brand

Design Process

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The OutcomeThe packaging is clean, pretty, fun and a little bit luxe. The MakeMe logo features an ambiguous cupcake/teapot shape to enable the con-sumer to use their imagination and grabbing attention from the shelves. The clean, minimalistic design as well as the bright, dessert inspired co-lour scheme ensures that it has a fun and inviting feel. The unique box lid works with the overall design to add some movement and interest by folding outward when pulled up.

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The Outcome

make me

For a full high tea experience at home, reach for your favourite MakeMe tea. All four of our varieties will surprise you with their indulgent and delicious dessert style flavours. Sit back, relax and enjoy a cozy moment to yourself or share it with a friend (if you can bare to part with one). How to MakeMe: Place one to two teabags in a pre-warmed cup and pour over freshly boiled water. Allow to steep for three to five minutes and enjoy.

Ingredients: Hibiscus, rosehips, roasted chicory, orange peel, West Indian lemongrass, lemon peel and whole dried lemons, natural lemon flavor with other natural flavors (contains soy lecithin) and citric acid.

LEMON MERINGUEOrganic Tea

12 bags/17.5g

7cm

7cm

3.5cm

1.5cm

1.5cm

make me

BLUEBERRY PIEOrganic Tea



12 bags/17.5g

7cm

7cm

3.5cm

1.5cm

1.5cm

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make me

RASPBERRY FOOLOrganic Tea



12 bags/17.5g

7cm

7cm

3.5cm

1.5cm

1.5cm

make me



PEACH GALETTEOrganic Tea

12 bags/17.5g

7cm

7cm

3.5cm

1.5cm

1.5cm

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Overall, this was an enjoyable project. I loved starting with a concept and developing it into a real packaging range that could hypothetically be put on a shelf.If I had my time over again, I would take some lessons away from this project. I discovered the power of good glue and had some issues with the colours grazing when folded, which would be a consideration when designing packaging in the future, especially with complex creasing patterns.

Reflection

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CCEP Graphic Design Competition - This project was undertaken for a Gold Coast not-for-profit conservation and coastal management organisation as part of a design competition (of which I was awarded second place). For this competition, second year design students at Griffith University were asked to individually rebrand/re-design several projects for the client. The first of several sub-projects was to create a variety of logos in different iterations to present to the client for feedback, and once approved by the client use this logo for several sub-projects including branding, traditional and digital image making, packaging, advertising and web material.


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Inspiration

As I sat on beautiful Burliegh beach looking for inspiration for this project, I was drawn to the spinifex grass lining the dunes. Thinking about the ‘tumbleweed’ seed pods I was fascinated with as a child made me realise what a great metaphor they are for the educational and dune regeneration work that CCEP does. One little grassy star tumbling across the beach dispersing its seed can potentially start many more plants with a little bit of help. Much like one little workshop or planting one little seedling can make such a big difference to our coastline and how the community engages with it.

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Logo process

I started off by exploring some broader concepts in class and was particularly drawn to the spinifex as my main source of inspiration. I had difficulty however making this rather spindly, wispy shape look strong enough and ended up evolving my concept by using smaller shapes together to create the overall picture.

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Logo final

The symbol shown represents the spinifex in an abstract way with ten main ‘points’ in green representing the main sites that BeachCare primarily works out of, as well as the coastline and the dunes. These are encircled by blue droplets which represent the water surrounding us.

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Branding font & colour

Avenir Heavy Avenir Light

The colour palette above was chosen to represent the Gold Coast’s vibrancy, life and beach culture in a less conventional way. I opted for really fresh, clear colours which reflect the varied and dynamic community and environment. The green symbolising new life and regeneration and the blue representing our oceans. These two main colours are grounded with the use of 80% black for accents and text, as solid black was a little stark and harsh looking.

C: 39 M: 2 Y: 93 K: 0 C: 0 M: 0 Y: 0 K: 80 C: 51 M: 0 Y: 14 K: 0

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Branding stationary

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Digital Images print icons & footer

Some circular graphics have been made (above) for use in brochures, workbooks and the web to pair with small snippets of information such as facts and links, to make them stand out. The footer (above) was created for use in stationary and workbooks/materials, it represents the waves and dunes. The icons (above right) are for use on the website to illustrate some of the work the CCEP does graphically. The map line (middle right) is for advertising materials, it shows the 10 main sites that BeachCare currently works out of. The wave pattern (bottom right) is a background for use within multiple materials.

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Digital Images web icons & pattern

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ise p

oint

runaw

ay b

ayla

brador

surfe

rs p

arad

isebro

adbea

chnor

th b

urlieg

hpal

m b

each

curru

mbin

tuga

n

rain

bow b

ay

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Illustrations

This page clockwise from top: pigface illustration, spinifex illustration and cityscape illustration. All made using watercolour and ink.Opposite page clockwise from top left: pigface in the dunes (burliegh), sea photo (burliegh), looking toward the city from Burliegh beach and more beautiful beach through a spinifex ‘star’.

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Photographs

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Packaging net

For the packaging element of this project, I decided to design a presentation folder as it could have many uses. It could be used to give resources and activities to teachers or students, it could be used to supply information to potential workshop groups or the media, to keep notes and resources together for volunteers and it could also be used to present research in at conferences.I have selected bright colours and flat, fun graphics as the programs provided by CCEP seem to be aimed primarily toward students and community members of varying ages and are a fun, hands on and engaging way to educate school groups and the general public.

Information Pack

303mm

151.5mm

133mm216mm 216mm

151.

5mm

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Packaging mockup

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Multi-page layout net

Our Programs2016

Get Involved!

Get in Touch Our ProgramsBeachCare CoastEd

more info:www.griffith.edu.au

Healthy beaches are important to enhance everyone’s beach experience. To ensure we achieve our goal, we need your support. By donating to our program, we will be able to provide more coastal community capacity to enhance everyone’s beach experience. If you would like to donate to this project please see our website above.

Alternatively, we are always looking for volunteers, please contact us for more information.

General Enquiries p: (07) 5552 8506e: gccm@gri�th.edu.auw: www.gri�th.edu.au

Gri�th Centre for Coastal ManagementRoom 0.03, GT2Gri�th UniversityGold Coast Campus, Queensland 4222

BeachCare is a coastal community engagement initiative facilitated by the Gri�th Centre for Coastal Management in partnership with the City of Gold Coast. �e program aims to provide an opportunity for community members to participate in caring for their local coastal environments, through the planting of native dune species, weed removal and litter collection and auditing, while gaining important information and about coastal environments and their management.

CoastEd is a community and school based coastal education program that provides the opportunity for Gold Coast community groups, schools and kindergartens to learn about the coastal zone. Primary and Secondary school sessions are matched to the Australian Curriculum and accompanied with optional curriculum based worksheets tailored to the level of the participants.

We o�er free and subsidised education sessions covering a wide range of topics that relate to the Gold Coast coastal zone.

Locations

210m

m

99mm

155m

m

99mm99mm 99mm

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Multi-page layout mockup

For the multi-page document component, I decided to design a brochure as it could once again have many uses ranging from potential to current participants in the various programs offered by CCEP, general advertising, media queries and enquiries. Again I focused on bright colours and flat, fun graphics. The brochure will be a DL sized 8 page accordion/concertina fold brochure with a die cut to create some interest and represent the beach and the dunes when folded flat as shown above.

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Web Page home

what we do

who we reachour community and school based programs and

activities aim to reach all corners of the gold coast population. Every age and stage is catered for.

The Coastal Community Engagement Program maximises community understanding of natural coastal processes and management strategies.

programsabouthome contact

what we do




what we do

who we reach


what we do

who we reachour community and school based programs and activities aim to reach all corners of the gold

coast population. Every age and stage is catered for.



about usThe Coastal Community Engagement Program has been developed to maximise community

understanding of natural coastal processes and management strategies. \Community awareness, education and involvement are valuable tools towards long-term sustainable coastal systems.

BeachCare CoastEd


about usThe Coastal Community Engagement Program has been

developed to maximise community understanding of natural coastal processes and management strategies. Community

awareness, education and involvement are valuable tools towards long-term sustainable coastal systems.

about us

about usThe Coastal Community Engagement Program has

been developed to maximise community understanding of natural coastal processes and

management strategies.

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Web Page about

what we do





what we do




what we do

who we reach


what we do

who we reachour community and school based programs and activities aim to reach all corners of the gold

coast population. Every age and stage is catered for.



about usThe Coastal Community Engagement Program has been developed to maximise community

understanding of natural coastal processes and management strategies. \Community awareness, education and involvement are valuable tools towards long-term sustainable coastal systems.

BeachCare CoastEd


about usThe Coastal Community Engagement Program has been

developed to maximise community understanding of natural coastal processes and management strategies. Community

awareness, education and involvement are valuable tools towards long-term sustainable coastal systems.

about us

about usThe Coastal Community Engagement Program has

been developed to maximise community understanding of natural coastal processes and

management strategies.

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Web Page programs

BeachCare CoastEd clean beaches


our programsThe Centre seeks to encourage valuable community interaction through our main programs:

BeachCare, CoastEd and clean beaches. By bridging the gap between research, management and community, the programs build community awareness, provide education and coastal

community action opportunities for you to be involved.


our programsThe Centre seeks to encourage valuable community interaction

through our main programs: BeachCare, CoastEd and clean beaches. By bridging the gap between research, management

and community, the programs build community awareness, provide education and coastal community action opportunities

for you to be involved.

our programs

our programsThe Centre seeks to encourage valuable community interaction through our main programs: BeachCare,

CoastEd and clean beaches. By bridging the gap between research, management and community, the

programs build community awareness, provide education and coastal community action opportunities

for you to be involved.


BeachCareBeachCare is a coastal community engagement initiative facilitated by the Griffith Centre for

Coastal Management in partnership with the City of Gold Coast. The program aims to provide an opportunity for community members to participate in caring for their local coastal environments,

through the planting of native dune species, weed removal and litter collection and auditing,


BeachCareBeachCare is a coastal community engagement initiative by the Griffith Centre for Coastal Management in partnership

with the City of Gold Coast. The program provides an opportunity for community members to participate in caring

for their local coastal environments,

BeachCare

BeachCareBeachCare is a coastal community engagement initiative

by the Griffith Centre for Coastal Management in partnership with the City of Gold Coast. The program provides an opportunity for community members to

participate in caring for their local coastal environments,

Katie Wright 39

Web Page BeachCare


BeachCareBeachCare is a coastal community engagement initiative facilitated by the Griffith Centre for




BeachCareBeachCare is a coastal community engagement initiative by the Griffith Centre for Coastal Management in partnership



BeachCare

BeachCareBeachCare is a coastal community engagement initiative

by the Griffith Centre for Coastal Management in partnership with the City of Gold Coast. The program provides an opportunity for community members to

participate in caring for their local coastal environments,

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Web Page CoastEd

primaryteachers

secondaryteachers

Sessions can be undertaken at your school, a community halls, on a local beach or at

Gri�th University.


CoastEdBeachCare is a coastal community engagement initiative facilitated by the Griffith Centre for




CoastEdBeachCare is a coastal community engagement initiative by the Griffith Centre for Coastal Management in partnership



CoastEd

CoastEdBeachCare is a coastal community engagement

initiative by the Griffith Centre for Coastal Management in partnership with the City of Gold Coast. The program provides an opportunity for

community members to participate in caring for their local coastal environments,

Sessions can be undertaken at your school, a community halls, on a local beach or at Gri�th University.

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Web Page contact


contact usif you would like any more info, please feel free to drop us a line:

CCEP, Room 0.03, GT2Griffith UniversityGold Coast Campus, QLD 4222

p: (07) 5552 8506f: (07) 5552 8722e; [email protected]

name

email

phone

enquiry



contact us







Katie Wright 43

Disconnect is a collaborative integrated media campaign concept that a digital/3D media student and I created for an assessment. It is aimed at encouraging young couples to spend less of their time on smartphones and more time with each other.The gen Y target market was reached through a variety of social, digital and traditional media as well as some merchandise and live events.I was responsible for creating conceptual advertisements and mockups as well as the overall branding and live event styling for this campaign pitch, and completed this using Illustrator and Photoshop (as shown in the following pages). My partner was responsible for the planning and development of a kinetic typography video for the campaign to work with my design concepts. All work shown within this folio was completed by me individually as part of a larger project.

‘Disconnect’

Project

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Katie Wright 45

your phone won’t keep you warm at night.

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Page 45 Left: Disconnect app landing page Page 45 Right: No phone zone sign for cafes and public places, aimed at creating personal awareness around phone use in public spaces.Opposite page (clockwise from top left): Bus stop campaign advertisement, merchandising and personal signage (similar to the no phone zone sign shown previously) to hand out at live events for use in the home.This Page (above): Examples of social media/hashtag usage.

YOU!THANK

2015 Uni Folio - Katie Wright

Documents