2015 Trends to Watch: Using Social Media For Research

MARKET RESEARCH GETS SOCIAL

Traditional Techniques

Focus Groups

Interviews

Observation

Intercepts

Etc….

Traditional Techniques

Focus Groups

Interviews

Observation

Intercepts

Etc….

Challenges

Recruiting Participants

Getting The Truth

Multiple Locations

Costly

Why Social

Speed

Pure & Real Responses

Cost Efficient

Research Through Social

Social Monitoring

Observe the market in natural form to

obtain insights.

Online Community Research

Panel, quick reaction to something,

monitor interest (buzz) among loyalists.

Web Enabled Interviews

Qualitative interviews using web based

sharing applications or web-cams.

Social

Monitoring

Why

Discover and explore new product/service

ideas.

How

Observe the market in natural form to

obtain market insights on us and our

competitors.

What

Product Reviews, Forums, Facebook,

Twitter, Instagram

Social

Monitoring

Poor Product Review

What can we learn?

Social

Monitoring

Excellent Product Review

What can we learn?

Social

Monitoring

Forum Review

What can we learn from competitors?

Social

Monitoring

Forum Review

What can we learn from competitors?

Online

Community

Research

Why

Obtain quick reaction to something or

monitor interest (buzz) among loyalists.

How

Use of social media tools.

What

Private Groups, Public Groups

Online

Community

Research

Ariens Power Brush Promotion

Quick Response from Brand Loyalists

Online

Community

Research

Ariens Power Brush Promotion

Quick Response from Brand Loyalists

Web

Enabled

Interviews

Why

Conduct qualitative interviews without

being in person.

How

Use web-based sharing applications or

web-cams.

What

Skype

Google Hangouts

Web

Enabled

Interviews

Google Hangout

Social Market Research

Listen To Your Customers

Monitor Your Competition

Test New Products/Concepts

Social Product Innovation

Opportunities transcend across Marketing, Sales,

Customer Service, Engineering, and More.

What It Looks Like for You

• Monitoring Current Product and Competitive Reviews for

Trends/Themes

• Invite Fans to Join Private Facebook Group and Share

Product Development/Enhancement Ideas

• Weekly/Monthly Google Hangout or Tweet Chat to Explore

New Ideas

Let’s Talk