2015 Sponsorship OpportunitiesMaple • Business card size advertisement space reserved in program brochure ( mailed to nearly 30,000 homes) • Company logo on all print marketing

2015 Sponsorship

Opportunities

The West Bloomfield Parks and Recreation Commission (WBPRC)

seeks to provide a valuable return to our sponsors in terms of

exposure and advertising, while finding new funding sources to

build upon programs and services to our community.

There are many opportunities for businesses to support the vision

and work of the WBPRC which can be scaled to accommodate nearly

every marketing budget. Our sponsorships provide companies and

organizations an opportunity to achieve a high degree of visibility

within the local community through customized programs that fit

your specific needs.

Community Wide EventsThese events are free to the community and have broad-reaching appeal. They garner the highest attendance and provide the maximum exposure for our sponsors.

Oak: $5,000 ($6,000 in-kind)

Maple: $2,500 ($3,000 in-kind)

Hickory: $1,000 ($1,200 in-kind)

Specialty EventsThese events typically have an entry fee and are more tailored to a specific interest. These are great events to reach specific population targets within the local community for a great value.

Oak: $1,000 ($1,200 in-kind)

Maple: $500 ($600 in-kind)

Hickory: $250 ($300 in-kind)

Advertise in Program BrochureRates available on page 5

SponSorShip optionS

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Oak Level• Opportunity for your company to customize or add an interactive element at program/event• Quarter page advertisement space reserved in program brochure (mailed to nearly 30,000

homes)• Included in newsletter story about event (distributed to more than 9,000 emails)• Company logo on all print marketing collateral• Included in initiative/event press releases• Public acknowledgement at event/program• Company supplied banner for signage displayed at event/program• 10x10 booth space or display opportunity• Company logo displayed on our homepage AND event page of website (website receives

60,000 hits annually)• Special recognition post event on social media

Maple• Business card size advertisement space reserved in program brochure (mailed to nearly

30,000 homes)• Company logo on all print marketing collateral• Public acknowledgement at event/program• 10x10 booth space or display opportunity• Company logo displayed on event page of website (website receives 60,000 hits annually)• Special recognition post event on social media

Hickory• Company logo on all print marketing collateral• Public acknowledgement at event/program• 10x10 booth space or display opportunity• Company logo displayed on event page of website (website receives 60,000 hits

annually)

WeSt Bloomfield parkS and recreation 2015 SponSorShip opportunitieS

community Wide eventS

Hot Summer Nights Concert SeriesFive concerts presented on Wednesday evenings, mid-July to mid-August at the newly renovated Marshbank Park.

Audience: 100-300 people per concert

Deadline for inclusion in marketing materials and program brochure is March 6, 2015.

Kids Komotion Concert SeriesThree entertainment productions for kids. Music, magic, and puppetry are just a few of the genres presented on one morning a month during June, July and August.

Audience: 100-300 people per concert


Fall Fest Crafts, carnival games, bouncers, a petting farm and live entertainment make this a fall celebration for kids and parents alike.

Audience: 900-1,300 people

Deadline for inclusion in marketing materials and program brochure is July 6, 2015.

Winter Fest This outdoor event features family fun activities such as sled racing, snowman building, s’more making, frozen bowling and more!

Audience: 900-1,300 people

Deadline for inclusion in marketing materials and program brochure is November 10, 2015.

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Specialty eventS

Daddy Daughter Dance (February 2016)This popular annual event is hosted at the beautiful Glen Oaks Golf Course. It features an upscale buffet and an evening of dancing for young ladies and their favorite guy.

Audience: 225-275 people


Spring Fling Egg Hunt & Flashlight Hunt (March 2016)Kids make a mad dash from the starting line to find eggs filled with candy and toys. This event features two sessions, one for the youngest hunters and a flashlight session for the older ones. This popular event typically sells out.



Senior Holiday Parties (varies)Throughout the year, the WBPRC hosts holiday-themed parties for area seniors. For a nominal fee, participants receive a gormet meal while enjoying live entertainment. The Hickory level sponsorship secures one event, Oak level covers two events and Maple level secures four events which can be spread across multiple years. Only one sponsor per party.

Audience: 50-80 people per party

Deadline for inclusion in marketing materials and program brochure varies based on holiday date.

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Pricing details on page 1.

Outdoor Pool Parties (four parties between June-August)Summer pool parties at the Family Aquatic Center include an opening celebration in the beginning of June as well as an additional party each month (June-August). Includes games, prizes, food and music for pool patrons. Sponsorship covers all four parties.

Audience: 250-300 people per party



Specialty eventS

Dogs Only Swim (August 2015)The dogs take over the outdoor pool on the last day of the swim season. Sessions are broken down by weight class and last 30 minutes each.




Specialty eventS

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Pricing details on page 1.

Camp Out (September 2015)Families set up tents in Marshbank Park and enjoy a variety of outdoor activities including hayrides, archery, fishing, s’more making, crafts and more!



Trick or Treat Trail (October 2015)Children dress up and trick or treat on a safe, 1/2 mile paved trail inside Marshbank Park. Costumed characters, local businesses and organizations hand out goodies. The vendor cost is $25 and doesn’t include any marketing exposure outside of the event.



Senior Health and Fitness Expo (October 2015)This free event gives seniors the opportunity to listen to the experts talk about a variety of health related issues and fitness activities. Seniors visit with vendors between speakers. All sponsors must be approved by the hosting sponsor, Henry Ford West Bloomfield. The vendor cost is $75 and doesn’t include any marketing exposure outside of the event.



This is not an all-inclusive listing of the WBPRC’s annual events. Sponsorship packages can be customized for the smaller, more specialized events on an as-needed basis. Please contact Meagan Kurnat at [email protected] for details.


Specialty eventS

Spring/Summer Softball LeagueThe spring/summer softball league plays three nights per week at Drake Sports Park and Community Sports Park starting in April and ending in July. There are approximately 30 teams total.

Fall Softball LeagueThe fall softball league plays two nights per week at Drake Sports Park starting in April and ending in July. There are approximately 20 teams total.

Spring Bubble Soccer League The spring bubble soccer league plays two nights per week at Drake Sports Park starting in April and ending in June. There are approximately 18 teams total.

Fall Bubble Soccer LeagueThe fall bubble soccer league plays two nights per week at Drake Sports Park starting in September and ending in October. There are approximately 10 teams total.


adult SportS leagueS

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Cost: $3,000 annually, only one sponsor per year


Audience: 800-1200 (not counting youth leagues or general public using the park)

The sponsor will receive:• 4 x 8 foot banner to display at Drake Sports Park April through October

• Business/organization’s name on all awards merchandise and trophies

• Opportunity to speak to leagues and/or set up displays on league nights

• Half page ad in summer program brochure

• Name on all promotional materials and league collateral (standings, schedule, etc.)

WeSt Bloomfield parkS and recreation 2015 advertiSing rateS

Available advertising sizes for West Bloomfield Parks and Recreation’s program magazine.

Quarter Page$400/publication

Art Size: 3.5” x 4.5”Business Card Size$200/publication

Art Size: 3.5” x 2.25”

Half Page$700/publication

Art Size: 3.5” x 9.75”(vertical) or

7.25” x 4.5”(horizontal)

Full Page (Inside)$950/publication

Art Size: 7.25” x 9.75”Full Page (Premium)$1,050/publication

Front or Back Inside Cover, Back CoverBack Cover Art Size: 7.25” x 7 “

• Published three times per year to 29,000 households in West Bloomfield Township (April, July, December)

• Receive a 15% discount when you purchase more than one ad per year• Full Color and Full Gloss

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For more information or to secure your sponsorship, please contact:

Meagan Kurnat, Public Information [email protected]

(248) 451-1914

For more information on a specific event, visit us online at

www.westbloomfieldparks.org or check out our Facebook page at

www.facebook.com/westbloomfieldparksandrecreation

2015 Sponsorship OpportunitiesMaple • Business card size advertisement space reserved in program brochure ( mailed to nearly 30,000 homes) • Company logo on all print marketing

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