2015 Social Media Trends and Predictions

5 Social Trends

&

What They Mean for Your Strategy

What We’ll Cover

• Introductions

• Trends

• Take Action

• Predictions

Introductions

About Mallorie

About Mallorie

About Mallorie

• 5+ years at Likeable Media

• 2+ years brand side with Wegmans Food Markets

• Early-adopter

• Oxford-comma enthusiast

We curate, create, and connect content that

gets you results.

About Likeable

2015 Social Media Trends

The destination is off social;

don’t be afraid to take your community there

Driving Off Social Sites

• Truly owned vs. leased

• More like Velcro than glue

• The Buzzfeed model

• Aggregators

Attention spans are growing

Attention Spans Are Growing

• Technology allows (and encourages!) it

• Long form and episodic video

• Long form written

• Tease content on social

• Create sequential advertising strategies to drive results

Your brand trumps your product;

your content should reflect that

Content Trumps Product

• Content should blend in with feeds– No one wants to stop their scrolling and say “That’s a great ad!”

• Leverage influential ambassadors

• KISS

Now you see me; now you don’t:

Users love disappearing media

Disappearing Media

• Snapchat

• Meerkat & Periscope

• Whisper, Yik Yak, & Secret (RIP)

• Write it in pencil

Consumers expect real-time

brand commentary

Real-Time Content

• Looking spontaneous doesn’t mean you are spontaneous

• Eliminate barriers

• Post in the right place

Take Action!

Tips & Tricks

• Driving off social– Create a compelling blog

– Test small microsites vs. changes to your whole website

• Longer attention spans– Choose your own adventure

– Periscope/ Meerkat requires less slick production

• Great content wins– Start with UGC

– Find your visual mission statement

• Disappearing media– Test Snapchat in “safe ways” i.e with employees or prospects

– Watch first

• Real-time content– Create categories and topics that your brand will get involved in

– Fire drill your processes

And Remember

If talking about emojis isn’t right for your brand, don’t talk about emojis.

Predictions

• Facebook advertising will be everywhere – and likes won’t matter

• Less talk about Gen-Y and more focus on Gen-C

• Multimedia creation will become mainstream

• Ad platforms will catch up to Facebook

Predictions

Thank You!

Mallorie Rosenbluth,

SVP Client Services

@MallorieRose

[email protected]

240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | [email protected]