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An urban edge with a gritstone heart At the centre of the Outdoor City, on the edge of the Peak District,
An internationally renowned festival attracting 5,000+ visitors,
world-class filmmakers and elite athletes.
We offer sponsors a community feel
with a global reach.
#ShAFF2016, 11-13 March - Sponsorship Opportunities
“If ShAFF is famous for one thing, it's for being the friendly festival, where 100% of visitors have
said, year after year, they'll be back.
It's no coincidence that ShAFF is the festival that film makers choose to attend in person…
The vibe around ShAFF is special and it's been nurtured over almost a decade with something
for everyone of every age.”
Dave Mycroft, Managing Editor, MyOutdoors.co.uk
“After a hair-raising white-knuckle weekend we leave ignited with inspiration and filled with the spirit of adventure. Kudos to Heason Events for organising yet another slick and sound festival”. UK Climbing
"SHAFF seems to be going from strength to strength each year…the fundamental message is to stimulate peoples thoughts, actions and interests into the outdoors and all the different activities that are available….this can only be a positive experience.” Mark Richardson, Sherpa Adventure Gear
ShAFF is more than a festival, it’s a party. In 2014 bands & musicians played back-to-back free gigs
in bar including headline acts Screaming Maldini & Alvarez Kings. In 2015 DJ & producer Paul Hodgson (aka Grievous Angel) curated a special ShAFF films soundtrack.
You get a medium logo on the trailer, website, posters & banners
& on-screen loop; ½ page ad in the programme;
up to 8 banners in the bar; 10 free tickets for guests;
a dedicated page on the website; social media & PR support;
AND your logo on the ShAFF beer pump tap clip and beer mats.
Sponsorship - Films, events & music
FILM SESSION SPONSOR Highlight your brand on the big screen.
£250 to £1,000*
e.g. YOUR brand Running Films
At ShAFF films are grouped into 90 minute themed sessions. For sports fans there are Climbing, Mountain Biking, Road
Cycling, Running, Ski & Board and Surf & Kayak shows. For a more general interest audience we have Adrenaline, Spirit of
Adventure, Made in Sheffield screenings and our Adventure Bites short films loop.
There are also three family-friendly shows, special premieres and our Best of ShAFF awards show.
*Costs are finalised when the programme is published in December and depend on number of screenings and repeat shows e.g. in 2015 we had 3 Running Film screenings each repeated twice.
Packages can be combined with Awards Sponsorship.
SPECIAL EVENT SPONSOR Run your own Fringe Festival talk or host Industry Hangout & ShAFF Ambassadors.
£500 - £1,000
In 2015 we launched the ShAFF Festival Fringe - free events for 40-100 people including the Viewranger Tech
EXHIBITOR Meet new customers, makes sales & promote your products in person. Situated next door to the Showroom Cinema,
the 2,000sq ft mezzanine Workstation exhibition space has high footfall (3,000+ visitors) with
the UK's biggest outdoor photography exhibition, MyOutdoors magazine's Second Hand Kit sale
& Young Adventurer sessions in the Creative Lounge.
Exhibitor Rates: 2m by 2m - £250 2m by 4m - £350 2m by 6m - £500
Sponsorship - Great value, targeted packages
AWARD SPONSOR Put your name to supporting filmmakers. £250 (individual award) or £500 (Grand Prize)
e.g. YOUR BRAND Best Climb Film or Best Adrenaline Film
At ShAFF we have 12 awards plus our prestigious Grand Prize Best Climbing Film, Best Biking Film, Best Road Cycling Film, Best
Running Film, Best Ski & Board Film, Best Adrenaline Film, Best Short Film, Best Spirit of Adventure,
Best Made in Sheffield Film, Best Women in Adventure Film, Best Artistic Film and Best Soundtrack.
Combine the feel-good factor of contributing to the filmmakers’ prize pot with targeted brand exposure. Unlike other festivals, we
announce the winners in advance, so you’ll get your name out there in our prima the week ahead of the festival, as well as at our Best of ShAFF screening, and in follow-up press coverage.
PROGRAMME SPONSOR Get your business noticed in print, online
& on the big screen. Only £195 (or £100 charity/club rate)
5 x 5cm advert in the official programme (2,500 A5 copies) available free to all ticket buyers.
PLUS - Small logo/link on ShAFF website footer Dedicated advertising page on ShAFF website with your brand’s
product info Social media cross-promotion via our network of 10,000 +
followers Small logo in advert loop for all 50+ film/speaker sessions.
Small logo placement at end of ShAFF 2016 trailer.
We offer attractive, creative packages for print, online and video magazines and newspapers as well as TV
and radio.
In return for advertising space in your publication, we can provide a platform for you to connect with readers via our website, social media as well as in person and on screen
during the festival weekend.
e.g. You can brand up relevant film sessions & talks,
run reader competitions for free tickets
and audience give aways for free subscriptions.
Media Partners - In-Kind Sponsorship
MEDIA PARTNERSHIP Connect creatively with new readers
£250 - £2,500 In 2015 ShAFF partnered with Xtreme Video, BMC TV and
The Star & WOW 247 to launch our trailer. We ran contra-promotional session sponsorships with Trail Running, Pro Movie Maker, Trek & Mountain, Mountain Pro,
Climb, Boulder Creek International TV, Sidetracked & Wanderlust.
The festival was featured on BBC TV & radio as well in UKC, Outdoors Magic, Outdoor Fitness, Outdoor Enthusiast,
TGO, Trail and Adventure Travel magazines. 3 of our panel of judges are film/outdoors journalists and
our PR is a former BBC Radio journalist. Browse our media coverage archive.
SOCIAL MEDIA 300,000 views of our past 4 years’ trailers
100+ articles of media coverage Website Visits (page views) during 2015: 130,781
(20,163 unique visits) Tweet Reach (@ShefAdvFilmFest): Jan 57,100; Feb
97,400; Mar 409,000; Apr 21,300 Facebook Reach (Sheffield Adventure Film Festival):
Exclusive Branding e.g. SHAFF presented by YOUR BRAND on ALL fronts. ✓
Branding on relevant session(s) e.g. Climbing Films, in association with YOUR BRAND. ✓
Branding of award in all PR on all platforms e.g. YOUR BRAND Best Climb Film ✓ ✓
Offer free products as giveaway to audience for relevant session(s). ✓ ✓ ✓ ✓ ✓Brand acknowledgement by presenter to audience at relevant session(s) ✓ ✓ ✓ ✓ ✓
Big screen advertising
Play a 30 second video advert ahead of 50+ film/speaker sessions. ✓
Play a 30 sec video advert ahead of relevant film session(s). ✓ ✓
Full screen logo incl. in advertising loop ahead of 50+ film/speaker sessions. ✓ ✓
Full screen logo in advert loop on relevant film session(s). ✓ ✓ ✓ ✓
Medium logo in advert loop for all 50+ film/speaker sessions. ✓Small logo in advert loop for all 50+ film/speaker sessions. ✓ ✓ ✓ ✓ ✓
You logo on festival trailer
Full screen logo placement on ShAFF 2016 trailer - start and end. ✓
Medium Logo placement at end of ShAFF 2016 trailer. ✓Small logo placement at end of ShAFF 2016 trailer. ✓ ✓ ✓ ✓
In person - connect
with customers
Two banners placed prominently on venue exterior. ✓ ✓
Up to six roll-up banners in venue interior. ✓ ✓
Two roll-up banners inside auditorium during relevant session. ✓ ✓Workstation Exhibition space 2 x 4m (£350) - also available 2 x 2m (£250) & 2 x 6m (£450) ✓ ✓ ✓
In-kind contributions (speakers, kit, prizes, advertising space) and up to 50% off charity rates are negotiatable. Multi-year