2015 SF Chefs Classic template VFINAL

The Chef’s Classic A Culinary, Sports and Music Event

The Olympic Club November 1st and 2nd, 2015

The Chef ’s Classic is primarily a TV entertainment program that

showcases the personalities of our participating chefs and celebrities. The

60 minute show will focus on their participation in a golf tournament,

frequently breaking away to a culinary competition and concert that

focuses on our talent’s interactions.

The result will be an enjoyable television experience that connects sports,

music, culinary and the beautiful city of San Francisco, screened

nationally in November 2015.

This CBS show will be comprised of the following elements:

• Profiles of chefs and celebrities

• Highlights of the 9 hole golf competition

• A culinary competition at Williams-Sonoma

• Highlights of dinner and concert

Television Show Synopsis

• Tournament: 4 top chefs team

up with 4 leading celebrities in

a 9-hole, televised event on the

Olympic Club’s Par 3 Cliffs

Course.

• Wine and Food tasting: 850

ticketed guests sample our

chefs food and wine within the

historic San Francisco Ferry

Building, concluding with a

two-hour acoustic concert.

The Chef’s Classic Overview

• Culinary cook off: chefs and celebrities pair-up and face off to cook a holiday

dish. The winning team receives the charity purse ($125,000).

• The national CBS television show airs with an NFL lead-in for strong ratings.

• Four teams, comprised of the best names from the worlds of food

and entertainment

• The two-person teams will be golfers during the competition

earning monies for their charities

Participants

Tyler Florence Morimoto Kurt Russell

Invited to Appear

Chefs: Celebs:

• Scott Conant

• Tyler Florence

• Thomas Keller

• Bobby Flay

• Morimoto

• Darius Rucker

• Condoleezza Rice

• Mark Wahlberg

• Kurt Russell

• Greg Kinnear

Elements of the Event

• 60 minute chef & celebrity TV show focusing on their participation in a golf tournament and culinary competition.

• Airdate: 4:00-5:00 p.m. Sunday (TBD) November, 2015 post-NFL.

• Network:

• Estimated 2m viewers.

• The Announcer Team will include CBS Sports Golf reps.

• 30 sec Ad value $27,500.

Television

• Many prominent San Francisco

and nationally renowned chefs

will participate and as many as

20 Napa wineries will also

participate.

• Total of 850 guests at the Ferry

Building .

• Event will coordinate efforts with

San Francisco Travel and several

media outlets locally and

regionally.

Food/Wine/Concert at the Ferry Building

• Guest Tickets value $2,500

One hour concert featuring Train with Matt Nathanson, Chris Isaak,

Sammy Hagar, as well as other superstar guests.

Food/Wine/Concert at the Ferry Building

• After the golf portion, the twosome teams (i.e. Morimoto and Kurt Russell) face-off making a pre-determined holiday dish.

• The chefs will only be allowed to vocally instruct/coach their celebrity partner to complete the dish.

• An expert panel – will judge the quality, presentation and teamwork of the teams.

• Winning teams will receive the overall grand-prize of the charity purse (Total purse: $125,000).

• Sweepstakes promotion available for Williams-Sonoma digital and catalogue

WILLIAMS-SONOMA Culinary Competition

Charitable Beneficiaries

Proceeds benefit the following:

• The NCGA Youth On Course

• Family House (UCSF Pediatric Cancer)

• The USF Athletics

• The Olympic Club Foundation

• Celebrity’s charity of choice

Partner Benefits and Packages

Partner Benefits

• On Course:

• Signage prominently visible at Tee and Greenside on all 9 holes. • Drone naming rights

• Ownership:

• Brand Integration broadcast of Culinary Competition • Video/Digital rights to all footage taped at Williams –Sonoma store • Products to be integrated into Culinary Competition

• 30 second commercials with :05 second billboard opening/closing plus digital promotions

In-Broadcast Exposure

Partner Benefits

Hospitality • Cocktail Party Tickets - Saturday evening

• Participants in Practice Round - Sunday PM

• Tickets to Food/Wine/Concert - Sunday evening

• Official Event Tickets to watch golf taping on the Cliffs course -

Monday AM

• Celebrity Am golfing spots - Monday PM

• Hotel Room Nights

• Estimated USA national Television audience >2.0m viewers for

initial November CBS screening. - follows live NFL game with anticipated viewing of 11-14m.

• 4 CBS Sports cable re-runs of show.

• Show distributed in 30 additional countries including: UK, France, Germany, Korea, China, Japan, Brazil, Venezuela, Canada, Argentina and Sweden

Partner Benefits

TV Distribution

Partner Benefits

• Link from event website to Partner website.

• Digital contests to play in the celebrity-am or attend the events

including food/wine concert at the Ferry Building

• Digital segments of the show edited to 30-90 second links given to brand for their website – promotional use

• Each celebrity and chef will post the show on their websites creating an additional 1m more viewers.

Digital

• Walgreens In-Store activation.

• Product showcase and activation opportunity and/or Walgreens market circular (print or digital).

• Details negotiated on a case-by-case basis.

• West Coast based community support initiative from Walgreens.

Partner Benefits

Retail Activation

Itinerary

The Practice Round at Olympic Club

Lakeside

• 12:00 pm

Food/Wine/Concert at Ferry Building

6:30 pm – 10:00 pm

• Private Invitation Only Event

• Food and wine tasting

• Acoustic 60 minute concert

• 850 total people in attendance

Event Itinerary Day One: Sunday, November 1, 2015

Breakfast at Olympic Club Lakeside 6:30 am - 9:00 am

Practice Range 7:00 am - 8:00 am

Chef's Classic Show Taping 8:15 am shotgun

Chef’s Celebrity golf tournament - Lake Course 12:30 pm shotgun

Celebrity Cook-Off Williams-Sonoma

(Following play)

Event Itinerary Day Two: Monday, November 2, 2015

Savlov Consulting, Inc., created The Chef ’s Classic. Previous projects include:

Background

- T-Mobile corporate launch - “Rock the Rock” Concert and Diner at Alcatraz on VH1

- The Alma Mater on CBS

- The Pressure Challenge on CBS

- The Celebrity Bucket List on Lifetime

- Fox Sun Microsystems Par 3 Challenge

- The Kiwi Challenge on NBC Sports

- VH1’s “Fairway to Heaven”

Partner Acquisition by: Barclay Sports Media & Entertainment

Background

Stephen Barclay President & CEO

In January 2014 and following a seven-year stretch working for Larry Ellison as CEO of the 34th America's Cup and COO of Oracle Team USA, Stephen established BARCLAY SPORTS MEDIA & ENTERTAINMENT.

During the America's Cup as CEO, Stephen worked in a “Commissioner” type role, overseeing one of the greatest comebacks in all sports. Stephen’s team was awarded a Grammy (George Wensel Technical Achievement 2012) for the TV graphic s and an Emmy (Outstanding New Approaches - Sports Event Coverage 2014) for the event ‘App’.

Prior to his involvement with Ellison, Stephen’s experiences included Country Head & Partner of a firm specializing in M&A integrations and prior to that, running New Zealand’s largest commercial construction company.

Lloyd Gilmore Vice President - Sponsorships Following a 20-year career in sports, Lloyd joined BARCLAY SPORTS MEDIA & ENTERTAINMENT in December 2014. Lloyd’s career has included four years as Oracle Team USA’s Supplier Sponsorship manager, where he developed dynamic and engaging campaigns utilizing Oracle Team USA and the team’s athletes, event logistics and sponsorship solutions to the ATP Men's Tennis Tour and prior to this he founded and managed a unique golf retail and hospitality business based in New Zealand. Leveraging his sponsorship and business background, Lloyd works with organizations to identify sports properties that are able to deliver the organization’s business objectives.