2015 MDRT Annual Meeting e Handout Material Title: Digital ... Sessions/Fowler, Barbara.pdfTitle: Using Digital Marketing and Social Media to Build Your Business Speaker: Barbara Fowler,
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2015 MDRT Annual Meeting e‐Handout Material Title: Using Digital Marketing and Social Media to Build
Your Business Speaker: BarbaraFowler,CLU, ChFC Presentation Date: Wednesday, June 17, 2015
10:00 ‐ 11:00 a.m. The Million Dollar Round Table® (MDRT) does not guarantee the accuracy of tax and legal matters and is not liable for errors and omissions. You are urged to check with tax and legal professionals in your state, province or country. MDRT also suggests you consult local insurance and security regulations and your company’s compliance department pertaining to the use of any new sales materials with your clients. The information contained in this handout is unedited and errors, omissions and misspellings may exist. Content may be altered during the delivery of this presentation.
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Barbara Fowler, CLU, ChFCUsing Digital Marketing and Social Media to
Build Your Business
Using Digital Marketing and Social Media to
Build Your Business
BMF Management Consulting LLC
Barbara M Fowler, CLU, ChFC
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What is Digital Marketing?
Any marketing
that occurs on
the web.
Key issues we will cover include:
• Websites best practices
• Apps and software that quickly and inexpensively can help you automate marketing
• Using Facebook, LinkedIn, Instagram, NextDoor, Google+, YouTube and even Pinterest:Paid and Organic
• Developing Brand Ambassadors and Advocates
• Building Client Engagement
• Using Marketing Metrics to enhance performance
It’s what you learn after
you know it all that
counts.
“ “
—John Wooden
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I don’t understand social media. I
don’t want to know what someone
has eaten for breakfast or where
they had coffee.
And so your mind is
closed to the
possibilities.
You need to
know what
to expect: Engagement!
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First exercise:
Form pairs and the person on the
right will ask the person on the left
where they are from. Then
imagine you have moved to that
city and need information on
insurance or financial planning.
How will you find someone to
help?
Some examples from a
different industry. Real estate.
Example: The
person next to
you is from
Charleston SC.
So you imagine
you have moved
there and need
help buying a
house.
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How did Google
choose to put
that person
first? What are
the factors that
help Google
decide?
Here is what the
research says: • Length of time
• Quality of website:
SEO
• How does it look on
the device you have
• Content: blogs, social
media posts,
followers, fans,
• Technology
• Is it local?
Rules Now for
Websites:• Speed
• Lots of white space
• Bigger Fonts
• Flat look
• People, not buildings
• Endorsements
• Rankings-Google stars, reviews.
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Go on google. Look for best
insurance agency websites.
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I want the best real estate
agent. http://www.charlestontopproducers.com/
Members.html
I see this listing, I look at their pictures but who do I
pick? Usually, I’ll go to a website. So here I go to