2015 Marketing Town Hall Video Concept Estimated Duration: 3:00-3:30 FADE IN FROM BLACK. ANTHONY IS SITTING IN AN EMPTY MOVIE THEATER. HE’S HOLDING A BOX OF POPCORN IN HIS LAP. HE LOOKS DIRECTLY INTO THE CAMERA. “In Marketing, like in life, you’re going to face challenges. Some will be easy to overcome, like deciding on your Mission and Vision. Others … not so much. They’ll come at you when you least expect it and push you to your limits.” “But with the right attitude … and a little help from your friends … you can achieve your goals in the end. Don’t believe me? Just check out what happened to me last week.” SLATE: Anthony Tries a New Morning Commute ANTHONY APPEARS AS HARRY POTTER IN A SCENE FROM HARRY POTTER: PRISONER OF AZKABAN. HARRY/ANTHONY FLIES ON A BROOM OUT OF CONTROL. SLATE: Anthony Handles a Disagreement With Care and Compassion. CUT TO ANTHONY AS CAPT. JACK SPAR- ROW IN A SCENE FROM PIRATES OF THE CARIBBEAN: AT WORLD’S END. JACK/ANTHONY IS ENGAGED IN A FUNNY ARGUMENT WITH OTHER PIRATES ABOARD A SHIP. SLATE: Anthony Experiences Computer Trouble and Calls IT CUT TO ANTHONY AS TOM HANKS IN APOLLO 13. HANKS/ANTHONY IS TALKING WITH MISSION CONTROL, DESPERATELY TRYING TO FIGURE OUT HOW TO FIX THE SHIP. SLATE: Anthony Overcomes All Obstacles and Triumphs in the End Part I: Shown right before Anthony Storm speaks.