2015 - journals.asm.orgjournals.asm.org/site/misc/media-kit-2015-FINAL_WEB.pdf · ICAAC/ICC will Hold Joint Meeting in 2015 Join ASM and the International Society of Chemotherapy

MEDIA KITASM JOURNALS 2015

http://www.journals.asm.org/

INTRODUCTION

AEM® RATES

JCM® RATES

3

10

24

4

12

26

5

14

28

6

16

30

37

8

22

18

34

32

20

ONLINE ADVERTISING

CMR® RATES

JVI® RATES

ETOC SPONSORSHIPS

CVI® RATES

MBIO® RATES

PRINT ADVERTISING

EC® RATES

MMBR® RATES

ABOUT ASM

AAC® RATES

JB® RATES

IAI® RATES

MICROBE RATES

MCB® RATES

GENOMEA™ RATES

3INTRODUCTION

ASM Journals continue to advance the life sciences by disseminating

top fundamental and applied research to scientists around the globe.

About ASM Journals

Thomson Reuters reports the following data in the

2014 Release of the Journal Citation Reports®:

• ASM journals publish over 20% of all Microbiology articles,

while accounting for 34% of all Microbiology citations

• ASM publishes 3 journals in the Top 20 of Microbiology

ranked by Impact Factor

• ASM publishes 5 journals in the Top 20 most-cited journals

in Microbiology

• ASM has the top-cited journal in 5 categories

CONTENTS

4 ADVERTISING

Online advertising offers access to ASM’s global audience, reaching hundreds

of thousands of visitors each month. Through September 2014, journal

pages received over 9 million users and more than 25 million pageviews.

Journal readers continuously rely on ASM to publish the leading research in

microbiology. Premium positioning guarantees maximum impact. Weekly

reports supply impression and click-through data, providing measurable

results for advertisers. Online advertising options include 728x90 pixel and

120x600 pixel banner ads, as well as eTOC sponsorships on all 13 journals.

Online Ad Placement

Approval & Cancellation Policies

File Requirements

Mechanical Specifications

Dimension Size

728 x 90 pixels 100 KB limit

120 x 600 pixels 100 KB limit

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

All online ads must be received no later

than 5 business days prior to expected

live date to allow for approval,

programing and testing.

ASM reserves the right to approve all

ad creatives which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.

All cancellations must be signed by

a WTG representative in order to be

considered valid.

Advertisers can select which pages

they would like to target their

purchased number of impressions. Ads

may appear on the following pages:

• Journal site home page

• Table of Contents page

• Abstracts pages

• Ahead of Print pages

• Search pages

Print & Online Bundles

ASM offers special pricing for advertisers

seeking to bundle print and online

options. Bundling print and online

advertising will ensure your message

reaches the full extent of our readership.

Standard Website Rates

Quantity Cost

25k impressions $ 45.00 CPM




SOV banner

advertising

Contact sales

representative

25k monthly

impressions

25% off net print

ad rate

50k monthly

impressions

30% off net print

ad rate

75k monthly

impressions

35% off net print

ad rate

Print & Online Bundling

* Not offered in conjunction with any other incentive

program.

* Ads must have at least a 1 pixel border

Online Advertising

eTOCSponsorships

ADVERTISING

eTOC (email Table of Contents) alerts are additional opportunities to reach

relevant, targeted audiences. These opt-in alerts are delivered when a journal

issue closes. With one ad space available on each alert, sponsoring an eTOC

alert guarantees maximum impact to your intended audience.

eTOC sponsorships are available for all 13 ASM journals.

Dimensions & File Size

728x90 pixels 100 KB limit. Ads must have at

least a 1 pixel border around it.

File Requirements

Banner Ad must be supplied without

animation (static only). No rich media can be

accepted.

AAC® 10,195

AEM® 11,195

CMR® 10,698

CVI® 5,665

EC® 4,231

genomeA™ 17,637

IAI® 10,350

JB® 11,727

JCM® 11,177

JVI® 10,281

mBio® 32,402

MMBR® 15,619

MCB® 12,649

Number of Opt-in Subscriptions by Title: Approval and Cancellation Policies

ASM reserves the right to approve

all ad creative, and may reject any

creative that does not follow ASM’s

specifications. All online ads must be

received no later than 5 business days

prior to expected live date to allow for

approval, programing and testing.



considered valid.

5

Journal Issues

Clinical Microbiology Reviews, July

Journal of Clinical Microbiology, September

**Interscience Conference on Antimicrobial Agents and

Chemotherapy, San Diego, September 18-21, 2015.

Earned Rate Discount Policy

Given to advertisers based on frequency within a 12 month

period. The earned rate is determined by the number of

insertions. Full pages and fractional pages count as single

insertions; each page of an insert counts as one insertion.

Rates are based on orders submitted. If the submitted rate

is not attained within the calendar year, clients will be

re-rated to the frequency rate which has been attained.

Clients will be required to remit the difference within

30 days of receipt of invoice. There are no cash rebates.

Should a greater frequency rate be attained over what has

been contracted for, credit will only be given on future

advertising placed.

Agency Commission

15%

Color charges and position charges are commissionable.

Insert charges are also commissionable (excluding back-up

charges). All extra charges are non-commissionable.

Paper Stock

50 lb. Gloss, excluding MCB (60 lb. Gloss).

Binding

Perfect.

Electronic Ad Submission

ASM Publications are produced digitally and printed

direct to plate (DTP). Below is the file format

submission information. Ads must be submitted as a

high-resolution PDF with advertiser name and issue

date in the filename. Upload a high-res PDF to the

Walchli Tauber Group FTP site at ftp2.wt-group.com;

user: wtgroupftp, password:sendfiles. Find the folder

for the correct ASM journal and the issue date for your

ad, and copy your high-res PDF into that file. Send an

email to the Print Production Manager, Karen Burkhardt,

at [email protected] saying that you

have uploaded the materials. You may also email the

PDF to Karen if the file is less than 10 MB. Ads may be

submitted on CD-ROM. WinZip® and StuffIt® are the

only acceptable compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom, gutter and outside

edge; margin for live matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by editor.

Shipping

For inserts:

Cenveo Communications

Attn: Robin Scott (ASM Publications, Quantity)

2901 Byrdhill Road

Richmond, VA 23228

For all other material:

Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (ASM Publications)

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

* Cancellation of space order forfeits right to position protection.

Cover/Preferred Position Rates*

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

First Text Earned rate + 25%

Table of Contents Earned rate + 25%


Size Dimensions

Full (bleed) 8-3/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

6 ADVERTISING

The journals’ international readership consists of practicing physicians and

research scientists working in the fields of pharmacy and pharmacology,

immunology, virology, molecular and cellular biology, biochemistry,

pathology, bacteriology, and other fields related to the world of microbiology.

PrintAdvertising

ASM General Meeting Convention Issues*

With the purchase of a full page ad in one of the following

issues, 15,000 impressions on the open access journal mBio®

will be provided during the month of May.

Reservation and materials must be received by the journal’s

closing deadline.

Journal IssuesApplied and Environmental Microbiology, May

Clinical Microbiology Reviews, April

Infection and Immunity, May

Journal of Bacteriology, May

Journal of Clinical Microbiology, May

Microbiology and Molecular Biology Reviews, March

Molecular and Cellular Biology, May

*ASM General Meeting, New Orleans, LA, May 30-June 2, 2015

ICAAC Convention Issues**

ICAAC/ICC will Hold Joint Meeting in 2015

Join ASM and the International Society of Chemotherapy

(ISC) for the joint ICAAC/ICC Meeting, September 18-21, 2015

in San Diego, California.

With the purchase of a full page ad in one of the following

issues, 15,000 impressions on a second ASM title of your

choice will be provided at no additional cost during the

month of September. Reservation and materials must be

received by the journal’s closing deadline.

7ADVERTISING

mailto:[email protected]

8 ONLINE RATES Antimicrobial Agents and Chemotherapy® (AAC®)

Established: 1972 Impact Factor: 4.451# 1 Cited in Pharmacology & Pharmacy

Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies

that build our understanding of the underlying mechanisms and therapeutic

applications of antimicrobial and antiparasitic agents and chemotherapy. AAC

is a key resource for microbiologists, pharmaceutical researchers, biochemists,

pharmacologists, clinicians and other infectious disease practitioners.

Closing Dates**

Issue eTOC

Jan. 12/16

Feb. 1/16

March 2/6

April 3/9

May 4/6

June 5/11

July 6/8

Aug. 7/10

Sept. 8/10

Oct. 9/10

Nov. 10/7

Dec. 11/9

** Cancellations cannot be accepted later than one week

after space reservation.

*Source: Author Survey Demographics, 2014

9ONLINE RATES

Academic

Medical

Industry

Government

6%

11%

22%

61%

Professional

Postdoctoral Fellow

Graduate Student

4%

11%

85%

Researcher

Clinical Practioner

Lecturer/teacher

Information Professional

10%

1%

14%

75%

5 10 15 20 25 30 35

Other

Pharmacology

Molecular Biology

Virology

Bacteriology

Clinical Microbiology

Infectious Diseases

Antimicrobial Agents

Other

Pharmacology

Molecular Biology

Virology

Bacteriology


Infectious Diseases


10%

32%

5%

6%

5%

3%

4%

22%

Which of the following best describes the sector you work in?

What is your professional status?

Which of the following best describes your job function?

What is your main area of research?

Demographic Survey*

Antimicrobial Agents and Chemotherapy® (AAC®)

aac.asm.org

Online-Only Beginning January 2015


Quantity/Position Cost





SOV banner

advertisingContact sales representative

Average Monthly Website Performance*:

Int’l Impressions: 675,000

US Impressions: 275,000

Page views: 353,901

Users: 135,835

Time on site: 1:50 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2014

Monthly (online only)

eTOC Rates

eTOC Subscriptions: 10,195

Position Cost

Leaderboard banner $ 1,000 per edition


Top categories:

http://aac.asm.org/

http://aac.asm.org/

10 PRINT RATES Applied and Environmental Microbiology® (AEM®)

Frequency: Twice Monthly Established: 1953 Impact Factor: 3.952# 1 Cited in Microbiology

Applied and Environmental Microbiology (AEM) publishes papers that make

significant contributions to the following fields: applied microbiology, including

biotechnology, protein engineering, bioremediation, and food microbiology;

microbial ecology, including environmental, organismic, and genomic microbiology;

interdisciplinary microbiology, including invertebrate microbiology, plant

microbiology, aquatic microbiology and geomicrobiology.

11ONLINE RATES


Int’l Impressions: 1,200,000


Page views: 511,039

Users: 169,120



Applied and Environmental Microbiology® (AEM®)

Color Rates (Per Page)

Standard $ 980

Matched $ 1,010

3/4 Color $ 1,970

Freq. 2 Page 4 Page

1x $ 3,050 $ 6,100

3x $ 2,960 $ 5,920

6x $ 2,890 $ 5,780

12x $ 2,780 $ 5,560

24x $ 2,730 $ 5,460

Insert Rates

Larger units, gate-folds, tip-ins, die

cuts: Rates upon request.

Business Reply Cards: 2x earned B/W

page rate.

Back-up Rates: One-half earned B/W

page rate. Larger units, gate-folds,

tip-ins, die cuts: rates upon request.

Special handling charges, etc., for

unusual insert handling, rates upon

request.

Closing Dates*

* Cancellations cannot be accepted later than one

week after space reservation. Issue date in bold will

be distributed at the ASM General Meeting (May).

Issue Space Material eTOC

Jan. 11/19 12/5 12/8

12/5 12/19 12/22

Feb. 12/22 1/8 1/9

1/9 1/23 1/26

March 1/22 2/5 2/6

2/5 2/20 2/23

April 2/20 3/6 3/9

3/6 3/20 3/23

May 3/20 4/3 4/6

4/3 4/17 4/20

June 4/16 4/30 5/1

4/30 5/14 5/15

July 5/14 5/29 6/1

5/29 6/12 6/15

Aug. 6/16 6/30 7/1

6/30 7/15 7/16

Sept. 7/17 7/31 8/3

. 7/31 8/14 8/17

Oct. 8/18 9/1 9/2

9/1 9/16 9/17

Nov. 9/15 9/29 9/30

9/28 10/13 10/14

Dec. 10/12 10/26 10/27

10/23 11/6 11/9

Freq. 1 Page 1/2 Page 1/4

Page

1x $ 1,525 $ 1,045 $ 725

3x $ 1,480 $ 1,030 $ 695

6x $ 1,445 $ 1,020 $ 675

12x $ 1,390 $ 985 $ 655

24x $ 1,365 $ 940 —

Run of Book (ROB) B/W Rates

eTOC Rates

Position Cost









SOV banner advertising Contact sales representative





Researcher16%

84%

Lecturer/teacher

Professional

7%

15%

78%

Postdoctoral Fellow

Graduate Student

Academic

2% 3%

11%

84%

Government

Industry

Medical

5 10 15 20 25


Molecular Biology

Bacteriology

Biotechnology

Applied and Industrial Microbiology

Microbial Ecology

Food Microbiology

Environmental Microbiology


Molecular Biology

Bacteriology

Biotechnology


Microbial Ecology

Food Microbiology


14%

23%

7%

10%

6%

5%

5%

15%

Demographic Survey**

aem.asm.org

**Source: Author Survey Demographics, 2014

Top categories:

http://aem.asm.org/

http://aem.asm.org/

http://aem.asm.org/

12 PRINT RATES Clinical Microbiology Reviews® (CMR®)

Frequency: Quarterly Established: 1988 Impact Factor: 16.000#2 in Microbiology by Impact Factor

Closing Dates*


Jan. 12/12 12/30 12/31

April 3/13 3/27 3/30

July 6/11 6/25 6/26

Oct. 9/11 9/25 9/28


week after space reservation. Issue dates in bold

will be distributed at the ASM General Meeting

(May) and ICAAC (September).

13ONLINE RATESClinical Microbiology Reviews® (CMR®)




Page views: 511,039

Users: 88,106




Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical

microbiology and immunology. Clinical and medical microbiologists, immunologists,

epidemiologists, pathologists, public health workers, and infectious disease workers all

turn to the journal to discover not only the current state of knowledge in the field, but

also balanced, thought-provoking perspectives on controversial issues.


Page

1x $ 1,465 $ 1,005 $ 680

4x $ 1,420 $ 995 $ 675

8x $ 1,395 $ 980 $ 660

16x $ 1,335 $ 935 $ 625



Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

4x $ 2,840 $ 5,680

8x $ 2,790 $ 5,580

16x $ 2,670 $ 5,340

Insert Rates

Larger units, gate-folds, tip-ins, die cuts:

Rates upon request.


page rate.


page rate. Larger units, gate-folds, tip-

ins, die cuts: rates upon request. Special

handling charges, etc., for unusual insert

handling, rates upon request.

cmr.asm.org

eTOC Rates

Position Cost









Which of the following best describes

your job function?


Researcher22%

56%

22%

Lecturer/teacher

Clinical Practioner

10 20 30 40 50

Virology



Infectious Diseases

Virology



Infectious Diseases

10%

50%

5%10%

5%

3%

30%



Top categories:

http://cmr.asm.org/

http://cmr.asm.org/

http://cmr.asm.org/

1413 PRINT RATES 1414 ONLINE RATES Clinical and Vaccine Immunology® (CVI®)

15ONLINE RATES

Clinical and Vaccine Immunology (CVI) enhances understanding of the

immune response in health and disease by showcasing discoveries in clinical,

laboratory, and vaccine immunology. Areas of focus include microbial

immunology, immune mechanisms, veterinary immunology, and all aspects of

vaccine research: development and evaluation of vaccines, immune responses

to vaccines, vaccine vectors, adjuvants and immunomodulators, assays of

vaccine efficacy and clinical trials.

eTOC Rates


Position Cost






Page views: 59,825

Users: 31,616



Closing Dates**

Issue eTOC

Jan. 12/26

Feb. 1/26

March 2/23

April 3/23

May 4/24

June 5/25

July 6/19

Aug. 7/27

Sept. 8/25

Oct. 9/21

Nov. 10/23

Dec. 11/19







SOV banner


* *Cancellations cannot be accepted later than one week after space

reservation.

Clinical and Vaccine Immunology® (CVI®)

Established: 1994 Impact Factor: 2.370 cvi.asm.org

Academic

5%

19%

26%

50%

Medical

Government

Industry

Professional

2%

10%

88%

Postdoctoral Fellow

Graduate Student

Researcher

7%

21%

72%

Clinical Practioner

Lecturer/teacher

5 10 15 20 25

Genetics/Genomics

Biochemistry

Other

Virology

Infectious Diseases


Vaccinology

Immunology

Genetics/Genomics

Biochemistry

Other

Virology

Infectious Diseases


Vaccinology

Immunology

14%

21%

12%

14%

9%

2%

2%

19%





Demographic Survey*


Top categories:

http://cvi.asm.org/

http://cvi.asm.org/

141417ONLINE RATESEukaryotic Cell® (EC®)1316 ONLINE RATES Eukaryotic Cell® (EC®)

Eukaryotic Cell (EC) presents the latest findings from basic research studies

of simple eukaryotic microorganisms. Topics include basic biology, molecular

and cellular biology, developmental pathways, cellular architecture, structure

and form in basic biological processes, metabolic physiology, comparative

genomics, ecology and population dynamics.

eTOC Rates


Position Cost






Page views: 46,437

Users: 20,010



Closing Dates**

Issue eTOC

Jan. 12/26

Feb. 1/28

March 2/25

April 3/27

May 4/27

June 5/27

July 6/25

Aug. 7/27

Sept. 8/26

Oct. 9/23

Nov. 10/26

Dec. 11/23

** Cancellations cannot be accepted later than one week after space

reservation.







SOV banner


Established: 2002 Impact Factor: 3.179 ec.asm.orgAcademic

Government

Industry

4%

7%

89%

Professional

Postdoctoral Fellow

Graduate Student

4%

15%

81%

Researcher14%

86%

Lecturer/teacher

5 10 15 20 25

Immunology

Biotechnology

Food Microbiology

Infectious Diseases

Molecular Biology

Genetics/Genomics

Eukaryotic Microorganisms

Biochemistry

Immunology

Biotechnology

Food Microbiology

Infectious Diseases

Molecular Biology

Genetics/Genomics


Biochemistry

17%

21%

14%

17%

3%

3%

3%

17%





Demographic Survey*


Top categories:

http://ec.asm.org/

http://ec.asm.org/







SOV banner


eTOC Rates


Position Cost


Issue eTOC

Feb. 2/25

April 4/29

June 6/24

Aug. 8/26

Oct. 10/28

Dec. 12/30

Closing Dates**

Demographic Survey***

** Cancellations cannot be accepted later than one week after

space reservation.

Genome Announcements™ is a new online-only, fully open access journal

that publishes short manuscripts announcing the availability of recently

sequenced genomes of prokaryotic and eukaryotic microbes and viruses in

public databases. These announcements inform readers of the availability

of new genome sequences and provide the rationale for sequencing a

particular organism, as well as details of the methodologies and protocols

used in assembly of the genome sequence.

The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.

13

`

18 ONLINE RATES




Page views: 29,792

Users: 8,947


* Source: Google Analytics report, averaged from Jan. to Sep. 2014

Established: 2013

New articles posted as they become available;

Issues batched bimonthly. (Online only)

141419ONLINE RATES

Top 20 Sequencing Instruments used by genomeA™ Authors:

Top 20 Assembly Software Programs used by genomeA™ Authors:

1. 454 GS FLX Titanium (Roche)

2. HiSeq (Illumina)

3. MiSeq (Illumina)

4. Ion PGM Sequencer (Life Tech)

5. Genome Analyzer IIx (Illumina)

6. Sanger dideoxy sequencing

7. Illumina

8. 3730/3730xl DNA Analyzer (ABI)

9. PacBio RS (Pacific Biosciences)

10. Primer Walking

11. 454 GS Junior (Roche)

12. 3130 Genetic Analyzer (ABI)

13. SOLiD 4 System

14. HiScanSQ (Illumina)

15. SOLiD 3 System

16. PRISM 3100 Genetic Analyzer (ABI)

17. Ion Proton (Life Tech)

18. PRISM 3700 Genetic Analyzer (ABI)

19. Solexa

20. Ion Torrent (Life Tech)

1. Newbler

2. Velvet

3. CLC Genomics Workbench

4. SOAPdenovo

5. MIRA

6. GS De Novo Assembler

7. GLIMMER

8. ABySS

9. SPPACE

10. SeqMan NGen

11. ALLPATHS-LG

12. Celera WGA Assembler / CABOG

13. SPAdes

14. DNAStar

15. Geneious

16. HGAP

17. Phrap

18. GapFiller

19. A5 pipeline

20. Bowtie

genomea.asm.org

Genome Announcements™ (genomeA™)

Genome Announcements™ (genomeA™)

Professional

Postdoctoral Fellow

Graduate Student

7%

17%

76%

5 10 15 20 25


Biotechnology

Microbial Ecology

Infectious Diseases

Bacteriology


Virology

Genetics/Genomics


Biotechnology

Microbial Ecology

Infectious Diseases

Bacteriology


Virology

Genetics/Genomics

17%

24%

7%

14%

7%

2%

5%

19%

Academic

Government

Medical

Industry

3%6%

9%

82%



Researcher

Lecturer/teacher

12%

88%



Demographic Survey (continued)

***Source: Author Survey Demographics, 2014

Top categories:

http://genomea.asm.org/

http://genomea.asm.org/

20 PRINT RATES Infection and Immunity® (IAI®)

Frequency: Monthly Established: 1970 Impact Factor: 4.156#1 Cited in Infectious Diseases

Infection and Immunity (IAI) reports key discoveries that help microbiologists,

immunologists, epidemiologists, pathologists and clinicians to gain new insights

into the underlying mechanisms of host-pathogen interactions and develop novel

strategies to prevent or treat infectious diseases. Specific areas of interest include

mechanisms of molecular pathogenesis, virulence factors, cellular microbiology,

experimental models of infection, host resistance or susceptibility, and the

generation of innate and adaptive immune responses.

21ONLINE RATES




Page views: 198,742

Users: 78,288



Infection and Immunity® (IAI®)


Page

1x $ 1,465 $ 1,005 $ 680

3x $ 1,420 $ 995 $ 675

6x $ 1,395 $ 980 $ 660

12x $ 1,335 $ 935 $ 625



Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

3x $ 2,840 $ 5,680

6x $ 2,790 $ 5,580

12x $ 2,670 $ 5,340

Insert Rates


Rates upon request.


page rate.






Closing Dates*


Jan. 11/24 12/10 12/11

Feb. 12/25 1/9 1/12

March 1/26 2/9 2/10

April 2/24 3/10 3/11

May 3/26 4/9 4/10

June 4/23 5/7 5/8

July 5/26 6/9 6/10

Aug. 6/18 7/3 7/6

Sept. 7/24 8/7 8/10

Oct. 8/20 9/3 9/7

Nov. 9/17 10/1 10/2

Dec. 10/22 11/5 11/6


week after space reservation. Issue date in bold


(May).

eTOC Rates


Position Cost

Leaderboard banner $ 1 ,000 per edition








iai.asm.org




Academic

Government

Medical

Industry

3%6%

10%

81%

Professional

Postdoctoral Fellow

Graduate Student

7%

17%

76%


Researcher

Lecturer/teacher

Clinical Practioner


1% 5%

13%

81%

10 20 30 40 50

Epidemiology/Public Health

Genetics/Genomics

Vaccinology

Other

Molecular Biology

Bacteriology

Immunology

Infectious Diseases


Genetics/Genomics

Vaccinology

Other

Molecular Biology

Bacteriology

Immunology

Infectious Diseases

14%

47%

3%

3%

3%

2%

2%

17%

Demographic Survey***

***Source: Author Survey Demographics, 2014

Top categories:

http://iai.asm.org/

http://iai.asm.org/

http://iai.asm.org/

22 PRINT RATES Journal of Bacteriology® (JB®)

Frequency: Twice Monthly Established: 1916 Impact Factor: 2.688#2 Cited in Microbiology

Journal of Bacteriology (JB) publishes research articles that probe fundamental

processes in bacteria, archaea and their viruses, and the molecular mechanisms by

which they interact with each other and with their hosts and their environments.

23ONLINE RATES




Page views: 286,240

Users: 90,106



Journal of Bacteriology® (JB®)


Standard $ 910

Matched $ 945

3/4 Color $ 1,425

Freq. 2 Page 4 Page

1x $ 2,850 $ 5,700

3x $ 2,760 $ 5,520

6x $ 2,710 $ 5,420

12x $ 2,590 $ 5,180

Insert Rates


Rates upon request.


page rate.






Closing Dates*




(May).


Jan. 11/12 11/28 12/1

12/2 12/16 12/17

Feb. 12/16 1/2 1/5

1/14 1/16 1/19

March 1/16 1/30 2/2

2/2 2/17 2/18

April 2/17 3/3 3/4

3/3 3/17 3/18

May 3/17 3/31 4/1

3/31 4/14 4/15

June 4/15 4/29 4/30

4/29 5/13 5/14

July 5/14 5/29 6/1

5/29 6/12 6/15

Aug. 6/15 6/29 6/30

6/29 7/14 7/15

Sept. 7/14 7/28 7/29

7/28 8/11 8/12

Oct. 8/13 8/27 8/28

8/27 9/11 9/14

Nov. 9/10 9/24 9/25

9/21 10/5 10/6

Dec. 10/8 10/23 10/26

10/22 11/5 11/6

Freq. 1 Page 1/2 Page 1/4 Page

1x $ 1,425 $ 975 $ 660

3x $ 1,380 $ 965 $ 655

6x $ 1,355 $ 950 $ 640

12x $ 1,295 $ 910 $ 605



jb.asm.org

eTOC Rates

Position Cost












Academic

Government

Medical

Industry

1% 3%

92%

4%

Professional

Postdoctoral Fellow

Graduate Student

4%8%

88%


Researcher

Lecturer/teacher

10%

90%

5 10 15 20 25 30 35

Biotechnology


Other

Biochemistry

Infectious Diseases

Genetics/Genomics

Molecular Biology

Bacteriology

Biotechnology


Other

Biochemistry

Infectious Diseases

Genetics/Genomics

Molecular Biology

Bacteriology

9%

35%

6%

7%

5%

3%

4%

22%



Top categories:

http://jb.asm.org/

http://jb.asm.org/

http://jb.asm.org/

24 PRINT RATES Journal of Clinical Microbiology® (JCM®)

Frequency: Monthly Established: 1975 Impact Factor: 4.232#3 Cited in Microbiology

Journal of Clinical Microbiology (JCM) publishes the most current research related

to the laboratory diagnosis of human and animal infections and the role of the

laboratory in both the management of infectious diseases and the elucidation of

the epidemiology of infections.

25ONLINE RATES




Page views: 373,717

Users: 143,612



Journal of Clinical Microbiology® (JCM®)


Freq. 1 Page 1/2 Page 1/4 Page

1x $ 2,225 $ 1,510 $ 1,060

3x $ 2,170 $ 1,490 $ 1,050

6x $ 2,140 $ 1,465 $ 1,040

12x $ 2,080 $ 1,425 $ 1,010

24x $ 2,010 $ 1,385 —

36x $ 1,955 $ 1,340 —

48x $ 1,875 $ 1,290 —


Freq. 2 Page 4 Page

1x $ 4,450 $ 8,900

3x $ 4,340 $ 8,680

6x $ 4,280 $ 8,560

12x $ 4,160 $ 8,320

24x $ 4,020 $ 8,040

36x $ 3,910 $ 7,820

48x $ 3,750 $ 7,500

Insert Rates Closing Dates*


Jan. 11/28 12/12 12/15

Feb. 12/30 1/14 1/15

March 1/27 2/10 2/11

April 2/26 3/12 3/13

May 3/27 4/10 4/13

June 4/24 5/8 5/11

July 5/28 6/11 6/12

Aug. 6/25 7/10 7/13

Sept. 7/29 8/12 8/13

Oct. 8/26 9/10 9/11

Nov. 9/24 10/8 10/12

Dec. 10/28 11/11 11/12






Standard $ 940

Matched $ 975

3/4 Color $ 1,840

Larger units, gate-folds, tip-ins, die

cuts: Rates upon request.


page rate.


page rate. Larger units, gate-folds,

tip-ins, die cuts: rates upon request.

Special handling charges, etc., for

unusual insert handling, rates upon

request.

jcm.asm.org

eTOC Rates

Position Cost












Medical

Academic

Government

Industry

4%

11%

42%

43%

Professional

Postdoctoral Fellow

Graduate Student

5%

8%

87%


Researcher

Clinical Practioner

Lecturer/teacher


1%

9%

26%

64%

5 10 15 20 25 30 35 40

Molecular Biology

Other



Bacteriology

Virology

Infectious Diseases


Molecular Biology

Other



Bacteriology

Virology

Infectious Diseases


11%

38%

6%

7%

5%

4%

5%

15%



Top categories:

http://jcm.asm.org/

http://jcm.asm.org/

http://jcm.asm.org/

ONLINE RATES Journal of Virology® (JVI®)

Established: 1967 Impact Factor: 4.648# 1 Cited in Virology

Journal of Virology (JVI) explores the nature of the viruses of animals, archaea,

bacteria, fungi, plants, and protozoa, reporting important new discoveries and

pointing to new directions in research. Among the key issues investigated are virus

structure and assembly, viral genome replication and regulation of gene expression,

genetic diversity and evolution, virus-cell interactions, cellular responses to

infection, transformation and oncogenesis, gene delivery, viral pathogenesis and

immunity, and vaccines and antiviral agents.

Journal of Virology® (JVI®)

Closing Dates*

* Cancellations cannot be accepted later than one week after space

reservation.

Issue eTOC

Jan. 12/8

12/22

Feb. 1/7

1/19

March 2/2

2/16

April 3/2

3/16

May 4/1

4/16

June 4/29

5/13

July 5/29

6/12

Aug. 6/26

7/14

Sept. 7/29

8/14

Oct. 8/28

9/16

Nov. 9/30

10/15

Dec. 10/28

11/11

27ONLINE RATES26

jvi.asm.org

Online-Only Beginning January 2015

eTOC Rates

Position Cost









SOV banner





Page views: 386,573

Users: 110,247



Academic

Government

Medical

Industry

87%

8%4%

1%

Professional

Postdoctoral Fellow

Graduate Student

82%

14%

4%

Researcher

Lecturer/teacher

Clinical Practioner

3%3%

94%

10 20 30 40 50 60 70 80

Molecular Biology

Biochemistry

Biotechnology

Vaccinology

Immunology

Infectious Diseases

Virology

Molecular Biology

Biochemistry

Biotechnology

Vaccinology

Immunology

Infectious Diseases

Virology

6%

75%

3%

3%

1%

1%

1%

9%





Demographic Survey*



Top categories:

http://jvi.asm.org/

http://jvi.asm.org/

141429ONLINE RATESmBio® 13 ONLINE28 ONLINE RATES mBio®

mBio is ASM’s broad-scope, open-access journal. The journal focuses on

publishing cutting-edge research across all major areas of the microbial

sciences, including virology, bacteriology, parasitology, mycology, and

allied fields, which may include immunology, ecology, population biology,

computational biology, anti-infectives and vaccines, and public health.









SOV banner


New articles posted weekly; Issues batched

bimonthly. (Online only)

Impact Factor: 6.875



Page views: 94,245

Users: 33,772


eTOC Rates


Position Cost


Issue eTOC

Feb. 2/26

April 4/30

June 5/29

Aug. 8/31

Oct. 10/29

Dec. 12/29

Closing Dates**

** Cancellations cannot be accepted later than one week after space

reservation.

Established: 2010 mbio.asm.org

#12 in Microbiology by Impact Factor

Academic

Government

Industry

Medical81%

7%

6%

6%

Professional

Postdoctoral Fellow

94%

6%

Researcher

Lecturer/teacher

Clinical Practioner

3%4%

93%

5 10 15 20 25 30


Molecular Biology

Virology

Microbial Ecology


Genetics/Genomics

Bacteriology

Infectious Diseases


Molecular Biology

Virology

Microbial Ecology


Genetics/Genomics

Bacteriology

Infectious Diseases

11%

38%

6%

7%

5%

4%

5%

15%





Demographic Survey*


Top categories:

http://mbio.asm.org/

http://mbio.asm.org/

30 PRINT RATES Microbiology and Molecular Biology Reviews® (MMBR®)

Frequency: Quarterly Established: 1937 Impact Factor: 15.255

Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current

with the latest developments in microbiology as well as related fields such as

immunology and molecular and cellular biology. Review articles enable both

specialists and nonspecialists to build an understanding of bacteria, viruses,

parasites, fungi, and other higher eukaryotes.

31ONLINE RATES




Page views: 83,493

Users: 42,396



Microbiology and Molecular Biology Reviews® (MMBR®)

Freq. 1 Page 1/2

Page

1/4

Page

1x $ 1,840 $ 1,215 $ 850

4x $ 1,785 $ 1,175 $ 840

8x $ 1,750 $ 1,145 ---

16x $ 1,700 $ 1,095 ---

Run of Book (ROB) B/W Rates Color Rates (Per Page)

Standard $ 840

Matched $ 870

3/4 Color $ 1,320

Freq. 1 Page 4 Page

1x $ 3,680 $ 7,360

4x $ 3,570 $ 7,140

8x $ 3,500 $ 7,000

16x $ 3,400 $ 6,800

Insert Rates


Rates upon request.


page rate.






Closing Dates




(May).


March 2/11 2/26 2/28

June 5/1 5/15 5/19

Sept. 8/12 8/26 8/28

Dec. 11/4 11/18 11/20


#3 in Microbiology by Impact Factor

mmbr.asm.org

eTOC Rates

Position Cost











Academic

Medical

86%

14%

0

5 10 15 20 25 30

Virology

Bacteriology

Microbial Ecology

Biochemistry

Infectious Diseases

Virology

Bacteriology

Microbial Ecology

Biochemistry

Infectious Diseases

14%

29%

14%

14%

5%

4%

29%



Top categories:

http://mmbr.asm.org/



32 PRINT RATES Molecular and Cellular Biology® (MCB®)

Frequency: Twice Monthly Established: 1981 Impact Factor: 5.036#4 Cited in Cell Biology

Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular

morphology and function, genome organization, regulation of genetic expression,

morphogenesis, and somatic cell genetics. The journal also examines viral systems,

publishing papers that emphasize their impact on the cell.

33ONLINE RATES




Page views: 236,466

Users: 82,514



Molecular and Cellular Biology® (MCB®)



Standard $ 945

Matched $ 985

3/4 Color $ 1,485

Freq. 1 Page 4 Page

1x $ 2,970 $ 5,940

3x $ 2,860 $ 5,720

6x $ 2,820 $ 5,640

12x $ 2,700 $ 5,400

24x $ 2,680 $ 5,360

Insert Rates


Rates upon request.


page rate.






Closing Dates*




(May).


Jan. 11/17 12/3 12/4

12/2 12/16 12/17

Feb. 12/16 1/4 1/5

1/2 1/16 1/19

March 1/15 1/29 1/30

1/29 2/12 2/16

April 2/18 3/4 3/5

3/4 3/18 3/19

May 3/18 4/1 4/2

4/1 4/15 4/16

June 4/16 4/30 5/1

4/29 5/13 5/14

July 5/15 6/1 6/2

6/1 6/15 6/16

Aug. 6/15 6/29 6/30

6/30 7/15 7/16

Sept. 7/15 7/29 7/30

7/28 8/11 8/12

Oct. 8/17 8/31 9/1

8/27 9/11 9/14

Nov. 9/14 9/28 9/29

9/28 10/13 10/14

Dec. 10/13 10/27 10/28

10/27 11/10 11/11


Page

1x $ 1,485 $ 1,010 $ 685

3x $ 1,430 $ 1,000 $ 680

6x $ 1,410 $ 990 $ 665

12x $ 1,350 $ 945 $ 635

24x $ 1,340 $ 915 —


mcb.asm.org

eTOC Rates

Position Cost









What is your main area of research?Top categories:



Academic

Government

Medical

93%

4%3%

Professional

Postdoctoral Fellow

94%

6%


Researcher

Lecturer/teacher


95%

4%1%

10 20 30 40 50

Vaccinology

Genetics/Genomics

Infectious Diseases


Immunology

Other

Biochemistry

Molecular Biology

Vaccinology

Genetics/Genomics

Infectious Diseases


Immunology

Other

Biochemistry

Molecular Biology

14%

47%

4%

6%

1%

3%

3%

17%



http://mcb.asm.org/

http://mcb.asm.org/

http://mcb.asm.org/

34 RATES

Microbe provides timely information on a broad range of scientific and

policy issues to the worldwide community of microbiologists. Each issue

contains in-depth features on the life sciences, updates on current topics,

ASM News, ASM meetings, products, and services.

Microbe Magazine

Frequency: Monthly Established: 1935 Print Circulation: 30,544


Standard $ 1,040

Matched $ 1,085

3/4 Color $ 2,125

Freq. 1 Page 1/2

Page

1/4

Page

1x $ 3,095 $ 2,105 $ 1,430

3x $ 3,010 $ 2,060 $ 1,400

6x $ 2,965 $ 2,040 $ 1,375

12x $ 2,840 $ 1,935 $ 1,300

24x $ 2,710 $ 1,850 —

36x $ 2,595 $ 1,765 —

48x $ 2,450 $ 1,690 —


Binding

Freq. 1 Page 4 Page

1x $ 6,190 $ 12,380

3x $ 6,020 $ 12,040

6x $ 5,930 $ 11,860

12x $ 5,680 $ 11,360

24x $ 5,420 $ 10,840

36x $ 5,190 $ 10,380

48x $ 4,900 $ 9,800

Insert Rates


Rates upon request.


page rate.

Larger Size Business Reply Cards: 2x

earned B/W page rate.






Closing Dates





Issue Space Material eTOCJan. 12/10 12/12 12/31

Feb. 1/10 1/14 1/29

March 2/6 2/10 2/26

April 3/10 3/12 3/27

May 4/7 4/9 4/24June 5/9 5/13 5/29

July 6/6 6/10 6/25

Aug. 7/11 7/15 7/30

Sept. 8/8 8/12 8/27Oct. 9/9 9/11 9/26

Nov. 10/8 10/10 10/28

Dec. 11/7 11/10 11/26

Saddle stitched.

Paper Stock

40 lb Velocity Plus. Four-color process;

150 line screen.

** Cancellation of space order forfeits right to

position protection.

Cover/Preferred Position Rates**

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

Insert Stock

70 lb. minimum, 100 lb. maximum text

stock.

Agency Commission

15%

Color charges and position charges are

commissionable. Insert charges are also

commissionable (excluding back-up

charges). All extra charges are non-

commissionable.

Paper Stock

50 lb. Gloss.

Binding

Perfect.

Electronic Ad Submission

Microbe is produced digitally and

printed direct to plate (DTP). Below is

the file format submission information.

Ads must be submitted as a high-

resolution PDF with advertiser name

and issue date in the file name.

Upload a high-res PDF to the Walchli

Tauber Group FTP site

at ftp://www.wt-group.com; user:

wtgroupftp, password: sendfiles

Find the folder for Microbe and the

issue date for your ad, and copy your

high-res PDF into that file. Send an

email to the Print Production Manager,

Karen Burkhardt, at karen.burkhardt@

wt-group.com saying that you have

uploaded the materials.

You also may email the PDF to Karen

if the file is less than 10 MB. Ads may

be submitted on CD-ROM. WinZip®

and StuffIt® are the only acceptable

compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom,

gutter and outside edge; margin for live

matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock

maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by

editor.

Shipping

For Inserts:

Cadmus Communications

Attn: Insert Storage (Microbe, Month/

Quantity)

2905 Byrdhill Road

Richmond, VA 23228

For all other Ad Material:Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (Microbe)

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

Earned Rate Discount Policy

Given to advertisers based on advertising

frequency within a 12 month period. The

earned rate is determined by the number

of insertions. Full pages and fractional

pages count as single insertions; each

page of an insert counts as one insertion.

Frequency rates are based on insertion

orders submitted. If the submitted rate

is not attained within the calendar year,

clients will be re-rated to the frequency

rate which has been attained. Clients

will be required to remit the difference

within 30 days of receipt of invoice.

There are no cash rebates should a

greater frequency rate be attained over

what has been contracted for, credit

will only be given on future advertising

placed.

MicrobeMagazine.org Specifications

Dimensions File Size

120x240 pixels 100 KB limit

120x600 pixels 100 KB limit

35RATESMicrobe Magazine

microbemagazine.org

http://www.microbemagazine.org/

http://www.microbemagazine.org/

ftp://www.wt-group.com

36 RATES Microbe Magazine

Payment Policy

ALL ADS MUST BE PREPAID. If a PO

is issued, the ad will not be printed

until payment has been received. Make

checks payable to the American Society

for Microbiology and mail to: 2225 Old

Emmorton Rd. Suite 201 Bel Air, Md.

21015.

Creative and Cancellation Approval

Required Website Files

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted, 3rd party serving is allowed.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

* All online ads must be received no later than 5

business days prior to expected live date to allow

for approval, programing and testing.

ASM reserves the right to approve all

ad creative’s which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.



considered valid.

Line Rates

Words Cost

1-50 $ 185

51-100 $ 350

101-150 $ 535

151-200 $ 720

201-250 $ 910

251-300 $ 1,070


Page Size Dimensions

Full (bleed) 17-1/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

Publication trims at 8-1/8 x 10-7/8”,

keep live matter 1/2”

Position 1x 3x 6x

Full

Page$ 3,095 $ 3,010 $ 2,965

1/2

Page$ 2,105 $ 2,060 $ 2,040

1/4

Page$ 1,430 $ 1,400 $ 1,375

Display Rates

Display space is available for advertisers desiring

greater visibility or additional space for their

message. All display rates are gross.

Print & Online Bundling

120x240 pixels $ 1,000

120x600 pixels $ 1,200

Incentive Program: 25% discount off

online pricing with the purchase of a 4

color ad at the earned rate.

Microbemagazine.org Statistics

Page views: 175,082

Total Visitors: 79,129

Pages Viewed per Visit: 1.83

Average Visits per Month: 10,917

* Source: Google Analytics report, Jan-Oct 2014

Closing Dates*

* Cancellation requests must be confirmed

in writing and will be honored for the next

applicable issue.

*Percentages represent portion of demographic data available, not total membership.

Issue Material

Jan. 12/31

Feb. 1/29

March 2/26

April 3/27

May 4/24

June 5/29

July 6/25

Aug. 7/30

Sept. 8/27

Oct. 9/26

Nov. 10/28

Dec 11/26

*100 KB file size limit

ABOUT ASM

• Support programs of education, training and public information;

• Publish journals and books; convene meetings, workshops and colloquia;

• Promote the contributions and promise of the microbiological sciences;

• Recognize achievement and distinction among its practitioners;

• Set standards of ethical and professional behavior.

To achieve our goals, ASM will:

The American Society for Microbiology is the oldest and largest single life science membership organization in the world. Membership has grown from 59 scientists in 1899 to more than 39,000 members today, with more than one third located outside the United States.

The mission of the American Society for Microbiology is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide.

Members by Degree

PhD 50%BA/BS 14%MD 12%MA/MS 12%Other 12%

Members by Primary Employer

Graduate College 28%Professional School 13%Hospital Diagnostic Lab 9%Undergraduate Institution 9%Federal Government 8%Non-Profit Research 6%Pharmaceutical/Chemical 5%Biotechnology 4%Other 18%

Members by Job Activity

Research 56%Teaching 14%Diagnosis and Testing 11%Clinical Practice 6%Administration 6%Product Development 3%Consulting 3%Other 2%

37ABOUT ASM

Publishing Office

American Society for Microbiology1752 N Street, NWWashington, DC 20036Tel (202) 737-3600www.journals.asm.org

Advertising Office

The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

Tel (443) 512-8899 | Fax (443) 512-8909www.wt-group.com

David BakerAdvertising Sales ManagerExt 105 | [email protected]

Steve TauberAdvertising Sales ManagerExt 103 | [email protected]

Karen Burkhardt Print Production ManagerExt 111 | [email protected]

CONTACTS

http://www.journals.asm.org/

http://wt-group.com/




2015 - journals.asm.orgjournals.asm.org/site/misc/media-kit-2015-FINAL_WEB.pdf · ICAAC/ICC will Hold Joint Meeting in 2015 Join ASM and the International Society of Chemotherapy

Documents