2015 Healthcare Marketing Strategy: 5 Essentials from Carestruck

Pillars of 2015’s

Healthcare

Marketing Strategy

CARESTRUCK

Healthcare Marketing & Communications

www.carestruck.org

Because there is no

level playing field. If

you’re not marketing

proactively, you’re

slipping backward.

• What happened last year?

• What’s your market position?

• Determine realistic growth potential

• Set concrete objectives

• Budget for innovation

• Dated Milestones

• Margin for crises

• Bottom-line impact

• New opportunities

Marketing strategy

can and should

pay dividends in

incremental

growth…

… But, growth isn’t

realized purely in

billable events. It’s

also measured by

engagement, health

ratings, and more.

This year, a much greater percentage of revenue will be out-of-pocket.

At stake:

• Patient satisfaction

• Treatment compliance

• Health ratings and reviews

• Word of mouth referrals

• Accounts receivable

• More than likes – shares!

• More than followers – comments!

• More than friends - groups

• More than SEO – content!

• Responsive

• Interactive

• Video enhanced

• Media rich

• Socially integrated

• Blog dynamic

To read more on this year’s marketing

strategy, visit , share

on your social pages and sign up for our

monthly newsletter.

http://carestruck.org/considerations-for-

healthcare-marketing-strategy/

CARESTRUCKHealthcare Marketing & Communications

www.carestruck.com

www.carestruck.org

708-995-1370