2015 Global Recruiting Trends
Jun 21, 2015
2015 Global Recruiting Trends
LinkedIn’s findings are based on the largest survey of talent acquisition leaders in the world
4,125 recruiting leaders
31 countries
14 industries
#hiretowin
4 years
Based on LinkedIn’s Global Recruiting Trends survey 4 recruiting trends to build into your 2015 plan
2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey 4 recruiting trends to build into your 2015 plan
Hiring Volume
Recruiting Budget
0
25
50
75
2011 2012 2013 2014
Percent of recruiting leaders projecting an increase in next 12 months Talent acquisition set to intensify in 2015
#hiretowin
Percent of recruiting leaders projecting hiring increase in 2015 Most regions are optimistic about hiring volume
North America
Europe
Asia
Brazil
30
40
50
60
70
80
2011 2012 2013 2014 #hiretowin
46%
51%
55%
57%
30.00% 50.00% 70.00%
Europe
Brazil
Asia
North America
North American and Asian CXO’s are most optimistic Percent of CXOs projecting increase in overall staffing levels
#hiretowin
The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in
2015 and 2016, respectively.
World Bank Global Economic Prospects, June 2014
#hiretowin
Prepare to compete for talent in 2015 Next steps for your strategic planning
1. Inform your executives about increasing competition for top talent
2. Use data to quantify talent pools and supply-demand
#hiretowin
2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey 4 recruiting trends to build into your 2015 plan
64% Of global talent leaders believe
they’re not doing a great job tracking ROI on sources of hire
#intalent
% ranking as top metric for tracking recruiting team performance Quality is the most valuable hiring metric
18%
25%
44%
0% 10% 20% 30% 40% 50%
Hiring manager satisfaction
Time to fill
Quality of hire
#hiretowin
College recruiting
Company career website
CRM system Diversity recruiting programs
Referral programs
General career fairs General social
media
Internal hires
Internet job boards
Internet resume databases
Other
Print/trade journals
RPO’s, contingency & staffing agencies
Social professional networks
ATS/internal candidate database
0%
10%
20%
30%
40%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80%
‘Career-centric’ online media are core sources
Quantity of hires: top sources
Qua
lity
of h
ires:
top
sour
ces
#hiretowin
College recruiting
Company career website
CRM system Diversity recruiting programs
Referral programs
General career fairs General social
media
Internal hires
Internet job boards
Internet resume databases
Other
Print/trade journals
RPO’s, contingency & staffing agencies
Social professional networks
ATS/internal candidate database
0%
10%
20%
30%
40%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80%
‘Career-centric’ online media are core sources
Quantity of hires: top sources
Qua
lity
of h
ires:
top
sour
ces
#hiretowin
Social professional
networks
Job boards
Employee referrals
RPO's/Staffing
20
25
30
35
40
45
2011 2012 2013 2014
Percent ranking each source of hire in top 4 for ‘quality hires’
Professional networks grow over 4 years to become a top source of quality hires
#hiretowin
0
100
200
300
400
500
600
700
0
50
100
150
200
250
300
350
Q2 2011 Q2 2012 Q2 2013 Q2 2014
LinkedIn’s talent ecosystem continues to scale
Average open jobs
(000s)
LinkedIn Members (millions)
Jobs
Members
#hiretowin
Get value from your online sources in 2015 Next steps for your strategic planning
1. Focus on ‘career-centric’ online sources rather than broad-appeal sources
2. Measure ROI across sources of hires to inform your investment strategy
3. Define quality hires for your company (i.e. top performers, retention, hiring manager satisfaction)
4. Structure and train your team for both outbound sourcing and inbound job application management
#hiretowin
2 Career-centered online media are top sources of quality hires
1 Prepare for growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey 4 recruiting trends to build into your 2015 plan
Biggest obstacles to landing talent in 2015 will be competition & compensation
20%
25%
30%
35%
40%
45%
50%
2012 2013 2014
Competition
Compensation
Lack of interest in our employer brand Location %
glo
bal
com
pan
ies
#hiretowin
Percent of recruiters saying that ‘employer brand’ …
Companies value employer brand and their actions are catching up
0
25
50
75
100
has significant impact on hiring
is a top priority has enough resources
is measured
43% 36%
75%
56%
#hiretowin
% ranking channel as most effective in promoting employer brand Top 4 channels for promoting employer brand
30%
40%
50%
60%
70%
80%
90%
2012 2013 2014
Company website
Online professional networks (e.g., LinkedIn)
Friends/family, word of mouth
Social media (e.g., Facebook, Twitter)
#hiretowin
76% of job applicants viewed an employee’s LinkedIn profile
in the last 6 months
#intalent
Boosting employer brand investment in 2015 Next steps for your strategic planning
1. Benchmark your employer brand budget against other HR investments — is employer brand funded in line with priorities?
2. Craft tailored messages for different talent pools, both 1:1 and 1:many
3. Leverage your employees as ambassadors; their profiles are another brand touch point
4. Partner with marketing to create content that will keep you top of mind with professionals
#hiretowin
2 Career-centered online media are top sources of quality hires
1 Prepare for hiring growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Based on LinkedIn’s Global Recruiting Trends survey 4 recruiting trends to build into your 2015 plan
75% of the talent pool is passive yet only 61% of companies recruit passive candidates
#hiretowin
75% Passive
candidates
61% Companies
recruiting passive candidates
Top ‘up-and-coming’ recruiting trend for selected geographies Different countries see a different future
Australia, India, South Africa Improved candidate & job matching
USA, Canada, Mexico & Brazil Improved candidate & job matching
Germany, Italy, Netherlands Recruiting becoming more like marketing
Belgium Remote workforce options
China Using “big data” to predict future talent needs
#hiretowin
Matching candidates to jobs has global appeal
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Using "big data" for
predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job
matching
Using "big data" for
predicting future talent needs
Using in-house
marketing to advertise
our employee
experience
Recruiting becoming more like marketing
Focusing on referrals
as a primary
source of talent
Using "big data" for
predicting future talent needs
Improved candidate and job
matching
Defining and
measuring the quality of our hires
Defining and
measuring the quality of our hires
Proving ROI for our recruiting
tools
Defining and
measuring the quality of our hires
Improved candidate and job
matching
Proving ROI for our recruiting
tools
Defining and
measuring the quality of our hires
Proving ROI for our recruiting
tools
Proving ROI for our recruiting
tools
Recruiting becoming more like marketing
Upcoming Trend #1
Upcoming Trend #2
Upcoming Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#hiretowin
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Using "big data" for
predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job
matching
Using "big data" for
predicting future talent needs
Using in-house
marketing to advertise
our employee
experience
Recruiting becoming more like marketing
Focusing on referrals
as a primary
source of talent
Using "big data" for
predicting future talent needs
Improved candidate and job
matching
Defining and
measuring the quality of our hires
Defining and
measuring the quality of our hires
Proving ROI for our recruiting
tools
Defining and
measuring the quality of our hires
Improved candidate and job
matching
Proving ROI for our recruiting
tools
Defining and
measuring the quality of our hires
Proving ROI for our recruiting
tools
Proving ROI for our recruiting
tools
Recruiting becoming more like marketing
Upcoming Trend #1
Upcoming Trend #2
Upcoming Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#1 Improved candidate and job
matching
#hiretowin
Matching candidates to jobs has global appeal
Better candidate & job matching with LinkedIn: 2015 Fit-based search in LinkedIn Recruiter
Economic Graph Data
Recru i ter Search
Fi t -based search
Fit-based search Prioritizes candidates based on: 1. Similarities to your
employees 2. Behavioral interest in your
company
#hiretowin
Plan for the future: better job & candidate matching
1. Optimize your job posts using industry-standard keywords for efficient matching
2. Identify attributes in your quality employees so you know which quality hires to go after
Next steps for your strategic planning
#hiretowin
Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan
2 Career-centered online media are top sources of quality hires
1 Prepare for growth and investment in 2015
4 Improved candidate and job matching expected to reshape recruiting
3 Employer brand considered important but resourcing lags
#hiretowin
Newly Released: 2015 Global Recruiting Trends 4th Annual report based on the largest survey of recruiting leaders in the world
http://lnkd.in/2015recruitingtrends