2015 Global Mobile Game Industry Report - Home - Avazu - …avazuinc.com/wordpress/wp-content/download/en/2015 … · · 2017-03-22GLOBAL MOBILE GAME INDUSTRY REPORT. Email : [email protected]

2015

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C O N T E N T S C O N T E N T S

2015 Global Mobile Game Market

1

2015 Major Mobile Game Markets

2

Teebik – Mobile Game Globalization

3

TABLEOFCONTENTS

U.S. / Germany�/ Russia / Brazil / China

A V A Z U

1

2 0 1 5

Global Mobile Game Market

Mobile Game Player Demographics Worldwide

by Region

+12.7%

150M 169M

460M482M

160M 171M

760M

855M

+4.78%

+6.88%

+12.5%

2014 2015E The population of global mobile game players was 1.5 billion in 2014, and 1.675 billion in 2015. 51% of the population was in Asia-Pacific region, and Chinese players accounted for the largest percentage (up to 390 million).

The population of North America game players increased from 150 million to 169 million, which was the biggest rise among all regions.

A V A Z U

+14.0%+21.7%

+83.3%

+24.3%

5.7Bn4.6Bn

0.6Bn

13.6Bn

6.5Bn5.6Bn

1.1Bn

16.9Bn

A V A Z U

Mobile Game Revenues Worldwide

by Region

2014 2015E The global mobile game revenue was $24.5 billion in 2014, and $30.1 billion in 2015.

As the largest mobile game market in the world, the revenue of Asia-Pacific market accounted for 56% of global revenue in 2015. Top 3 were China ($6.5 billion), Japan ($6.2 billion), and Korea ($1.8 billion).

The revenue of Latin America game market increased from $ 600 million to $1.1 billion, which was the biggest rise among all regions.

2015 iOS & Google Play Mobile Game

Revenue Worldwide TOP10

Based on App Annie Index from Jan. to Nov., similarly hereinafter

Game� Genre� Developer� Publisher

Clash of Clans

Monster Strike

Puzzle & Dragons

Game of War - Fire Age

Candy Crush Saga

Candy Crush Soda Saga

Fantasy Westward Journey

The White Cat Project

Boom Beach

Disney Tsum Tsum

SLG

RPG

PUZ

SLG

PUZ

PUZ

RPG

RPG

SLG

PUZ

Supercell (FI)

Mixi (JP)

GungHo Online (JP)

Machine Zone (US)

king (UK)

king (UK)

NetEase (CN)

COLOPL (JP)

Supercell (FI)

Line (JP)

Supercell (FI)

Mixi (JP)

GungHo Online (JP)

Machine Zone (US)

king (UK)Tencent (CN)

king (UK)

Garena Online (SG)NetEase (CN)

MorningTec (CN)COLOPL (JP)Sony (JP)

Supercell (FI)

Line (JP)

The simulation game, Clash of Clans by Supercell, Finland was undoubtedly the world’s most profitable game in 2015.

According to Dadaviz, it gains more than 40,000 new users each day with a daily revenue of up to 1.56 million.

A V A Z U A V A Z U

Monster Strike is a physics game with elements of RPG, SLG and cooperative multiplayer developing by Japan company Mixi. Players manually control the monster to bump off of enemies to perform the largest damage. According to the latest official statistics, its cumulative DL has exceeded 30 million. Based on that, it’s estimated that by the end of 2015, its worldwide DL would reach 40 million. The MAU of Monster Strike is 82%, the DAU is 52%. The earnings of Mixi shows that the daily revenue of Monster Strike has reached $4.2 million. It surpassed Clash of Clans in September, ranking No. 1 in iOS & Google Play mobile game revenue top chart, and occupied the spot till November.

Developed by JPGungho Online, PUZ & Dragons is a PUZ+RPG. According to the latest official statistics, its domestic downloading till September broke through 38 million. Based on its monthly DL growth of 1 million, it’s estimated that by the end of 2015, its DL would reach 41 million, and worldwide DL would reach 55 million. PUZ & Dragons remained TOP 5 in 2015.

1

2

4 4 4

3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

iOS & Google Play Mobile Game Revenue Worldwide

TOP10 during 2015

�Jan.� Feb.� Mar.� Apr.� May.� June.� July.� Aug.� Sept.� Oct.� Nov.� Dec.


Clash of Clans

Monster Strike

Puzzle & Dragons


Candy Crush Saga




Boom Beach

Disney Tsum Tsum

Clash of Kings

Hay Day

The Legend of Mir 2

Westward Journey Online

Everybody's Marble

Raven

MU Miracle

SLG

RPG

PUZ

SLG

PUZ

PUZ

RPG

RPG

SLG

PUZ

SLG

Casual

RPG

RPG

Board

ARPG

RPG

Supercell (FI)

Mixi (JP)

GungHo Online (JP)

Machine Zone (US)

king (UK)

king (UK)

NetEase (CN)

COLOPL (JP)

Supercell (FI)

Line (JP)

ELEX Technology(CN)

Supercell (FI)

SHENGDA (CN)

NetEase (CN)

N2PLAY (KR)

Netmarble (KR)

TIANMA (CN) KingNet (CN)

Supercell (FI)

Mixi (JP)

GungHo Online (JP)

Machine Zone (US)

king (UK)Tencent (CN)

king (UK)

Garena Online (SG)NetEase (CN)MorningTec (CN)COLOPL (JP) Sony (JP)

Supercell (FI)

Line (JP)

ELEX Technology(CN)

Supercell (FI)

Tencent (CN)

NetEase (CN)

Netmarble (KR) Tencent (CN)

Netmarble (KR)

Kunlun Games(CN)Webzen (KR) KingNet (TW)

A V A Z U A V A Z U

RPG

SLG

PUZ

Casual

Board

4

7

11

4

2015 iOS & Google Play Publisher Revenue

Worldwide TOP10Supercell was founded in 2010 in Finland. By the success of Hay Day and Clash of Clans, it became the most profitable publisher in App Store. With Boom Beach released in 2014, Supercell dominates the global mobile game market.

King was founded in 2003 in UK, and began to launch games in App Store and Google Play in 2011. It focuses on PUZ, and wins huge success with Candy Crush Saga. Its 2015 Q3 earnings shows that Candy Crush Saga still enjoys the largest revenue among PUZ worldwide, though it’s been released for years.

Located in Japan, Mixi focuses on the developing and operation of web, mobile and arcade games. Monster Strike, which is its first game, achieved great success once it was launched. The 2015 Q2 earnings of Mixi shows that its overall sales was 50 billion yen (3.9 times over the same period last year), and operating profit was 24.3 billion yen (5.2 over the same period last year ), among which Monster Strike took more than 90% of the sales with 15.5 billion yen per month on average.

1

2

44

3 3 3

2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

4

6

4 44

3 3

17 games made it to iOS & Google Play Mobile Game Revenue Worldwide TOP 10 during 2015, the genres are as in the diagram. Players prefer SLG, RPG and PUZ.

PUZ games on the chart are all developed by companies focusing on light games, such as King and Line.

Name� Game� Country

Supercell

King

Mixi

GungHo Online

Tencent

LINE

Machine Zone

Netmarble

NetEase

COLOPL

Clash of Clans

Candy Crush Saga

Monster Strike

Puzzle & Dragons

We Fire

Disney Tsum Tsum


Raven



FI

UK

JP

JP

CN

JP

US

KR

CN

JP

Asia (CN, JP, KR) takes its place in the field of global mobile game market.

2015 iOS & Google Play Publisher Revenue Worldwide TOP 3 were Supercell, King and Mixi.


A V A Z U A V A Z U

iOS & Google Play Publisher Revenue Worldwide

TOP10 during 2015

1. Well-made hard core games, say SLG and RPG, enjoy a

long life cycle, bringing considerable profit to developers

and publishers.

2. PUZ games has been monopolized by King, GungHo

Online and Line. Companies having no confidence

contending with these three could put their minds on

RPG and SLG developing.

Mobile Game Globalization Tip

Supercell

King

Mixi

GungHo Online

Tencent

LINE

Machine Zone

Netmarble

NetEase

COLOPL

Electronic Arts

BANDAI NAMCO


Clash of Clans

Candy Crush Saga

Monster Strike

Puzzle & Dragons

We Fire

Disney Tsum Tsum


Raven



The Simpsons: Tapped Out

One Piece Thousand Storm

FI

UK

JP

JP

CN

JP

US

KR

CN

JP

US

JP

12 publishers made it to iOS & Google Play Publisher Revenue Worldwide TOP 10 during 2015. 5 were from Japan, accounting for 42%, which is remarkable.

Major Mobile Game Markets

A V A Z U

2

2 0 1 5

Major Countries by Game Revenue

单位 : Bn

2014 2015E

America and China had the largest game market size. The size of China was smaller than America in 2014,however,it overtook America in 2015. China also enjoyed the biggest rise on game market size, which was 23.3%.

The mobile game revenue of China in 2015 was $6.5 billion, which came the first. That of US and Germany was $6 billion and $3.65 billion respectively. coming the second and the third.

The mobile game revenue of Brazil increased 68.4%, from $190 million to $320 million.

TOTAL

MOBILE

TOTAL

TOTAL

TOTAL

TOTAL

MOBILE

MOBILE

MOBILE

MOBILE

5.20

21.30

3.60

0.68

1.30

0.19

1.20

0.32

18.00

4.46

22.00

6.00

3.65

0.82

1.46

0.32

1.26

0.34

22.20

6.50

+3.3%

+15.4%

+68.4%

+23.3%

+1.4%

+20.6%

+12.3%

+5.0%

+6.3%

+45.7%

U.S.

Germany

Russia

Brazil

China

A V A Z U A V A Z U

U . S .

Smartphone

Penetration Rate

70.7%

Smartphone OS

49%

39%

12%

Average CPI

Population

325.10

Gamer 184.9

Mobile gamer 15968.69Mobile game

Payers

Android

iOS$3.26

$1.89 Mobile Game

Population

U.S.

Others

Android

iOS

Unit : Millions

A V A Z U A V A Z U

2015 iOS & Google Play Mobile Game Revenue US TOP 10

TOP 3 on 2015 iOS & Google Play Mobile Game Revenue US chart were Clash of Clans, Game of War-Fire Age and Candy Crush Saga. The ranking of Clash of Clans and Game of War-Fire Age reversed in August. Candy Crush Saga remained No. 3 for the entire year.

1

2

3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

3 3 3

iOS & Google Play Mobile Game Revenue US

TOP 10 during 2015

Compared to other countries, US players prefer casino game. App Annie report showed that the global mobile casino game revenue would exceed $2.7 billion. 50% social casino players of US will conduct in-game purchase.

DoubleDown Casino, Big Fish Casino and Slotomania gained popularity in US in the past year, and their developers and publishes made big bucks.

As we could see, there was only one game developing by Asia (CN). Asian games have a low acceptance in US. Cooperation with local publisher and localization are crucial for their entrance to US.


Clash of Clans


Candy Crush Saga


Boom Beach

DoubleDown Casino

Big Fish Casino

Slotomania

Hay Day

Farm Heroes Saga

SLG

SLG

PUZ

PUZ

SLG

Casino

Casino

Casino

Casual

PUZ

Supercell (FI)

Machine Zone (US)

King (UK)

King (UK)

Supercell (FI)

DoubleDown Interactive (US)

Big Fish Games (US)

Playtika (IR)

Supercell (FI)

King (UK)

Supercell (FI)

Machine Zone (US)

King (UK)Tencent (CN)

King (UK)

Supercell (FI)

International Game Technology (US)

Churchill Downs (US)

Caesars Entertainment (US)

Supercell (FI)

King (UK)



Clash of Clans


Candy Crush Saga


Boom Beach

DoubleDown Casino

Big Fish Casino

Slotomania

Hay Day

Farm Heroes Saga

Marvel Contest of Champions

Clash of Kings

Madden NFL Mobile

SLG

SLG

PUZ

PUZ

SLG

Casino

Casino

Casino

Casual

PUZ

ACT

SLG

Sport

Supercell (FI)

Machine Zone (US)

King (UK)

King (UK)

Supercell (FI)

DoubleDown Interactive (US)

Big Fish Games (US)

Playtika (IR)

Supercell (FI)

King (UK)

Marvel Entertainment (US)

ELEX Technology(CN)

Electronic Arts (US)

Supercell (FI)

Machine Zone (US)

King (UK)Tencent (CN)

King (UK)

Supercell (FI)

International Game Technology (US)

Churchill Downs (US)

Caesars Entertainment (US)

Supercell (FI)

King (UK)

Kabam (US)

ELEX Technology(CN)


A V A Z U A V A Z U

2015 iOS & Google Play

Publisher Revenue US TOP 10

With Clash of Clans, Boom Beach and Hay Day, Supercell remained No. 1 from January to October on 2015 publisher revenue US chart. Though declined to No. 3 in November, it’s still the winner in mobile game market.

With Candy Crush Saga, Candy Crush Soda Saga and Farm Heroes Saga, King ranked the second on 2015 publisher revenue US chart. With the popularity of Game of War-Fire Age, Machine Zone won the first place in November.

1

2

3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

3 3 3

Caesars Entertainment, Zynga, International Game Technology are companies focusing on the developing and operation of casino games. The number of casino game fans is small, and the revenue relies on hard core players. However, large casino game companies have been acquired by offline gambling companies, therefore, offline light players will contribute a lot to the revenue in the future, and casino mobile games still has potential.

iOS & Google Play Publisher

Revenue US TOP10 during 2015

13 companies made it to iOS & Google Play Publisher Revenue US TOP 10 during 2015, 9 were from US. Except for super publishers like Supercell and King, entering US market is a barrier for publishers from other countries.

SLG

PUZ

Casino

Casual

ACT

Sport

11

4

33

1

13 games made it to iOS & Google Play Mobile Game Revenue US TOP 10 during 2015. SLG, PUZ and Casinos were popular.


Supercell

King

Machine Zone

Caesars Entertainment

Electronic Arts

Zynga

Churchill Downs

Kabam

International Game Technology

Glu

Clash of Clans

Candy Crush Saga


Slotomania


Zynga Poker - Texas Holdem

Big Fish Casino


DoubleDown Casino

Kim Kardashian: Hollywood

FI

UK

US

US

US

US

US

US

US

US



Supercell

King

Machine Zone

Caesars Entertainment

Electronic Arts

Zynga

Churchill Downs

Kabam

International Game Technology

Glu

Sony

GAMEVIL

SGN

Clash of Clans

Candy Crush Saga


Slotomania



Big Fish Casino


DoubleDown Casino

Kim Kardashian: Hollywood

Fresh Deck Poker - Live Texas Hold'em

Summoners War

Cookie Jam

FI

UK

US

US

US

US

US

US

US

US

JP

KR

US

A V A Z U A V A Z U

1. Cooperation with local publisher, figuring out local

players behavior, and localization are crucial for entrance

to US.

2. Most developers pay attention to COC. Since US

players prefer casino games, developing casino may have

unexpected results.


Germany�

A V A Z U A V A Z U

2015 iOS & Google Play Mobile Game Revenue GER TOP 10

Clash of Clans by Supercell took the spot of No. 1 for 11 month consecutively. Hay Day, also by Supercell remained TOP 3 for the entire year. These two games ranked TOP 2 on 2015 mobile game revenue GER chart.

1

3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

The only Germany game on the chart was Empire: Four Kingdoms developing and publishing by Goodgame Studios. It remained TOP 10 for the whole year, once ranked No. 1 on revenue chart of 22 countries, and TOP 10 on that of 91 countries.

52%15%

74%

11%

Android

iOS$2.58

$1.72

Population

82.60

Gamer 41.5

Mobile gamer 3011.43Mobile game

Payers

Smartphone

Penetration Rate Smartphone OS

Average CPI

Mobile Game

Population

Germany�


Clash of Clans

Hay Day


Candy Crush Saga


Empire: Four Kingdoms

Farm Heroes Saga

Summoners War

Clash of Kings

Castle Clash

SLG

Casual

PUZ

PUZ

SLG

SLG

PUZ

RPG

SLG

SLG

Supercell (FI)

Supercell (FI)

King (UK)

King (UK)

Machine Zone (US)

Goodgame Studios (GER)

King (UK)

GAMEVIL (KR)

ELEX Technology(CN)

IGG (CN)

Supercell (FI)

Supercell (FI)

King (UK)

King (UK) Tencent (CN)

Machine Zone (US)


King (UK)

GAMEVIL (KR)

ELEX Technology(CN)

IGG (CN) Tencent (CN)


Others

Android

iOS

Unit : Millions

A V A Z U A V A Z U

iOS & Google Play Mobile Game Revenue GER

TOP 10 during 2015

13 games made it to iOS & Google Play Monthly Mobile Game Revenue GER TOP 10, SLGs accounted for 46%. German players prefer SLG.

11

6

3

1

1

SLG

PUZ

Casual

CAG

SIM

RPG

Three games were from Asia, Summoners War by GAMEVL, Korea, Clash of Kings and Castle Clash by China. European and American games are still trendy in Germany, however, Asian games took a small place.


Publisher Revenue GER TOP10

Supercell, King, and Electronic Arts have stable annual ranking in 2015, they were top 3 on iOS & Google Play publisher revenue chart.


Clash of Clans

Hay Day


Candy Crush Saga



Farm Heroes Saga

Summoners War

Clash of Kings

Castle Clash

Hearthstone: Heroes of Warcraft


Boom Beach

SLG

Casual

PUZ

PUZ

SLG

SLG

PUZ

RPG

SLG

SLG

CAG

SIM

SLG

Supercell (FI)

Supercell (FI)

King (UK)

King (UK)

Machine Zone (US)


King (UK)

GAMEVIL (KR)

ELEX Technology(CN)

IGG (CN)

Activision Blizzard (US)


Supercell (FI)

Supercell (FI)

Supercell (FI)

King (UK)


Machine Zone (US)


King (UK)

GAMEVIL (KR)

ELEX Technology(CN)




Supercell (FI)


Supercell

King

Electronic Arts

GAMEVIL

Goodgame Studios

Kabam

Machine Zone

ELEX Technology

IGG

Gameloft

Clash of Clans

Candy Crush Saga

The Simpsons:Tapped Out

Summoners War




Clash of Kings

Castle Clash

Despicable Me: Minion Rush

FI

UK

US

KR

GER

US

US

CN

CN

FR

A V A Z U A V A Z U

1⽉ 2⽉ 3⽉ 4⽉ 5⽉ 6⽉ 7⽉ 8⽉ 9⽉ 10⽉ 11⽉ 12⽉

1

2

3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

3 3 3

We could see a contending situation on the chart, 3 from US, 2 from China. The overseas publishing of Chinese game developers has had a place in Germany.

The only local company on the chart was Goodgame Studios, which currently is the largest mobile game developer in Germany. Its revenue in fiscal 2014 was €202 million (about￥1.36 billion) in total, ranking No.1. The company’s best-known game is: Empire: Four Kingdoms.

Other Germany mobile game publishers are lotum, wooga, bertelsmann, and etc.

iOS & Google Play Publisher

Revenue GER TOP 10 during 2015

12 games made it to iOS & Google Play Publisher Revenue GER TOP 10 during 2015. US took the biggest share, which was 5. German players prefer SLG. Teebik could help you enter

Germany market and bring your game to TOP.



Supercell

King

Electronic Arts

GAMEVIL

Goodgame Studios

Kabam

Machine Zone

ELEX Technology

IGG

Gameloft

Activision Blizzard

Zynga

Clash of Clans

Candy Crush Saga


Summoners War




Clash of Kings

Castle Clash




FI

UK

US

KR

GER

US

US

CN

CN

FR

US

US

A V A Z U A V A Z U

Russ i a

49% 24.44%

64.2%

11.36%

Android

iOS$1.89

$1.24

Population

142.10

Gamer 59.5

Mobile gamer 46.712.66Mobile game

Payers

Smartphone


Average CPI

Mobile Game

Population

Russia

Others

Android

iOS

Unit : Millions

A V A Z U A V A Z U

2015 iOS & Google Play Mobile Game Revenue RUS TOP 10

TOP 2 on 2015 iOS & Google Play Mobile Game Revenue RUS were Game of War-Fire Age by Machine Zone and Clash of Clans by Supercell. Clash of Kings by ELEX Technology, China made it to TOP 10 at the beginning of this year and got No. 1 several times.

2 2 2 2 2 2 2 2 2 223 3

4 4 4

127

64 4

3

1 1 1 1 1 1 1 1 1 1 1

Russian players prefer hard core SLG. There were 12 SLGs and only one casual game which was Hay Day by Supercell on the chart. King’s three classic PUZ games missed the chart.

iOS & Google Play Mobile Game

Revenue RUS TOP 10 during 2015



Clash of Clans

Clash of Kings

World of Tanks Blitz

Galaxy Legend

Castle Clash

Boom Beach

Hay Day

Heroes Charge

Stormfall: Rise of Balur

SLG

SLG

SLG

ACT

RPG

RPG

SLG

Casual

RPG

SLG

Machine Zone (US)

Supercell (FI)

ELEX Technology (CN)

Wargaming (CY)

Tap4Fun (CN)

IGG (CN)

Supercell (FI)

Supercell (FI)

uCool (CN)

Plarium (IR)

Machine Zone (US)

Supercell (FI)


Wargaming (CY)

Tap4Fun (CN)


Supercell (FI)

Supercell (FI)

uCool (CN)

Plarium (IR)




Clash of Clans


Galaxy Legend

Castle Clash

Hay Day

Boom Beach

Heroes Charge

Evolution: Battle for Utopia

Iron Force

Clash of Kings

Age of Warring Empire




Vikings: War of Clans

Magic Rush: Heroes

SLG

SLG

ACT

SLG

SLG

Casual

SLG

RPG

SLG

ACT

SLG

SLG

SLG

CAG

SLG

SLG

SLG

Machine Zone (US)

Supercell (FI)

Wargaming (CY)

Tap4Fun (CN)

IGG (CN)

Supercell (FI)

Supercell (FI)

uCool (CN)

Mail.Ru Group (RUS)

Cool Fish Games (US)

ELEX Technology(CN)

ELEX Technology(CN)

Plarium (IR)



Plarium (IR)

Elex Technology (ELEX Technology)

Machine Zone (US)

Supercell (FI)

Wargaming.net (CY)

Tap4Fun (CN)


Supercell (FI)

Supercell (FI)

uCool (CN)

Mail.Ru Group (RUS)


ELEX Technology(CN)

ELEX Technology(CN)

Plarium (IR)



Plarium (IR)

Elex Technology (ELEX Technology)

A V A Z U A V A Z U

11

12

1

2

Compared to other countries, Russian players prefer tank SIM. World of Tanks Blitz and Iron Force made it to monthly mobile game revenue TOP 10 chart several times.


Publisher Revenue RUS TOP 10

Supercell was still the biggest winner in Russia in 2015. Publishers of US and China both took 3 places on the chart.

SLG

ACT

CAG

RPG

Casual

iOS & Google Play Publisher Revenue RUS

TOP10 during 2015

12 publishers made it to iOS & Google Play Publisher Revenue RUS TOP10 during 2015. China shared the largest number, which was 4. Thus, China has taken its place in Russia.

The only local publisher on chart is Mail. Ru Group with its Evolution: Battle for Utopia. Other Russian mobile game publishers are social quantum, zeptolab, and etc.


Supercell

Machine Zone

ELEX Technology

Wargaming.net

Tap4Fun

IGG

Electronic Arts

Gameloft

Kabam

Plarium Global

Clash of Clans


Clash of Kings


Galaxy Legend

Castle Clash

Iron Force




FI

US

CN

CY

CN

CN

US

FR

US

IR


Supercell

Machine Zone

ELEX Technology

Wargaming.net

Tap4Fun

IGG

Electronic Arts

Gameloft

Kabam

Plarium Global

uCool

Mail.Ru Group

Clash of Clans


Clash of Kings


Galaxy Legend

Castle Clash





Heroes Charge

Evolution: Battle for Utopia

FI

US

CN

CY

CN

CN

US

FR

US

IR

CN

RUS

A V A Z U A V A Z UA V A Z U

1. Russian players are not interested in light games, but

prefer SLG. Developers could focus on either hard core

SLG or tank SIM.

2. Games from China has high acceptance in Russia,

Chinese developers could give it a try.


Braz i l

A V A Z U A V A Z U


Mobile Game Revenue BRA TOP 10

1 1 1 1 1 1 1 1 1 1 12 2 2 2 2 223 3 3 3 33

4

67

1099

10999

8877

87 7

66

4

Candy Crush Saga, Candy Crush Soda Saga and Hay Day by King were all on the chart, but not as popular as before. Brazilian players are tired of PUZ, so if PUZ can’t be creative in the future, it will be knocked out of the chart sooner or later.

Android

iOS

Others

76%

2%

91.6%

6.4%

Android

iOS$1.28

$0.51

Population

203.70

Gamer 60

Mobile gamer 48.617.20Mobile game

Payers

Smartphone


Average CPI

Mobile Game

Population

Brazil

Clash of Clans was the No. 1 on 2015 iOS & Google Play Mobile Game Revenue BRA TOP 10.


Clash of Clans

Candy Crush Saga



Summoners War

Clash of Kings

Hay Day


Farm Heroes Saga


SLG

PUZ

SLG

PUZ

RPG

SLG

Casual

ACT

PUZ

CAG

Supercell (FI)

King (UK)

Machine Zone (US)

King (UK)

GAMEVIL (KR)


Supercell (FI)

Marvel (US)

King (UK)


Supercell (FI)


Machine Zone (US)

King (UK)

GAMEVIL (KR)


Supercell (FI)

Kabam (US)

King (UK)



Unit : Millions

A V A Z U A V A Z U

iOS & Google Play Mobile Game Revenue

BRA TOP 10 during 2015

14 games made it to iOS & Google Play Mobile Game Revenue GER TOP 10 during 2015. SLG and PUZ were popular.

European and American games are still trendy in Brazil, only 3 Asian games were on the chart.

11

5

3

1

1

1

1

SLG

PUZ

Casual

CAG

ACT

ADV

SIM

RPG


Publisher Revenue BRA TOP 10

Supercell and King were TOP 2 on 2015 iOS & Google Play Publisher Revenue BRA. No. 3 was Electronic Arts from US.

2

54 4 4

3 3 3 3 3 3 32 2 2 2 2 2 2 2 2 21 1 1 1 1 1 1 1 1 1 1


Clash of Clans

Candy Crush Saga



Summoners War

Clash of Kings

Hay Day


Farm Heroes Saga


Boom Beach

SimCity BuildIt

Minecraft – Pocket Edition

Magic Rush: Heroes

SLG

PUZ

SLG

PUZ

RPG

SLG

Casual

ACT

PUZ

CAG

SLG

SIM

ADV

SLG

Supercell (FI)

King (UK)

Machine Zone (US)

King (UK)

GAMEVIL (KR)


Supercell (FI)

Marvel (US)

King (UK)


Supercell (FI)


Mojang (SE)


Supercell (FI)


Machine Zone (US)

King (UK)

GAMEVIL (KR)


Supercell (FI)

Kabam (US)

King (UK)


Supercell (FI)


Microsoft (US)



Supercell

King

Electronic Arts

GAMEVIL

Gameloft

Kabam

ELEX Technology

Machine Zone

Time Warner

Activision Blizzard

Clash of Clans

Candy Crush Saga


Summoners War



Clash of Kings


MORTAL KOMBAT X


FI

UK

US

KR

FR

US

CN

US

US

US


A V A Z U A V A Z U

iOS & Google Play Publisher Revenue

BRA TOP10 during 2015

15 publishers made it to iOS & Google Play Publisher Revenue BRA TOP10 during 2015, 6 were from US, accounting almost half.

None of local publishers were on the chart. Local publishers are Maiworm Digital Strategy, Rodrigo kolb, Tapps games and etc.

A V A Z U

1. Overseas developers should transfer their focus from

PUZ to other genres.

2. Local publishers are incapable, overseas games could

cooperate with Teebik on entering Brazil.



Supercell

King

Electronic Arts

GAMEVIL

Gameloft

Kabam

ELEX Technology

Machine Zone

Time Warner

Activision Blizzard

Zynga

Social Point

Outfit7

Miniclip

Pipa

Clash of Clans

Candy Crush Saga


Summoners War



Clash of Kings


MORTAL KOMBAT X



Dragon City Mobile

My Talking Angela

8 Ball Pool™

Praia Bingo + VideoBingo FREE

FI

UK

US

KR

FR

US

CN

US

US

US

US

ES

CY

CHE

UK

A V A Z U A V A Z U

Ch ina

Others

Android

iOS

74%

15%

82%

3%

Android

iOS$2.95

$1.43

Population

1402.00

Gamer 446.3

Mobile gamer383.2115.73Mobile game

Payers

Unit : Millions

Smartphone


Average CPI

Mobile Game

Population

China

A V A Z U A V A Z U


Mobile Game Revenue CN TOP 10

Fantasy Westward Journey by NetEase made it to No.6 once it was launched in March, 2015, and remained No. 1 since then. It’s the No. 1 on 2015 game revenue CN chart, We Fire by Tencent was No. 2.

2015 iOS & Google Play Mobile Game Revenue CN TOP 10 were all games by China.

1 1 1 1 1 1 1 1 12

65

2 2 2 2 2

6 6

9

iOS & Google Play Mobile Game Revenue CN TOP 10 during 2015



We Fire

Shenwu 2

We Fly

MU Miracle

Dot Arena

Happy Elements

The Legend of Mir 2

Top of Tanker 2

The King of Fighters' 98 Ultimate Match

RPG

FPS

RPG

STG

ARPG

CAG

PUZ

MMORPG

RPG

CAG

NetEase (CN)

Tencent (CN)

Duoyi (CN)

Tencent (CN)

TIANMA (CN)KingNet (CN)

Lilith (CN)

Happy Elements (CN)

SHENGDA (CN)

LOCOJOY (CN)

OurPalm (CN)

NetEase (CN) Garena Online SG

Netmarble (KR) Garena Online (SG) Tencent (CN)

Duoyi (CN)

Tencent (CN)

Kunlun Games (CN) Webzen (KR) KingNet (TW)

VNG (VN) Kunlun Games (CN) Longtu Game (CN)GAEA Mobile (CN) FunPlus (CN)

Happy Elements (CN)

Tencent (CN)

FunPlus (CN) Firefly Games (CN) Tencent (CN)NEXON (JP)

Smart Alec (TW) OurPalm (CN) Tencent (CN)




We Fire

Shenwu 2

MU Miracle

We Fly

Dot Arena

Happy Elements

Top of Tanker 2

Blade of Three Kingdoms

The Journey of Flower

The Legend of Mir 2

Westward Journey Online


Clash of Clans

Happy Elements

Boom Beach

Taichi Panda

Wechat Dash

Clash of Kings

We MOBA

CangQiongBian

Thunder Fighter

Landlord Poker

9LZ

Loong Craft

Hero Moba

RPG

FPS

RPG

ARPG

STG

CAG

PUZ

RPG

ACT

ARPG

MMORPG

MMORPG

CAG

SLG

PUZ

SLG

ARPG

Casual

SLG

MOBA

MMORPG

STG

Casino

MOBA

ACT

MOBA

NetEase (CN)

Tencent (CN)

Duoyi(CN)

TIANMA (CN)KingNet (CN)

Tencent (Tencent)

Lilyth (CN)

Happy Elements(CN)

LOCOJOY(CN)

Feiyu (CN)

SKYMOONS(CN)

SHENGDA (CN)

NetEase (CN)

OurPalm (CN)

Supercell (FI)

Tencent (Tencent)

Supercell (FI)

Snail Games(CN)

Tencent (Tencent)

ELEX Technology(CN)

Tencent (CN)

Zeus Interactive(CN)

5agame (CN)

Tencent (Tencent)

Tencent (Tencent)

LOONG ENTERTAINMENT(CN)

Tencent (Tencent)

NetEase (CN) Garena Online SG

Netmarble (KR) Garena Online (SG) Tencent (CN)

Duoyi(CN)

Kunlun Games(CN) Webzen (KR) KingNet (TW)

Tencent (Tencent)

VNG (VN) Kunlun Games(CN) Longtu Game(CN)GAEA Mobile (CN) FunPlus (CN)

Happy Elements(CN)

FunPlus (CN) Firefly Games (CN) Tencent (CN) NEXON (JP)

Tencent (CN) Kunlun Games (CN)

Baidu (CN)

Tencent (CN)

NetEase (CN)

Smart Alec (TW) OurPalm (CN) Tencent (CN)

Supercell (FI)

Tencent (Tencent)

Supercell (FI)

Kunlun Games(CN) Snail Games(CN) AiCombo (TW)

Tencent (Tencent)


Tencent (CN)

iDreamSky (CN)

Tencent (CN) Garena Online (SG) Netmarble (KR)

Tencent (CN)

Tencent (CN)

Tencent (CN)

Tencent (CN)

A V A Z U A V A Z U

Chinese players prefer RPG, 9 of the 26 games which made to iOS & Google Play Publisher Revenue CN TOP10 during 2015 were RPGs. In addition, influenced by martial arts culture, Chinese players also prefer martial arts themed games, 30% of the games made to the chart belong to this theme.

1 1

9

3

2

2

2

33

RPG

SLG

STG

MOBA

ACT

CAG

PUZ

Casual Casino

Except for Clash of Clans and Boom Beach by Supercell, the rest games were all developed by local companies, including 8 games by Tencent.

7 games on the chart were IP, such as classic IP Fantasy Westward Journey, Westward Journey Online, and The King of Fighters' 98 Ultimate Match, and etc. The Journey of Flower, a newly emerging mobile game based on a TV drama, gains 1.5 billion players worldwide, it’s estimated that its revenue will be over $25 billion. High-quality IP has its own large number of audiences, which is traffic. IP formation is a long process, but video IP could become hot in short time, thus well-made and well-operated game will bring unexpected benefits in regardless of IP mobile life cycle.

With the explosive growth of mobile game market, and WCA’s official establishing it as an electronic sport in 2014, electronic sports fans increased to 89 million. It’s estimated that fans would exceed 110 million, which makes MOBA hot among mobile electronic sports. 9LZ, We MOBA and Hero Moba on the chart were this genre publishing by Tencent in the second half of 2015, both gained audience attention. Released in the later of October, Hero Moba is the first 5V5 mobile game. It made to No.50 on game revenue chart of October, and No. 7 in November. Tencent announced recently that Hero Moba had a PCU of 1 million, DAU of 7.5 million, which broke the record of China MOBA market, becoming the hottest MOBA.

2015 iOS & Google Play Publisher Revenue

CN TOP 10

1

3 3 3

2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

With up to 230 games and 180 games respectively, Tencent and NetEase were TOP 2 on 2015 iOS $ Google Play Publisher Revenue CN TOP 10 chart. NetEase overtook Tencent in November, becoming No. 1.

Except for Supercell, all the rest are local companies.


Tencent

NetEase

Duoyi

Supercell

OurPalm

Happy Elements

Perfect World

Longtu Game

Snail Games

ELEX Technology

We Fire


Shenwu 2

Clash of Clans


Happy Elements

ShenDiaoXiaLv

Dot Arena

Taichi Panda

Clash of Kings

CN

CN

CN

FI

CN

CN

CN

CN

CN

CN


A V A Z U A V A Z U

iOS & Google Play Publisher Revenue CN TOP10 during 2015

Except for Supercell from Finland, Electronic Arts and Activision Blizzard from US, the rest on the iOS & Google Play Publisher Revenue CN TOP10 during 2015 were all local companies. Chinese market has been monopolized by local publishers.

A V A Z U

1. For overseas game intending to enter China, the

importance of cooperation with local companies is

needless to say.

2. Companies could focus on video IP instead of classic IP.

With star effect, making money is not difficult.

3. Mobile electronic sports will be the trend in the future,

just do it if you are capable.



Tencent

NetEase

Duoyi

Supercell

OurPalm

Happy Elements

Perfect World

Longtu Game

Snail Games

ELEX Technology

Youzu

TIANMA

App-fame Information

Baidu

iDreamSky

Changyou.com

KingNet

CMGE

Activision Blizzard

Electronic Arts

We Fire


Shenwu 2

Clash of Clans


Happy Elements

ShenDiaoXiaLv

Dot Arena

Taichi Panda

Clash of Kings

MengJiangHu

MU Miracle

QianJiBian

The Journey of Flower

CangQiongBian

TianLongBaBu 3D

MU Miracle

DaNaoTianGong



CN

CN

CN

FI

CN

CN

CN

CN

CN

CN

CN

CN

CN

CN

CN

CN

CN

CN

US

US

A V A Z U A V A Z U

Mobile Game Globalization

3

T e e b i k -

Teebik is an integrated gaming platform under the international Internet Group Avazu Holding, focusing on global mobile game developing, publishing and franchise/IP operations. With its extensive experience, long term vision, as well as the international positioning, Teebik shall continue to create high value for its clients.

A WORLD LEADING

MOBILE GAMING PLATFORM

A V A Z U A V A Z U

2014Team Foundation

2015Product Reserve

February 2015

The Burning Blade was launched on February 2015, and the players has reached to 410000.Its highest monthly income was more than $600000, and made achievement of TOP 10 downloading in Europe and America area.

March 2015

DD Fighter, the game product of Chengdu Team was launched in March 2015. Top 10 downloading list in more than 10 areas, the highest monthly running account was over $300000.

April 2015

Angel's Creed was launched in April 2015 in North America and Southeast Asia. In January, the downloads has ranked No.1 in Hongkong and No.2 in Australia.

April 2015

The Fieryland was launched in April 2015 in Europe and North America. Top of the England downloading list in March.

Oct.2015

The Dragonica was launched in Oct.2015 in French, Top of the French downloading list in Nov. The gross income has reached to $50000.

March 2016

With more than $7million monthly income on Mainland China and HK/Macao/Taiwan, Cang Qiong Bian will launch in March this year in Southeast marketing.

April 2015

Fallen Souls was launched in April 2015 in North America and Southeast Asia, Top the downloading list and income list in more than 20 countries and areas. Its monthly income was over $1million.

Oct.2015

The Clash of Gods was launched in Oct.2015 in Europe and North America, with excellent performance, it has reached to NO.1 of downloading list in Australia /Finland/Norway/Sweden.

February 2016

With more than $5million monthly income on Mainland China and HK/Macao/Taiwan, DaZhuZai will launch in March this year in Southeast marketing.

2016Explosive Growth

TIMELINE

A V A Z U A V A Z U

Communicate with perspective clients in terms of publishing plan and cooperation agreement. The final publishing plan and contracts will be reached on a fair, legit and transparent basis.

Business Communication

Localization

Once the publishing plan and the contract are signed, Teebik’s professional team will carry out localization work to clear the five main obstacles (overseas market information, distribution channels, game quality, localization and payment) before the game can be published overseas.

Revenue Sharing

Eventually, Teebik and its client will form a long term partnership with revenue sharing model.

Overseas Publishing

After localization, it comes to the overseas publishing phase. Teebik offers 24/7 hours seamless services to ensure its partners achieve their objectives.

Teebik business developers submit games from perspective clients to company, enclosing with detailed business proposals. “Games team” starts communication with clients to clarify information on company details, product information, and expectations in overseas markets. Based on relevant information, data and materials, the team will prepare a first draft for the customised solution for the perspective client.

Submit Game

Game Assessment

After the first draft is endorsed by perspective client, the professional assessment team will start their assessment for the mobile game. Market potential will be evaluated based on perspective client’s target market, publishing model, payment terms etc. for two rounds (mainland and overseas), before the final draft of publishing plan and partnering agreements can be done.

COOPERATION

MODEL

2015 Global Mobile Game Industry Report - Home - Avazu - …avazuinc.com/wordpress/wp-content/download/en/2015 … · · 2017-03-22GLOBAL MOBILE GAME INDUSTRY REPORT. Email : [email protected]

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