Application No.: Exhibit No.: SCE-04, Vol. 02 Witnesses: D. Bernaudo T. Felix C. Hu S. Kiner J. Lim L. Miller L. Oliva C. Prescott A. Terki-Hassaine (U 338-E) 2015 General Rate Case Customer Service Volume 2 –Customer Service Operations Before the Public Utilities Commission of the State of California Rosemead, California November 2013
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2015 General Rate Case · SCE-04: Customer Service Volume 02 – Customer Service Operations Table Of Contents Section Page Witness -i- I. OVERVIEW OF CUSTOMER SERVICE OPERATIONS
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Application No.: Exhibit No.: SCE-04, Vol. 02 Witnesses: D. Bernaudo
T. Felix C. Hu S. Kiner J. Lim L. Miller L. Oliva C. Prescott A. Terki-Hassaine
(U 338-E)
2015 General Rate Case
Customer Service Volume 2 –Customer Service Operations
Before the
Public Utilities Commission of the State of California
Rosemead, CaliforniaNovember 2013
SCE-04: Customer Service Volume 02 – Customer Service Operations
Table Of Contents
Section Page Witness
-i-
I. OVERVIEW OF CUSTOMER SERVICE OPERATIONS ..............................1 A. Terki-Hassaine
A. Impact of a Fully Deployed ESC Program on Customer Service Operations .................................................................................2
B. CSOD Support of SCE’s Customer Engagement Strategy ....................3
C. Productivity and Operational Excellence ...............................................5
D. Service Guarantees .................................................................................7
2. Service Guarantee Credits Included in 2015 Test-Year Forecast .............................................................................9
II. SUMMARY OF REQUEST FOR CUSTOMER SERVICE OPERATIONS .................................................................................................10
III. METER SERVICES ORGANIZATION (MSO) ............................................12 L. Oliva
A. Meter Services Organization Functions ...............................................13
1. Meter Reading Operations [FERC Account 902] ....................13
a) Description of Meter Reading Function ......................13
(1) Automated Meter Reading – ESC Operations Center (SOC) .................................13
(2) Manual Meter Reading Function .....................14
(3) Real-Time Energy Meter Function ..................15
b) Operating Results .........................................................15
c) Analysis of Historical Data – Meter Reading FERC Account 902 ......................................................17
(1) Removal of Non-Recurring Legacy Meter Reading Costs ........................................17
(2) Addition of Ongoing Steady-State Automated Meter Reading Costs .....................18
SCE-04: Customer Service Volume 02 – Customer Service Operations
a) Hand-Held Meter Interrogation Devices .....................66
b) Tool Kits ......................................................................67
c) Temperature Cycle Chambers......................................67
4. Structures and Improvements (CCS-00-SI-CO-MS-00001) ......................................................................................67
a) Meter Shop ...................................................................67
IV. REVENUE SERVICES ORGANIZATION (RSO) ........................................69 C. Hu
SCE-04: Customer Service Volume 02 – Customer Service Operations
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A. Description of the Revenue Services Organization Functions ..............................................................................................69
(3) Residential Disconnection OIR Impact on SCE’s Uncollectible Expense ............................................................96
b) 2012 Operating Results – Credit ..................................97
(1) Recovery of Interim Disconnect OIR Cost in the Residential Service Disconnection Memorandum Account (RSDMA) ..........................................99
c) Description of the Payment Services Functions ....................................................................101
VI. PROGRAM MANAGEMENT ORGANIZATION (PMO) ..........................164 L. Miller
A. Description of Program Management Organization Function .............................................................................................164
B. Operating Results ...............................................................................164
C. Analysis of Historical Data (FERC Account 907.700) ......................165
D. Test Year Expectations (FERC Account 907.700) ............................166
1. Determination of Test Year Estimating Method ....................166
2. Test Year Adjustments ...........................................................167
a) Data Management ......................................................167
b) Portfolio Oversight Staffing .......................................168
c) O&M Related to Capital Programs ............................168
VII. CONSUMER AFFAIRS AND CUSTOMER SATISFACTION ..................169 J. Lim
A. Consumer Affairs Function................................................................169
1. Description of the Consumer Affairs Function ......................169
2. Consumer Affairs Base Year Operating Results ...................169
a) Customer Inquiry and Complaint Handling ...............169
SCE-04: Customer Service Volume 02 – Customer Service Operations
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b) Outreach Programs.....................................................171
3. Consumer Affairs Test Year Expectations ............................173
B. Customer Satisfaction Function .........................................................174
1. Description of Customer Satisfaction Function .....................174
2. Customer Satisfaction Base Year Operating Results .............174
a) Improving Outage Management Communications ........................................................174
(1) Accessing Outage Information Via Mobile Devices ..............................................175
(2) Reaching our MBL customers during an outage ........................................................176
(3) More Timely Outage Notifications ................176
b) Proactively Addressing High Bill Inquiries / Questions About the Bill ............................................177
3. Customer Satisfaction Test Year Expectations ......................178
C. Analysis of Historic Data (FERC Account 905.800).........................179
D. Test Year Expectations (FERC Account 905.800) ............................180
1. Determination of Test Year Estimating Method ....................180
2. Test Year Adjustments ...........................................................181
VIII. MARKETING, COMMUNICATIONS AND DIGITAL DELIVERY OF CUSTOMER SERVICES ...................................................182 J. Lim
A. Marketing and Communications Function .........................................182
1. Description of the Marketing and Communications Function .................................................................................182
2. Marketing and Communications Base Year Results .............182
SCE-04: Customer Service Volume 02 – Customer Service Operations
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a) Comprehensive Annual Summer Conservation Campaign .............................................183
b) Program Specific Outreach ........................................184
(1) Enabling Customers to Utilize Energy Usage Information .............................184
(2) Informing PEV Consumers of Charging and Rate Options ............................185
2. Business Planning ..................................................................201
a) Description of the Business Planning Function .....................................................................201
3. Customer Service Regulatory and Tariff Program Support ...................................................................................202
SCE-04: Customer Service Volume 02 – Customer Service Operations
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a) Description of the DSM and Customer Service Regulatory and Tariff Support Function .....................................................................202
4. Training ..................................................................................202
a) Description of the Training Function .........................202
B. Base Year Operating Results .............................................................203
1. Summary of Recorded Costs (FERC Account 901) ..............203
2. Analysis of Historic Data (FERC Account 901)....................203
C. Test Year Expectations (FERC Account 901) ...................................204
1. Determination of Test Year Estimating Methodology ..........................................................................205
2. Test Year Adjustments ...........................................................205
a) Customer Growth .......................................................206
b) Productivity / Operational Excellence .......................206
X. OTHER OPERATING REVENUES (OOR).................................................207 C. Hu
A. Introduction ........................................................................................207
B. Estimating Method for OOR ..............................................................208
1. Estimating Process .................................................................208
C. Residential Service Charges ..............................................................209
2. FERC Account 451.300 – Residential Service Connection Charge.................................................................210
3. FERC Account 451.820 – Opt-Out Program Fee ..................212 L. Oliva
D. Non-Residential Service Charges ......................................................214 C. Hu
SCE-04: Customer Service Volume 02 – Customer Service Operations
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1. FERC Account 450.100 – Non-Residential Late Payment Charge .....................................................................214
2. FERC Account 451.310 – Non-Residential Service Connection Charge.................................................................215
E. Other Service Charges .......................................................................217
1. FERC Account 451.110 – Returned Check Charge...............217
2. FERC Account 451.320 – At-Pole Service Connection Charge.................................................................219
F. Direct Access (DA) and Community Choice Aggregation (CCA) Fees ........................................................................................221
1. FERC Account 456.401 – Direct Access Service Fees ........................................................................................221
2. FERC Account 456.412 – Community Choice Aggregation (CCA) Service Fees ..........................................224
G. Other - Miscellaneous OOR Accounts ..............................................226
1. FERC Account 456.415 – Manufactured Home Billing Service .......................................................................226
2. FERC Account 456.948 – Optimal Billing Period ................227
3. FERC Account 451.780 – Misc. Revenues-Recovered for Unauthorized Use / Non-Energy ....................229
4. Demand Response Provider Service Fees..............................230
H. Fees to Eliminate................................................................................231
Appendix A Witness Qualifications ................................................................................
Appendix B SCE’s Efforts to Work with CBOs in all Aspects of Customer Education and Outreach ....................................................................................... J. Lim
SCE-04: Customer Service Volume 02 – Customer Service Operations
List Of Figures
Figure Page
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Figure I-1 SCE’s New Customer Service Model .........................................................................................3
Figure II-2 Summary of O&M Forecast for Customer Service Operations (Excluding
Total Manual and Auotmated Meter Reading Costs $50,550 $48,886 $44,248 $32,200 $20,865 $17,077 $17,423 $19,255
9
Total Manual and Auotomated reads 58,605,877 58,675,433 60,879,474 58,358,265 59,633,413 59,880,000 60,900,000 62,430,000
10 Total Cost per Read 0.86$ 0.83$ 0.73$ 0.55$ 0.35$ 0.29$ 0.29$ 0.31$
* In 2015 costs and volume of meters read include opt out customers. (The opt out data is not included in 2013/2014 as it is placed in a memo account)
Historical Forecast
By 2015, the blended cost to read all meters (both manual and automated) is 1
expected to be $0.31 per read – an overall savings of approximately $31.3 million per year as measured 2
in total costs in 2015 compared to total cost in 2008. SCE achieves this cost reduction while 3
concurrently providing hourly interval energy usage data for 99 percent of all residential customers and 4
15-minute interval usage data for small and medium non-residential customers. 5
For approximately 52,500 remaining manually read meters, monthly manual 6
meter reading costs, including management, supervision, and support costs, are expected to average 7
approximately $780,000 per month or $14.88 per read.10 Approximately half of these manual meter 8
reading costs are attributed to customers who have opted out of the ESC program and who have agreed 9
to pay for their meter reading and other related opt-out costs through the proposed Opt-Out Service 10
10 See Table III-5, Manual Metering Cost per Read, Lines 2-4. $9,372,000÷ 630,000 reads = $14.88 per read. This amount
represents the Meter Reading portion of the Other Operating Revenue (OOR) Service Charge of $22 per month for Opt-Out, as discussed in Chapter X of this Volume.
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Charge of $22 per month.11 The Opt-Out Service Charge is accounted for as Other Operating Revenue 1
(OOR) and is discussed in Chapter X of this Volume. 2
c) Analysis of Historical Data – Meter Reading FERC Account 902 3
The recorded/adjusted costs for meter reading and metered data collection 4
activities are shown in Table III-6 and were derived after analyzing recorded costs for this activity and 5
adjusted to reflect ongoing business. The various accounting, operational, and reclassification 6
adjustments to the historical costs are discussed in the workpapers supporting this Volume. In addition, 7
the company-wide adjustments are discussed in Exhibit SCE-10, Results of Operations testimony. 8
Table III-6 Meter Reading
2008-2012 Recorded and Adjusted Expenses FERC Account 902
4 Total Operation Expense 20,140 19,756 17,677 11,683 4,615
The costs recorded in FERC Accounts 586.100 for 2012 include an estimated 9
$8.277 million in savings attributed to RSS operations in 2012. In order to account for the remaining 10
savings expected to be realized with the RSS in full steady state operation in the 2015 Test Year, an 11
additional downward adjustment of $1.817 million was made to the 2012 Base Year adjusted/recorded 12
cost. 13
As shown in Table III-13 above, the impact of ESC and the RSS are clearly 14
evident in the significant reduction of labor and non-labor expenses from 2010 to 2012. The use of the 15
RSS was implemented in July 2011 for residential Turn-On orders, and a slow ramp-up for collection 16
orders began in September 2011. 17
18 Special needs customers include critical care, elderly (seniors), and disabled customers.
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d) Test Year Operating Expectations FERC Account 586.100 1
Figure III-7 below shows the recorded/adjusted historical and forecast expenses 2
for the Turn-On and Turn-Off function. Details regarding the forecast O&M expenses for this function 3
are described below. 4
Figure III-7 Turn-On and Turn-Off Services
FERC Account 586.100 (Constant 2012 $000s)
The following sections describe the adjustments that were necessary in order to 5
forecast future expense levels. 6
(1) Determination of Test Year Estimating Method 7
Because of the impact the ESC RSS has had on the Turn-On and Turn-Off 8
functions, operating costs incurred before 2012 are not representative of future expectations and thus 9
were not suitable to support the use of historical averages or trends to forecast future costs. Instead, 10
recorded and adjusted O&M costs for 2012, were used as the basis for forecasting future Turn-On and 11
Turn-Off costs. As adjusted, the Last Recorded Year was used as the base, to which future year cost 12
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adjustments for customer growth and Operational Excellence were made to forecast the 2015 Test Year 1
expense. 2
(2) Test Year Adjustments 3
Figure III-8 below shows the Test Year forecast for FERC Account 4
586.100 compared to the Base Year. Discussion on each forecast component follows. 5
Figure III-8 Turn-On and Turn-Off Services
Comparison of 2012 Base Year to 2015 Test Year FERC Account 586.100 (Constant 2012 $000s)
(a) Customer Growth 6
The number of customers served in SCE’s service territory is 7
forecast to increase by 2.06 percent from 2012 to 2015. The Turn-On and Turn-Off field operations are 8
directly impacted by customer growth as more meters continue to be added, creating additional routine 9
39
Turn-On and Turn-Off field orders. While meeting this added workload, the Field Services operations 1
group expects to continue to maintain high performance with timely completion of field orders. To 2
reflect the impact that customer growth will have on the volume of Turn-On and Turn-Off orders and 3
operating cost, an adjustment of $95,000 (2.06 percent) was made to 2012 Base Year adjusted/recorded 4
costs. 5
(b) Operational Excellence 6
MSO has identified cost savings in Turn-On and Turn-Off 7
activities through Operational Excellence initiatives. By 2015, MSO forecasts savings of $414,000 by 8
consolidating and reducing the number of Supervising FSRs in the district locations. Some work 9
activities now completed by Supervising FSRs will be performed by FSRs, and the scheduling duties 10
will be centralized into the Resources Management Center. This reduction is equal to approximately 11
seven FTEs. 12
4. Customer Installation and Energy Theft Expense [FERC Account 587] 13
This section describes the functional activities and presents the 2015 Test Year forecast 14
for Installation Expense, Energy Theft, and Field Services Management and Supervision. As is the case 15
with most traditional field service activities, the Customer Installation and Energy Theft functions are 16
significantly affected by the ESC systems, as discussed in the following sections. 17
a) Description of the Customer Installation and Energy Theft Expense 18
(1) Customer Installation 19
The Customer Installation function includes activities in response to 20
requests or problems that customers have regarding their billing or electrical service. This includes 21
billing inquiries, calls about noisy meters, removal of lock rings for remodels, and reporting damaged 22
meters. In addition to customer-initiated orders, our Billing Group and automated exception review 23
processing programs in the MDMS generate electronic orders to the field requiring meter inspections 24
and/or pick-up reads. Customer Installation activities are impacted by customer growth and the volume 25
of customer requests, the specific nature of those requests, and internally identified billing exceptions. 26
A simple inquiry may be handled over the telephone by the Customer Contact Center (CCC), which is 27
not recorded in this account. More complex issues, which require the involvement of field personnel 28
and equipment, record to this account. 29
The majority of field service activities recording to this account are 30
categorized as pick-up reads, most of which were completed in the past by Meter Readers on or near 31
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their normal meter reading routes. Starting in 2013, all pick-up reads will be completed by FSRs. The 1
remaining field service activities recording to FERC Account 587 are categorized as Field Service 2
exception orders. Table III-14 below summarizes the Field Service pick-up reads and exception orders 3
completed each year from 2008 through 2012 and the forecast level of activities through the 2015 Test 4
Year. 5
Table III-14 Field Service Pick-up Reads and Exception Orders
2008-2015
Line No. Description
Recorded Forecast
2008 2009 2010 2011 2012 2013 2014 2015
1 Meter Reading Pick Up Reads 179,205 141,176 194,775 222,103 144,603 - - -
2 Field Service Pick Up Reads 125,349 114,182 121,624 154,507 179,302 179,000 156,000 140,000
3 Field Service Exception Orders 68,254 79,303 75,263 82,366 90,696 88,000 75,000 57,000
4 Total 372,808 334,561 391,662 458,976 414,601 267,000 231,000 197,000
(a) Impact of ESC Meters on Customer Installation Activities 6
The new ESC meters have affected Customer Installation activities 7
in several ways. With ESC functionality in place, more accurate and timely meter data will decrease the 8
volume of billing related pick-up reads. However, during the ESC deployment process in the years 2010 9
and 2011, MSO experienced an increase in Meter Reader pick-up reads and an increase in 2012 for field 10
service pick-up reads. This increase was due to less experienced Meter Readers, as well as a temporary 11
volume of pick-up reads during the time the new technology was being installed, beginning 12
communication, and resolving issues. The incremental cost for OTA pick-up reads during the ESC 13
deployment period was charged to the ESCBA and are included in the 2012 Base Year expense used for 14
this GRC. 15
Overall, the ESC system is expected to provide a reduction in the 16
number of pick-up reads required in the future, as shown in the forecast for 2013–2015 in the above 17
table. The reduction will result from the ability to complete most internal, billing-related pick-up reads 18
automatically, OTA from the ESC meters. 19
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(b) Impact of ESC Over-The-Air Communications on Customer 1
Installation Activities 2
The widespread use of radio frequency communication has created 3
a new source of meter reading/data collection failures because of the inability to communicate with 4
some meters. Although such communication failures occur less than 0.5 percent of the time, this still 5
results in a significant number of occasions that require a field visit to the meter to determine radio 6
signal strength and/or to read the meter manually. Consequently, OTA communication failures have 7
caused an increase in the volume of pick-up reads in 2011 and 2012. In addition, new meter warranty 8
provisions require field investigations, which are charged to this O&M account. With the conclusion of 9
the deployment of new ESC meters, the number of field investigations generated by these factors is 10
expected to decrease beginning in 2013, as shown in Table III-14 above. 11
(c) Service Guarantee – Missed Appointments 12
SCE’s Missed Appointment service guarantee states that SCE will 13
arrive at the agreed-upon appointment within 30 minutes before or after the scheduled appointment time. 14
SCE pays a $30 credit for each missed appointment related to service establishment (turn-on) and billing 15
inquiries. Table III-15 below shows the Missed Appointment service guarantee credits SCE paid over 16
the last five years. In 2012, out of 5,987 turn-on appointments and billing inquiries, SCE paid 280 17
claims. This represents 4.8 percent of all turn-on and billing inquiry appointments. 18
Table III-15 Missed Appointment Service Guarantee Credits 2008-2012
Nominal $s
Line No. Description
Recorded Five-Year
Average 2008 2009 2010 2011 2012 1 Numbers of Claims Made 388 336 277 235 163 280 2 Number of Claims Paid 388 336 277 235 163 280 3 Amount Paid $11,640 $10,080 $8,310 $7,050 $4,890 $8,394
4 Total Volume of Turn-on Appointments and Billing Inquiries 5,253 6,719 6,935 6,320 4,707 5,987
5 Paid % of Total Volume of Turn-on Appointments and Billing Inquiries 7.4% 5.5% 4.0% 3.7% 3.5% 4.8%
As discussed in Chapter I of this Volume, SCE is proposing to 19
include the cost of service guarantee credits in our cost structure based on the average number of missed 20
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appointments that have been recorded over the last five years. The existence of this service commitment 1
results in improved service levels for all customers and should be treated as a normal cost of business. 2
SCE is proposing that the five-year average of credits be used as the base level target for the Missed 3
Appointment service guarantee credits to be included in rates and is a part of FERC Account 903.500 4
Billing forecast for the 2015 Test Year. 5
SCE rarely receives a customer complaint regarding a missed 6
appointment, as complaints are generally “self-reported” by SCE. Most late missed appointments result 7
from heavy traffic preceding work that requires more time to complete than planned, and/or higher 8
priority emergency work causing a deferral of the lower prioritized work. 9
(2) Energy Theft 10
Our Energy Theft function includes activities required to collect revenues 11
that would otherwise be lost as a result of energy theft and billing exceptions caused by irregularities in 12
meter registration.19 This revenue assurance function identifies customers who potentially benefit from 13
energy usage without authorization from the utility, identifies and corrects situations in which a 14
customer has been billed incorrectly as a result of revenue assurance investigations, and collects the 15
revenue for unauthorized usage. 16
Prior to ESC metering, SCE’s Energy Theft program was heavily 17
dependent on meter readers who were trained to observe and detect potential meter tampering or energy 18
bypass installations while on their routine monthly meter reading routes. With ESC meters being read 19
automatically, SCE no longer has the ability to visually inspect all of its metering installations on a 20
monthly basis. To ensure a reasonable level of control over potential energy theft, SCE has initiated 21
three programs to replace the monthly visual observations of metering installations by meter readers. 22
These three new energy theft detection programs are currently at various stages of implementation: (1) 23
Tamper Flag Program: ESC-enabled meters are able to detect various unauthorized intrusions into the 24
metering system and communicate tamper flags that initiate a field investigation; (2) Unusual Usage 25
Program: Meter Data Management System (MDMS) customer consumption data mining analyses, 26
which will generate new leads that were not part of the program in the past; and (3) Annual Survey 27
Program: the Commission-mandated annual survey of 0.5 percent of installed ESC meters designed to 28
19 Meter registration irregularities include: Non-theft meter errors, service not registered correctly for proper billing, and
unbilled or unmetered service.
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mitigate the absence of meter readers’ “eyes in the field” that were trained to identify potential meter 1
irregularities as part of the monthly, manual meter reading process.20 2
(a) Meter Tamper Flag Program 3
The ESC system has the ability to record Power Down (meter 4
removed), Power Up (meter installed), Inversion Tamper Detected (meter inverted), and Removal 5
Tamper Detected (power down combined with meter inverted) as independent events in the event log. 6
In addition, a “service switch open failed” event will be recorded if the service switch fails to open when 7
an open switch signal is sent or when load side voltage is present after an open switch signal has been 8
sent. Each of these tamper flag events is expected to generate a field investigation order. Implemented 9
in early 2013, the Tamper Flag Program is in the early deployment stage and is being tested for a variety 10
of potential detection functions. We are in the process of developing more defined procedures and 11
expect the program to be fully implemented and operational in 2015. It is expected that the Tamper Flag 12
program will result in 10,900 investigations in 2015. This compares well with the former program in 13
which meter readers and employees in 2009 identified 12,144 potential energy theft situations. 14
(b) Unusual Usage Program 15
The Unusual Usage Program uses data mining of customer interval 16
usage patterns to identify potential energy theft cases. Historical usage patterns become disrupted and 17
undergo certain predictable changes when a meter has been bypassed. Such usage patterns can be 18
detected automatically using software algorithms designed for that purpose. This method of theft 19
detection is especially useful for identifying commercial theft cases where the usage pattern does not 20
track the typical pattern established for that particular type of business. Data mining has been used 21
successfully by other utilities, and, in 2007, SCE conducted its own usage pattern theft detection 22
program with limited success, using only monthly consumption data.21 Now that hourly usage patterns 23
are available for nearly all customers, the MDMS Unusual Usage Program is expected to generate over 24
4,000 high quality leads annually with a 20 to 30 percent success rate of confirmed theft cases in the first 25
full year. Like the Tamper Flag program, the Unusual Usage energy theft program is still in the early 26
20 ESC Phase III deployment Decision D.08-09-039, Section 8, p. 17, and Section 10.1.2, p. 35.
21 SCE conducted a test of a commercially available theft detection program with Detectent Inc. The 2007 test produced a 16% success rate resulting from field investigations of leads generated by the Detectent programs.
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development stages. We are in the process of developing more defined procedures and expect the 1
program to be fully implemented and operational in 2015. 2
(c) Annual Survey Program 3
A general assumption of the ESC program22 was that energy theft 4
losses would likely increase in the absence of the regular visual inspections historically conducted by 5
meter readers unless ESC system-assisted energy theft programs supplanted this role.23 The ESC 6
Deployment Settlement Agreement, as authorized by the Commission in D.08-09-039, was not only 7
supportive of SCE’s proposed Revenue Protection plans, but actually supplemented them by agreeing to 8
a continuation of the 0.5 percent annual survey of ESC meter installations as a substitute for the 9
elimination of the monthly field visits to each meter site by SCE’s meter readers. SCE has now 10
completed the first two years of conducting the 0.5 percent annual survey of ESC meter installations, the 11
results for which are shown in Table III-16 below. 12
Table III-16 ESC Energy Theft Field Inspection Samples
2011 and 2012 (Constant 2012 $s)
Line No. Description 2011 2012
1 Meters Inspected 11,032 29,094 2 Percent of ESC Meters Inspected 0.64% 0.59% 3 Verified Tampering Found 37 43 4 Energy Theft Cases Billed 36 42 5 Energy Theft Revenue Billed $44,441 $228,850
As the new ESC meter installations begin to age, the opportunity 13
for increased levels of meter tampering is likely to occur. SCE will continue to monitor energy theft by 14
continuing the 0.5 percent annual surveys as directed by the Commission. Future survey results will be 15
22 As presented in the ESC application - A.07-07-026 Appendix A “Settlement Agreement” Section 3.E., pp. 7-8.
23 SCE’s workpapers in A.07-07-026 contained references to “Revenue Protection: Using AMR and Other Tools to Guard Against Theft and Unintentional Losses,” Metering Research Series, Chartwell, Inc., 2006.
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closely watched as a means of determining the overall potential for energy theft and the types of energy 1
theft that are associated with the new metering technology. 2
(3) Field Services Management and Supervision 3
Field Services Management and Supervision includes costs related to 4
management and supervision of our Field Service personnel, training for FSRs, and informational and 5
safety meetings. As the number of personnel performing these activities is forecast to decrease 6
significantly by 2015, so too will the costs related to these management, supervision, and support 7
functions. 8
b) Operating Results 9
Field service operations, customer installations, and energy theft were 10
significantly affected during the deployment of ESC during 2010-2012, as nearly all five million of 11
SCE’s legacy electromechanical meters were replaced with new, solid-state, two-way communicating 12
The increased customer participation in these programs will 1
increase forecast expense as described below. 2
(i) Medical Baseline 3
PS forecasts incremental funding of $250,000 to support 4
incremental processing operations related to program enrollment, increasing program enrollment volume 5
and enhanced customer notification around customer application status and results. PS activities in 6
support of the program include: application processing, customer enrollment, customer renewals, 7
updating agreements, application rejection, enhanced customer support (customer communication and 8
outreach), quality control, audit support, system maintenance, system enhancements, and reporting. 9
(ii) Home Area Network (HAN) 10
In support of the Energy Solutions component of the 11
Customer Service Model described in Volume 1 of this Exhibit, PS forecasts incremental funding of 12
$515,000 to support incremental volume increases in program enrollment and troubleshooting customer 13
connectivity issues between meter and HAN device. PS activities in support of the program include: 14
application processing, customer enrollment, application rejection, enhanced customer support 15
(customer communication and outreach) and issue resolution, troubleshooting, quality control, audit 16
support, system maintenance, system enhancements, and reporting. 17
(iii) Lifestyle Package 18
In support of the Energy Solutions component of the 19
Customer Service Model described in Volume 1 of this Exhibit, Lifestyle Packages is an incremental 20
program to PS beginning 2013. PS forecasts incremental funding of $79,000 to support customer 21
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enrollments in customer Lifestyle Packages as PS is projected to enroll one-third of the total enrollments 1
for the program. PS activities in support of the program include: application processing, customer 2
enrollment across various products and programs, customer care, application rejection, enhanced 3
customer support (customer communication and outreach), quality control, audit support, system 4
maintenance, system enhancements, and reporting. 5
(b) Braille and Enlarged Font Billing 6
Billing costs related to implementation of the Braille and enlarged 7
font billing preparations are forecast to total $53,000 by 2015. That amount has been added to the 2015 8
Test Year forecast as a Program Change. 9
(c) Service Guarantee 10
RSO forecasts incremental funding of $173,000 for SCE’s Service 11
Guarantee program. This includes service guarantees for both missed appointments ($9,000) and timely 12
and accurate first bills ($164,000) as discussed in Chapters I, III and IV of this Volume. 13
(5) Productivity Operational Excellence 14
(a) Operational Excellence 15
The Billing group expects to decrease $2.554 million in various 16
support activities and streamlining several exception processing events. These actions will include 17
processing work more efficiently and effectively without adding additional costs in the future or having 18
an adverse effect on our current billing performance measures. Some activities are currently in progress, 19
and will be fully implemented by 2015. 20
(b) Other Productivity – Program Services 21
PS forecasts an incremental decrease of $246,000 from the 2012 22
Base Year costs in the Budget Assistant Program. PS is reducing the incremental costs needed due to 23
significant decreases in volume levels beginning in 2015 driven by increased use of self-service 24
enrollment channels. PS activities in support of the program include application processing, customer 25
enrollment, application rejection, enhanced customer support (customer communication and outreach), 26
quality control, audit support, system maintenance, system enhancements and reporting. 27
(6) Forecast Method 28
A downward adjustment of $219,000 was made from the recorded Base 29
Year level for the Policy Adjustment component of this account. This adjustment was equal to the 30
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difference between the 2012 Base Year recorded expense of $657,000 and the five-year average of 1
$438,000 which was the method used to forecast the Policy Adjustment component. 2
2. Credit and Payment Services [FERC Account 903.200] 3
The Credit group and Payment Services group work hand-in-hand to manage customer 4
receivables and keep SCE’s uncollectible expense as low as possible by establishing and providing 5
convenient payment options, and implementing credit and payment policies and practices designed to 6
prevent service disconnections. The Credit group establishes, maintains, and enforces credit policies 7
and practices, while the Payment Services group strives to assist customers in making their payments on 8
time by providing numerous convenient payment options. Currently, SCE customers can pay their 9
electric bill through the mail, in person through an APA or Rural Office, or by utilizing one of seven 10
electronic payment options. 11
a) Description of the Credit Functions 12
SCE’s Credit functions involve activities performed daily by Customer Service 13
Representatives (CSRs) in the Customer Contact Center (CCC) and in SCE’s Rural Offices, Field 14
Services personnel located throughout SCE’s service area, and Customer Assistance programs 15
administered by SCE’s Consumer Affairs Organization. It also now includes the Company’s policies 16
and practices related to the RSS components of the ESC system. 17
The credit function in the utility industry is unique in that there is a delay, on 18
average, of 80 to 90 days from the time service is rendered until disconnection can take place.31 19
Typically, residential customers disconnected for nonpayment will owe SCE the cost of nearly three 20
months’ worth of service. With the recent, more lenient credit practices and disconnect policies 21
established in the Residential Disconnect OIR proceeding,32 this typical process flow timeline has 22
increased to a minimum of 180 days for residential customers that take advantage of the extended 23
payment arrangements. In 2012, there were approximately 200,000 residential customers and 22,000 24
non-residential customers disconnected for nonpayment. Although 74 percent of these disconnected 25
residential customers were able to reestablish service same day by bringing their past due arrears 26
31 A description of SCE’s credit and disconnect process flow and time-line is contained in workpapers.
32 Order Instituting Rulemaking to Establish Ways to Improve Customer Notification and Education to Decrease the Number of Gas and Electric Utility Service Disconnections (R.10-02-005).
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current,33 SCE’s uncollectible expense for 2012 was still $29.9 million as reflected in Table IV-53 in 1
FERC 904. 2
In general, the credit process consists of policy development and enforcement, 3
customer verification, fraud prevention, customer risk assessment, collection activities, and the overall 4
management of credit-related operations to minimize arrearages and uncollectible expense. A primary 5
goal of the Credit group is to mitigate loss of revenue by acquiring adequate security for newly 6
established and higher risk existing accounts and to pursue collection of unpaid balances. These 7
processes have been prescribed by the Commission and provided for in accordance with SCE’s 8
established tariffs, specifically Rules 6 and 7. 9
(1) Credit Risk Assessment 10
The credit risk assessment function begins with the identification of 11
customers “at risk” of non-payment to prevent uncollectible expense. This process occurs when a new 12
applicant applies for service. The new customer risk assessment includes obtaining positive 13
identification in the form of a social security number and a credit score that is based upon the customer’s 14
individual credit history. This process is used to determine whether a security deposit is required to 15
establish credit and also to prevent identity theft in compliance with the Red Flag Rules.34 Once an 16
assessment is completed, higher-risk customers are secured by selecting various forms of approved 17
securities, such as cash and non-cash deposits, enrollment in Direct Pay, and payment guarantees. For 18
large commercial accounts, the Credit group conducts a financial analysis at the time a new service is 19
established and continues to monitor their financial status on a regular basis for any material change. 20
Analyses consist of publicly available financial statements and credit scores to determine credit 21
worthiness. If there is a material change in the customers’ financial or credit status, the Credit group 22
will negotiate security either by cash deposit or non-cash security options. 23
(2) Collection Activities 24
Collection activities include tracking, monitoring, and follow-up action on 25
delinquent active and closed accounts. In addition to written notifications, SCE's Interactive Voice 26
Response (IVR) capability in the CCC provides outbound “final call” notifications to our delinquent 27
33 86 percent of disconnected residential customers reconnect within 30-days of disconnection for nonpayment.
34 In 2008, as a result of the Fair and Accurate Credit Transaction Act (FACTA), SCE developed a program that identifies and detects relevant warning signs.
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customers. SCE’s goal is to collect delinquent revenue while helping customers avoid disconnection. 1
SCE has a number of options to help customers avoid disconnection, such as meaningful customer 2
contact and communication, energy conservation education, outreach programs, bill payment assistance, 3
and financial assistance. Additionally, customers who fail to pay a closing bill on time may be subject 4
to credit bureau placement, which results in a negative attribute on their credit file. Unpaid closed 5
account balances remain visible when a customer attempts to reestablish service with SCE and the 6
Credit group continues to monitor these balances to attempt collection. Closed account collection 7
activities include a manual and automated skip-trace process, credit bureau placement, and contracted 8
agencies to collect unpaid balances. 9
(a) Commission Policy on Credit Related Disconnects 10
In late 2009, the Commission ordered a moratorium halting credit 11
disconnections for residential customers and to encourage utilities to expand their efforts to help 12
customers to set up a payment arrangement or obtain a payment extension. Concerned about the 13
economic crisis in California and an increase in residential utility service disconnections, on February 5, 14
2010, the Commission initiated an Order Instituting Rulemaking (OIR) to reduce the number of 15
residential gas and electric service disconnections due to nonpayment and to identify best practices to 16
reduce customer disconnections.35 As a result, the Commission required PG&E, SoCalGas, SDG&E 17
and SCE to immediately implement three interim practices:36 18
1. CSRs must inform residential customers at risk for 19
disconnection of their right to arrange a bill payment plan 20
extending for a minimum of three months and up to 12 months 21
based on the circumstances. 22
2. Once a residential customer has established credit, the utility 23
must not require that customer to pay additional 24
reestablishment of credit deposits with the utility for either 25
slow-payment/no-payment of bills or following a 26
disconnection. 27
35 R.10-02-005, pp. 1-3.
36 R.10-02-005, pp. 16-17.
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3. Utilities were authorized to establish memorandum accounts 1
using Tier 1 Advice Letters (AL) to track any significant 2
additional costs, including operations and maintenance charges 3
associated with implementing the customer practices and any 4
uncollectible expenses that exceed those projected in the 5
utility’s last general rate case. 6
(i) Residential Disconnection OIR Phase I Decision 7
In the Phase 1 decision in this OIR, the Commission 8
provided various other protections for California Alternate Rates for Energy (CARE) customers. 37 In 9
addition to the measures implemented in February 2010, the following practices were introduced in 10
October 2010: 11
1. Narrowed the scope from “all residential” to “all 12
CARE and Family Electric Rate Assistance 13
(FERA)” customers that are not required to pay 14
additional reestablishment of credit deposits 15
following a disconnection. 16
2. Medical Baseline or life support customers shall not 17
be disconnected without an in-person visit from a 18
utility representative. 19
3. SCE lowered the deposit calculation from two times 20
the highest monthly bill to two times the average 21
monthly bill. 22
(ii) Residential Disconnection OIR Phase II Decision 23
In the Phase II decision, the Commission took additional 24
steps to reduce the number of disconnections. The Commission directed utilities to do the following:38 25
1. Establish a six percent CARE disconnection 26
benchmark, where no more than six percent of the 27
37 D.10-07-048, Ordering Paragraph 2.a., p.32.
38 D.12-03-054, pp. 54-59.
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CARE population may be disconnected for nonpayment 1
annually. 2
2. Ensure that CSRs offer residential customers the option 3
of enrollment in the CARE rate program over the 4
telephone. 5
3. For any written communication to residential customers 6
concerning the risk of service disconnection, provide 7
key information in large print, such as 14-point sans-8
serif font. 9
4. For residential customers who have previously been 10
identified as disabled and who have identified a 11
preferred form of communication, provide all 12
information concerning the risk of disconnection in 13
these customers’ preferred format. 14
5. For households identified as using non-standard forms 15
of telecommunication, ensure that outgoing calls 16
regarding the risk of disconnection are made by a live 17
representative. 18
6. Inform residential customers who self-certify that they 19
have a serious illness or condition that could become 20
life-threatening if service is disconnected that a utility 21
representative will make customer contact via an in-22
person visit prior to disconnection. 23
(3) Residential Disconnection OIR Impact on SCE’s Uncollectible 24
Expense 25
The more lenient credit and disconnect policy changes mandated by the 26
OIR resulted in an increase in outstanding account balances for residential customers and increased 27
SCE’s risk exposure to uncollectible expense. SCE’s 2012 GRC authorized uncollectible expense based 28
on the ten- year average from 2000 through 2009 was $23.0 million. However, in 2012, SCE’s 29
uncollectible expenses grew to $29.9 million, which is $6.9 million higher than the 2012 GRC 30
authorized level. Accordingly, the Residential Disconnect OIR component of this added Uncollectible 31
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Expense (approximately $4.9 million) is included in the total Residential Disconnect OIR O&M charges 1
recorded in the Residential Service Disconnection Memorandum Account (RSDMA), discussed in this 2
section below titled “Recovery of Interim Disconnect OIR Cost in RSDMA”. For a full discussion of 3
the Residential Disconnect impact on the Uncollectible Factor (as recorded in FERC Account 904), 4
please see Chapter IV, Part 4 of this Volume. 5
b) 2012 Operating Results – Credit 6
The results of SCE’s Credit operations over the last three years is best described 7
in terms of the Residential Disconnect OIR, the need to comply with the Commission’s order for more 8
lenient credit and disconnection practices for residential customers, and the results those provisions have 9
had on SCE’s Uncollectible Expense. If measured by the ability to reduce the number of credit-related 10
disconnections, the last three years were very successful in achieving the Commission’s goal in that 11
respect. As shown in Figure IV-16 below, the reduction in the number of disconnections in 2010 12
through 2012 came at the expense of greatly increased levels of Uncollectible Expense. Although this 13
figure shows the total number of disconnections and total uncollectible expense for all SCE accounts, 14
both factors are heavily influenced by residential accounts, which comprise approximately 90 percent of 15
total disconnections and went from 69 percent of total uncollectible expense in 2008 to 93 percent of 16
total uncollectible expense in 2012. 17
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Figure IV-16 Uncollectible Expense vs. Number of Credit Disconnections
2008-2012
Figure IV-16 above also shows the lag effect that extended payment arrangements 1
have on the delayed time of write-off. The true impact of the more lenient Residential Disconnect OIR 2
provisions that took effect beginning in 2010 began to show a cumulative lag effect that impacted 2012 3
uncollectible expense much more than in the initial years that those provisions were applied. Whereas 4
the average closing bill that was written off prior to 2009 had only 60 to 90 days owing, with the 5
Residential Disconnect OIR payment arrangement provisions, the average bill was typically six to 6
twelve months owing before the service was disconnected and a closing bill was finally issued. The 7
actual write-off does not get recorded as Uncollectible Expense until 180 days after the closing bill is 8
issued and all attempts at collection have been exhausted. Assuming a December 2013 sunset date for 9
the Residential Disconnect OIR provisions, overall this 12 to 18 month lag will continue to impact 10
Uncollectible Expense well into the 2015 Test Year. 11
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(1) Recovery of Interim Disconnect OIR Cost in the Residential Service 1
Disconnection Memorandum Account (RSDMA) 2
Pursuant to the Commission’s order in D.12-03-054 and D.10-07-048, 3
SCE has tracked in a Memorandum Account the compliance costs associated with implementing the 4
credit and disconnection practices arising out of the Residential Disconnect OIR.39 D.12-03-054 states 5
the intent of the Commission to review these costs in the utilities’ next GRC.40 Consistent with this 6
direction, SCE sets out the total recorded O&M costs contained in its Residential Service Disconnection 7
Memorandum Account (RSDMA) below for recovery through its existing Base Revenue Requirement 8
Balancing Account (BRRBA) process. 9
The practices established in the Residential Disconnect OIR that 10
contribute to ongoing costs will sunset at the end of the 2013. However, because the impact on 11
uncollectible factor will lag by approximately 12 to 18 months, the costs will continue to accrue well 12
into the 2015 Test Year. SCE assumes that the RSDMA will close at the end of 2014 and has included 13
the forecast residual impact that carries over to 2015 in its 2015 Test Year forecast for the FERC 14
Account 904 Uncollectible Factor. Some IT costs may also be incurred in 2014 in order to update 15
SCE’s billing systems to remove those practices that SCE does not continue past the sunset date. As 16
such, additional costs will be provided, related to 2013 and 2014 uncollectible and IT costs, via the GRC 17
update process. 18
Costs related to interest on the RSDMA, as well as additional information 19
on SCE’s proposed recovery process are set forth in Exhibit SCE-10, Volume 1, while Table IV-39 20
below provides the total O&M related costs that have been tracked to the RSDMA. 21
39 R. 10-02-005, Ordering Paragraph 3(c), p. 16.
40 D. 12-03-054, p. 37.
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Table IV-39 RSDMA O&M Costs
August 2010-July 2013 (Nominal $000)
Line No. Description
Recorded Cost
1 Uncollectible Expense $7,709 2 Field Disconnection / Visits 868 3 IT System Changes 591 4 Total $9,168
SCE’s proposal for recovering the Residential Disconnect OIR 1
uncollectible expense related costs is covered in detail in Part Four below (Uncollectible Expenses). 2
SCE has tracked $868,000 in costs associated with the manual 3
disconnection of customers from January through November 2012. These costs result from the interim 4
practices and delays to RSS implementation that arose as a result of the Residential Disconnect OIR. 5
The interim practices in the Residential Disconnect OIR required SCE to provide an in-person field visit 6
and field collection to any customers on the medical baseline rate or the life support program. The 7
Phase II Decision extended this practice to customers who certify they have a serious illness or condition 8
that could become life-threatening if service is disconnected. Additionally, on October 14, 2011, 9
f) Test Year Operating Expectations – FERC 903.200 1
Figure IV-17 below shows the recorded/adjusted historical and forecast expenses 2
for the Credit and Payment Services function. 3
Figure IV-17 Credit and Payment Services
FERC Account 903.200 (Constant 2012 $000s)
(1) Determination of Test Year Estimating Method 4
The FERC 903.200 Credit and Payment Services Account was forecast 5
using the 2012 adjusted recorded Base Year Expense as the starting point, adding incremental costs and 6
112
savings for each forecast year, to reach the 2015 Test Year forecast. Due to the influence ESC and the 1
Residential Disconnect OIR have had on Credit Operations beginning in 2010, recorded costs prior to 2
2012 are not representative of future expectations and thus were not suitable to support historical 3
averages or trends to forecast future costs. The recorded and adjusted O&M costs for 2012 were used as 4
the basis for forecasting future costs after adding a downward adjustment for non-recurring legacy costs 5
(i.e., future benefits) and an upward adjustment for steady-state RSS costs that were charged to the 6
ESCBA in 2012. 7
(2) Test Year Adjustments 8
Figure IV-18 below illustrates the relative levels of the 2012 Base Year 9
expense to the 2015 Test Year forecast and the adjustment components used to arrive at the forecast cost 10
for SCE’s Credit and Payment Services operations in 2015. 11
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Figure IV-18 Credit and Payment Services
Comparison of 2012 Base Year to 2015 Test Year FERC Account 903.200 (Constant 2012 $000s)
(a) Customer Growth 1
The number of customers served in SCE’s service territory is 2
expected to increase by 2.06 percent from 2012 to 2015. The Credit and Payment Services functions are 3
directly impacted by customer growth as more bills are generated to new customers, creating additional 4
routine operational work related to credit and payment activities. While meeting this added workload, 5
the Credit and Payment Services groups expect to continue maintaining high performance with timely 6
posting of payments and adherence to established credit rules and policies to assure that Uncollectible 7
Expenses are kept to a minimum, while still meeting customers’ needs. To reflect the impact that this 8
increase in the level of credit and payment activities will have on cost, an upward adjustment of 9
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$369,000 (2.06 percent) was applied to the labor and non-labor components of the 2012 Base Year 1
adjusted/recorded costs. 2
(b) Program Changes 3
There are four Credit and Payment Program Changes in the 4
forecast for FERC Account 903.200. These include upward adjustments in the 2015 Test Year required 5
by the Prepayment Program: (1) $295,000 for increases in the number of notices, (2) $353,000 for 6
increases related to multiple payments being processed per month, (3) $261,000 increase for a 7
percentage of customers that will require a field disconnection or reconnection where the RSS is not 8
available, and (4) an increase of $40,000 in 2015 for the number of field disconnects and reconnects 9
because opt-out customers do not have RSS that can be turned on and off automatically. The 10
Prepayment Program is discussed in Section g) below. 11
(c) Operational Excellence 12
A downward adjustment of $635,000 in Test Year 2015 reflects 13
savings resulting from the consolidation of Management Support functions for Field Services personnel 14
who work on credit-related service connections and disconnections. This is the field credit allocation of 15
the savings resulting from the elimination of Supervising FSRs working in each of SCE’s 26 field 16
district locations. In addition, the addition of the Visa credit card payment option is forecasted to result 17
in a $448,000 reduction in fees paid and costs incurred in other payment options. These two 18
adjustments equate to a total Operational Excellence reduction of $1.083 million. 19
g) SCE Prepayment Program 20
With the implementation of ESC, SCE is in a position to leverage smart meter 21
technology to offer a bill prepayment program to residential customers. In support of the Energy 22
Solutions component of SCE’s Customer Service Model described in Volume 1 of this Exhibit, the 23
proposed SCE Prepayment Program will enable customers to pay for their energy in advance of use. 24
Under the prepayment program, customers would not be required to pay a deposit in order to establish or 25
re-establish credit prior to turn-on or reconnection. Additionally, because the plan will allow customers 26
to increase their energy account balance at any time, there will be no set recurring due date, from the 27
customer’s perspective, allowing participating customers to fully match energy payments to their 28
personal finances. The wide variety of payment methods available to customers, and account balance 29
alerts through multiple channels, will aid customers in keeping a positive energy account balance. The 30
prepayment program is a viable tool for customers that do not want to pay a deposit or that want to have 31
115
more control of energy bill situation. Finally, the bad debt feature, described below, will offer those 1
customers with outstanding bad debt to SCE an option to establish an energy account prior to fully 2
extinguishing that debt. 3
Prior to developing this program, SCE investigated the potential interest level in a 4
prepayment program. In November 2012, SCE conducted a study of 300 English- and Spanish-speaking 5
residential customers and 200 Small Business customers regarding their interest level in prepay. Interest 6
was highest among residential deposit customers – 20 percent responded that they would “definitely” 7
sign up for the prepayment program if one were available. The interest expressed by customers in this 8
study is supported by the experience of other utilities that have instituted prepayment programs. At this 9
time, over 80 utilities offer a prepayment program in the United States, five of which are investor-10
owned. The Salt River Project in Arizona has reported an enrollment rate of 14 percent of total 11
residential customers, and has reported a high satisfaction rate with its prepayment program.48 12
Similarly, the Oklahoma Electric Cooperative (OEC) has reported an enrollment rate of 11.6 percent of 13
total residential customers, in its prepayment program.49 SCE estimates that the customers most likely 14
to enroll are the current residential deposit customers. Accordingly, the expected SCE customer 15
enrollment as a percentage of total residential customers will be 0.32 percent in 2015 and will increase 16
to 0.90 percent in 2016 and 1.47 percent 2017. 17
The major elements of SCE’s Prepayment Program are described below. 18
(1) Eligibility 19
The SCE Prepayment Program will be available to ESC-metered 20
residential customers with RSS capability. Customers on the medical baseline rate and self-certified 21
serious illness customers50 will be ineligible because of customer safety concerns. Customers who 22
choose to opt out of smart metering will also be ineligible. Additionally, customers on certain utility 23
programs and tariffs, such as On-Bill Repayment and NEM, will be ineligible at the time of launch 24
because of billing system constraints. 25
48 See The Persistence of Consumer Choice, Association for Demand Response + Smart Grid, June 2012, p. 8 (noting “over
90 percent of M-Power [Prepay] customers gave either a very satisfied or satisfied rating when we asked about the program”).
49 OEC Presentation to the DEFG Prepay Energy Winter Workshop, p. 7, December 12, 2012.
50 The Residential Disconnect OIR established this category.
116
(2) Enrollment 1
Customers will be able to enroll through SCE.com, the Customer Contact 2
Center (CCC), or by mail-in application. In order to enroll, the customer must be eligible, as discussed 3
above, and must establish a minimum prepaid balance of $10 (approximately $14 for those customers 4
who must make a bad debt payment as discussed below). 5
(3) Deposits 6
Customers who enroll in the plan will not be required to pay a deposit if 7
they are establishing a new service account. Customers who need to re-establish credit through a service 8
deposit will also have the option to enroll in the SCE Prepayment Program to re-establish energy service 9
with no deposit, as long as the customers have brought their accounts to current status. Customers for 10
whom SCE currently holds a deposit will have those deposits refunded to them should they choose to 11
enroll in the Prepayment Program. 12
(4) Rates and Payments 13
Customers on the SCE Prepayment Program will be billed based on their 14
existing rate schedules. They will be able to add funds to their account balance at any time, fully 15
enabling them to make payments based on their cash flows. Normal payment options will continue to be 16
available to SCE customers, including online, credit/debit payment, IVR, payment through APAs, and 17
mail-in. 18
(5) Bad Debt 19
Customers with prior bad debt51 will be eligible to enroll in the plan and 20
must stipulate that 25 percent of each payment will go toward paying off prior bad debt. This will 21
provide customers with bad debt an option for reestablishing energy service before fully extinguishing 22
the bad debt. 23
(6) Bill Statements 24
Customers must enroll in MyAccount and accept online billing as a 25
requirement of the Prepayment Program. On the SCE Prepayment Program, customers will view their 26
account balance, legal notices, and monthly account statement online as part of the online billing 27
component of the plan. Customers participating in the plan will not receive a paper billing statement. 28
51 “Bad debt” is a customer’s arrears after an account has been designated as part of SCE’s uncollectible expense. It must
be paid before re-establishment of electric service.
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(7) Customer Alerts 1
Participating customers will be able to receive balance alerts through 2
multiple channels, including e-mail, text, and IVR calls. Current balance information and historical bill 3
usage will also be made available online at SCE.com through MyAccount. 4
(8) Disconnection and Reconnection 5
Customers enrolling in the plan must also agree to terms and conditions 6
authorizing the disconnection of energy service after four days of negative balances or a balance of 7
negative $20 or more, whichever happens first.52 However, customers will not be disconnected on 8
holidays, weekends, or during extreme weather events,53 which could allow for a negative balance 9
exceeding $20. Customers will primarily be disconnected and reconnected via the RSS. However, a 10
small percentage of disconnections will need to be done in the field. As such, customers who are 11
disconnected will continue to be charged a service connection fee at time of reconnection.54 12
(9) Capital Project 13
Billing and payment system upgrades will be necessary to support the 14
SCE Prepayment Program and will be implemented as a one-time system upgrade as described in SCE-15
05, Vol. 2. 16
(10) Energy Conservation Benefit 17
SCE anticipates that societal benefits will accrue through an energy 18
conservation benefit. Salt River Project has reported a 12 percent reduction in energy consumption 19
among customers who have enrolled in its prepayment program.55 Based on this data, SCE projects a 20
total conservation benefit of $2.75 million between 2015 and 2017. SCE anticipates that this benefit 21
52 SCE notes that this is less than the 10 days’ notice required under Cal. Pub. Util. Code § 779.1(a). However, A Review
of Pre-Pay Programs for Electricity Service, which was issued by the CPUC Policy and Planning Division on July 26, 2012, notes the Commission has previously allowed customers to “voluntarily choose a different rate design and leave the rate protections afforded them by current statutes.” See D.06-10-051.
53 A special disconnection policy to alert the FSRs takes effect whenever the average temperature reaches or is forecasted to read 105 degrees or hotter and whenever the temperature is or is forecasted to be 25 degrees or lower. The FSR assigned to disconnect a customer’s service will first attempt to contact the customer at the door. When customer contact is made, the FSR will determine whether or not any special needs or circumstances exist that should preclude the disconnection.
54 See Chapter X of this volume for information on the residential Service Connection charges.
55 EPRI Technical Update October 2010: “Paying Upfront: A Review of Salt River Project’s M-Power Prepaid Program”, p. 51.
118
will be recognized in future Long Term Procurement Plan (LTPP) proceedings through a reduction in 1
energy procurement. 2
(11) O&M Costs and Benefits 3
The costs and benefits of the prepay program are set forth in Table IV-47 4
below and discussed further in the applicable sections of testimony, based on FERC Account. 5
Table IV-47 Costs and Benefits – Prepay Program
2015 through 2017 (Constant 2012 $000s)
With respect to FERC account 903.200, the proposed Prepayment 6
Program is expected to generate an increase in the number of credit-related alerts and notifications of 7
prepaid balances in order to provide prepayment customers some assurance that their service will not be 8
unexpectedly interrupted. The cost of this increase in notification activities is expected to be $295,000 9
for Test Year 2015. For this program, 6,427 manual field visits are also expected for instances when the 10
RSS capability does not function. SCE expects an additional cost of $261,000 in Test Year 2015; 11
however, these costs will be partially offset by the service connection fee. The additional cost for the 12
increased call volume is reflected in the CCC O&M forecast and is described in Chapter V of this 13
Volume. The proposed Prepayment Program is expected to require processing of 3.5 prepayments per 14
month, on average, per customer on the program. This added level of prepayment processing is 15
expected to cost an additional $353,000 in Test Year 2015. Benefits related to the Prepayment Program 16
119
include a $338,000 reduction in Uncollectible Expense and a postage reduction of $84,000. Reductions 1
of $34,000 in SCE’s mailing operations are also forecast. 2
3. Postage [FERC Account 903.100] 3
a) Description of the Postage Function 4
RSO oversees the mailing process of SCE’s bills, associated notices, reminders, 5
and correspondence and is responsible for the efficient utilization of resources to assure mailings are 6
timely and cost-effective. SCE sent over 45 million billing statements and 7.7 million notices, 7
reminders, and correspondence each year at a total postage expense of $20.009 million in 2012. SCE 8
keeps postage costs down by taking advantage of bulk mail discounts made available by the United 9
States Postal Service (USPS) and by finding ways to improve processes to gain efficiency. The billing 10
group monitors bill length and the number of bill onserts in an effort to manage the postage costs. In 11
recent years, mailing costs have been lowered significantly by encouraging customers to convert to 12
electronic billing options, thus eliminating their need for a paper bill each month. The productivity 13
savings of $2.400 million (2013 – 2015) attributable to “paperless billing” campaigns is included as a 14
Productivity Initiative in Table I-1 of this Exhibit and is also included in the Operational Excellence cost 15
reductions identified in the Test Year 2015 forecast for FERC 903.100 account. 16
b) 2012 Operating Results 17
Table IV-48 below shows the recorded postage expense for the last five years. A 18
steady decline in postage expense from 2009 through 2012 is the result of customer migration away 19
from paper bill statements to more convenient electronic billing options, which has resulted in a 20
reduction in the number of required mailings. 21
c) Analysis of Historical Data 22
The recorded/adjusted costs shown below in Table IV-48 were derived after 23
analyzing the recorded costs for this activity and adjusting them to reflect ongoing operations. 24
120
Table IV-48 Postage
2008-2012 Recorded and Adjusted Expenses FERC Account 903.100 (Constant 2012 $000s)
Total $20,949 $21,798 $20,894 $21,213 $20,008 $19,568 $18,954 $18,096 1 Included all Non-Manifest, Late notices & Miscellaneous pieces2 These pieces did not include late notices or Miscellaneous pieces3 Adjusted amount in Pitney Bowes meters and bank account less roll over from previous year 4 Customer correspondence generated by Revenue Services and Customer Contact Center5 Postage related costs associated with Intelligent Mail Barcode, Address Cleansing, EDI Charges, Timing of Bank Reconciliation, and USPS postage fee corrections/charges Note: - All historical recorded costs reflect actual postage rate increases. - N/A's indicate mailing category did not exist in recorded year and on occasion new mailing rate will overlap with old rate. - Negative amounts displayed for pre-paid meter postage indicate over budget expenses.
(1) Test Year Adjustments 1
Figure IV-20 below illustrates the relative levels of the 2012 Base Year 2
expense to the 2015 Test Year forecast and the adjustment components used to arrive at the forecast cost 3
for SCE’s Postage operations in 2015. 4
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Figure IV-20 Postage
Comparison of 2012 Base Year to 2015 Test Year FERC Account 903.100 (Constant 2012 $000s)
(a) Program Changes 1
The Test Year adjustment for Program Changes is a $531,000 2
increase from 2012 recorded. The increase is attributed to the number of mailings related to customer 3
growth and an increase in postage-related activities reflected in Table IV-50 above. 4
(b) Productivity 5
Productivity adjustments for this account reflect savings of $1.599 6
million for continuing customer migration to online billing options and an additional $84,000 annually 7
for reduced number of mailings attributed to SCE’s proposed Prepayment Program. Should the 8
proposed Prepayment Program be either withdrawn by SCE or denied by the Commission, the $84,000 9
annual savings adjustment should be added back into the forecast for this account. 10
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(c) Operational Excellence 1
In addition to the anticipated savings based on historic trends for 2
customer migration to online billing options, SCE expects further postage savings of $761,000 through 3
an enhanced customer engagement initiative to encourage the use of new mobile technologies to pay 4
bills online, further eliminating paper bills. 5
4. Uncollectible Expenses [FERC Account 904] 6
a) Description of Uncollectible Expense 7
FERC Account 904 records SCE’s expenses for all revenue components of 8
uncollectible customer accounts. Historically, expenses recorded in this account are authorized based on 9
an estimate of the uncollectible expense factor, which is expressed as a percent of SCE’s total revenue.56 10
Once determined, this authorized rate of uncollectible factor is applied to Test Year generation and 11
distribution revenues in the GRC proceeding and is also applied to revenue components litigated in other 12
ratesetting proceedings before the Commission and/or the Federal Energy Regulatory Commission 13
(FERC).57 There are no other functions or activities other than uncollectible expense recorded in FERC 14
Account 904. 15
b) Accounting for Uncollectible Expense 16
SCE’s estimate for Account 904 includes that portion of recorded revenues 17
subsequently determined to be uncollectible. Because all receivables are recorded as revenue when the 18
sale is recorded, revenues are overstated by the amount that will never be collected due to customers’ 19
failure to pay. To avoid this overstatement of revenues (and a corresponding overstatement of assets), a 20
provision for the uncollectible portion is retained as a credit balance in the General Ledger - Provision 21
for Uncollectible Accounts. This provision for uncollectible expense is estimated each month because 22
the actual uncollectible expense is not known until the uncollectible expenses are written off. Typically, 23
uncollectible revenues are written off approximately 180 days from the date a closing bill remains 24
unpaid. 25
56 The application of the uncollectible expense factor for revenues determined in other proceedings is described in SCE’s
Preliminary Statement for each authorized revenue related recovery mechanism, such as the Base Revenue Requirement Account Preliminary Statement, Paragraph YY.2.e.
57 In addition to the distribution and generation revenue requirement being litigated in this rate case, the uncollectible factor is applied to the other public purpose revenue component which is litigated independently. For purposes of calculating the FERC Account 904 uncollectible factor, the associated dollar amounts described in this section are expressed in terms of gross revenue.
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Thus, FERC Account 904 records the provision for uncollectible expenses; it does 1
not record SCE’s actual uncollectible expense. For our estimating purposes in this proceeding, the 2
recorded levels in FERC Account 904 have been adjusted to reflect actual levels of uncollectible 3
expense for each year. 4
c) Uncollectible Expense Operating Results 5
Table IV-51 shows the 2012 Commission Authorized level for uncollectible 6
expense, SCE’s forecast in the 2012 GRC, and the actual recorded uncollectible expense for 2012 with 7
and without the impact of the Residential Disconnect OIR. 8
Table IV-51 Uncollectible Factor and Expense
2012 Authorized Vs. 2012 Recorded (Nominal $ Millions)
Note: 2012 dollar impacts are based on $11.243 billion gross revenue in 2012
To help California consumers endure the recessionary impacts in recent years, the 9
Commission conducted a rulemaking, which examined the credit and disconnection practices of 10
California utilities.58 This rulemaking is referred to throughout this chapter as the “Residential 11
Disconnect OIR.” In both phases of the Residential Disconnect OIR, the Commission ordered specific 12
provisions that resulted in more lenient customer payment arrangements and disconnect practices, and 13
required a waiver of security deposits for high-risk accounts. The impact of the Residential Disconnect 14
OIR on Uncollectible Expense from 2010 through 2012 is the most critical factor to be considered in 15
reviewing the operating results related to Uncollectible Expense over the last five years. As shown in 16
Table IV-51 above, the 2012 recorded level of 0.266 percent of SCE’s gross revenue (approximately 17
$29.9 million based on approximately $11.2 billion in revenue) exceeded the 2012 authorized level of 18
58 See D.12-03-054, p. 2.
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0.205 percent by 0.061 percent, or approximately $6.9 million. Approximately $4.9 million of the 1
excess in 2012 is attributable to the provisions of the Residential Disconnect OIR. 2
(1) Disconnect OIR Impact on Uncollectible Expense in 2012 3
The Phase 1 decision in the Residential Disconnect OIR (D.10-07-048) 4
authorized the utilities to establish memorandum accounts to track the cost impacts of the OIR 5
provisions, including Uncollectible Expense. The decision also authorized Utilities to “track any 6
significant additional costs, including operations and maintenance charges associated with implementing 7
the customer practices and any uncollectible expenses exceeding those projected in the utility’s last 8
general rate case.”59 Table IV-52 below shows the volume and dollar value of unpaid residential 9
accounts that were granted payment arrangements, or deposit waivers in 2012 by rate class (CARE, 10
FERA, and other) and the incremental $4.9 million in write-off attributable to the more lenient credit 11
provisions of the Residential Disconnect OIR. 12
Table IV-52 Disconnect OIR Impact on Uncollectible Expense in 2012
(Nominal Dollars)
Line No.
Rate
Accounts Granted Payment
Arrangements and Deposit
Waivers
Write-Off
Attributable to those
Accounts
Normal Write-off Without OIR
Provisions
Incremental Write-off
resulting from OIR
Provisions
1 CARE Domestic 11,165 $6,181,185 $3,125,445 $3,055,740
Based on the Commission decision in Phase I of the Disconnect OIR, the 10
Commission authorized SCE to establish a Residential Service Disconnection Memorandum Account 11
(RSDMA) “to track any significant costs associated with complying with the new practices,” including 12
“any uncollectible amounts in excess of those projected in the utility’s last GRC.”61 In their decision, 13
the Commission further determined that the reasonableness of the RSDMA cost recovery “would be 14
determined in the next GRC for each utility.”62 15
As of 2012 year-end, SCE has recorded $7.7 million in costs related to 16
incremental uncollectibles in FERC 904 as shown in Table IV-53 below. The difference between SCE’s 17
authorized Uncollectible Expense and the recorded Uncollectible Expense for the three affected years 18
(2010 through 2012) was $8.4 million. The incremental uncollectible amount was calculated by 19
determining the portion of SCE’s total uncollectibles that were directly attributable to the more lenient 20
credit practices instituted by the Residential Disconnect OIR (primarily extended payment arrangements 21
and the elimination of reestablishment of credit deposits for CARE customers). Because the total impact 22
of the Residential Disconnect OIR on uncollectible expense (Table IV-53, Row 6) is less than the 23
difference between SCE’s authorized and recorded Uncollectible Expenses (Table IV-53, Row 5) for 24
2010 through 2012, the lower of the two amounts ($7.7 million) is used. 25
60 The workpapers include a sampling of this very large data file by showing the top, middle, and bottom pages of over
16,000 uncollectible customer accounts that were affected by the Disconnect OIR in 2012.
61 D.12-03-054, p. 36. SCE has addressed the reasonableness of the costs recorded in its Credit Disconnect OIR Memorandum account in Chapter IV.B of this Volume.
62 Id.
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Table IV-53 OIR Impact on Uncollectible Expense in 2010 – 2012
Recorded Uncollectible Factor Forecast Uncollectible Factor
5 yr avg = 0.230%
0.246% 0.250%
0.266%0.255%
0.240%
(2) Adjustments to Historical Average 1
The following adjustments are specified relative to the outcome of the 2
Commission’s Decision regarding reasonableness of the RSDMA. The adjustment specified in the 3
fourth bullet below is based on the portion of the Uncollectible Expense included in the RSDMA that 4
the Commission finds to be reasonable. For Test Year 2015, we forecast a total uncollectible factor 5
based on the five-year recorded average of 0.244 percent, plus additional adjustments as specified 6
below: 7
1) Minus 0.002 percent for the expected reduction in uncollectible 8
expense of $206,000 resulting from the reduced Service Connection 9
137
charge and elimination of the Field Assignment Charge OOR that was 1
present during the five-year recorded history. 65 2
2) Minus 0.003 percent for reduced Uncollectible expense identified as a 3
benefit of the Prepayment Program = $338,000.66 4
3) Plus 0.015 percent for other residual impacts the Residential 5
Disconnect OIR has on future uncollectible expense = $1.7 million.67 6
4) Plus an adjustment to remove from the FERC Account 904 recorded 7
history any amount of uncollectible expense found by the Commission 8
to be reasonable and thus allowed to be collected under the provisions 9
of the RSDMA. This adjustment is minus 0.014 percent if full 10
recovery of the OIR impact is found to be reasonable.68 11
The 2012 uncollectible expense forecast including the above adjustments 12
is summarized in Table IV-54. 13
Table IV-54 Calculation of Uncollectible Factor
65 See workpapers for derivation of OOR impact on uncollectible expense.
66 See Chapter IV Section 2.g. of this Volume for a description of the Prepayment Program and its benefits. This adjustment would not apply if SCE’s proposed Prepayment Program is denied by the Commission or removed by SCE.
67 See workpapers for derivation of the residual impact of the provisions of the Residential Disconnect Decision.
68 This adjustment will remain unknown until the final decision relating to the RSDMA is rendered by the Commission.
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(a) Adjustment to Reflect the Elimination of the OOR Field 1
Assignment Charge 2
In past GRC proceedings, SCE has added an adjustment to reflect 3
the impact of the increase of service fees on the uncollectible expense forecast. In SCE’s 2012 GRC, the 4
Commission authorized the elimination of the Field Assignment Charge. This change became effective 5
in January 2013, resulting in a significant decrease in service fees that will no longer be a part of 6
uncollectible expense starting in 2013.69 For this reason we have removed an additional 0.002 percent 7
from the adjusted five-year average to reflect the anticipated reduction in uncollectible expense of 8
$206,000 in 2013. 9
(b) Adjustment to Reflect the Prepayment Program Savings in 10
Uncollectible Expense 11
As discussed above in Section g) of this Chapter, SCE’s proposed 12
Prepayment Program is expected to result in a reduction in Uncollectible expense of $338,000 on 13
average annually, increasing from $45,000 in 2015 to $282,000 in 2016 and $686,000 in 2017. This 14
reduction is based on the assumption that the Prepayment Program disconnect procedures will be 15
approved by the Commission as proposed by SCE. Modification of SCE’s proposed disconnect 16
procedures could result in a reduction of this adjustment. An additional downward adjustment of 0.003 17
percent was removed from the adjusted five-year average to reflect the anticipated reduction in 18
uncollectible expense of $335,000 for the 2015 Test Year. 19
(c) Adjustment to Reflect Residual Disconnect OIR Provisions 20
SCE expects that not all of the impacts of the Residential 21
Disconnect OIR will be discontinued prior to the 2015 Test Year. As described earlier in this Exhibit, 22
changes in the method of calculating the re-establishment of credit deposit, more lenient disconnect 23
policies for medical baseline customers, self-certification of medical conditions that could be life-24
threatening if service is disconnected, and several other more lenient policies will all contribute to 25
increased uncollectible expense that are not fully reflected in the recorded data used to forecast the Test 26
Year Uncollectible Factor. An adjustment of $1.7 million of 0.015 percent was based on the impact that 27
the policy change affecting re-establishment of credit had on Uncollectible Expense in 2012. 28
69 SCE’s Service Fee changes are discussed in Chapter X of this Volume.
139
(d) Adjustment to Reflect RSDMA Allowed by the Commission 1
Any portion of Uncollectible Expense recorded in the RSDMA 2
that the Commission finds to be reasonably the result of the provisions of the OIR will be removed from 3
the five-year average used to forecast the Test Year Uncollectible Expense. Full recovery of the $7.7 4
million expense for the three years equals a factor reduction of 0.014 percent. Any lesser amount 5
authorized for recovery in the RSDMA would reduce this adjustment proportionately. 6
(3) Recorded Uncollectible Expense for 2005 and 2006 Should Not be 7
Used to Predict Future Levels. 8
In its last two GRC proceedings, SCE has provided evidence showing that 9
the recorded levels of uncollectible expense in 2005 and 2006 were anomalies because of the credit 10
excesses in 2005 and 2006. This assertion was supported by a research paper presented at the Fall 2008 11
Conference on Economic Activities by several members of the Federal Reserve Board, specifically 12
identifying subprime lending in 2005 and 2006 as a key reason for the economic crises that soon 13
followed: 14
Had market participants anticipated the increase in defaults on 15 subprime mortgages originated in 2005 and 2006, the nature and 16 extent of the current financial market disruptions would be very 17 different. Ex ante, investors in subprime mortgage-backed securities 18 would have demanded higher returns and greater capital cushions, as a 19 result, borrowers would not have found credit as cheap or as easy to 20 get as it became during the subprime credit boom of 2005–2006.70 21
In light of this, the 2005 and 2006 recorded levels of uncollectible expense 22
should not be used to predict future levels; those levels are statistical “outliers” and unlikely to reoccur 23
for another 25 to 30 years. The probability that two such annual results would reoccur in the next 30 24
years is even less likely. The results of this analysis are presented in Table IV-55 below.71 25
70 Brookings Papers on Economic Activities, Fall 2008 Conference Draft “Making Sense of the Subprime Crisis,”
Kristopher Gerardi, Federal Reserve Bank of Atlanta, et al., p. 2.
71 The analysis of the 2005 and 2006 statistical results is included in the workpapers.
140
Table IV-55 Statistical Probabilities that Recorded 2005 and 2006 Uncollectible Levels Will
Be Repeated in the Future
Line No.
Probability that 2015 uncollectible factor
will be - % chance Probability
Likely to re-occur in
1 lower than 2005 recorded 0.036 = 3.6% 27.69 Years*
2 lower than 2006 recorded 0.032 = 3.2% 30.98 Years* * Denotes less than 5 percent probability of repeating
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V. 1
CUSTOMER CONTACT CENTER (CCC) 2
The CCC responds to customer requests and inquiries 24 hours a day, seven days a week. The 3
CCC handles over 15 million inbound contacts annually and is also responsible for the fulfillment of 4
customer requests for service, web support, credit and billing inquiries. To handle the variety of 5
inbound and outbound transactions, the CCC is staffed by over 700 Customer Service Representatives 6
(CSRs) and support personnel. SCE also serves customers with speech and hearing disabilities through 7
Teletypewriter (TTY). SCE is committed to providing TTY customers the same level of care as those 8
who use our traditional toll-free numbers.72 9
Historically, the CCC has used the Interactive Voice Response (IVR) and automated call routing 10
technologies to effectively deliver calls to the appropriate CSR. These technologies have promoted 11
contact center accessibility in a cost-efficient manner, while still meeting SCE’s Commission-adopted 12
service level goal of answering 75 percent of the calls within 50 seconds, 90 percent of the weeks in a 13
calendar year. In the 2012 GRC, SCE proposed to meet our customers’ preference to initiate and 14
complete many routine customer service transactions on a self-service basis using technology such as 15
the IVR. For the 2015 GRC period, SCE proposes to continue to leverage these technologies to meet 16
our customers’ increasing preference to initiate and complete routine customer service transactions on a 17
self-service basis. For example, our customers now expect the ability to conduct customer service 18
transactions, such as routine web access transactions, billing and payment verifications, and routine 19
orders currently performed through a live agent. For those customers with complex requirements, the 20
CCC will continue to use the automated call routing technologies so that the customer’s service 21
transaction is handled by a trained and knowledgeable CSR. 22
SCE handles inbound calls through in-house bilingual representatives in six languages: English, 23
Spanish, Cambodian, Chinese (Mandarin and Cantonese), Korean, and Vietnamese. In 2007, SCE 24
began using a vendor translation service, which has enabled support of customer inquiries in over 180 25
languages. 26
72 D.12-11-051, Decision on Test Year 2012 General Rate Case for Southern California Edison Company, approved a
settlement agreement between SCE and DisabRA. This settlement agreement requires training and refresher training regarding procedures on handing TTY calls. See 2012 SCE/DisabRA Settlement Agreement, Section IV.C for more information.
142
The CCC functions described in this Volume are critical to deliver the programs and services 1
that are available as a result of the completion of the ESC meter deployment and to support the 2
Commission’s Smart Grid policies. For example, as new hourly energy usage information and more 3
complex tools and rates become available to our customers in 2015 and beyond, the CSR will function 4
as an energy advisor who will educate customers about their options and handle more complex issues. 5
This will also require the CCC to enhance our existing channels for customer service delivery resulting 6
in new intelligent delivery channels that enable customers to enroll in and take advantage of energy 7
solutions. 8
Additionally, in D.10-06-047, the Commission found that the state’s Smart Grid policies rely on 9
customers who are informed about the Smart Grid and empowered and able to use electricity more 10
efficiently.73 To achieve this objective, the Commission directed that SCE’s Smart Grid Deployment 11
Plan include customer education.74 Supporting the Smart Grid objectives requires not only marketing 12
and outreach, but also well-trained employees who have the appropriate knowledge to provide 13
information regarding a wide range of Smart Grid and ESC-enabled programs and services. As 14
described in this testimony, supporting the Commission’s policy and assisting customers with such 15
complex programs and services increases Average Handle Time (AHT) which results in a forecast 16
increase for CCC operations. In addition, the complexity of programs and services necessitates 17
restructuring the supervision for the CSRs in the CCC. 18
A. Customer Contact Center Functions 19
1. Description of Customer Contact Center Functions 20
This section describes the primary functions delivered by the CCC including handling 21
inbound calls via IVR and CSRs, making outbound calls, using other contact channels, such as web, e-22
mail and web chat, and overall CCC operations support. Inbound calls relate to a wide variety of 23
subjects, such as service establishment and transfer of service, payment arrangements, billing inquiries, 24
credit extensions, power outages, and other miscellaneous inquiries. Inbound calls include service to 25
our customers with special needs, such as hearing or sight impairment, critical care, or low income. In 26
these cases, the CSRs will provide information regarding special rates and programs for which these 27
73 See D.10-06-047, p. 125 (Finding of Fact 21 states, “A presentation of a Smart Grid Vision Statement that shows that the
proposed deployment plan promotes a ‘Smart Customer’ who is informed, empowered and able to use electricity efficiently and in ways the promote environmental goals would be consistent with SB 17 policies and initiatives”).
74 See D.10-06-047, pp. 35-36.
143
customers would qualify (e.g., Medical Baseline, CARE, FERA, and enlarged format bill). Outbound 1
calls utilize the IVR system to contact customers for credit and collection, power outage and service 2
restoration notifications. The majority of these outbound calls are used to remind our customers of 3
overdue billings along with reminders of pending planned outages that will affect their power. In 4
addition, our capabilities provide customers the option to hear these outbound call updates in English or 5
Spanish. 6
Operations support includes functions performed by CSRs that cannot feasibly be 7
performed as part of the inbound customer call and are more efficiently processed offline. Accordingly, 8
many of the CCC functions will involve the use of intelligent delivery methods, such as mobile 9
communications, web chat, social media, and eChannel services to meet our customers’ needs and 10
preferences. The eChannel Services include CSRs who respond to e-mail and online web requests for 11
The CCC forecast 2015 expenses are based on the Last Recorded Year 2012 1
recorded/adjusted expense levels discussed in the previous section, plus specific adjustments for future 2
incremental ESC costs, customer growth, program changes, and operational efficiencies due to enhanced 3
self service capabilities and a decrease in support personnel 4
5. Determination of Test Year Estimated Method 5
In 2012, the CCC adjusted/recorded costs were $46.373 million in total operating 6
expenses and telephone bills. The recorded/adjusted history for this account as described in the previous 7
section is shown in Figure V-25 above. The ESC system was 68 percent operational on average in 2012, 8
and 98 percent operational by the end of 2012. Because of the influence of ESC and interval usage data 9
on CCC operations, the Last Recorded Year was selected as the base for the Test Year forecast for both 10
labor and non-labor expenses. Recorded costs prior to 2012 are not representative of future expectations 11
and thus were not suitable to support historical averages or trends to forecast future costs. 2012 was the 12
first year in which the ESC systems approached the full steady-state level, and we were able to forecast 13
151
future expectations based on the 2012 recorded/adjusted results. To that base we have added the 1
increments discussed below and elsewhere in our testimony and workpapers 2
6. Test Year Adjustments 3
Figure V-26 below illustrates the relative levels of the 2012 Base Year expense to the 4
2015 Test Year forecast and the adjustment components used to arrive at the forecast cost for CCC in 5
2015. 6
Figure V-26 Comparison of 2012 Base Year to 2015 Forecast
FERC Account 903.800 (Constant 2012 $000s)
a) Incremental ESC Costs 7
The CCC will experience continued increases in call volume and AHT due to 8
customer inquiries related to interval usage, new web tools, more complex rates, and other ESC 9
programs and services. As discussed above, these increased costs were partially realized in 2012 when 10
the ESC data collection and the MDMS exception processing programs were available for billing at a 11
152
rate of 68 percent of all bills produced in 2012. By the end of 2012, approximately 98 percent of SCE’s 1
total of 4.98 million ESC meters were available for billing. In addition to the $1.202 million of 2
incremental cost already added to the 2012 Base Year as discussed above, we have forecast that the 3
CCC will experience an additional $4.031 million in incremental ESC costs by 2015. As the ESC 4
systems and related MDMS programs approached the full steady-state level of operations by the end of 5
2012, we have accounted for the remaining portion of incremental ESC costs with upward 2015 Test 6
Year adjustments of $3.091 million for the increase in AHT, $693,000 for the increased Supervisor to 7
Specialist ratio, and $247,000 for increased phone bill expense resulting from longer AHT. These 8
incremental ESC cost increases are addressed more specifically in the following sections. 9
(1) Impacts of ESC to Average Handle Time 10
Additional CCC resources will be required in 2015 to provide adequate 11
customer support of ESC-enabled programs and services and to comply with the Commission’s Smart 12
Grid policies. Such customer support is necessary to assist with complex customer inquiries and 13
necessitates live support from a CSR. 14
(a) Compliance with Commission Policies Requires Customer 15
Support of More Complex Smart Grid Enabled Programs and 16
Services 17
In D.10-06-047, the Commission directed SCE to develop a Smart 18
Grid77 vision statement that would include a section addressing the “Smart Customer.” In describing the 19
Smart Customer, the Commission stated that SCE “will enable customers to become more informed 20
about the Smart Grid and allow customer to use electricity more efficiently and save money.”78 D.10-21
06-047 also provides guidance that such efforts “must also involve a detailed education and marketing 22
of why the Smart Grid is beneficial to the individual customer.” As described in the following 23
testimony, in support of the Commission’s Smart Grid policies, the CCC is an integral part of providing 24
education on Smart Grid-enabled programs and services. Many of these programs rely on interval usage 25
data or on emerging technologies (e.g., Home Area Network, Plug-in Electric Vehicles, Green Button) 26
and are, therefore, inherently more complicated than provided basic electric service using cumulative 27
77 The Smart Grid includes Advance Meter Infrastructure projects, such as SCE’s ESC program.
78 See D.10-06-047, p. 36.
153
usage data. Thus, in offering such Commission-encouraged contact center support while maintaining 1
service levels, the CCC requires additional funding increases related to increases in AHT. 2
(b) ESC-Enabled Programs and Services Are More Complex Than 3
Basic Electric Service 4
ESC-enabled technologies have greatly increased the complexity 5
of the programs and services provided by SCE. Time-differentiated rates, new interval usage 6
information, and new programs and services such as SCE’s proposed prepayment program all create 7
new opportunities for customers to learn about their energy usage and their bill impacts. These 8
programs and services are inherently more complicated compared to traditional, basic customer service 9
based on cumulative usage data. As such, as described in Volume 1 of this Exhibit, our CSRs provide 10
energy advisory services to our customers. CSRs will use customer data, information about our energy 11
solutions, and industry expertise to advise customers on energy solutions that make sense for their 12
homes, business, and institutions. CSRs will be trained to use their industry knowledge and thorough 13
understanding of customer preferences and needs to guide our customers to the right mix of solutions. 14
For example, in the past there were two customer usage data points (starting and ending meter reads) 15
that the customer and CSR could refer to in order to validate usage for questions about the bill. Today, 16
the CSR and customer have 720 data points of hourly interval usage that is available on the web that 17
enables the CSR to assist their customer in pinpointing exactly when during the month their usage 18
increased and troubleshoot the cause. 19
CSRs will now perform an energy advisor role as they can offer 20
rates, programs, and services to best fit the needs for particular customers’ usage patterns. Typically, 21
during a customer’s call for service, our CSRs would take general customer information and set the date 22
for their service to start. Now, our CSRs must complete this basic function but also obtain the 23
customer’s e-mail address, seek to enroll the customer in MyAccount and online billing and payments, 24
and inform the customer of SCE.com. CSRs must also address rate inquiries. For example, small 25
commercial and industrial (C&I) and residential customers may ask about the Critical Peak Pricing 26
(CPP) rate.79 All small C&I and residential customers with a communicating ESC meter are eligible for 27
CPP, which amounts to approximately 4.9 million customers eligible for CPP in 2015. In addition, on 28
79 CPP is marketed by SCE as the Summer Advantage Incentive program.
154
January 1, 2016, approximately 580,000 small C&I service accounts will be defaulted to CPP.80 These 1
customers may have questions about what an “event” is (period of time during which SCE encourages 2
lower usage due to system constraints or higher electricity prices), when events may be called (only 3
from 2 p.m. to 6 p.m. weekdays, year-round, except holidays), the maximum duration of an event (four 4
hours), the amount of charges ($1.37/kWh81), types of credits (kWh energy credit for residential 5
customers and small C&I customers with demands less than 20, and kW demand credits for small C&I 6
customers with demands between 20 and 200 kW), bill impacts (dependent on usage during event and 7
non-event periods), if they can also be enrolled in SCE’s Peak Time Rebate (PTR)82 program 8
(residential customers may not be enrolled in both CPP and PTR), how will they be notified of events 9
(e-mail, text, phone), compatibility with CARE rates (CPP is compatible with CARE and non-CARE 10
domestic rates, as well as GS-1 and GS-2 rate schedules), and what causes a CPP event to be triggered 11
(generally high temperatures or system emergencies).83 Similar questions may be asked of all ESC-12
enabled programs and services, including PTR event notifications,84 Time-of-Use (TOU) rates,85 web 13
presentment tools,86 Budget Assistant,87 Home Area Network capabilities,88 data to authorized third 14
80 See D.13-03-031, Decision Addressing Settlements on Marginal Cost, Revenue Allocation, and Rate Design, March, 21,
2013. In this decision, mandatory Time of Use rates for commercial and industrial customers with demands less than 200 kW will be required on January 1, 2014 and January 1, 2015. In addition, in this decision, default Critical Peak Pricing rates for commercial and industrial customers with demands less than 200 kW will provided on a default basis beginning on January 1, 2016. Time-of-Use and Critical Peak Pricing rate assumptions were a key consideration of D.08-09-039, Decision Approving Settlement on Southern California Edison Company Advanced Metering Infrastructure Deployment, September 18, 2008.
81 See D.13-03-031, Decision Addressing Settlements on Marginal Cost, Revenue Allocation, and Rate Design, March 21, 2013. In this decision, the Commission authorized SCE’s CPP rates. As of July 2013, the current CPP rate is $1.37/kWh. See Schedule CPP for more information.
82 PTR is marketed by SCE as the Save Power Day Incentive program.
83 Generally, CPP events are triggered by high temperatures, electric system emergencies, and/or California Independent System Operator (CAISO) alert or warnings. See Schedule CPP for more information.
84 PTR Event Notifications are an optional service in which SCE provides event notifications to customers via e-mail or text.
85 See D.13-03-031, Decision Addressing Settlements on Marginal Cost, Revenue Allocation, and Rate Design, March 21, 2013. In this decision, the Commission ordered mandatory TOU rates for commercial and industrial customers with demands less than 200 kW on January 1, 2014 and January 1, 2015, as well as mandatory TOU rates for agricultural customers with demands less than 200 kW on February 1, 2014 and February 1, 2015. TOU rate assumptions were a key consideration of D.08-09-039, Decision Approving Settlement on Southern California Edison Company Advanced Metering Infrastructure Deployment, September 18, 2008.
86 See D.08-09-039, in which the Commission authorized SCE’s Web Presentment Tools as part of SCE’s Edison SmartConnect Program; see also D.11-07-056, Decision Adopting Rules To Protect the Privacy and Security of the
(Continued)
155
parties,89 Green Button,90 and PEV rates.91 SCE’s CSRs need to be knowledgeable about all of these 1
programs in order to respond to customer inquiries and serve as energy advisors. In addition, see SCE’s 2
supplemental workpapers for customer call scripts, which provide examples of CSR-customer 3
interactions. 4
Given the Commission’s Smart Grid policies regarding supporting 5
Smart Customers, SCE is required to provide adequate customer support to respond to customer 6
inquiries regarding such programs and services. Because these programs and services are inherently 7
more complicated, SCE’s experience to date shows that CSRs are spending more time per call to answer 8
questions and explain the Smart Grid and energy savings benefits to its customers. As a result, SCE’s 9
AHT has increased steadily since the installation of its SmartConnect meters. In support of this analysis, 10
the CCC’s historical AHT demonstrates that, since 2009, AHT has increased at a rate of four percent 11
annually using a three-year historical trend and six percent annually using a two-year historical trend. In 12
Continued from the previous page Electricity Usage Data of the Customers of PG&E, SCE, and SDG&E, July 28, 2011, Ordering Paragraph 6 (“Pacific Gas and Electric Company and Southern California Edison Company shall continue to provide customers with price and usage data…including tariff changes to make price, usage and cost information available to its customers online and updated at least on a daily basis, with each day’s usage data, along with applicable price and cost details and with hourly or 15-minute granularity (matching the time granularity programmed into the customer’s smart meter), available by the next day”); see also SCE’s January 30, 2012 Advice Letter 2693-E Tariff Modifications to Facilitate Providing Price, Usage and Cost Data to Residential Customers for more information.
87 SCE’s Budget Assistant tool was developed to comply with the pricing and usage data requirements in D.11-07-056. Budget Assistant was included as part of SCE’s Edison SmartConnect Program (D.08-09-039).
88 See D.08-09-039 (Commission authorized and required Home Area Network capabilities as part of SCE’s ESC Program); see also Resolution E-4527, September 27, 2012 (Commission reaffirmed SCE’s HAN requirements in regards to HAN registration, infrastructure, collaboration, and interoperability).
89 See D.11-07-056, Decision Adopting Rules to Protect the Privacy and Security of the Electricity Usage Data of the Customers of PG&E, SCE, and SDG&E, July 28, 2011, Ordering Paragraph 8 (“Within six months of the mailing of this decision, Pacific Gas and Electric Company, Southern California Edison Company, and San Diego Gas and Electric must each file an application that includes tariff changes which will provide third parties access to a customer’s usage data via the utility’s backhaul when authorized by the customer.”); see also A.12-03-004, Application of Southern California Edison Company for Approval of Proposal to Enable Automated Access of Customer Usage Data to Authorized Third Parties and Approval of Cost Recovery Mechanism, March 3, 2012, for more information on SCE’s proposal to meet the Commission’s requirements.
90 Green Button provides interval usage data to customers in a downloadable format and is a White House initiative requesting electric utilities to provide their customers with direct access to their energy usage information electronically.
91 See R.09-08-009 for the Commission’s guidance on PEV rate issues.
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addition, for the first five months of 2013, SCE has experienced an AHT of 342, which represents a 13 1
percent increase compared to that in 2012. 2
Not only does CCC support for ESC-enabled programs and 3
services result in AHT increases, but the volume of such customer interactions for program enrollments 4
is expected to increase. SCE expects that, because of Commission policies on dynamic pricing, the 5
enrollment in complex programs and services will increase significantly from 2012 to 2015. For 6
example, the Commission’s mandatory TOU requirement will result in approximately 600,000 small 7
C&I and agriculture service account on a time-differentiated rate. Furthermore, the Commission’s 8
policy on CPP will result in default CPP rates provided to approximately 580,000 small C&I customers. 9
Such increase in AHT is not limited to dynamic rates. For example, consistent with the Commission’s 10
requirements to provide SmartConnect interval data to authorized third parties, SCE expects that the 11
number of customers requesting such new service will exceed 85,000 in 2015.92 These customer 12
enrollment increases are indicative of the expected increase in customer support and contacts required to 13
provide a basic customer service to meet the Commission’s Smart Customer objectives. 14
(c) Increases in Average Handle Time are Necessary to Support 15
the Commission’s Smart Grid Policy Direction and 16
SmartConnect Enabled Programs and Services 17
To comply with the CPUC’s Smart Customer direction SCE 18
requires funding for increased AHT to accommodate the increase in complex programs and services. 19
SCE’s increase in AHT is consistent with the CPUC Policy and Planning Division’s position: “If the 20
customer is to make the transformation into an energy manager, he/she will require a significant amount 21
of education, advice and other personalized resources that will help to facilitate and hopefully automate 22
many of the energy management actions.”93 SCE’s CSRs provide such education, advice, and 23
personalized resources to assist our customers with their energy needs. 24
92 See A.12-03-004, Application of Southern California Edison Company for Approval of Proposal to Enable Automated
Access of Customer Usage Data to Authorized Third Parties and Approval of Cost Recovery Mechanism, March 3, 2012. In A.12-03-004, SCE estimated participation to be 85,000 and 120,000 customers in 2013 and 2014, respectively. SCE’s 2015 participation is dependent upon a Commission decision, which has not yet been issued. As such, for the purposes of this GRC discussion, SCE estimates 85,000 customers in 2015.
93 See Customers as Grid Participants: A Fundamentally New Role for Customers, CPUC Policy and Planning Division, May 15, 2013.
157
As depicted in Figure V-27 below, AHT has steadily increased 1
since the initial deployment of the ESC meters. As of January 1, 2013, 4.9 million customers were 2
being billed using interval data and were therefore eligible for the ESC-enabled programs and 3
technologies described above. In addition, as mentioned earlier, mandatory TOU and default CPP are 4
expected to increase AHT during the 2015 GRC cycle. However, as a conservative assumption, SCE 5
estimates that the long-term trend of increasing AHT will subside. 6
Figure V-27 2009 to 2017 Average Handle Time
Although SCE estimates the number of enrollments in complex 7
programs and services will increase significantly, SCE proposes only a moderate increase in AHT of 8
four percent per year (from 2012 to 2015), which represents an increase of 38 seconds per call, to a new 9
AHT of 342 seconds per call during the 2015 GRC cycle. This forecast assumes that SCE’s CSRs will 10
become more efficient and knowledgeable in engaging our customers over the next three years. SCE’s 11
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proposed four percent per year growth in AHT will result in an incremental 57 FTEs94 in 2015 relative 1
to 2012. Accordingly, SCE proposes a $3.091 million increase in CSR AHT to support the 2
Commission’s Smart Customer objectives. The following two sections will address SCE’s Forecast of 3
an additional $693,000 increase for an increase in the Supervisor-to-Specialist ratio and $247,000 for 4
increased phone bill expense resulting from longer AHT and the forecast increase in call volume. 5
As discussed in Section (3) below, the CCC expects that productivity 6
savings through our Operational Excellence initiative is expected to result in a decrease of 950,000 live 7
agent calls as simpler transactions deflect to self-service channels through SCE.com and the IVR. This 8
will result in an efficiency savings of $2.953 million for reduced call volume. When combined with 9
increased AHT, the net forecast impact for call volumes and AHT is an increase of $385,000. 10
Complex calls caused by ESC-related programs and services also impact 11
SCE’s supervisor staffing levels and resource requirements. In 2012, SCE maintained a relatively high 12
CSR-to-supervisor ratio of 16-to-1. With simple basic service, this ratio was appropriate. However, 13
given the expected volume increase in more complex programs and services, the 16-to-1 ratio is not 14
appropriate to support the Commission’s Smart Customer objectives—according to the Customer 15
Contact Leadership Council, a ratio of 15.56-to-1 is third quartile performance. Thus, SCE proposes to 16
reduce the number of CSRs reporting to CCC supervisors from a ratio of 16-to-1 to a ratio of 12-to-1. 17
The proposed 12-to-1 ratio is consistent with first quartile performance levels defined by the Customer 18
Contact Leadership Council.95 19
By reducing the CSR to supervisor ratio, SCE will enable our CCC 20
supervisors to improve management of day-to-day contact center activities because of the increasingly 21
complex interactions between our customers and our CSRs. This will be accomplished through the 22
monitoring of frontline staff productivity, assisting with frontline staff training and development by 23
providing more individualized supervision of the CSRs as the CSRs provide increasingly more energy 24
advisory services. In addition, supervisors will also be more readily available to respond to the highest 25
level of call escalation, to resolve the increasing complex escalated customer issues and enhance 26
customer experience and improve overall customer satisfaction. To provide this level of customer 27
94 57 FTEs also represents four percent per annum growth in 2015 relative to 2012.
95 See SCE’s supplemental workpapers for “2011 Contact Center Benchmarking Data” provided by the Customer Contact Leadership Council.
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service to support the Commission’s Smart Customer objectives, the CCC will hire seven incremental 1
supervisors, which results in a $693,000 increase to the CCC’s Test Year forecast. 2
(2) Impacts of ESC on Increased Telephone Bills Due to Increased Call 3
Volumes and AHT 4
As AHT increases as described above, we forecast an increase of 5
$247,000 in the telephone bill. This is an increase of two percent per year as a result of the more 6
complex calls. 7
b) Customer Growth 8
SCE customer growth is forecast to increase by 2.06 percent from 2012 to 2015. 9
This adjustment was based on the cumulative annual increases as projected in SCE’s March 2013 10
Annual Retail Sales Forecast. Furthermore, the CCC is directly impacted by customer growth as our 11
CSRs handle the inbound calls or online requests for new service establishment and all other inbound 12
inquiries. As a result, SCE is forecasting a $956,000 increase. This cost increase recognizes that some 13
customer growth will directly impact costs related to automated channels, such as IVR. See the 14
discussion below for more information about self-service productivity assumptions that partially offset 15
SCE’s increase in customer growth. 16
c) Program Changes 17
Providing customer support for ESC-enabled programs and services and emerging 18
customers to the right mix of rates, products, and services; and maintain SCE’s service levels. As 20
described below, SCE requires additional resources to support increases in AHT, increases in supervisor 21
staffing for improved customer education, emerging contact channels, and fair compensation for CSRs. 22
(1) Impacts of Evolving Customer Expectations on Other Contact 23
Channels 24
As technology rapidly advances and innovative practices in other service 25
industries become commonplace, utility customers’ needs and expectations for how their utilities serve 26
them are evolving. The number of customers using online tools and services to execute common utility 27
interactions (e.g., pay bill and turn-on service) continues to increase. Accordingly, consistent with 28
SCE’s Digital Experience program, as described in Chapter I of this Volume, SCE has forecast an 29
increase in other contact channel activities, which includes responding to SCE.com e-mail requests that 30
have grown at a three-year historical trend of seven percent. Web Chat is a newly introduced online 31
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channel that will be progressing as more customers who visit the web expect to have the same level of 1
service as provided by our CSRs. Web chat is one example of SCE’s expanding service using other 2
contact channels. In April 2012, SCE began to provide Web Chat service to assist customers who visit 3
the most frequently accessed SCE.com web pages. This channel is staffed with up to three CSRs who 4
also support live customer calls (which take precedence) and respond to customer e-mail requests. Web 5
chat was introduced with 2012 funding to examine demand and potential customer benefits. This 6
service is currently only available to SCE.com customers 37.5 percent of the time during business hours 7
Monday through Friday, 8:00 a.m. to 5:00 p.m. 8
Some customers will require additional support as they begin to utilize the 9
new tools and information available on the web, mobile, and social media channels. Providing a basic 10
level of other contact channel service and responding to customer inquiries during all normal business 11
hours requires additional staffing resources. SCE estimates that 12 additional CSRs will be required to 12
provide such basic Web Chat service, along with responding to customer e-mail inquiries during normal 13
business hours. This staffing is based on a forecast that 1.50 percent of customers who visit the most 14
frequently accessed SCE.com web pages select the web chat button for assistance. SCE forecasts 15
incremental costs of $755,000 for these resources. Without this funding, SCE will be unable to meet its 16
customers’ expectations of basic customer support. 17
(2) The Expanded Energy Advisory Role for CSRs Requires Fair 18
Compensation 19
As introduced in Exhibit SCE-04, Volume 1, Part III, one of our three key 20
components for engaging customers will be energy advisory services provided by the CCC. To comply 21
with the CPUC’s Smart Customer policy, SCE’s CSRs will expand their role from that of providing 22
traditional basic customer service to a role that provides “a significant amount of education, advice, and 23
other personalized resources.”96 As explained earlier, the number and complexity of new and emerging 24
programs and services is expanding. SCE’s CSRs must be intimately familiar with emerging programs 25
and rates, such as PTR, PTR event notifications, TOU rates, web presentment tools, Budget Assistant, 26
HAN capabilities, data to authorized third parties, Green Button, and PEV rates. Many of these 27
programs rely on interval usage data or emerging technologies and are, therefore, inherently more 28
96 See Customers as Grid Participants: A Fundamentally New Role for Customers, CPUC Policy and Planning Division,
May 15, 2013.
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complicated than providing basic service using cumulative usage data. Not only do SCE’s CSRs need to 1
know about each program’s features and requirements, but they must also act as energy advisors and 2
provide recommendations to our customers using the customers’ historical interval usage data, 3
information about our energy solutions, and industry expertise. CSRs will now be energy advisors as 4
they offer rates, programs, and customized services to best fit the needs for particular customers’ usage 5
patterns. This includes enrolling our customers into programs such as CARE, Direct Pay, and SDP, 6
while assisting them with online billing and payments, SCE.com, and other ESC-related programs. 7
As the CSR’s role evolves into that of energy advisor, the CCC must 8
provide adequate compensation to support this important expanded role. Table V-59 below shows the 9
modest increasing CSR wage trend from 2008 through 2012. 10
Table V-59 CCC Average Hourly Rate
Line No. Year CSR Average Hourly Rate 1 2008 $17.58 2 2009 $18.96 3 2010 $19.68 4 2011 $20.42 5 2012 $21.00
Even without considering the expanded role, the current average wages for 11
our CSRs continue to be significantly lower when compared to other California utilities’ average wages. 12
In fact, the SCE CSR wage is $8.81/hour lower than the average CSR wage of the other California 13
utilities. 14
As discussed above, our CSRs will perform an energy advisor role in 15
2015. The current market data for the Energy Advisor role through a Towers Watson Energy and 16
Towers Watson General Industry Survey shows that the average salary for a residential Energy Advisor 17
is $7.93 higher than our current CSR hourly salary. However, SCE is proposing a modest average wage 18
increase of $2.00 per hour for its CSRs in 2015. Without this increase, SCE will not be able to attract 19
and retain more highly skilled employees to effectively support the expanded energy advisor role and 20
provide the education, advice, and other personalized resources required to maintain satisfactory levels 21
of customer support and engagement. This modest wage increase will result in a $1.868 million increase 22
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in SCE’s Test Year forecast and is based upon an average of 449 CSRs who would qualify for a wage 1
increase.97 2
(3) Productivity - Operational Excellence 3
SCE is forecasting a total Operational Excellence reduction of $3.731 4
million by the 2015 Test Year as a result of the following two productivity initiatives. 5
(a) Self-Service Productivity is Dependent upon Customer 6
Adoption of Self-Service Channels 7
As described by in Exhibit SCE-05, Volume 2, Part I, SCE expects 8
to expand the volume of self-service transactions through SCE.com and the IVR. The forecast increase 9
in self-service transaction will offset call volumes and customer growth experienced by the CCC, as 10
customers will resolve simpler, routine-type transactions, such as account balances and payment 11
arrangements, using self-service options.98 The CCC’s productivity is directly dependent upon the 12
success in three areas: (1) capitalized software projects to ensure the self-service channels are enhanced 13
to meet customer needs, (2) effective customer marketing, and (3) customer adoption of these self-14
service channels. As a result, SCE is forecasting only 50 percent of its 2015 forecast decrease due to the 15
uncertainty of fully achieving all three elements, which will result in the reduction of approximately 16
950,000 fewer live agent calls in 2015. Accordingly, the CCC forecasts 2015 operational cost savings 17
of $2.953 million.99 18
(b) Streamlining of Support Work 19
SCE also identified $778,000 of operational efficiency savings in 20
2015. These savings reflect an analysis of administrative support, support analyst, and project 21
management work that will be streamlined. By increasing our administrative staff ratios, we have been 22
able to reduce administrative work and consolidate resource coordination efforts to support our highest 23
priority work. Through continuous project improvement efforts, we have consolidated strategic 24
initiatives while minimizing project support for these initiatives. As technology improves our processes, 25
97 $2.00/hour x 449 CSRs x 2080 hours/year = $1.868 million.
98 Customers will also be able to receive mobile text or e-mail alerts for billing, payment, demand response, and outage communications.
99 SCE’s forecast operational savings in 2013 and 2014 are approximately $156,800 and $893,700, respectively. SCE’s 2015 internal operational savings target is $5.906 million. SCE’s 2015 mid-point operational savings is 50 percent of the target or $2.953 million.
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we will continue to address our support functions to optimize and gain efficiencies. SCE expects that 1
such savings will materialize in 2015 and will continue in future years. 2
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VI. 1
PROGRAM MANAGEMENT ORGANIZATION (PMO) 2
A. Description of Program Management Organization Function 3
The Program Management Organization (PMO) is responsible for managing the Customer 4
Service Operating Unit’s project and technology portfolio in support of SCE’s Customer Engagement 5
model described in Volume I of this Exhibit. This includes identification, prioritization, and oversight 6
of system enhancements and technology investments to enable SCE to meet customers’ evolving needs 7
and to achieve operational excellence. The PMO also plays a key role in deploying SCE’s technology-8
enabled customer service model by providing program management of wireless communications and 9
internet-based services projects that have become a preferred method of customer interaction with SCE. 10
The PMO develops and maintains the CS long-term capital systems and business capabilities 11
plan, the portfolio planning, and governance process and assesses the sustainability of critical systems. 12
The group applies standard processes in planning, prioritizing, tracking of projects, and project 13
management, tools, and resources for large-scale, cross-functional, and process improvement projects. 14
Activities performed include a broad spectrum of project management duties, including conducting 15
business requirement sessions; defining scope, schedule, and budget; and obtaining business case 16
approvals while executing projects from strategy development through design, development, go-live, 17
and post-implementation triage and stabilization. The organization will expand its focus on optimized 18
data management and complex business analytics for improved operational and strategic decision-19
making. 20
With investments in technology-enabled service improvements, the size of the Customer Service 21
application systems portfolio has grown considerably. There has been a substantial increase in the 22
number of applications and function points supported, thereby increasing the governance responsibility 23
and portfolio complexity. As the technology portfolio continues to expand to support digital customer 24
experience channels and to assist customers in managing their energy needs, the role of the PMO to 25
manage the overall portfolio and oversee future automation projects remains critical. 26
B. Operating Results 27
During 2012, the PMO supported the Customer Service technology portfolio functions by (1) 28
processing, prioritizing, and tracking maintenance requests for Information Technology resources to 29
execute and (2) applying Enterprise Portfolio Management processes for project initiation, approval, 30
project development, and life cycle oversight. The organization supported numerous operational 31
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improvement projects in response to regulatory compliance or critical operational needs and provided 1
oversight of four capitalized software programs, to effectively manage the highly-complex projects from 2
initiation to successful implementation. 3
C. Analysis of Historical Data (FERC Account 907.700) 4
The recorded/adjusted costs for PMO’s activities are shown in Table VI-60 below and were 5
derived after analyzing recorded costs for this activity and adjusted to reflect ongoing business 6
operations. 7
Table VI-60 Program Management Organization
2008-2012 Recorded and Adjusted Expenses FERC Account 907.700
(Constant 2012 $000)
Line No. Description 2008 2009 2010 2011 2012
1 Labor Expense 2,015 1,948 2,980 3,316 3,056
2 Non-Labor Expense 786 2,093 3,981 5,075 2,922
3 Other - - - - -
4 Total Operation Expense 2,801 4,041 6,961 8,391 5,978
Due to the cyclical nature of the projects supported, the organization has experienced various 8
cost fluctuations year to year, as shown in Table VI-60. The annual fluctuations noted are in line with 9
project life cycle trends based on timing, number of projects, and project size. Labor expenses in 2010 10
increased by $1.032 million as a result of additional project management personnel to provide oversight 11
for increases in the number and size of routine and complex system enhancement and capital software 12
projects. Labor expense increased again in 2011 by $0.336 million because of further increases in 13
projects managed by the organization. In 2012, labor expenses decreased minimally due to timing of 14
staff attrition and hiring. In 2009 non-labor costs increased by $1.307 million as a result of increased 15
activity including analysis, technical consultation, and oversight of an expanding number of projects. In 16
2010, non-labor expenses increased by $1.491 million due to growth in size and number of projects plus 17
$0.399 million for software licenses. In 2011, non-labor expenses increased by $1.095 million to 18
support technology strategy project planning, requirements analysis, and business case development of 19
major capital projects. In 2012, non-labor expenses declined by $2.153 million resulting from the 20
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completion of fewer complex operational improvement projects, coupled with the conclusion of the 1
planning phase for several large technology projects. 2
D. Test Year Expectations (FERC Account 907.700) 3
Figure VI-28 shows the recorded/adjusted historical and forecast expenses for the PMO function. 4
Details regarding the forecast O&M expenses for this function are described below. 5
Figure VI-28 Program Management Organization
FERC Account 907.700 (Constant 2012 $000s)
1. Determination of Test Year Estimating Method 6
As shown in Figure VI-29 below, SCE recorded $5.978 million for these activities in the 7
Base Year. While labor costs and non-labor costs have fluctuated during the period 2008–2012, the 8
most recent year accurately reflects expense levels associated with current activity levels and, therefore, 9
the Last Recorded Year was selected as the appropriate basis for forecasting labor and non-labor O&M 10
expenses for this FERC Account. 11
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2. Test Year Adjustments 1
The PMO forecasts adjustments in three areas, totaling $1.437 million. Figure VI-29 2
below shows the Test Year forecast for FERC Account 907.700 compared to the Base Year. The areas 3
supporting the organization’s Test Year adjustments are described below. 4
Figure VI-29 Program Management Organization
Comparison of 2012 Base Year to 2015 Test Year FERC Account 907.700 (Constant 2012 $000s)
a) Data Management 5
Changes to our future operational requirements include the development of 6
optimized data management and complex business analytics for improved operational and strategic 7
decision-making. The supporting framework will include data and information governance and 8
oversight, data conversion for use in predictive analysis, and identification of risks and opportunities for 9
improved data management. The organization requires funding to develop this area. To perform this 10
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necessary activity, two resources will be added in 2013, and three resources will be added in 2014 at a 1
cost of $630,000. 2
b) Portfolio Oversight Staffing 3
In the final quarter of the Base Year, three employees were hired to support and 4
align with increasing portfolio levels. At the time of filing this Application, the organization will have 5
achieved proper staffing levels to support current portfolio and future project activities. Therefore, 6
while the employees are part of current staffing levels, the total annual costs associated with the 7
employees hired late in 2012 are not reflected in the Base Year expense. An adjustment of $267,000 has 8
been added to the Base Year cost for these employees hired at the end of the Base Year to reflect the 9
annual expense of proper staffing levels. 10
c) O&M Related to Capital Programs 11
In support of the technology-enabled customer service model, various high-level 12
planning, pre-engineering, and other capital software-related expenditures precede and occur throughout 13
the development period of each capital software initiative. These expenditures, which are non-14
capitalizable and are properly charged to O&M include supplemental facilities expenses for 15
requirements gathering sessions, business process mapping and business case development meetings, 16
communication and training materials associated with business readiness activities, incidental meals, 17
and employee recognition expenses. The organization forecasts expenses to align to the planned 18
Customer Service capital software portfolio levels, as shown in Table VI-44 titled “Estimated 19
Capitalized Software Project Expenditures for 2013 – 2017” in SCE 05, Vol. 2, Part I. The O&M 20
expenditures related to capital programs represent less than three percent of capital software 21
expenditures. Based on CS capital software forecasts for 2014-2017 and historical O&M spend 22
recorded, the organization forecasts additional funding in the amount of $541,000 to support the capital 23
software project portfolio. 24
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VII. 1
CONSUMER AFFAIRS AND CUSTOMER SATISFACTION 2
The Consumer Affairs and Customer Satisfaction organizations receive and gather feedback 3
from SCE’s customers to answer customer inquiries, resolve consumer complaints, and improve their 4
interaction with SCE’s programs and services. These activities are described in detail below and costs 5
related to these activities are recorded in FERC Account 905.800.100 6
A. Consumer Affairs Function 7
The Consumer Affairs function, Base Year operating results, and Test Year expectations are 8
described below. The impact of Consumer Affairs activities on historic and forecasted O&M expenses 9
in FERC Account 905.800 are described in Sections VII.C. and VII.D. 10
1. Description of the Consumer Affairs Function 11
Consumer Affairs has two main areas of responsibility: (1) handling escalated customer 12
inquiries and complaints transferred from the Commission or received directly by SCE and (2) 13
administering and delivering programs and services available to our Medical Baseline (MBL) and 14
special needs customers. “Special needs customers” include critical care, elderly (seniors), and disabled 15
customers.101 16
2. Consumer Affairs Base Year Operating Results 17
a) Customer Inquiry and Complaint Handling 18
Consumer Affairs handles a variety of escalated inquiries and complaints. 19
Inquiries and complaints are transferred to us from the Consumer Affairs Branch of the Commission’s 20
Consumer Service and Information Division. Consumer Affairs also handles inquiries and complaints 21
received in SCE’s executive offices. The type of inquiries and complaints handled include telephone 22
inquiries/complaints, informal complaints filed with the Consumer Affairs Branch, and written 23
inquiries/complaints.102 As shown in Table VII-61, Consumer Affairs resolved 4,704 inquiries and 24
complaints in 2012.103 25
100 In SCE’s 2012 GRC Phase 1 Application, the costs associated with the Customer Satisfaction and Consumer Affairs
activities were included in FERC Accounts 905.800, 905.900, and 908.640.
101 For purposes of this testimony, SCE uses “physical disability” as defined in Cal. Gov’t Code § 12926(k); see workpapers for a list of programs and services administered by Consumer Affairs.
102 Informal complaints are written complaints transferred to SCE from the Consumer Affairs Branch for resolution. For each Informal Complaint, Consumer Affairs is required to conduct an investigation and provide written resolution to the
(Continued)
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Table VII-61 Inquiries and Complaints Resolved by Consumer Affairs
As shown in Table VII-61, the total number of inquiries and complaints has 1
declined over the past five years. Telephone complaints, which make up the largest portion of total 2
complaints, have dropped steadily over this period. Informal complaints and written inquiries, however, 3
have increased steadily since 2010. The CPUC’s implementation of the Residential Disconnect OIR, 4
which raised the requirements that must be met prior to SCE’s disconnecting a residential customer, has 5
contributed to an overall decline in inquiries and complaints.104 This decline, however, has been offset 6
by increases in written inquiries and informal complaints related to the NEM tariff and the deployment 7
of ESC in 2011 and 2012. 8
Table VII-62 Consumer Affairs Average Complaint Resolution Time105
Description 2008 2009 2010 2011 2012
Complaint Resolution Cycle Time (days) 7.9 7.1 8.3 9.6 13.9
Despite the decline in the total number of inquiries and complaints shown in 9
Table VII-61, SCE has seen an increase in the average complaint resolution time from 7.9 days in 2008 10
to 13.9 days in 2012 as shown in Table VII-62. Many factors have contributed to this increase. First, 11
informal complaints and written inquiries received by SCE’s executive offices are typically more 12
Continued from the previous page customer and written documentation to the Consumer Affairs Branch. Consumer Affairs provides a response to all written inquiries or complaints that are received by SCE’s executive offices.
103 See workpapers for additional historic inquiry and complaint information.
104 The Commission initiated the Residential Disconnect OIR (R.10-02-005) in February 2010.
105 Complaint resolution time is the time from receipt of complaint through issue closure, including actual presentation of a new statement delivered to the customer. Closure with the customer may occur much earlier, but Consumer Affairs considers an issue open until all relevant activities have been completed.
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complex and take more time to resolve than those initiated through telephone calls. The issues 1
addressed by Consumer Affairs have become more complex due to introduction of more complex rates 2
and programs enabled by advances in meter technology. In addition, issues relating to NEM have 3
increased, particularly with regard to the rate and mechanism for compensating customers for their 4
excess generation and are more complex than those encountered in non-NEM billing issues. Inquiries 5
and discussions regarding Edison’s Smart Meter program, particularly relating to customer privacy, 6
health concerns, and meter options, are also more challenging and time-consuming compared to 7
traditional consumer complaints. In order to meet the growing complexity of customer inquiries and 8
complaints, the Consumer Affairs staff has received training to acquire greater knowledge about the 9
issues customers are facing. Cycle times were also impacted because the department experienced some 10
resource issues in 2012 due to turnover and short-term vacancies. These vacancies have been filled, 11
improvements have been implemented, and more senior Consumer Affairs representatives may focus on 12
informal complaints. 13
b) Outreach Programs 14
Consumer Affairs communicates with SCE’s special needs customers, especially 15
those with financial difficulties or medical conditions, in a number of ways. One way is through the 16
MBL program for customers who require electricity-powered medical life support equipment in the 17
home. Customers enrolled in the MBL program are granted a greater supply of the lowest-cost 18
electricity (Baseline Allocation) each month. Consumer Affairs works with a number of Community 19
Based Organizations (CBOs), government agencies, and others, such as disability and senior 20
collaboratives, senior centers, and regional centers to educate customers and service providers about 21
SCE rates, programs, and services and help identify customers who might qualify for the MBL 22
program.106 As shown in Table VII-63, enrollment in the MBL program has grown steadily from 2008 23
to 2012 with the total participation in 2012 being approximately 41 percent higher than in 2008.107 24
106 In D.12-11-051, the Commission required SCE to provide a description of its efforts to include and work with CBOs in
all aspects of customer education and outreach in this GRC. See D.12-11-051, p. 352. This report is included in Appendix B of this Volume.
107 SCE’s Medical Baseline program is administered by SCE’s Program Services function as described in Section IV.A.1.a)(3) above.
172
Table VII-63 Historical Medical Baseline Participants by Type108
Medical Baseline Enrollment Category 2008 2009 2010 2011 2012
Critical Care 9,200 10,913 12,261 12,870 13,790
Non-Critical Care 42,173 46,883 50,395 52,555 58,733
Total 51,373 57,796 62,656 65,425 72,523
SCE’s Consumer Affairs group also takes special precautions with these 1
customers in the case of an outage. SCE attempts to collect preferred alternate contact information for 2
each MBL Customer through the customer’s MBL application and renewal applications. MBL 3
customers may also request that information be updated when speaking with a call center representative. 4
In an annual letter sent to all MBL customers, SCE further reminds such customers to provide any 5
updates to their contact information. In 2012, SCE expanded its outage management communications to 6
MBL customers. These expanded efforts are described in Section VII.B.2.a) below. 7
Consumer Affairs also plays a role in SCE’s response to outages beyond that 8
described above for MBL Customers. For example, during an extended outage, Consumer Affairs may 9
distribute ice, water, flashlights, and safety information to customers who are without power.109 10
Historically, these distribution events occur once or twice per year and are usually in a single 11
geographical location. During the windstorm of November and December 2011, SCE set up seven 12
distribution sites in various cities within the San Gabriel Valley, where most of the windstorm damage 13
occurred. 14
SCE is also working to engage Regional Centers in its territory so that SCE may 15
use their outbound calling systems to communicate with customers with disabilities during disasters 16
resulting in extended power outages.110 Using these systems, SCE may inform affected customers of 17
108 Critical Care customers are those who are able to survive two hours or less without electricity.
109 SCE defines an extended outage as an outage expected to last 12 or more hours.
110 Regional centers are nonprofit private corporations that contract with the California Department of Developmental Services to provide or coordinate services and supports for individuals with developmental disabilities.
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sites providing supplies such as water, ice, and flashlights, as well as Cool Center locations during the 1
summer.111 2
Consumer Affairs also plays a role in helping special needs customers avoid 3
Credit department of special needs customers’ accounts subject to disconnection. Consumer Affairs 5
attempts to reach these customers to alert them of possible disconnection and tries to secure payment, 6
make payment arrangements, or provide information regarding agencies able to aid the customer with 7
bill payment. Methods used to reach these customers include phone calls and direct mail. When we are 8
unable to contact customers through these means, we may request that Wellness Checks be performed 9
by Adult Protective Services. 10
SCE’s Consumer Affairs group also maintains a Good Neighbor Program, which 11
aims to connect SCE customers and members of the community with organizations whose mission it is 12
to provide them with social services. A referral to this program may take place when an SCE employee 13
encounters an SCE customer or community member who may need social services. In some instances, 14
Consumer Affairs may also contact Adult Protective Services and request that they conduct a Wellness 15
Check. During the period of 2010-2012, SCE employees referred 393 customers to the Good Neighbor 16
Program. Senior citizens comprised 67 percent of these customers, 76 percent were on the 17
CARE/FERA Income Qualified Programs, and 10 percent were registered MBL customers. 18
3. Consumer Affairs Test Year Expectations 19
SCE plans to continue to conduct Consumer Affairs activities in the Test Year within 20
existing funding levels. As noted in Section VII.A.2 above, over the past five years SCE has witnessed 21
a rise in the average cycle time for complaint resolutions addressed by the Consumer Affairs group. In 22
addition, when the provisions of the Residential Disconnect OIR expire, SCE expects a significant rise 23
in credit-related customer complaints. Similarly, SCE expects that the implementation of default 24
Critical Peak Pricing for small business customers with demands less than 200 kW and growth in 25
adoption of technologies, such as Home Area Network (HAN) and Plug-in-Electric Vehicles (PEV), will 26
also drive increases in inquiries and complaints. SCE expects that, by 2015, employees in Consumer 27
111 SCE’s Cool Centers are operated as a service to assist low-income and senior residential customers, provide respite from
the heat, and help them lower their utility bills. SCE’s Cool Center Program is funded through SCE’s California Alternative Rates for Energy (CARE) and Energy Savings Assistance (ESA) Programs and Budgets Application. See D.12-08-044, Ordering Paragraph 25.
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Affairs will have gained experience in dealing with the increasingly complex customer issues they are 1
likely to encounter. This, combined with increasing customer adoption of online tools, such as Budget 2
Assistant, and proactive efforts to address customer billing inquiries, will enable SCE to address these 3
issues using existing resources. Therefore, SCE does not forecast an increase in O&M expenses for 4
Consumer Affairs activities in the Test Year. 5
B. Customer Satisfaction Function 6
The Customer Satisfaction function, Base Year operating results, and Test Year expectations are 7
described below. The impact of Customer Satisfaction activities on historic and forecasted O&M 8
expenses in FERC Account 905.800 are described in Sections VII.C and VII.D. 9
1. Description of Customer Satisfaction Function 10
SCE’s Customer Satisfaction function leads the identification, prioritization, and 11
management of customer service improvement opportunities to continue to meet evolving base level 12
customer service expectations. Customer feedback and satisfaction benchmarking studies provide 13
insight to inform these improvement opportunities, as well as a means to measure the level of customer 14
satisfaction with the services that SCE provides on an ongoing basis. 112 Examples of specific Customer 15
Satisfaction improvement activities are described in Section 2 below. 16
2. Customer Satisfaction Base Year Operating Results 17
SCE continuously works to improve the quality of the programs, processes, services, 18
channels, and transactions it provides to all customers. Based on customer feedback and benchmarking 19
studies, SCE focused heavily on two critical process improvements: (1) outage management and 20
communications and (2) high bill inquiries. Results achieved from these efforts are described in detail 21
below. 22
a) Improving Outage Management Communications 23
When customers experience an outage, one of the most important factors to their 24
satisfaction is communication about the outage. The J.D. Power 2012 Residential and 2013 Business 25
Electric Utility Customer Satisfaction Studies indicate that customer satisfaction scores are significantly 26
112 The customer-facing service processes that the Customer Satisfaction function monitors are the following: (1) Turn-
On/Transfers, (2) Questions About the Bill, (3) Credit and Payment Experiences—Final Call, (4) Trouble Orders—Area, (5) Planned Outages, (6) Program Sign-Up, and (7) Assigned Business and Government Customers. Customer service channels evaluated by the Customer Satisfaction function include customer service representatives at the CCC, account managers assigned to work with business customers, and SCE.com.
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higher when the utility provides and communicates multiple points of information related to an outage. 1
This includes information regarding when power will be restored, magnitude of the outage (e.g., the 2
number of customers affected), and status of repair (e.g., whether SCE is en route to fix the problem). 3
Additionally, research informs SCE that customers would like to receive communication through their 4
preferred channel(s), which may include email, text, web, phone, or social media. The J.D. Power 2012 5
Residential and 2013 Business Electric Utility Customer Satisfaction Studies indicate that over eight in 6
ten SCE residential customers and nine in ten SCE business customers want to be proactively contacted 7
with outage updates and information, and the vast majority of residential and business customers are 8
willing to provide their phone or email contact information to SCE for this purpose. Customers 9
receiving outage information through electronic/mobile forms of communication (including social 10
media) are significantly more satisfied than those obtaining information through more traditional 11
channels.113 12
Lessons learned from the experience of several East Coast utilities (Con Edison, 13
Pepco, PSE&G, and New Jersey Natural Gas) as a result of Hurricane Sandy demonstrate the 14
importance of managing customer expectations and multiple communication channels to provide critical 15
information prior to and during the aftermath of major storm events Their multi-pronged approach 16
made use of both traditional media (press releases, outbound and inbound calls, in-person meetings, and 17
direct mail) and newer digital media (website updates in general and on My Account, outage maps, 18
mobile apps, e-mail blasts with updates and global estimated response times (ERTs), and postings on 19
Twitter, Facebook, Flickr, and YouTube), among other things. These utilities indicate that social media 20
access and usage, in particular, grew dramatically during this emergency period.114 21
In 2012, SCE implemented a number of changes to improve how it communicates 22
to customers before and during outages. 23
(1) Accessing Outage Information Via Mobile Devices 24
SCE launched a mobile application in July 2012 that allows customers to 25
view outage information, report outages, and request status updates via e-mail, text, or phone, in 26
113 J.D. Power & Associates, 2012 Electric Utility Residential Customer Satisfaction Study (July 7, 2012), available at
http://www.jdpower.com/content/press-release/d7cFGW5/2012-electric-utility-residential-customer-satisfaction-study.htm; J.D. Power & Associates, 2013 Electric Utility Business Customer Satisfaction Study (February 13, 2013), available at http://www.jdpower.com/content/press-release/dTFT2FN/2013-electric-utility-business-customer-satisfaction-study.htm.
114 See workpapers for additional information on the role of social media in utility responses to Hurricane Sandy.
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addition to utilizing SCE.com. The mobile application received over 29,000 downloads in the six 1
months available in 2012, and the volume of outage map visits on SCE.com has doubled, from an 2
average of 30,000 per month to over 60,000 per month.115 3
(2) Reaching our MBL customers during an outage 4
SCE also enhanced its efforts to provide important information to MBL 5
customers during an outage. In accordance with our Settlement Agreement with Disability Rights 6
Advocates (DisabRA) approved in our 2009 GRC Decision (D.09-03-025), SCE implemented a system 7
to notify Medical Baseline customers via text, Teletypewriter System (TTY), or e-mail in the event of an 8
outage.116 In 2012, this system was expanded to include automated phone messages, which now 9
represents 71 percent of the notifications.117 In addition, in order to help ensure customer safety, SCE 10
implemented a new procedure to use field employees to make personal visits to impacted Medical 11
Baseline (MBL) customers should an outage be expected to last more than 12 hours and if SCE is unable 12
to make direct contact with someone in the home. A summary of SCE’s MBL outage communication 13
activity in 2011-2012 is shown in Table VII-64. 14
Table VII-64 Medical Baseline Outage Communication Summary
Another enhancement SCE implemented to improve communications with 16
customers during outages was providing them with a forecasted estimated restoration time (FERT) in the 17
115 From January through July, 2012, outage map visits totaled approximately 209,000 or 30,000 per month. From August
through December, 2012, outage map visits totaled approximately 303,000 or over 60,000 per month. Outage map visits totaled over 510,000 in 2012. See Table VIII-66 for additional online usage trends.
116 See D.09-03-025, Ordering Paragraph 26 and Southern California Edison Company (U 338-E) and Disability Rights Advocates Joint Motion for Approval of Settlement (May 23. 2008), Attachment A, p. 9.
117 See workpapers for additional information regarding MBL outage notifications. All MBL customers receive outage alerts by default and have the ability of opting out of such alerts.
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first hour of an unplanned outage, which helps customers to plan accordingly.118 Before the 1
implemented changes, restoration estimates were provided to customers only after a visual inspection by 2
the field crews, which typically occurred six hours into an outage. After the implemented changes, SCE 3
now provides its customers with estimates 84 percent of the time within the first hour of the outage.119 4
Additionally, business customers now receive automated messages for 5
both planned and unplanned outages. The launch of automated outage communications has resulted in 6
an increase of proactive outage communications, from fewer than 40,000 in 2011 to approximately 7
780,000 in 2012. During unplanned outages, business customers receive a message that SCE is aware 8
they are affected by an outage, status updates, and restoration notices. During planned outages, 9
customers receive automated alerts of the scheduled maintenance, a reminder the day before, and notices 10
of cancellations, reschedules, or delays. Prior to automated communications, customers received 11
notifications three to five days before the scheduled date. With the automated communications, 12
customers now receive notice 10 days before the scheduled date. 13
b) Proactively Addressing High Bill Inquiries / Questions About the Bill 14
The second focus area SCE worked to address is the customer’s experience with a 15
higher-than-normal bill. As more ESC meters were installed and customers began using the online tools 16
to monitor their usage, SCE experienced an overall reduction in billing complaints. The deployment of 17
ESC meters also reduced the number of easily-addressed billing inquiries caused by erroneous manual 18
meter reads. As a result, the remaining inquiries were more difficult to resolve, resulting in lower 19
satisfaction levels than in prior years. 20
To address this trend, SCE launched an effort in the fourth quarter of 2012 to 21
improve customer communications and customer service skills to resolve high bill-related issues more 22
effectively. To improve customer communications, SCE provided an early proactive alert to customers 23
with forecast increased usage and billing amounts. The goal was to reduce bill “sticker shock” at the 24
end of their bill period. The proactive email communication was sent to a subset of residential My 25
Account customers who, around day 11 of the billing cycle, were forecast to exceed their previous bill 26
amount by 30 percent and $50 as compared to either the prior month or same month in the prior year. 27
118 The FERT is calculated based on geographic historical data of outage restoration of the affected device and is updated
once field crews have completed their visual inspection.
119 The percentage of customers receiving estimated restorations times within the first hour of an outage are based upon data gathered in April 2013. See workpapers for additional information on FERT delivery times.
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To more effectively serve those customers who did call with a high bill inquiry, 1
customer service specialists received special training to more efficiently help customers identify the 2
cause of the high bill and provide customers with relevant solutions to better manage their bills in the 3
future. 4
This targeted effort yielded a 35 percent increase in customer log-ins to SCE.com 5
to see next projected bills and a 31 percent increase in customers satisfied with SCE’s efforts to help 6
them manage their bills, as compared to customers who were not included in the effort.120 SCE is 7
currently operationalizing such improvements to the wider customer base. 8
3. Customer Satisfaction Test Year Expectations 9
The Customer Satisfaction function will continue to identify, prioritize, and manage 10
improvements to SCE customer service operations. In 2015, SCE plans to continue to monitor and 11
manage the Outage Communications improvements implemented in the Base Year, while also 12
identifying additional opportunities to improve in this important area. As described above, SCE plans to 13
expand its initial Proactive High Bill Inquiries effort to a wider base of customers. As this is 14
accomplished, the Customer Satisfaction group will continue to monitor bill-related customer inquiries. 15
Continued monitoring and improvement of SCE’s customer service operations is required 16
in this GRC period due to the continuing introduction of new energy management technologies, changes 17
in the technologies that support our customer-facing processes, and anticipated changes in rates, such as 18
the implementation of dynamic pricing for non-residential customers and the Residential Rate OIR, all 19
of which require engaging our customers, so they can make informed decisions and benefit from these 20
anticipated changes. As described in Volume 1 of this Exhibit, SCE will build engagement with 21
customers to help them better manage their energy usage, take advantage of rates and programs that 22
benefit them, adopt new and emerging technology, and use energy safely. As a result, Customer 23
Satisfaction will need to continue to conduct customer feedback and satisfaction benchmarking studies 24
and introduce process improvement opportunities. This higher level of engagement will require more 25
responsive customer service processes that will succeed to the extent that the Customer Satisfaction 26
function can quickly identify, assess, and implement process changes. SCE expects to support these 27
activities with existing resources and is not forecasting an increase in O&M expenses for Customer 28
Satisfaction activities in the Test Year. 29
120 See workpapers for additional information regarding the results of SCE’s High Bill Inquiry effort.
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C. Analysis of Historic Data (FERC Account 905.800) 1
The recorded/adjusted costs for the Consumer Affairs and Consumer Satisfaction activities 2
shown in Table VII-65 were derived after analyzing recorded costs for these activities and adjusted to 3
reflect ongoing business operations. 4
Table VII-65 Consumer Affairs and Customer Satisfaction
As shown in Table VII-65, labor expenses remained relatively stable for the period 2008-2009. 5
In 2009, non-labor expenses declined by $611,000 as a result of our efforts to identify efficiencies and 6
best practices through industry benchmarking of both utilities and non-utilities, consolidating the 7
Service Delivery Satisfaction (SDS) study to one research vendor (from the two suppliers used 8
previously), achieving significant cost savings through the competitive-bid vendor selection process, and 9
implementing other improvements in the data collection and analysis methods used in the SDS study. In 10
2010, labor expenses increased by $124,000 due to an increase in market research staffing levels to 11
support market intelligence and analytics. Non-labor during this period remained stable. 12
In 2011, labor expenses decreased by $225,000 due to a number of vacancies in market research 13
in 2011. SCE also began to review and streamline the way in which it conducts market research leading 14
to some immediate adjustments to study scope and specifications. As a result of this effort, combined 15
with the completion of SCE’s periodic residential research segmentation study, non-labor costs declined 16
by $282,000 in 2011. 17
In 2012, labor expenses increased by $241,000 due to the filling of vacancies and increased 18
outage communication support. In 2012, SCE continued to streamline its market research costs in 19
earnest by re-calibrating all of its core customer satisfaction measures, particularly the SDS study (again 20
by conducting industry benchmarking and holding internal discussions with key SCE operations 21
management). As a result, SCE made several cost-saving changes, maintaining (with some scope and 22
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sample size modifications) those measures with highest value to the company and eliminating others. 1
This major measurement re-design effort, combined with a reduction in contractor employees and 2
employee related expenses, resulted in a reduction in non-labor costs of $466,000. 3
D. Test Year Expectations (FERC Account 905.800) 4
Figure VII-30 shows the recorded/adjusted historical and forecast expenses for the Consumer 5
Affairs and Customer Satisfaction function. Details regarding the forecast O&M expenses for this 6
function are described below. 7
Figure VII-30 Consumer Affairs and Customer Satisfaction
FERC Account 905.800 (Constant 2012 $000s)
1. Determination of Test Year Estimating Method 8
As shown in Table VII-65 above, SCE recorded $5.233 million for these activities in the 9
Base Year. As described above, labor costs have been relatively stable over the last five years, making 10
the Last Recorded Year the appropriate trending method. Although non-labor costs have declined 11
during this period, the most recent year accurately reflects expense levels associated with current 12
activity levels and, therefore, the Last Recorded Year was selected as the appropriate basis for 13
forecasting non-labor O&M expenses for this FERC Account. 14
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2. Test Year Adjustments 1
As described in Sections VII.A.3 and VII.B.3, SCE does not forecast an increase in O&M 2
expenses for these activities in the Test Year. Figure VII-31 shows the Test Year forecast for FERC 3
Account 905.800 compared to the Base Year. 4
Figure VII-31 Consumer Affair and Customer Satisfaction
Comparison of 2012 Base Year to 2015 Test Year FERC Account 905.800 (Constant 2012 $000s)
$5,233 $5,233
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
2012 Recorded 2015 Forecast
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VIII. 1
MARKETING, COMMUNICATIONS AND DIGITAL 2
DELIVERY OF CUSTOMER SERVICES 3
The Marketing, Communications and Digital Delivery of the Customer Services function enables 4
SCE’s residential and non-residential customers to be aware of and make informed decisions about 5
rates, programs, and services that benefit them; helps customers with new technology, such as Home 6
Area Network (HAN) and Plug-in-Electric Vehicles (PEV); and facilitates safe energy usage.121 This 7
function is comprised of Marketing and Communications and Digital Delivery of Customer Services 8
activities, as described below. The costs associated with these activities are recorded in FERC Account 9
905.900.122 10
A. Marketing and Communications Function 11
The Marketing and Communications function, Base Year operating results, and Test Year 12
expectations are described below. The impact of Marketing and Communications activities on historic 13
and forecast O&M expenses in FERC Account 905.900 are described in Sections VIII.C and VIII.D. 14
1. Description of the Marketing and Communications Function 15
The Marketing and Communication function engages customers with energy 16
management solutions as described above. The primary customer engagement activities that comprise 17
this function include gaining an understanding of customer needs and information, matching customers 18
with SCE programs and solutions, and reaching customers with the right mix of delivery channels. SCE 19
utilizes a variety of channels (direct mail, bill messages, SCE.com, e-mail, social media, community 20
grassroots organizations, events, and third parties, including retailers, distributors, manufacturers, and 21
industry organizations) in multiple languages to enable SCE’s diverse customers to better manage their 22
usage; become aware of programs, services, and rates that benefit them; adopt new technology; and use 23
energy safely. 24
2. Marketing and Communications Base Year Results 25
In 2012, SCE conducted three main types of Marketing and Communication efforts: (1) 26
a comprehensive annual summer conservation campaign; (2) outreach for specific individual programs, 27
121 PEV education and outreach costs are included in FERC Account 588 and are discussed in Exhibit SCE-09, Chapter V.
122 In SCE’s 2012 GRC Phase 1, these activities were included in FERC Accounts 905.900, 908.640, and 916.600. In this GRC, these activities are consolidated in FERC Account 905.900.
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such as dynamic pricing, Budget Assistant, PEVs, and PGC-funded programs; and (3) rate 1
communication activities. These efforts are described below.123 2
a) Comprehensive Annual Summer Conservation Campaign 3
SCE conducts a comprehensive annual Summer Readiness Campaign with the 4
overall campaign objectives to (1) help customers to take steps to conserve electricity to maintain 5
reliability, (2) provide solutions to help customers manage their energy usage, (3) remind customers how 6
to prepare for the unlikely event of a rotating outage, and (4) stress the importance of safety and health-7
related topics during a heat storm. The 2012 Summer Readiness Campaign began in April 2012 as a 8
joint effort between Customer Service and Corporate Communications. The Corporate Communications 9
effort is described in Exhibit SCE-09, Volume 1, and the O&M-funded portion of the Customer Service 10
effort is described below. 11
SCE used a phased approach to reach customers over the course of the summer 12
and leveraged multiple channels and languages to reach SCE’s diverse customers. First, to enable all 13
customers to prepare before summer started, through various communications, SCE created customer 14
awareness of programs and services that would help customers conserve energy, manage their bills, and 15
understand safe actions to take in the event of an outage or heat storm. Second, during the summer, SCE 16
communicated with customers to enable participation in available programs to reduce or shift energy 17
usage. Customers received helpful information about energy management tools available, such as 18
interval usage data on My Account, alerts, and notifications, such as Budget Assistant alerts.124 SCE 19
communicated these solutions through a variety of channels to reach our customers, including direct 20
mail, e-mail, radio, online display ads, community events, local retail in-store merchandising, and in-21
store booths. Third, SCE placed special emphasis on reaching ethnic markets, at-risk communities (e.g., 22
senior citizens and MBL customers), and customers in the South of Lugo regions in Orange County who 23
would have potentially been impacted by reliability issues related to the SONGS outage. Such targeted 24
activities included (1) developing and providing a Summer Energy Guide made available to MBL and 25
123 Dynamic pricing and Budget Assistant education and outreach costs are included in FERC Account 908.640 and are
discussed in Volume 3 of this Exhibit. PEV education and outreach costs are included in FERC Account 588 and are discussed in Exhibit SCE-09, Chapter V.
124 SCE’s Budget Assistant tool enables customers to establish a monthly spending target and receive routine updates as to how they are performing against that target to avoid future high bill “surprises.” Users can also choose update frequency, either weekly or only when their costs are expected to exceed their spending goal. The Budget Assistant tool is described in detail in Exhibit SCE-04, Volume 3.
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senior customers in Orange County and to in-language ethnic audiences across SCE’s service territory, 1
(2) conducting outreach to senior citizens through community and faith-based organizations and city 2
partners, and (3) conducting additional in-language outreach through newspapers and SCE’s website. 3
In-language outreach was provided in English, Spanish, Chinese, Korean, and Vietnamese. SCE also 4
conducted outreach to small businesses through digital methods and outreach communications supplied 5
for sponsored community events. 6
Based on research conducted post-campaign, 83 percent of residential customers 7
and 73 percent of small business customers surveyed had read or looked at SCE’s targeted summer 8
communications. Additionally, the communication message was understood by 82 percent of residential 9
customers and 77 percent of small business customers.125 10
b) Program Specific Outreach 11
In 2012, SCE provided education and outreach efforts on several programs to help 12
customers utilize energy usage information available through ESC, make informed decisions about PEV 13
charging options and beneficial PEV rates, and understand SCE’s programs and services through 14
welcome postcards and e-mails during service sign-ups and marketing materials distributed at events. 15
These activities to deliver this outreach are described below. 16
(1) Enabling Customers to Utilize Energy Usage Information 17
The implementation of the ESC program provides customers with access 18
to their usage information and tools to help them better understand and manage their electricity usage.126 19
In 2012, SCE’s outreach efforts informed customers about web tools on SCE.com’s My Account to 20
view interval usage data, bill-to-date, and projected next bill budget information tools. Additionally, 21
SCE delivered information to customers about Budget Assistant with a choice of notification options 22
such as text, e-mail, and voice.127 These tools provide customers with information regarding a 23
comparison of their projected next bill and monthly spending goal. Education and outreach activities 24
also included introductory notifications through letters, bill onserts, e-mails, web banner ads, outbound 25
125 See workpapers for a summary of the effectiveness of the 2012 Summer Readiness Campaign.
126 Ordering Paragraph 6 of D.11-07-056 requires SCE to make price, usage, and cost information available to residential customers. In compliance with D.11-07-056, SCE’s Budget Assistant program notifications provide required information, including bill-to-date and bill forecast.
127 The Budget Assistant tool is described in detail in Exhibit SCE-04, Volume 3.
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calls, events, and the production of animated tutorials displayed on YouTube and movie cinema ads.128 1
Education and outreach encouraged customers to call SCE or go to SCE.com to sign up for budget 2
management tools and to obtain their interval usage data. Because of these efforts, over 350,000 3
customers enrolled in the Budget Assistant program by the end of 2012, and 869,000 customers enrolled 4
in our web presentment tools.129 5
(2) Informing PEV Consumers of Charging and Rate Options 6
PEV education and outreach costs are included in FERC Account 588 and 7
are discussed in Exhibit SCE-09, Chapter V. Marketing and Communications outreach efforts enabled 8
customers to make informed decisions about PEV charging options and beneficial PEV rates by 9
providing the appropriate information to both potential and current PEV owners. Targeted education 10
and outreach efforts included messaging to help educate customers about the benefits of charging their 11
vehicles during off-peak hours, both for environmental considerations and to help minimize energy 12
costs, as well as grid reliability and safety in their neighborhoods. SCE’s PEV messaging was 13
communicated through digital ads, search engine marketing, SCE’s PEV microsite, social media, printed 14
materials, business customer seminars, and outreach at community events. Supporting this outreach 15
effort included training 220 dealership sales personnel and providing dealerships with SCE-developed 16
PEV information packets. SCE also developed a dedicated online site to provide customers with helpful 17
information and tools such as a rate calculator. 18
(3) Rate Communications 19
Rate communication activities are comprised of (1) informing customers 20
about Commission-approved rate changes and other mandated information and (2) developing and 21
delivering general rate-related information. In late 2012, SCE began working to develop 22
communications to inform customers of Commission-adopted rate changes and new rate structures 23
resulting from SCE’s GRC, Phase 2 proceeding, which affects both residential and business customer 24
rate plans. SCE solicited customer feedback to improve its messaging and to help customers make 25
informed rate choices. SCE produced residential and business rate communication marketing materials, 26
128 SCE’s Carl & Eddy vignettes are available on the SCE YouTube channel in both English
(http://www.youtube.com/playlist?list=PL7911CAA2F8BFBC77) and Spanish (http://www.youtube.com/playlist?list=PL181A3A5D461ED7FE).
129 Bill-to-date, projected next bill, and usage reports are also known as SCE’s Web Presentment Tools. See Compliance Filing of Southern California Edison Pursuant to D.08-09-039 dated April 30, 2013, Attachment A, Table II.
186
including letters, e-mails, rate fact sheets, brochures, and website content to help customers better 1
educate themselves on rate options. This activity would have occurred earlier in 2012, but the 2012 2
GRC Phase 2 design final decision was not adopted by the Commission until the first quarter of 2013. 3
Throughout 2012, SCE also developed and implemented 248 versions of bill onserts and produced 11 4
regulatory bill inserts, primarily supporting Notices of Intent, Public Participation Hearings, and other 5
required customer notifications. 6
Additionally, as part of SCE’s ongoing efforts to educate customers about 7
beneficial rates, programs, and services, SCE distributed 309,797 welcome e-mails and 150,000 8
welcome postcards to residential customers and 31, 265 welcome postcards to business customers at the 9
start of service that provided an overview of SCE programs and services. These welcome 10
communications introduce new customers to information about services, such as online billing and 11
payments, tools to manage energy usage, SCE’s privacy policy, and where to find additional information 12
through SCE.com or the CCC. As part of SCE’s ongoing efforts to educate customers about rates, 13
programs, and services that can benefit customers, SCE produces and distributes communication 14
materials through various events and field personnel. 15
3. Marketing and Communications Test Year Expectations 16
In 2015, SCE will continue to engage customers on energy solutions by communicating 17
with customers to help them better manage energy usage, take advantage of programs and services, 18
adopt new technology, and use energy safely. Therefore, SCE will continue to conduct activities stated 19
in its base year that include (1) a comprehensive annual summer conservation campaign; (2) individual 20
program-specific outreach, such as dynamic pricing, Budget Assistant, PEVs, and PGC-funded 21
programs; (3) and rate communication activities, as described below.130 SCE will improve its customer 22
engagement to yield productivity savings that will enable lower-cost Marketing and Communications. 23
a) Evolving Marketing and Communications through Intelligent Delivery 24
By 2015, the energy market will have experienced many changes. Customers will 25
continue to have choices about where to get energy, how to use energy, and how to manage energy. 26
Customers will need more information, options, and technology solutions to manage energy. Customers 27
will be faced with new rate structures and new market participants in energy management. All of this 28
130 Dynamic pricing and Budget Assistant education and outreach costs are included in FERC Account 908.640 and are
discussed in Volume 3 of this Exhibit. PEV education and outreach costs are included in FERC Account 588 and are discussed in Exhibit SCE-09, Chapter V.
187
may be overwhelming for customers. Consequently, it is critical to help customers respond to these 1
changes to better manage energy usage, enroll in programs and services, adopt new technology, and use 2
energy safely. SCE will help customers connect to energy solutions through an Intelligent Delivery 3
approach (see Volume 1 of this Exhibit) that will transform traditional education and outreach practices 4
from reliance on singular, disparate communication by program toward a portfolio of bundled program 5
solutions powered by customer intelligence and delivered through both SCE and third parties. This 6
approach will be implemented as follows: 7
(1) SCE will utilize customer segmentation to better understand customer 8
preferences and ensure SCE is providing solutions that meet their needs. Segmentation will be informed 9
by data analytics on customer behavior, energy usage information that is newly available via the smart 10
meter, demographics, and attitudinal information. We will target the right customers more effectively 11
and make more efficient use of funding with improved customer targeting efforts. The build-out of the 12
Customer Data Warehouse component of the Digital Experience Program, a capital software project 13
described in Exhibit SCE-05, Volume 2, Part 1, will enhance these targeting efforts. This project will 14
provide SCE information on the products and services already adopted by the customer and will enable 15
SCE to recommend next best options for managing energy usage. 16
(2) SCE will create and offer Lifestyle Plans that include bundled offerings 17
(tailored portfolio of rates, programs, and services) that match customer interests based on past or 18
intended behaviors captured through intelligence and customer feedback. Examples of Lifestyle Plans 19
include “Cost Cutter” to maximize savings, “Quick Start” for basic services, “Green Plan” to lower 20
carbon footprint, and “In Command” for new technology. The “In Command” plan may be marketed to 21
customers who want to utilize new technology like Nest’s Programmable Controllable Thermostat. This 22
technology combined with SCE’s Budget Assistant Program and Save Power Day program (which 23
signals the thermostat to reduce energy during peak times) can help customers manage their bills. With 24
the Lifestyle Plans approach, a customer can enroll in a single package (i.e., a pre-defined bundle of 25
rates and programs) that results in multiple program enrollments. Accordingly, SCE will gain 26
efficiencies and meet customer needs by marketing several programs through one Lifestyle Plan instead 27
of multiple campaigns for different programs. 28
(3) SCE will utilize an Offer Management approach, applying customer 29
segmentation intelligence to pair the right customer with the right offer and communicating with 30
customers on an individual, ongoing basis. For example, if a customer signs up for a particular Lifestyle 31
188
Plan, SCE will send that customer a subsequent message regarding another beneficial solution or tip. 1
These subsequent messages or offers will be communicated across various channels and can include 2
third parties who will market to our mutual customer. 3
Customers will benefit from this Intelligent Delivery approach because they will 4
receive customized and relevant offerings that will enable them to take advantage of rates and programs, 5
adopt new technology, and receive information on issues that interest them. Using this Intelligent 6
Delivery approach in the Test Year, Marketing and Communications is forecasting a decrease to its Test 7
Year O&M expenses by $1.207 million. Intelligent Delivery provides cost efficiencies and allows SCE 8
to perform the necessary Marketing and Communication activities at the 2012 Base Year resource 9
levels. 10
B. Digital Delivery of Customer Services Function 11
The Digital Customer Services function, Base Year operating results, and Test Year expectations 12
are described below. The impact of Digital Customer Services activities on historic and forecasted 13
O&M expenses in FERC Account 905.900 are described in Sections VIII.C and VIII.D. 14
1. Description of Digital Delivery of Customer Services 15
The Digital Customer Experience has three key functions: (1) planning and managing 16
the continual growth and evolution of SCE’s digital presence and end-to-end customer experience to 17
meet our online customers’ needs; (2) design and development of SCE’s digital channels using customer 18
feedback to develop new, or to enhance existing, features and functions, including automated tools to 19
help customers make informed decisions, enroll in programs, conduct simple self-service transactions, 20
and access their energy usage information; and (3) internet maintenance to provide daily operational 21
support of SCE.com, digital devices, and emerging technologies. SCE also recognizes that its digital 22
tools and content are accessible and WCAG 2.0 AA-compliant.131 23
In performing these functions, Digital Delivery analyses the steps necessary to produce a 24
desired result and puts them together in a sequence that easily guides a customer through a transaction. 25
An example is “Receiving a Bill on line”. These steps result in a process flow that is mapped and 26
subsequently built into the online experience and becomes the basis for the development of the digital 27
131 See D.12-11-051, Ordering Paragraph 41; see also Southern California Edison Company (U 338-E) and Disability Rights
Advocates Joint Motion for Approval of Settlement (August 22, 2011), Attachment A, pp. 18-19.
189
tools used by our on line customers. The content that is designed and prepared to be accessed by these 1
tools, and the tools themselves, makes up the work that Digital Delivery maintains on the internet. 2
2. Digital Delivery of Customer Services Base Year Operating Results 3
As a continuation of the self-service approach introduced in the 2012 GRC and as a 4
critical part of our customer engagement approach, the Digital Customer Experience functions are 5
focused on delivering capabilities for our growing base of online customers who engage with SCE via 6
digital channels. As our online customers continue to increase in number and sophistication, SCE must 7
continue to transform its Digital Delivery Channel to meet the needs of our customers. 8
SCE has been modernizing its digital channels and the end-to-end customer experience in 9
order to meet the progressing base level of service for our online customers. Table VIII-66 shows 10
customer adoption statistics for the use of SCE’s digital channel and capabilities that are available 11
today.132 12
Table VIII-66 Key SCE Online Usage Trends in 2008-2012
* Outage Center Pageviews in 2011 are higher than in 2012 due to the November - December 2011 windstorm.
This Table VIII-66 indicates there is a rising dependency on electronic means for 13
communicating and transacting business with SCE. We continue to see growth in online customers 14
using self-service tools, such as Report an Outage, Electronic Billing and Payments, and SmartConnect 15
Energy Usage. Overall, the growth in customer visits to SCE.com has increased from nearly 20 million 16
132 For certain categories, data from 2008-2010 is available but due to an upgrade in web analytics software approved in
SCE’s 2012 GRC, the 2008-2010 statistics are not comparable to the 2011-2012 statistics presented in Table VIII-66.
190
in 2011 to over 26 million in 2012, nearly a 27 percent increase. Moreover, the number of electronic 1
payments since 2008 has increased by a staggering 50 percent, while mail-in payments have decreased 2
by 30 percent.133 3
As described in Volume 1 of this Exhibit, SCE’s customer service delivery model 4
continues to advance with our customers’ needs and expectations. This is largely driven by the 5
availability of information and research tools about energy usage, new energy management programs 6
and services, and new rates for our customers. Customers in our industry are showing an escalating 7
preference for electronic interaction with their energy providers for information about new programs, 8
services, and basic business transactions.134 Table VIII-67 below shows, for nearly all categories of 9
business transactions with the utility, the method of interaction with the highest customer preference is 10
web-enabled channels.135 The one outlier is “Resolving Issues,” for which the “Over the Phone” 11
channel is the preferred method of contact. 12
133 See Exhibit SCE-04, Volume 2, Chapter IV p. 101, Table IV-41.
134 Accenture, Actionable Insights for the New Energy Customer - Accenture end-consumer observatory 2012, pp. 23-25, (2012), available at http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Actionable-Insights-New-Energy-Consumer.PDF.
135 Id., p. 24. Figures cited for the line “Switch to a new electricity provider” are for de-regulated markets only.
191
Table VIII-67 Customer’s Preferred Method of Interaction with Electricity Provider
Line No.
MetricWeb-
enabled Channels
Paper Mail SMS/TextOnline Chat
Over the Phone
In Person (e.g. @
home or in store)
1 Receive Bill 71% 27% 2% - - -
2 Pay Bill 69% 15% - - 9% 7%
3Learn about new home energy services
52% 18% 1% 2% 10% 17%
4Learn about new energy packages
51% 18% 1% 2% 11% 17%
5 Get outage Information 54% - 13% - 33% -
6 Change your address/move 57% 10% - 4% 22% 7%
7Switch to a new electricity provider
50% 11% - 3% 21% 15%
8Sign-up for new electricity packages and services
45% 13% 1% 3% 17% 21%
9Resolve issues (e.g., billing issues)
40% - - 6% 44% 10%
Modernizing and upgrading SCE.com as a primary channel for customer self-service is a 1
major step in the evolution of our digital channels to prepare for this growing trend. In support of these 2
initiatives, Digital Delivery worked closely with Marketing and Communications and operating units to 3
define, plan, test and implement content, programs, services and new digital features required to support 4
this evolving channel. 5
In 2012, several key initiatives were implemented as described below. For each of these 6
new initiatives, Digital Delivery defined the process flows, determined the customer interactions, 7
incorporated feedback, and measured results to deliver an online experience for customers that is simple 8
and consistent. A critical goal of the Digital Delivery function is to develop an online experience that is 9
easy and convenient to use. 10
Work for each initiative implemented was completed and subsequently monitored for 11
customer usage and adoption. Through the use of the web data analytics system, website usage patterns 12
are analyzed to determine if program enrollment processes or content pages could be improved to drive 13
transaction growth by revising the design of the website. This is an ongoing effort to keep pace with 14
changing customer expectations and program changes that occur over time. 15
192
The Digital Delivery key initiatives implemented in 2012 to meet continual program 1
growth are as follows: 2
a) Improved content and information on SCE.com 3
Significantly upgraded content and information to improve legibility, ease of 4
use, and navigation, so customers can explore, evaluate, and enroll in 5
beneficial programs and services that will provide insight on how to best 6
manage their energy usage. Digital Delivery analyzed, planned, authored, 7
tested, and produced a completely new content framework in support of this 8
initiative. 9
b) Improved access for non-English speaking, low-income, and special needs 10
customers 11
Delivered 80 percent of content pages in four languages Chinese (Mandarin), 12
Vietnamese, Spanish, and Korean to support our diverse customer base. 13
Digital Delivery analyzed and determined which pages should be translated 14
for our audience, managed the translation process so that our non-English-15
speaking customers can find information that is relevant to them. 16
Met DisabRA Settlement requirements to be compliant with WCAG2.0AA for 17
our special needs customers. 18
Provided mobile options for accessing self-service transactions for Billing and 19
Payment options and for Reporting Trouble Orders, including customers 20
participating in income-qualified programs as research demonstrates low 21
income customers are increasingly using mobile devices for accessing the 22
internet.136 23
c) Improved Data Security and Customer Privacy 24
As part of the new SCE.com Platform, Digital Delivery-designed process 25
flows and enrollment interactions provided testing and validations and 26
incorporated user feedback to deploy a significantly upgraded My Account 27
process with more rigorous privacy and security questions. SCE also 28
136 The Pew Research Center’s Internet & American Life Project, “Digital Differences,” April 13, 2012, available at
This sub-account includes the charge to customers for checks returned to SCE by the 3
bank for insufficient funds. The charge to the customer was authorized at $8.00 per returned check in 4
our 2012 GRC. SCE is proposing to reduce this charge to $7.00. The decrease is due to certain tasks 5
not taking as long to perform because of productivity. The volume forecast used a five-year average 6
recorded volume plus customer growth shown in Figure X-40 below. 7
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Figure X-40 FERC Account 451.110
Returned Check Charge Revenue (Nominal $000s)
The cost study analysis examines each function performed at its applicable loaded-labor 1
rate and then multiplies this rate by the estimated time required to complete the activities associated with 2
processing a returned check. The result was an average cost of $7.45 for each returned check comprised 3
of labor cost of $4.66 and non-labor cost of $2.79 for bank fees and Authorized Payment Agencies 4
(APA) charges. Table X-75 presents a summary of this cost study for the Returned Check Charge. The 5
volume of returned checks is based on a five-year average plus customer growth. 6
219
Table X-75 FERC 451.110
Cost Study-Returned Check Charge (Nominal $s)
LineNo. CIP Description Occurrence
Average Minutes Per Transaction
Cost Per
MinuteCost Per
Transaction
1 Average Bank Charges $2.3323 CSR3_R Credit Administration (Research and check for
payment process for collection)3.6% 7.0 $1.22 $0.30
45 In Person Payments6 APA (Receive and process payments) 96.0% $0.48 $0.467 CUS2 Rural Office (Receive and process payments) 4.0% 2.1 $0.72 $0.0689 ACA3_R Accounts Receivable (Research and post debit to the 0.5 $0.95 $0.44
1011 CSR_A Customer Contact Center (Customer Service
specialist inquiries and extensions)4.2 $0.91 $3.85
12Return Check Total Cost 13.8 $0.54 $7.45
2015 Proposed Fee (Rounded) $7.00
2. FERC Account 451.320 – At-Pole Service Connection Charge 1
At-pole service connections generally occur when normal access to the meter is not 2
available due to locked gates, indoor meters, or aggressive dogs. The frequency has decreased due to 3
the use of ESC RSS for residential accounts. Sub-account 451.200 historically recorded charges for 4
both residential and non-residential customers for the At-Pole Connection of electric service. Due to the 5
high cost of providing this extraordinary service and because it generally results from customers’ failure 6
to meet the access provisions of SCE’s service agreement, this type of charge is needed. The cost study 7
supporting the proposed rate of $138.00 for At-Pole Service Connection is shown below in Table X-76. 8
220
Table X-76 FERC Account 451.320
At-Pole Service Connection Charge Cost Study (Nominal $s)
Line Position Activity Details Min. Per Cost Per Manual/Field VisitNo. Trans. Minute
%Cost Per Trans.
1 Field Visit2 Non-Labor (Vehicle) Included in wage rate n/a n/a 100% $0.003 TM9501A Energize Meter (field visit) Regular Time 60.00 $2.00 100% $119.99
14 Total At Pole Connection Fee Per Transaction $137.86
15 2015 Proposed Fee (Rounded) $138.00
The forecast At-Pole Service Connection Revenue for Test Year 2015 was calculated 1
based upon the service crew completing the service connection, including average drive time between 2
calls multiplied by the forecast volume of 156 at-pole connections in 2015. Figure X-41 below shows 3
the forecast At-Pole Service Connection charge of $22,000 for 2015 Test Year. 4
221
Figure X-41 FERC Account 451.320
At-Pole Service Connection Charge (Nominal $000s)
F. Direct Access (DA) and Community Choice Aggregation (CCA) Fees 1
1. FERC Account 456.401 – Direct Access Service Fees 2
This Subaccount records the revenues we forecast in the Test Year for services pursuant 3
to the DA discretionary and non-discretionary service fees. These service fees were approved in D.08-4
05-003 and have been revised to reflect changes in process flows for providing the service as well as 5
labor costs and non-labor costs, such as postage and banking fees. 6
The forecast for OOR reflects the change in DA transaction volume due to the expected 7
decrease in customer-requested services, such as meter reads and meter maintenance and repair. With 8
the deployment of the ESC meter technology, customers are provided daily access to interval data at no 9
incremental cost. In the 2012 GRC, SCE requested to eliminate all meter reading fees for DA customers 10
(and for CCA, as discussed in the following section). This was approved in D.12-11-051. Universal 11
interval metering is expected to reduce the need for customer-owned meters and associated meter 12
maintenance and repairs. 13
The current and proposed 2015 DA Service Fees are shown in Table X-77 below. 14
222
Table X-77 DA Service Fees
(Nominal $s) Fee No. Fee Description
Current Fees
Proposed Fees
1 UDC Consolidated Billing, Bill by Mail 0.20$ 0.58$ 2 UDC Consolidated Billing, Bill by Internet 0.18$ 0.11$ 3 EDI VAN Charge 0.28$ 0.16$ 4 UDC Consolidated Billing, Additional Page Charge 0.21$ 0.08$ 5 Meter Data Posting 0.27$ 0.18$ 6 Miscellaneous Customer Notification 0.46$ 0.46$ 7 Special Services Request Fee T&M T&M8 Daily Check for Payment Charge 73.80$ 73.80$ 9 Electronic Data Interchange (EDI) Bank Processing 2.25$ 2.25$ 10 Electronic Data Interchange (EDI) Value Added Network (VAN) 2.75$ 2.75$ 11 Value Added Network (VAN) Transmission of Data 0.15$ 0.15$ 12 Hourly Rate to Assist ESPs with Rates and Systems 106.00$ 106.00$ 13 Billing Set-up and Ongoing Support T&M T&M14 Retrieval of Account Information Charge 6.25$ 6.25$ 15 Routine Account Analysis Charge 12.50$ 12.50$ 16 Complex Account Analysis Charge 56.30$ 56.30$ 17 Resend File/Report Charge 18.80$ 18.80$ 18 Investigate EDI Payment Charge 106.00$ 106.00$ 19 Refund account credits due to overpayment EDI charge 6.25$ 6.25$ 20 Involuntary Billing Change Charge 10.00$ 10.00$ 21 Acceptance Testing of Customer-owned Meter 47.10$ 53.00$ 22 Advanced I 291.00$ 178.00$ 23 Advanced I Maintenance Fee 2.56$ 1.40$ 24 Advanced I Maintenance Fee for Non-Billing Meter 3.65$ 1.40$ 25 Advanced I Modem Equipped Maintenance Fee 2.99$ 2.80$ 26 Advanced I Modem Equipped Maintenance Fee for Non-Billing Meter 4.08$ 2.80$ 27 Advanced I Pulse and Modem Equipped Maintenance Fee 3.01$ 2.80$ 28 Advanced I Pulse and Modem Equipped Maintenance Fee for Non-Billing Meter 4.10$ 2.80$ 29 Advanced I Pulse Equipped Maintenance Fee 2.73$ 1.90$ 30 Advanced I Pulse Equipped Maintenance Fee for Non-Billing Meter 3.82$ 1.90$ 31 Advanced I+M 449.00$ 437.00$ 32 Advanced I+P 353.00$ 286.00$ 33 Advanced I+P&M 491.00$ 437.00$ 34 Basic I 209.00$ 149.00$ 35 Basic I Maintenance Fee 2.34$ 1.20$ 36 Basic I Maintenance Fee for Non-Billing Meter 3.43$ 1.20$ 37 Basic I Modem Equipped Maintenance Fee 2.73$ 2.30$ 38 Basic I Modem Equipped Maintenance Fee for Non-Billing Meter 3.82$ 2.30$ 39 Basic I Pulse and Modem Equipped Maintenance Fee 2.85$ 2.60$ 40 Basic I Pulse and Modem Equipped Maintenance Fee for Non-Billing Meter 3.94$ 2.60$ 41 Basic I Pulse Equipped Maintenance Fee 2.47$ 1.40$ 42 Basic I Pulse Equipped Maintenance Fee for Non-Billing Meter 3.56$ 1.40$ 43 Basic I+M 354.00$ 359.00$ 44 Basic I+P 259.00$ 328.00$ 45 Basic I+P&M 397.00$ 402.00$ 46 Dual Socket Adapter Device Charge T&M T&M47 Dual Socket Adapter Device Installation Charge T&M T&M48 Engineering Estimate or Job Design 42.60$ 43.00$ 49 IDR Meter Installation 233.00$ 260.00$ 50 IDR Meter Modem Interface Installation 311.00$ 348.00$ 51 IDR Meter Pulse and Modem Interface Installation 362.00$ 402.00$ 52 IDR Meter Pulse Interface Installation 305.00$ 338.00$ 53 IDR Meter Test 176.00$ 198.00$ 54 Incomplete Trip Fee 89.00$ 100.00$ 55 Investigation and Scheduling Charge T&M T&M56 Material Handling Charge T&M T&M57 Meter Removal Service 120.00$ 134.00$ 58 Meter Replacement with Standard SCE Demand Meter 185.00$ 207.00$ 59 Meter Replacement with Standard SCE IDR Meter 228.00$ 257.00$ 60 Pulse Adapter Equipment and Installation 248.00$ 274.00$ 61 Third Party Return of an SCE Meter Penalty Replace cost
of meter Replace cost
of meter
223
To determine the Test Year forecast of DA Service Fee revenue, the 2012 recorded 1
volumes of transactions were used. The forecast of transaction volumes was applied to the level of 2
service fees to estimate the level of revenues expected in the Test Year. 3
Table X-78 below shows the categories of DA services and the forecast of revenues by 4
functional area. Revenues from DA services are forecast to total $277,000 in 2015. 5
Table X-78 DA Service Fee Revenues
(Nominal $s)
Line No. Direct Access Services
Proposed Fee
Forecasted 2015 OOR
($000s)1 UDC Consolidated Billing Various 121$ 2 EDI VAN Charge 0.16$ 33$ 3 Meter Data Posting 0.18$ 61$ 4 Metering Fees Various 60$ 5 Non-Discretionary Fees Various 1$
6 Total OOR Forecast 277$
Figure X-42 below shows the historical and 2015 Test Year forecast DA Service Fee 6
OOR. 7
224
Figure X-42 FERC 456.401
DA Service Fee Revenues (Nominal $000s)
2. FERC Account 456.412 – Community Choice Aggregation (CCA) Service Fees 1
This Subaccount records the revenues forecast in the Test Year for the CCA service fees 2
below in Figure X-43. The current services and commensurate fees were adopted as the result of D.04-3
12-046 and D.05-12-041, which implemented portions of Assembly Bill (AB) 117 concerning CCA. 4
AB 117 permits cities, counties, or Joint Power Authorities whose governing boards have decided to 5
acquire their own electric power needs and act as CCAs to purchase and sell electricity on behalf of 6
retail end-use customers within their jurisdictional area(s). The CCA service fees became effective in 7
December 2006. The 34 current CCA service fees are contained in Rate Schedule CCA-SF and CCA-8
INFO. We have no active CCAs and thus, have low recorded revenue based on the service fees 9
contained in that Rate Schedule. With the deployment of the ESC meter technology, customers are 10
provided daily access to interval data at no incremental cost. In the 2012 GRC, SCE proposed the 11
elimination of all meter reading fees for CCA customers. This was approved in D.12-11-051. The 12
forecast for CCA Service Fees were calculated using the last year recorded. 13
225
Figure X-43 FERC Account 456.412
CCA Service Fee Revenue (Nominal $000s)
In the Test Year, SCE is proposing to update the current CCA fees (see Table X-79 1
below) in Rate Schedule CCA-SF and CCA-INFO to reflect changes in process flows for providing the 2
service as well as labor costs and non-labor costs such as postage and banking fees. 3
226
Table X-79 CCA Service Fees
(Nominal $s)
Line No. Fee Description
CurrentFees
ProposedFees
1 CCA Provider Establishment 1,705.00$ 606.01$ 2 CCA EDI Testing T&M T&M3 CCA Credit Establishment 157.00$ 174.00$ 4 Customer Notification 1.70$ 1.70$ 5 Mass Enrollment - Per Event 2,991.00$ 3,041.00$ 6 Mass Enrollment - Per Service Account 0.13$ 0.13$ 7 Customer Contact Opt-out 0.46$ 0.46$ 8 VRU Opt-out 0.52$ 0.53$ 9 Internet Opt-out 2.07$ 1.90$ 10 CCASR 0.91$ 0.98$ 11 Customer Re-entry 1.37$ 1.30$ 12 Cancellation 1.31$ 1.30$ 13 New Customer 0.61$ 0.66$ 14 Opt-out CCASR 1.26$ 1.20$ 15 Standard Bill by Mail Charge 0.29$ 0.58$ 16 Standard Bill by Internet 0.26$ 0.11$ 17 Additional Page Charge 0.21$ 0.08$ 18 CCA Non-Energy Billing Receivable 8.79$ 9.00$ 19 Voluntary Termination - Per Event 2,991.00$ 3,041.00$ 20 Voluntary Termination - Per Service Account 0.13$ 0.13$ 21 Meter Data Posting 0.08$ 0.18$ 22 Special Requests T&M T&M23 Monthly Account Maintenance 1.13$ 1.50$ 24 Miscellaneous Customer Notification 0.38$ 0.38$ 25 Phase In - Per Event 2,991.00$ 3,041.00$ 26 Phase In - Per Service Account 0.13$ 0.13$ 27 Aggregate Annual Usage Report, by Customer Status 61.90$ 68.00$ 28 Aggregate Annual Usage Report, by Customer Status (15/15 Rule applied) 77.38$ 85.00$ 29 Aggregate Annual Usage Report, by Rate Schedule 61.90$ 76.00$ 30 Aggregate Annual Usage Report, by Rate Schedule (15/15 Rule applied) 123.80$ 161.00$ 31 Aggregate Annual Usage Report, by Zip Code 61.90$ 68.00$ 32 Aggregate Annual Usage Report, by Zip Code (15/15 Rule applied) 100.59$ 136.00$ 33 Aggregate Annual Usage Report, Standard File 197.82$ 161.00$ 34 Aggregate Annual Usage Report, Standard File (15/15 Rule applied) 197.82$ 246.00$
G. Other - Miscellaneous OOR Accounts 1
1. FERC Account 456.415 – Manufactured Home Billing Service 2
Subaccount 456.415 records the revenue SCE receives from customers that use the 3
Manufactured Home Billing Service. SCE’s Tenant Bill Calculation Service is an optional fee-based 4
service available to Manufactured Home Park owners/operators on a contractual basis. This service is 5
227
designed to offer the option of having SCE calculate the amount of each tenant’s monthly electric bill. 1
The individual tenant bill amounts are calculated based on input provided by the owner/operator after 2
receiving their monthly master bill from SCE. Each tenant bill is based on the Commission’s approved 3
domestic tariffs. This service provides a secure website to retain specific information regarding tenant 4
electric billing data, and performs the usage tenant bill calculations. 5
Figure X-44 below shows the historical and forecast OOR for the Manufactured Home 6
Billing service. The forecast for 2015 is based on a five-year average. There is no forecast for Bill 7
Calculation Presentation by Disc as SCE is proposing to eliminate this fee due to obsolescence and no 8
customer demand for this format. (See Fees to Eliminate at the end of this Section for more 9
information.) 10
Figure X-44 FERC Account 456.415
Manufactured Home Billing Service (Nominal $000s)
2. FERC Account 456.948 – Optimal Billing Period 11
Subaccount 456.948 records the revenue SCE receives from customers that uses the 12
Optimal Billing Period Service. This special condition provides for the voluntary use of an Optimal 13
Billing Period (OBP), which allows for a customer’s billing cycle(s) to coincide with the customer’s 14
228
high seasonal production cycle. The customer designates the OBP by selecting a specific month and day 1
for the start of the OBP and a specific month and day for the end of the OBP. The start and end dates 2
must fall within the customer’s high seasonal production cycle. 3
To qualify for this option, the duration of the customer’s high seasonal production cycle 4
must be six months or less, and the average of the customer’s monthly maximum demand during the 5
OBP must be at least double the average of its monthly maximum demand during the non-OBP period. 6
Customers may not discontinue this option before the end date of their OBP. Prior to receiving OBP 7
service, the customer signs an agreement and pays an OBP fee of $160.00 per meter. To continue 8
service under this Special Condition the customer must sign a new OBP Agreement and pay the OBP 9
fee each year. 10
Figure X-45 provides recorded and forecast data associated with the OBP. The revenue 11
for this account is estimated to be $960 for the forecast period based on six customers paying fees of 12
$160 each. 13
229
Figure X-45 FERC Account 456.948 Optimal Billing Period
(Nominal $000s)
3. FERC Account 451.780 – Misc. Revenues-Recovered for Unauthorized Use / Non-1
Energy 2
This Subaccount records the non-energy costs that SCE recovers from the responsible 3
party for unauthorized use of electric service. These costs include the cost of the investigation (i.e., 4
investigator time), bookkeeping costs to re-bill the customer, overhead costs, and damages to SCE’s 5
property. 6
The historical data in Figure X-46 fluctuates due to the types of unauthorized use and 7
theft cases found in the field and the extent of the corrective action taken by the investigator and others. 8
SCE continues to see sophisticated, elaborate theft and unauthorized use conditions that require 9
extensive time and material to correct the infractions imposed by the customer. Further, it is difficult to 10
accurately predict the levels of future cost recovery associated with unauthorized use of electric service 11
because these numbers are driven by unlawful behavior. The estimate of 2015 revenue for this account 12
is $205,000 and is based on the 2012 last recorded year for this subaccount. This forecast is based on 13
230
the consistent downward trend of historical customer usage patterns and energy theft for residential, 1
commercial, and industrial customers. 2
Figure X-46 FERC 451.780
Miscellaneous Revenue from Unauthorized Use/Non-Energy (Nominal $000s)
4. Demand Response Provider Service Fees 3
On December 4, 2012, the Commission issued D.12-11-025, which establishes policies 4
for demand response resources to directly participate in the CAISO’s wholesale market. During 2013, 5
the IOUs are working with Commission staff and other stakeholders to finalize the direct participation 6
rules and service fees (e.g., Rule 24 and associated agreements), which are expected to be complete by 7
the end of 2013. Once Rule 24 is formally adopted by the Commission, SCE expects that the IOUs will 8
be directed to submit an application for the services and related fees to facilitate demand response 9
resources of their Bundled customers to integrate into the CAISO’s wholesale market. Such an 10
application will file in early 2014 with establishment of the service fees cost recovery mechanisms by 11
2015. 12
231
H. Fees to Eliminate 1
SCE is requesting to eliminate one service fee as described in Section F. Other - Miscellaneous 2
OOR Accounts, 1. FERC Account 456.415 – Manufactured Home Billing Service. SCE is proposing to 3
eliminate the use of compact disc billing as an option for the Manufactured Home Billing (MHB) 4
Service. This billing delivery is antiquated and no longer requested by any of SCE’s MHB customers. 5
SCE will continue to offer billing statements via the mail or e-mail correspondence. 6
Appendix A
Witness Qualifications
A-1
SOUTHERN CALIFORNIA EDISON COMPANY 1
QUALIFICATIONS AND PREPARED TESTIMONY 2
OF DAVID BERNAUDO 3
Q. Please state your name and business address for the record. 4
A. My name is David Bernaudo, and my business address is 2244 Walnut Grove Avenue, 5
Rosemead, California 91770. 6
Q. Briefly describe your present responsibilities at the Southern California Edison Company. 7
A. I am the Principal Manager for the Meter Services Organization in the Customer Service 8
Operating Unit (CSOU). I am responsible for maintaining the integrity of SCE’s electrical 9
metering system and delivering field based customer service to SCE’s 4.8 million customers, and 10
includes meter technicians, field service representatives, revenue protection investigators and 11
support personnel. 12
Q. Briefly describe your educational and professional background. 13
A. I earned a Bachelor of Arts in Management degree from Villanova University and am a FEMA 14
certified Planning Chief. I joined SCE in 1980 and have over 30 years of utility experience. I 15
have held various positions within metering throughout my career, including positions as a Meter 16
Technician, Meter Shop Supervisor, Field Test Supervisor, Manager of Direct Access Metering 17
Operations, Manager of Revenue Protection, and Manager of Meter Engineering – Meter Shop. 18
I have been in my current position since 2012 19
Q. What is the purpose of your testimony in this proceeding? 20
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 21
Volume 2, entitled Customer Service – Customer Service Operations, as identified in the Table 22
of Contents thereto. 23
Q. Was this material prepared by you or under your supervision? 24
A. Yes, it was. 25
Q. Insofar as this material is factual in nature, do you believe it to be correct? 26
A. Yes, I do. 27
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 28
judgment? 29
A. Yes, it does. 30
Q. Does this conclude your qualifications and prepared testimony? 31
A-2
A. Yes, it does. 1
A-3
SOUTHERN CALIFORNIA EDISON COMPANY
QUALIFICATIONS AND PREPARED TESTIMONY 1
OF TRACY M. FELIX 2
Q. Please state your name and business address for the record. 3
A. My name is Tracy M. Felix, and my business address is 9500 Cleveland Avenue, Rancho 4
Cucamonga, California 91730. 5
Q. Briefly describe your present responsibilities at the Southern California Edison Company. 6
A. I am the Director of the Customer Contact Center within the Customer Service Organization for 7
Southern California Edison. I am responsible for planning, strategy, and operations of Southern 8
California Edison’s Customer Contact Center. Our contact center responds to customer inquiries 9
and requests received over the phone and Internet 24-hours a day, 7 days a week for SCE’s end-10
use customers. 11
Q. Briefly describe your educational and professional background. 12
A. I received my Bachelor of Science Degree in Business Administration from the University of 13
California, Riverside. I have worked for Southern California Edison for 21 years. I have held 14
various positions within Customer Service primarily in Revenue Services Organization and 15
Customer Contact Center. 16
Q. What is the purpose of your testimony in this proceeding? 17
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 18
Volume 2, entitled Customer Service – Customer Service Operations, as identified in the Table 19
of Contents thereto. 20
Q. Was this material prepared by you or under your supervision? 21
A. Yes, it was. 22
Q. Insofar as this material is factual in nature, do you believe it to be correct? 23
A. Yes, I do. 24
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 25
judgment? 26
A. Yes, it does. 27
Q. Does this conclude your qualifications and prepared testimony? 28
A. Yes, it does. 29
A-4
SOUTHERN CALIFORNIA EDISON COMPANY 1
QUALIFICATIONS AND PREPARED TESTIMONY 2
OF CHARLIE C. HU 3
Q. Please state your name and business address for the record. 4
A. My name is Charlie Hu, and my business address is 1551 W. San Bernardino Road, Covina CA 5
91722. 6
Q. Briefly describe your present responsibilities at the Southern California Edison Company. 7
A. I am the Director for the Revenue Services Organization within Customer Service. I am 8
responsible for the planning, strategy and operations for Southern California Edison’s Revenue 9
Services Organization. Revenue Services Organization is responsible for billing, payment, credit 10
and collection, program service activities including postage oversight for all our customers. 11
Q. Briefly describe your educational and professional background. 12
A. I hold a Bachelor of Science (B.S.) degree in Computer Science from California State University 13
of Los Angeles. I completed the Management Program from Columbia University Graduate 14
School of Business and various graduate classes from Pepperdine University. I have worked for 15
Southern California Edison for over 23 years. I was in the Information Technology organization 16
the first six years where I held positions with increasing responsibility involving system 17
development and implementation of our current billing system. The last seventeen years include 18
leadership roles involving implementation of various major initiatives in Customer Service with 19
focus in the areas of customer service, metering, meter reading, field services, billing, and 20
revenue collections. I have also held leadership positions within Revenue Services Organization 21
including Credit and Payment Services and Usage and Billing Group. 22
Q. What is the purpose of your testimony in this proceeding? 23
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 24
Volume 2, entitled Customer Service – Customer Service Operations, as identified in the Table 25
of Contents thereto. 26
Q. Was this material prepared by you or under your supervision? 27
A. Yes, it was. 28
Q. Insofar as this material is factual in nature, do you believe it to be correct? 29
A. Yes, I do. 30
A-5
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 1
judgment? 2
A. Yes, it does. 3
Q. Does this conclude your qualifications and prepared testimony? 4
A. Yes, it does. 5
A-6
SOUTHERN CALIFORNIA EDISON COMPANY
QUALIFICATIONS AND PREPARED TESTIMONY
OF SETH KINER
Q. Please state your name and business address for the record. 1
A. My name is Seth J. Kiner, and my business address is 2244 Walnut Grove Avenue, Rosemead, 2
California 91770. 3
Q. Briefly describe your present responsibilities at the Southern California Edison Company. 4
A. I am the Vice President of Customer Programs and Services, in the Customer Service Business 5
Unit, at Southern California Edison. I have responsibility for leading SCE’s energy efficiency, 6
demand response and clean self-generation program portfolios and customer strategy, marketing, 7
market research, e-commerce and strategic alliances functions. 8
Q. Briefly describe your educational and professional background. 9
A. I received a Bachelor of Science degree in Business Administration, with a major in Marketing, 10
from Arizona State University in 1983. I have over 25 years of management experience leading 11
marketing, product management and communications efforts to reach diverse audiences, working 12
in a variety of industries including: utility, not-for-profit, financial services and 13
telecommunications. My three most immediate positions prior to SCE were: Director of 14
Marketing, KPMG, LLC; Vice President of Marketing, United Way of Greater Los Angeles; and 15
Director of Marketing and Marketing Communications, Transamerica Life Companies. 16
Q. What is the purpose of your testimony in this proceeding? 17
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 18
Volume 2, entitled Customer Service – Customer Service Operations, as identified in the Tables 19
of Contents thereto. 20
Q. Was this material prepared by you or under your supervision? 21
A. Yes, it was. 22
Q. Insofar as this material is factual in nature, do you believe it to be correct? 23
A. Yes, I do. 24
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 25
judgment? 26
A. Yes, it does. 27
Q. Does this conclude your qualifications and prepared testimony? 28
A-7
A. Yes, it does. 1
A-8
SOUTHERN CALIFORNIA EDISON COMPANY
QUALIFICATIONS AND PREPARED TESTIMONY 1
OF LORENE MILLER 2
Q. Please state your name and business address for the record. 3
A. My name is Lorene M. Miller, and my business address is 6060 North Irwindale Avenue, Suite 4
E, Irwindale, California 91702. 5
Q. Briefly describe your present responsibilities at the Southern California Edison Company (SCE). 6
A. I serve as Director of Business Transformation, responsible for leading major technology-7
enabled programs and overseeing the portfolio of system enhancement investments for the 8
Customer Service Operating Unit. 9
Q. Briefly describe your educational and professional background. 10
A. I hold a Bachelor of Science Degree in Computer Science from California State University at 11
Los Angeles and a Master of Science degree in Leadership and Management from the University 12
of La Verne. I have been employed at Southern California Edison (SCE) for over twenty-three 13
years. My experience at SCE includes systems analysis and application development in the 14
Information Technology department and over eighteen years of leadership experience in project 15
and operations management in the Customer Service and Information Technology areas. I was 16
the senior manager of the Billing Organization responsible for metering, billing, payment, and 17
credit management of SCE’s end-use customers from 2000-2003. In December 2003, I was 18
promoted to Director of Business Process & Technology Integration for Customer Service and 19
from 2006 through 2008. I was Director of the Program Management Office of the Enterprise 20
Resource Planning project responsible for project scope and deliverables for the largest utility 21
implementation of SAP software. From February 2008 through April 2013, I was Director of the 22
Customer Communication Organization responsible for planning, strategy and operations of 23
SCE’s Customer Contact Center. I assumed my current position in April 2013. 24
Q. What is the purpose of your testimony in this proceeding? 25
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 26
Volume 2, entitled Customer Service – Customer Service Operations, as identified in the Tables 27
of Contents thereto. 28
Q. Was this material prepared by you or under your supervision? 29
A-9
A. Yes, it was. 1
Q. Insofar as this material is factual in nature, do you believe it to be correct? 2
A. Yes, I do. 3
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 4
judgment? 5
A. Yes, it does. 6
Q. Does this conclude your qualifications and prepared testimony? 7
A. Yes, it does. 8
A-10
SOUTHERN CALIFORNIA EDISON COMPANY
QUALIFICATIONS AND PREPARED TESTIMONY 1
OF LAWRENCE M. OLIVA 2
Q. Please state your name and business address for the record. 3
A. My name is Lawrence M. Oliva, and my business address is 2244 Walnut Grove Avenue, 4
Rosemead, California 91770. 5
Q. Briefly describe your present responsibilities at the Southern California Edison Company. 6
A. I serve as the Director of the Meter Services Organization in the Customer Service Operating 7
Unit (CSOU). This is the senior leadership position in the organization. The Meter Services 8
Organization is responsible for all aspects of the end-to-end meter process including: 9
Evaluating and monitoring the business environment 10
Planning, developing, and implementing meter process improvements 11
Performing meter evaluations and laboratory testing 12
Planning, testing and implementing new and efficient metering and associated technologies 13
Meter installation, change, maintenance, assessments and compliance 14
Field customer service requests, including turn-ons and turn-offs 15
Routine and non-routine meter reading 16
Investigating unauthorized use and recovery of revenue loss 17
Ensuring the accuracy and integrity of revenue billing 18
Q. Briefly describe your educational and professional background. 19
A. I earned a Bachelor of Science Degree in Civil Engineering from Southern Methodist University 20
in 1972. Prior to joining SCE as an employee in 2007, I was a business consultant in the energy 21
industry for over 30 years. I was a principal and director of an international economics 22
consulting firm, Putnam, Hayes and Bartlett, Inc., and a business consulting partner of Arthur 23
Andersen. In past several years, I provided consulting services to SCE in the areas of demand 24
response and advanced metering. 25
Q. What is the purpose of your testimony in this proceeding? 26
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 27
Volume 2, entitled Customer Service – Customer Service Operations as identified in the Table of 28
Contents thereto. 29
Q. Was this material prepared by you or under your supervision? 30
A-11
A. Yes, it was. 1
Q. Insofar as this material is factual in nature, do you believe it to be correct? 2
A. Yes, I do. 3
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 4
judgment? 5
A. Yes, it does. 6
Q. Does this conclude your qualifications and prepared testimony? 7
A. Yes, it does. 8
A-12
SOUTHERN CALIFORNIA EDISON COMPANY
QUALIFICATIONS AND PREPARED TESTIMONY
OF ABDOU TERKI-HASSAINE
Q. Please state your name and business address for the record. 1
A. My name is Abdou Terki-Hassaine, and my business address is 2244 Walnut Grove Avenue, 2
Rosemead, California 91770. 3
Q. Briefly describe your present responsibilities at the Southern California Edison Company. 4
A. I am the Vice President of the Customer Service Operations Division within Customer Service 5
(CS). I am responsible for overseeing the billing and payment operations, revenue protection, 6
credit and collections, meter services, call center operations and the customer service technology 7
portfolio for Southern California Edison. 8
Q. Briefly describe your educational and professional background. 9
A. I received my Bachelors of Science degree in physics from the University of Tlemcen in Algeria; 10
a Masters degree of Science in Quantitative Business Method from Cal State University, East 11
Bay; and an MBA from Rice University in Houston. I was formerly the Vice President of 12
Customer Experience at MetLife Insurance Company overseeing call center operations. While 13
there, I led the implementation of leading-edge technologies and process improvements that 14
increased customer satisfaction, efficiency and employee engagement. Prior to joining MetLife, 15
I held executive positions at Fidelity Investments and JP Morgan Chase. In January 2013, I 16
assumed my current position with Southern California Edison. 17
Q. What is the purpose of your testimony in this proceeding? 18
A. The purpose of my testimony in this proceeding is to sponsor portions of Exhibit SCE-04, 19
Volume 2, entitled Customer Service - Overview of Customer Service Operations, as identified 20
in the Table of Contents thereto. 21
Q. Was this material prepared by you or under your supervision? 22
A. Yes, it was. 23
Q. Insofar as this material is factual in nature, do you believe it to be correct? 24
A. Yes, I do. 25
Q. Insofar as this material is in the nature of opinion or judgment, does it represent your best 26
judgment? 27
A-13
A. Yes, it does. 1
Q. Does this conclude your qualifications and prepared testimony? 2
A. Yes, it does. 3
Appendix B
SCE’s Efforts to Work with CBOs in all Aspects of Customer Education and Outreach
B-1
Background 1
On November 29, 2012, the Commission issued D.12-11-051 in SCE’s 2012 GRC Application 2
(A.10-11-015) that requires SCE to provide a description of its efforts to include and work with 3
Community Based Organizations (CBOs) in all aspects of customer education and outreach in this GRC. 4
This Appendix describes SCE’s partnerships with CBOs to conduct education and outreach activities. 5
These activities include O&M funded education and outreach efforts led by SCE’s Consumer Affairs 6
organization as well as PGC funded energy efficiency and low-income program efforts. 7
Overview 8
As trusted members of the communities they serve, CBOs are a valuable resource to facilitate 9
SCE’s efforts to outreach and inform residential and small business customers on SCE’s most current 10
service offerings and opportunities to manage and reduce their bills. Due to their roles in the 11
communities they serve, CBOs are particularly helpful in reaching the low-income, non-English 12
speaking, senior, and small business communities. 13
More than 50 CBOs participated in SCE’s CARE Capitation Program in 2012 and received fees 14
for enrolling more than 3,000 non-participating customers on the CARE rate. In SCE’s service area, 15
five CBOs provide limited English proficient (LEP) customers in-language education, needs and dispute 16
resolution, and outreach for energy issues through the CPUC Community Help and Awareness with 17
Natural Gas and Electricity Services (CHANGES) pilot program. 18
SCE contracts with ten CBOs to assess households for Energy Savings Assistance Program 19
eligibility, provide energy education, and install measures in qualified households. The SCE / SoCalGas 20
Community Language Efficiency Outreach (CLEO) program provides energy efficiency outreach to 21
communities by providing free energy saving seminars in Chinese, Vietnamese, Korean, Spanish and 22
Hindi. CLEO hosted 38 seminars and 35 booths in local communities within SCE’s territory in 2011, 23
reaching 10,869 customers and collecting 1,275 completed 5-minute energy surveys. 24
SCE convened eight community forums in 2012 to provide important information on SCE 25
programs and services to key nonprofit organizations. SCE’s experience the past few years is the 26
forums strengthen strategic relationships between underserved and low-income communities and SCE 27
through networking and partnerships. The forums allow SCE to explore ways to leverage opportunities 28
to better assist these communities and customers experiencing the worst effects of the economic 29
downturn. As one example, SCE’s August 2012 community forum in Pomona drew over 160 30
participants from 78 different nonprofit organizations, faith-based groups, and educational institutions. 31
B-2
In-language outreach and translation allowed SCE to achieve a broader and more inclusive participation 1
reflective of the community through questions, comments, and discussion throughout the program. 2
CBOs are key participants in SCE’s Consumer Affairs Division efforts to outreach and educate 3
seniors and customers with disabilities about programs and services that can lower electric bills and 4
provide payment assistance. SCE participates in collaborative efforts and provides information to key 5
agencies about CARE, Medical Baseline and other programs of interest to the clients served by member 6
agencies. One example of this outreach is SCE, SoCalGas, and the CPUC presented jointly to the Inland 7
Empire Disabilities Collaborative consisting of 480 member agencies. Also, SCE made presentations 8
about SCE programs and services and provided "training classes" to the Riverside Office on Aging (over 9
30 social workers), the Council on Aging-Orange County, and other agencies that serve SCE’s senior 10
population. 11
SCE has presented to the majority of Regional Centers within SCE’s service area. Regional 12
Centers are nonprofit agencies funded by the State of California to provide resources to people with 13
disabilities. Although SCE’s presentations and training to these agencies are in English, their client 14
population often is ethnically diverse. Agencies are empowered to communicate directly with clients on 15
services that may benefit them. SCE visits at least two senior centers per month, focusing on centers 16
with congregate meal programs where you are most likely to encounter low-income seniors. Some of 17
these centers are operated by CBOs, have a high ethnic population, and request materials in other 18
languages (primarily Spanish). 19
During the December 2011 San Gabriel Valley windstorm, CBOs were a vital conduit to getting 20
critical status updates during the restoration period out to LEP customers. SCE followed-up with 21
communications to 37 Community Investment and Philanthropy Nonprofit Partners and eight Energy 22
Assistance Fund (EAF) and CARE Capitation agencies with information on how to file claims and 23
information on in-language customer service. 24
In 2012, the Energy Efficiency Outreach Team (EEOT) partnered with numerous CBOs 25
including Chambers of Commerce, faith-based organizations, and ethnic business associations with the 26
objective of reaching small business customers to provide targeted messages about energy efficiency, 27
demand response programs, and newly available tools as a result of ESC. SCE’s small business 28
outreach group focuses on reaching diverse small businesses, often in-language, through ethnic business 29
organizations. An example of a collaborative effort in 2012 is the partnership between SCE’s EEOT 30
and the South Bay Environmental Services Center. This effort involved reaching out to Spanish 31
B-3
speaking small business owners by delivering an in-language presentation about implementing 1
conservation and energy efficiency to reduce electricity costs. This type of effort was duplicated with 2
other in-language presentations for Vietnamese, Cambodian, and Chinese organizations. 3
SCE also formed a Medium/Small Business Advisory Panel (MS BAP) in 2012 that includes 4
representatives from non-profit organizations including the National Association of Woman Business 5
Owners Inland Empire Chapter, the California Small Business Association, the Korean American 6
Chamber of Commerce of Orange County, the Orange County Chinese American Chamber of 7
Commerce, the Regional Hispanic Chamber of Commerce, and the Vietnamese American Chamber of 8
Commerce, as well as other small business organizations and individual small business owners. The MS 9
BAP educates leadership from small business communities about key programs, initiatives, and 10
upcoming rate impacts that will affect an organization’s constituents and peers. The MS BAP advises 11
SCE about effective and impactful ways to communicate such messages to minority small businesses. 12
SCE’s EEOT group also participates in SCE sponsored Community Forums and hosts five key signature 13
events: Black History Month, Asian American Pacific Islander Heritage Month, and Hispanic Heritage 14
Month. The events recognize and highlight small business owners and energy efficiency partnerships 15
among an audience of peers. SCE expects to continue all the activities outlined above into 2013 and 16
beyond. In addition, the MS BAP partnerships will be expanded to allow SCE the opportunity to 17
formulate messaging that can be shared with the non-profit organizations' constituents. 18