2015 FREESKIER MEDIA KIT

FREESKIER ONE SHEETER WELCOME

SEPTEMBER 2013S: AHMET DADALIT: 360P: NATE ABBOTTL: TOGWOTEE PASS, WY

2015 FREESKIER MEDIA KITFOR THE PAST 17 YEARS, FREESKIER HAS BEEN REVERED AS THE TRENDSET TER AND LEADER OF SKI MEDIA, WITH AN UNMATCHED UNDERSTANDING OF THE “WHO’S” AND “WHAT’S” PROPELLING OUR SPORT FORWARD.

Today, FREESKIER’s audience and universe have erupted and now comprise the majority of all skiers in North America. In fact, skiers under the age of 34 now represent almost 2/3 of all ski participants, and 5.4 million of these skiers identify themselves as “freeskiers” (2013 SIA/Physical Activity Council Snow Sports Participant Study).

Once viewed as a ski-market niche, freeskiing is now the largest and most influential segment of the market. No manufacturer or resort can overlook this critical audience, and no media can connect companies with these skiers better than FREESKIER. We have an unmatched knowledge of the people, places, products and trends driving the sport, and a loyal, targeted readership with whom to share that information.

Freeskier Magazine: The hub of the ski industry and leading media brand in the snow space

Freeskier.com: The industry’s digital media center - home to the most influential stories on the web

Freeskier Video: In-house video production, third-party distribution, pre-roll advertising and more

Freeskier E-newsletters: The industry’s most effective e-marketing channel, reaching 250K+ subscribers/week

Freeskier Studios: Graphic design, custom content, photo shoots, production, events, branding and more

Social Platforms:The most powerful social network in the industry, over 300K strong and growing

FREESKIER ONE SHEETER

DEMOGRAPHICSMedian Age: 25

Median HHI: $66,580

Percent Male: 88%

COMMITTED CONSUMERS$2,687 average spent on ski gear and travel

5.3 average overnight ski trips

3.2 average hours per issue

70% of readers never throw magazine away

COMMITTED SKIERS86% Advanced / Expert Skiers

70% purchase a season pass

43 Days skied last year

16 Years skiing

INFLUENCERS90% Consider themselves extremely active on social media

86% Have advised others in the purchase of ski gear

78% Have advised others on where to ski

TOTAL AUDIENCE/MONTH: 1.2 MILLIONFREESKIER MAGAZINE: 325,000/issue

FREESKIER.COM: 500,000 visitors (winter months)

VIDEO: Up to 100,000 views per feature

FACEBOOK: 155,000+ likes

TWITTER: 42,000+ followers

INSTAGRAM: 41,000+ followers

E-NEWSLETTER: 53,000+ subscribers

GOOGLE+: 67,000+ followers

FREESKIER’s audience is comprised of the most coveted trendsetters and influencers in the snow industry. From professional skiers and shop techs to hardcore enthusiasts and weekend warriors, our readers are peer group influencers who are loyal supporters of the FREESKIER brand.

Once viewed as a ski subculture, freeskiers now represent the largest and most influential segment of our sport. Today, freeskiers represent the majority of all skiers in North America, and skiers under

the age of 34 now comprise almost 2/3 of all ski participants, and 5.4 million of these skiers identify themselves as “freeskiers” (2013 SIA/Physical Activity Council Snow Sports Participant Study).

No other media in the industry owns the relationship and loyalty of this coveted audience like FREESKIER. These tastemakers demand authentic content from authentic brands, and for 17 years they’ve turned to FREESKIER as their most trusted media source.

FREESKIER AUDIENCE

AUDIENCE

FREESKIER ONE SHEETER CIRCULATION

Total Reach: 325,000/issue* *Includes pass-along readership

Our strategy has always been to connect with the most qualified audience in the industry through the most efficient channels possible. Thus, our circulation model has more integrity, more authenticity and more quality than any other mag in the game.

Since its inception, FREESKIER has refused to embrace the old-world model of bloated distribution, opting instead for a natural level of circulation targeted at the most influential segment of the sport.

RETAIL SHOP PROGRAM: FREESKIER has built the largest and most powerful retail shop distribution program in the industry, with over 1,000 subscribing shops receiving 10 copies each. Distribution of these 10,000 copies reaches nearly 100% efficiency, resulting in the most potent distribution channel in publishing. Through FREESKIER you will reach your customers and industry influencers in the buying environment – the shop floor.

FREESKIER MAGAZINE CIRCULATIONTotal Circulation:Subscribers:Newsstand:Ski Shops:Events/Film Tours:Digital Copies:

70,00025,00020,00010,000

5,00010,000

FREESKIER ONE SHEETER SOCIAL MEDIA

While FREESKIER doesn’t sell its social media channels, we do offer partnership opportunities with our existing clients, which can help build brands’ social media following.

FREESKIER’s social-media offerings are unrivaled by any media company in the industry. We’ve built our followers and likes by earning them organically, not through paid promotions, contests or gimmicks. This has enabled us to gain unmatched loyalty from this audience, which in turn has resulted in the most powerful channel in the ski landscape.

Whether our users engage with Facebook, Twitter, Instagram or a combination of all channels, we communicate with them daily and keep track of what resonates with them, as well as what doesn’t. This has allowed us to create compelling content that garners significant impressions.

From videos that have earned more than 1 million impressions on FREESKIER’s Facebook page, to controversial topics that gained massive engagement, FREESKIER utilizes every channel differently to deliver the exact type of content that each specific audience wants to consume.

SOCIAL MEDIA AUDIENCETotal Reach:Facebook:Twitter:Instagram:Google+:

300,000+156,000+ likes

42,000+ followers41,000+ followers66,000+ followers

FACEBOOK- 155,000+ “likes”- 3 million unique people reached (peak month)- 18.3 million total impressions (peak month)

TWITTER- 40,000+ followers

INSTAGRAM - 40,000+ followers- 1,000,000+ likes received

GOOGLE+- 66,000+ followers

REAL SKIFIJ y v ä S K y L ä#52 PAGE

F i n l A n d

T: Jump to bike rideS: Logan imLach

T: bike rack ride to butter pad, down raiL, 270 outS: Verneri hannuLa

To figure out what went on, I end up going back to my photos, zooming in on crossed skis or flicking through sequences. And that ends up reminding me why the trip was one of the best I’ve ever taken. I’m not sure it has anything to do with skiing. These Finnish kids are simply good people. But I can appreciate that skiing has made it possible for me to visit Jyväskylä and meet some people who greet you with a smile and a laugh. No matter who you are. They are not judging people or the skiing. There was nothing that says, “This was good,” or “that was bad.” There is only a trick, an idea and if the trick is done, we are all very happy. At the end of the week, everyone is very, very happy.

REAL SKIFI_V4.indd 52 8/26/13 6:32 PM

REAL SKIFIVERnERI HAnnuLA, ILKKA HAnnuLA #53 PAGE

Juho KilKKi, JAnnE KorPElA

T: Up rail, 180 oUtS: Verneri HannUla

T: rail, 270 oUtS: logan imlacH

(TOP) T: air Up to a bUtter pad, down rail, 270 oUt

S: ilkka HannUla



CONTACTSEDITORIAL SALES STORM MOUNTAIN PUBLISHING

STORM MOUNTAIN PUBLISHING COMPANY

EditorHenrik Lampert303-834-9775 x [email protected]

Managing EditorDamian Quigley303-834-9775 x [email protected]

Art DirectorChris [email protected]

Associate EditorDonny O’Neill303-834-9775 x [email protected]

Video EditorShane Dowaliby303-834-9775 x [email protected]

Online EditorThacher [email protected]

Senior WriterTess [email protected]

Associate PublisherZach Berman303-834-9775 x [email protected]

Senior Account ExecutiveJason [email protected]

Senior Account ExecutiveNicole [email protected]

Account ExecutiveGrant Savidge303-834-9775 x [email protected]

Account ExecutiveLindsey Hagen303-834-9775 x [email protected]

Founder & CEOBradford Fayfield303-834-9775 x [email protected]

Finance & Operations DirectorAndrew Fuhrer303-834-9775 x [email protected]

Finance CoordinatorErin Gunther303-834-9775 x [email protected]

Sales & Marketing DirectorGreg Wright303-834-9775 x [email protected]

Digital Media ManagerJon Glass303-834-9775 x [email protected]

FREESKIER & SNOWBOARD magazines137 2nd. Ave., PO Box 789Niwot, CO 80544

CONTACTS


The arrival of the FREESKIER Buyer’s Guide each fall marks the start of the buying season for skiers worldwide. Once again, this year’s Buyer’s Guide will be the biggest and most definitive gear guide in the industry - setting the standard by which other product guides are measured.

THE BRAND DIRECTORYIn each product category we dedicate the majority of the editorial to the handful of products that earned our coveted “Editors’ Pick” honors. And since not all of our favorite products can be showcased in this manner, we also offer Brand Directory spreads enabling your company to highlight its key products to the FREESKIER reader.

FREESKIER BUYER’S GUIDE

SEPTEMBER 2013S: AHMET DADALIT: 360P: NATE ABBOTTL: TOGWOTEE PASS, WY

BUYER’S GUIDE


SKIING’S MOST DISTRIBUTED PRODUCT GUIDE- Combined print & digital audience of more than one million viewers- Increased magazine distribution & extended newsstand shelf life- Bonus distribution at your most critical point of sale - the shop floor (1,000+ shops across the US)

REVIEWS OF THE BEST SKIS, OUTERWEAR, BOOTS, GOGGLES & MORE- We test over 600 products and only the strongest are featured in the issue- Every item of gear is specific to the FREESKIER reader and how they ski: park, powder, big air and ripping turns- Technological advances in gear construction are explained throughout the issue, arming our readers with the knowledge they need to make informed purchase decisions.

PRODUCT, PRODUCT, PRODUCT- Our readers eagerly anticipate this issue for one reason, to geek out on new product. We deliver just that. - Each year products get more technically advanced - not only do they work better, but they fit more comfortably and look cooler.- We focus on showcasing product design. We create stunning product photography that sells the sizzle.

Inside Cover Two-Page Spread

$23,125

Two-Page Spread

$21,250

Back Cover

$16,875

Full Page

$11,750

CLOSING DATES:

ADVERTISING RATES:

AD CLOSING DATE: 7-5-14 AD MATERIALS DUE: 7-11-14 NEWSSTAND DATE: 9-2-14

DROPPING KNOWLEDGE

[ DROPPING KNOWLEDGE - SKIS | | FREESKIER ] PAGE 34

SKIS

*CAP CONSTRUCTION SHOWN*CAP CONSTRUCTION SHOWN

Hourglass shape makes for effortless carving. Rip up the corduroy or the pipe wall.

Best for deep snow. A tapered tip and tail allow you to easily throw ‘em sideways.

Best for on-piste skis and all-mountain skiers who like to carve a lot as well as park and pipe skiers.

A number of different sidecut radii throughout the length of the ski for great edge hold on hardpack and flotation in the deep.

Makes it easy to butter and schmear your way through the deep stuff.

Camber underfoot keeps you nimble on hardpack while variations of tip and tail rocker are great for riding pow on wider models, or buttering up the park on thinner-waisted skis.

TRADITIONAL

REVERSE SIDECUT

MULTI-DIMENSIONAL

REGULAR

REVERSE

HYBRID

1

10

9 11 or 12

4

2

3

5, 6, 7 or 8

Cambers

Construction

Sidecuts

here are a multitude of different materials, processes and designs that go into modern ski manufacturing. From a garage in Salt Lake City where each ski is meticulously handmade, to a European factory where automated processes turn

out precision products with great effi ciency, no two are the same but many similar concepts are applied.

On these pages we present some of the popular designs and materials you’ll come across today while shopping for a new pair of sticks. Consider what your needs are and decide what’s right for you. Which shape and camber profi le would you most like under your feet? What type of wood will give you the characteristics you want? Would carbon or fi berglass help you in your daily pursuit?

Once you build out your hypothetical ski, fl ip the page for our detailed guide to which section you’ll want to be in. We’ll direct you right where you want to go and guarantee that you’ll fi nd more than a few boards that you’ll want to take to the hill this year.

T

FREESKIER_SKI_INFOGRAPHIC.indd 34 8/6/13 12:05 AM

MICROBREW POWDER SKIS

MICROBREW BIG-MOUNTAIN SKISMICROBREW BIG-MOUNTAINMICROBREW

S: SAMMY CARLSONL: NEACOLA MOUNTAINS, AK

P: MARK FISHER_TGR

PAGE 61 [ FREESKIER | | MICROBREW SKIS ]

“The Yvette 112RP was easy and fun to ski,” said one tester. A short, sweet bit of feedback on a model based on the platform of the Wailer 112RP. Another tester spelled it out in a bit more detail, commenting, “It’s ultralight, playful and carves like a champ. I wanted to keep skiing this all day.” A third spoke to its ability to charge in variable conditions. “Floaty thanks to its rocker profi le … forgiving in trees and bumpy, powdery conditions,” she said.

C A R V I N GC A R V I N G

S TA B I L I T YS TA B I L I T Y

V E R S AT I L I T YV E R S AT I L I T Y

P L A Y F U L N E S SP L A Y F U L N E S S

F L O ATF L O AT

168, 178

141 - 112 - 128

O V E R A L L O V E R A L L S C O R ES C O R E

L E N G T H S

D I M E N S I O N S

T U R N R A D I U S

15 -18 M @ 178

P R I C EP R I C E

#1

RAMP

KAPOW

3.203.803.203.604.20

18.00 $ 1089

The Kapow is made for skiing big lines and deep snow. The combination of a 125 mm waist, an early rise, and reverse sidecut tip and tail ensures that you can surf the deep stuff in the morning and blast through the crud and hardpack in the afternoon without worrying about lack of stability. “Bamboo is awesome and extremely solid underfoot,” said one tester, referring to the full bamboo core. “Stiff enough to bomb through everything but with enough give to let you ski it, not have it ski you.”

DPS

YVETTE 112RP

4.403.604.004.404.40

20.80$ 1249

HIGH SOCIETYFOLSOM

POWCHICKAWOWWOW DUAL ROCKERGOLD DIGGER

2.863.293.713.864.29

18.01 $ 720

3.67 4.334.004.674.00

20.67 $ 800

As with the early-rise version, the Powchickawowwow Dual Rocker features a poplar wood core for a light and responsive feel, with P-Tex sidewalls for durability and good energy transmission. Testers noted that the dual rocker iteration of this ski felt “softer and more playful” than the early-rise version, as they fl oated through deep snow and blasted through variable conditions. Even with 122 mm underfoot, testers found this ski easy to get around on. “So much fun,” said another tester. “Floaty in the pow, quick and lightweight, but still stable at speed and in the crud.”

A new offering from Folsom, the Gold Digger is a women’s-specifi c powder ski but far from one-dimensional. A dual rocker profi le and 115 mm platform allow for easy fl otation, the bamboo/poplar core is lightweight and a 15.5 m turn radius makes for quick and sharp turns. With high scores in both the playfulness and stability categories, testers agreed that this ski can be taken anywhere at any time. “Super playful, they stomped through all conditions,” described one of our testers. “Stoke meter off the charts.”

It’s easy to be steezy on the Sammy BC. What? That’s right. You’re going to have so much damn fun on these skis that you’ll always look good. Of all the powder skis we tested this year, these are the most focused on playfulness. It makes sense when you think of how Sammy Carlson skis—he just looks like he’s having a great time.

APO has blessed his BC pro model with a light and responsive poplar and beech wood core and a profi le featuring light tip and tail rocker and a bit of traditional camber underfoot to make these sticks as energetic in the pow as any ski out. As one of our testers exclaimed, “They’re super f’n fun!” Get on a pair, and you’ll be partying all day.

APO SAMMY BC

C A R V I N G

S TA B I L I T Y

V E R S AT I L I T Y

P L A Y F U L N E S S

F L O AT

C A R V I N G

S TA B I L I T Y



F L O AT

C A R V I N G

S TA B I L I T Y



F L O AT

165, 169, 174 185

140 - 115 - 130 150 - 122- 140



O V E R A L L S C O R E

L E N G T H SL E N G T H SL E N G T H S

D I M E N S I O N SD I M E N S I O N SD I M E N S I O N SD I M E N S I O N S

T U R N R A D I U S T U R N R A D I U S T U R N R A D I U S T U R N R A D I U S

169, 179, 189

153 - 125 - 142

19.9 M @ 18926.4 M 15.5 M

P R I C EP R I C EP R I C EP R I C EP R I C E

#3#2#1

Women’s � eeride

Women’s � eestyle � eestyle � eestyle

•99•

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2.863.29

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18.01 720

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HIGH SOCIETY

POWCHICKAWOWWOW DUAL ROCKER

As with the early-rise version, the Powchickawowwow Dual Rocker features a poplar wood core for a light and responsive feel, with P-Tex sidewalls for durability and good energy transmission. Testers noted that the dual rocker iteration of this ski felt “softer and more playful” than the early-rise version, as they fl oated through deep snow and blasted through variable conditions. Even with 122 mm underfoot, testers found this ski easy to get around on. “So much fun,” said another tester. “Floaty in the pow, quick and lightweight, but still stable at speed and in the crud.”

C A R V I N G

S TA B I L I T Y



F L O AT

P R I C E

� eestyle� eestyle� eestyle� eestyle� eestyle� eestyle

The Kapow is made for skiing

combination of a 125 mm waist, an early rise, and reverse sidecut tip and tail ensures that you can surf the deep stuff in the morning and blast through the crud and hardpack in the afternoon without worrying about lack of stability. “Bamboo

core. “Stiff enough to bomb through everything but with enough give to let you ski it, not

� eestyle� eestyle� eestyle� eestyle� eestyle� eestyle

3.67 4.334.004.674.00

20.67 800

W

W

FREESKIER_MICRO_BREW_SKIS_V4.indd 61 8/6/13 11:41 AM

PROSLens snaps easily into the frame for a quick change. Also comes with spare lens.

Frameless design prone to fi ngerprint marks when swapping.CONS

Look familiar? You likely saw this medium-fi t collab between Dragon and Nike accompany Gus Kenworthy onto a handful of podiums last season. Triple-layer face foam with hypoallergenic microfl eece lining provides comfort and wicks moisture, anti-fog treatment and generous venting prevent dreaded fogging, and silicone lining on the strap keeps ‘em in place.

ADVANCED PROJECTS XS NIKE COLLABDRAGON /NIKE $ 220

PROS PROSVery comfortable and affordable. Massive fi eld of vision.

Field of vision is a bit limited. No slip resistance measures on strap.

CONS CONS

Feast your eyes on Bollé’s limited edition Nova goggle, inspired by the 2014 Winter Olympics. Flow-tech venting in the frame and double-layer face foam keep the goggle comfortable, while the star-spangled banner plastered across the frame and strap will have you bombing down the hill screaming, “‘MERICA!”

The editors all agree the EG2 has the biggest fi eld of vision of any goggle we reviewed this year. Both the red coloring and hand drawn type face adorning the strap (available with four goggle styles) are inspired by young Yater-Wallace himself, and features include triple-layer face foam, dual spherical lenses and great ventilation to keep your day fog-free.

NOVA – Matte Limited Edition USABOLLÉ

EG2 – Torin Yater-WallaceELECTRIC $ 50 $ 190

PROSPolarized Automatic lens is bomb-diggity.Might feel a little small on larger faces.CONS

While oversized goggles are on trend, Zeal presents a refreshing, smaller-fi t option in the Fargo. The fi eld of view rivals its larger counterparts and a patented, photochromic lens ensures you won’t ever need to change your lens when the light pulls a 180. Also look to the triple-layer face foam for all-day comfort and spherical, dual lens construction with anti-fog treatment to prevent moisture buildup.

FARGOZEAL $ 219

PROS Six styles come with a bonus lens.

Lacks no-slip measures on the strap.CONS

The SpaceGlaze Collection of color schemes spans seven different VZ frames. The Fishbowl frame features a huge spherical lens for a humongous fi eld of vision. In addition, comfort is paramount thanks to contoured face foam all around, helmet compatibility and an oversized dual adjustment strap.

FISHBOWL - SPACEGLAZEVONZIPPER $ 150FISHBOWL - SPACEGLAZE

PAGE 86 [ GOGGLES | | FREESKIER ]

GOGGLES

FREESKIER_GOGGLES_V3.indd 86 8/6/13 2:09 AM

PAGE 87 [ FREESKIER | | GOGGLES ]

PROSPROS

Strategically placed vents on lower frame help battle fog buildup.

Hard to beat the price for a quality spherical lens goggle.

No quick-change lens mechanism.Quick-change lens system isn’t as effi cient as others.

CONSCONS

The oversized Platoon goggle makes its way to the pages of the Buyer’s Guide once again, this time with Wiley Miller’s signature styling. A spherical, dual-lens construction, along with triple-layer face foam and the Scoop ventilation system, serves to increase optical clarity and comfort while regulating moisture buildup.

The medium-fi t Vice is new this year, and as part of Smith’s Vaporator Series, it utilizes a silicone gasket to create an impermeable seal against moisture. A Porex fi lter in the lens adjusts to air pressure differences that accompany elevation changes and prevents deformation, while a buckle on the strap makes for easy on/off.

PLATOON – Wiley Miller SignatureSPY

VICESMITH OPTICS $ 150

PROSInsane lens fl exibility ensures durability through travel and day-to-day wear and tear.

No quick-change lens mechanism.CONS

Boasting a decidedly retro look, this goggle is an attention grabber. It also stands out for its patented NODISTORTION technology. The cylindrical dual lenses feature a small internal valve that equalizes pressure variation caused by changes in altitude. This prevents warping and distortion while simultaneously fi ltering moisture.

MONOCLESHRED $ 130

$ 140

PROS Won’t break the bank.

Changing the lens is time consuming.

CONS

This fl ashy, retro-styled goggle is a new offering from Giro that comes in at a very attractive price point. The cylindrical Carl Zeiss lens has an anti-fog coating and combines with a low profi le frame design that increases peripheral vision so you can see everyone checking you out.

BLOKGIRO $ 90

PROSMolded spare lens case. Donation to Right to Play organization.

Roz G’s talent not included.CONS

The LCG comes with a spare lens, sheathed in a molded lens case for safe-keeping. When it comes time to swap it out, simply engage the slider on the right side of the frame to pop it in or out. The silicone-lined strap also dons a Right To Play tag–the organization for which Roz G is an ambassador.

LCG – Roz GSCOTT $ 185

GOGGLES

MONOCLE

GOGGLES

FREESKIER_GOGGLES_V3.indd 87 8/6/13 2:09 AM

BUYER’S GUIDEADVERTISING RATES

GREG WRIGHTDir. of Sales & Marketing303-834-9775 x [email protected]

ZACH BERMANAssociate Publisher303-834-9775 x [email protected]

JASON SMITHSr. Account [email protected]

NICOLE BIRKHOLDSr. Account [email protected]

GRANT SAVIDGEAccount Executive303-834-9775 X [email protected]

LINDSEY HAGENAccount Executive303-834-9775 X [email protected]

CONTACTS:


BRAND DIRECTORY SPREADS- Brand Directory spreads enable you to highlight key product stories to our discerning FREESKIER reader- FREESKIER’s staff will work with your team to ensure that the text, photos and gear speaks to our audience

ONLINE BUYER’S GUIDEINCLUSION- The FREESKIER Online Buyer’s Guide is the industry leader in digital gear reviews, and the most trafficked section of the FREESKIER website- Online retailer links allow our readers (your consumers) direct access to the point of sale

VIDEO PRODUCT REVIEW INCLUSION- We will produce video product reviews of your Brand Directory Page products. These videos will be showcased on FREESKIER’s Online Buyer’s Guide, our iPad edition Buyer’s Guide, and our YouTube page.

- Two-Page Brand Directory Feature- Production of 3 product review videos- FREESKIER distribution of product review videos- Inclusion in Online Buyer’s Guide

$18,350

- Production of 3 product review videos- FREESKIER distribution of product review videos

$5,000

CLOSING DATES:

BRAND DIRECTORY RATES:


FREESKIER TREND BOOK

PAGE 070

Today, as one of few ski-specific brands, Orage continues to fulfill that vision and has expanded to include offices in both Montreal, QC and Burlington, VT. In addition to outerwear, the company now produces mid- and baselayers, accessories and casual wear that stake their claim not only on high quality but unique style. This combination has propelled Orage into the hearts of skiing’s core fans as well as more than 500 stores worldwide. “The support these [retailers] have shown our brand over the years is where our responsibility lies,” says Mike Nick, vice president of marketing and sales. “It’s our job to find ways to improve their business, which in turn benefits everyone.”

Part of improving the retail side is providing an authentic product. Nick, a former Orage athlete, explains what it takes to deliver that. “A lot of it comes from your gut,” he says. “We’re conscious of what’s going on around us and what other brands are doing, and we have a strong sense of skiing’s history, but a lot of what we do is based on what feels right to us. Retailers look to Orage for something fresh in their stores. Skiers look to us to show them a good time, and our athletes expect us to keep pushing the limits of product design.”

The athletes are a vital part of that product design. Whether it’s the input of Andrew Whiteford on a highly technical piece such as the Seven Prolite jacket or Phil Casabon on the extra durable B-Dog jacket, it’s vital to have that feedback.

But at the end of the day, Orage knows that producing the right products is a balancing act. “The trick is to be able to filter through what the athletes are

asking for and what the market is asking for,” says Nick. “Technical ski wear is where we hang our hat, but we know what’s up. We’ve always worked hard to blur the lines between street style and slope style.”

What the market is asking for now is a variety of technical pieces that don’t look so technical. Skiers want to be able to switch up outfits and take them from being on the hill to hanging out downtown. That translates to an expansion of the Orage line to include a larger fall outerwear collection, more layering pieces and lifestyle clothing to round it all out.

Another part of serving the retailers and the brand itself is to present and maintain a vibrant image. Orage maintains one of progression and lightheartedness. “We’re in this thing to have fun. You can’t take it too seriously. We’re just sliding on snow,” says Nick.

To that end, the company continues its infamous Orage Masters this spring. The somewhat-annual event is dubbed the “anti-comp” and has one rule: no rules. Somehow, a winner is crowned, but the important takeaway is that everybody who goes, doesn’t want to leave, and everybody who wasn’t there, wishes they were.

The event “is our way of rolling our brand up into a ball and throwing it out there for the world to see,” Nick explains. And what the world should see is a brand that is driven by passion and honesty, with ideals that ensure it will continue to thrive in an industry that rewards authenticity.

ORAGE

DEDicAtED to skiErs thEn, now AnD forEvErmorE

Orage’s beginnings were modest and honest. In 1989, a business student at the University of Québec in Montréal began crafting waterproof ski jackets and pants. She made gear for herself, her friends and the university ski team. Her name was Evelyn Trempe, and it didn’t take long before she and her beau, Eric D’Anjou, began selling the goods out of her car on the streets of Montréal. The duo shared the common goal of redefining what ski outerwear could be—they looked to blur the lines between urban-styled and technically proficient outerwear. And so Orage was born.

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Deal Jacket (women’s): Inspired by Orage team rider Tatum Monod we introduce the Deal jacket in 2014. A strategically seam sealed, Prime 10 insulated canvas jacket featuring a unique “boyfriend fit” with just enough room, and a long ladylike silhouette. With a printed interior, a unique expandable collar and perfect pocket placement the Deal is the real deal. $330 Retallack Jacket (men’s): Orage has been building jackets with the Retallack guide crew for six years now. The crew takes pride in relentlessly pounding on their gear and Orage takes pride in knowing that after five months of day in and day out field testing their jackets come out with only a scratch or two from a tree snag or a grease smear. More importantly, Orage remains Retallack’s outerwear of choice. $400 Republic Jacket (men’s): If it’s the warmth of a tropical island beach rug that you’re looking for while slaying pow in the dead of winter, the Republic jacket is your new best friend. Coming in both insulated and shell versions, you can pick your poison and battle old man winter with style. $250 shell / $300 insulated

ORAGE.COM

S // GILB

ERTI P // JO

RG

ENSO

N L // R

ETALLA

CK, B

C

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BUYER’S GUIDEBRAND DIRECTORY RATES







CONTACTS:


The October issue is the first action-packed issue of the season. We tell all of the back stories of the top movie segments being shown in the theaters throughout the fall. This issue’s distribution is laser-focused on the subscribers, core shops and movie tours themselves. There’s no better time or place to put your company’s message in front of our audience than during film premiere season.

SUPER SHOP DIRECTORYWe’ve created a special advertising section where the top shops in the US are invited to tell our readers what sets them apart from the others. Top movie action, tailored distribution and a focus on the best shops in the land make this one of the hottest issues of the season every year.

OCTOBER ISSUE

marijuana tourismIs marijuana tourism the next bIg thIng In skIIng? (Or will it just fall asleep on the couch)

LeVeL 1 exPLORes

BIBBY’SBACKYARD

the most hILLbILLY skI tRIP OF ALL tIMe

“IT’LL TOTALLY WORK”REAL SKIFI REDEFINES SKIING (with a laugh)

OCTOBER 2013S: MAX MORELLOT: UndERfLip tO OppOsitE tRAnny P: nAtE ABBOtt_pBpL: dEtROit, Mi

dispLAy UntiL: OCTOBER 22, 2013

COVER_B.indd 1 8/21/13 4:24 PM

OCTOBER ISSUEMOVIE STORIES


SKIING’S MOST DISTRIBUTED ORIGINAL CONTENT- Combined print & digital audience of more than one million viewers- Targeted newsstand & special event distribution- Bonus distribution at your most critical point of sale - the shop floor (1,000+ shops across the US)

GO BEHIND THE SCENES OF THE TOP MOVIE SEGMENTS OF THE YEAR- We take a deeper look at the stories behind the movies premiered each fall- Right on the heels of our annual Buyer’s Guide the October issue is packed with action that inspires our audience to ski

ISSUE DEPARTMENTS ROUND OUT THE EDITORIAL CONTENT - In Destinations, we take our readers along with us as we explore some the world’s best ski resorts and locations- Our Gear Roundups department examines the industry’s leading products with a comprehensive look at emerging trends in technology, safety and design

REAL SKIFIJ y v ä S K y L ä#52 PAGE

F i n l A n d

T: Jump to bike rideS: Logan imLach

T: bike rack ride to butter pad, down raiL, 270 outS: Verneri hannuLa

To figure out what went on, I end up going back to my photos, zooming in on crossed skis or flicking through sequences. And that ends up reminding me why the trip was one of the best I’ve ever taken. I’m not sure it has anything to do with skiing. These Finnish kids are simply good people. But I can appreciate that skiing has made it possible for me to visit Jyväskylä and meet some people who greet you with a smile and a laugh. No matter who you are. They are not judging people or the skiing. There was nothing that says, “This was good,” or “that was bad.” There is only a trick, an idea and if the trick is done, we are all very happy. At the end of the week, everyone is very, very happy.


REAL SKIFIVERnERI HAnnuLA, ILKKA HAnnuLA #53 PAGE

Juho KilKKi, JAnnE KorPElA

T: Up rail, 180 oUtS: Verneri HannUla

T: rail, 270 oUtS: logan imlacH

(TOP) T: air Up to a bUtter pad, down rail, 270 oUt

S: ilkka HannUla


GGETSAD

KicKerAmphitheAter Bluetooth

$300

Kicker’s Amphitheater Bluetooth is the next best thing to a fancy surround sound system. Its 5-inch mid-bass speakers, ¾-inch tweeters, 6-inch

subwoofer and 50W stereo amp deliver clear and powerful sound while the KickStart app allows you to fine tune it. The

spearkerphone-enabled system comes with a handy remote, a USB port to charge your

devices and an AUX input for universal connectivity. Note:

iPhone 5 will not fit on dock.

house of mArleyBuffAlo soldier

$100

Whether you’re on-hill, or road trippin’ through the heart of America, this on-ear headphone has you covered. You’ll dig the

stylish look of sapele wood and durable canvas while 40 mm, high performance speakers deliver ample bass along with strong mids and highs. The ear cushions are plenty comfortable, and it

comes with an integrated mic’ and three-button control.

hmdXJAm Xt

$70

This compact speaker features a water-resistant

and drop proof rubber body. Despite the small

build, it bumps big sound. An attached carabiner

allows you to easily clip it to your pack for tunes on the go. And don’t let

bothersome cords get in your way—it’s Bluetooth

enabled to wirelessly spit tunes. A line-in port

ensures you can pair it with any device. A rechargeable

lithium-ion battery lasts around four hours.

sKullcAndycrusher$100

Skullcandy offers you some serious bang for your buck with these plush, over the ear headphones. A built-in, battery-powered amp delivers head-rattling bass that can be adjusted by a slider on the exterior ear cup. Comes with a detachable auxiliary cable with a single button remote and mic.

BeAts By dr. dre the pill $200

Medicate your life with the powerful sound exuded by the four speakers inside this pocket-sized sound system. The Bluetooth-enabled device also includes an auxiliary cord. It runs on a built-in battery that charges through a micro-USB port for a lengthy running time that won’t leave you searching for an outlet.

GADGETS

PAGE 094 [ GADGETS | | FREESKIER ]

GADGETS.indd 94 8/21/13 1:29 PM

[ DESTINATION: RED MOUNTAIN | | FREESKIER ] PAGE 040

You can tell a lot about a ski area by its base lodge. There are plenty built to impress, offering valet parking, chandeliers and four-star dining, but you’ll find fewer of the worn-in, utilitarian variety. The kind marked by cubbies overflowing with kids’ gear, retired guys sharing brown-bag lunches on picnic tables and a fabled bar where live music shakes 200-year-old timbers.

Two and a half hours north of Spokane, WA in the West Kootenay region of the Interior of British Columbia, Canada, Red Mountain has a true ski club feel. In fact, up until the late 1980s, it was just that—a ski area owned by the town and operated by its members. Today, with free parking, sub-$80 lift tickets and empty lift

lines, the place has all the makings of a great little ski area. But Red is far from little. With its new expansion of 1,000 acres (including an entire new peak: Grey Mountain), the resort is now bigger than Jackson Hole and sits in the top three percent of North American resorts in terms of skiable acres.

“It’s a mountain you can ski 360 degrees off one chairlift,” says Dane Tudor, who lives in Rossland, BC, 10 minutes from Red Mountain. “A lot of places you traverse and run into cat tracks. Here, you ski fall line.” Tudor’s skiing style has evolved over the years, as has his favorite line. “When I was younger, I always went off the backside of Granite,” he says. “Now, I hit the

shoulders. They’re longer and more gladed. The backside is steeper with terrain that goes from cliffy to mellow, while the frontside offers longer pitches and smoother runs.”

Despite the $50-million upgrade, North America’s third oldest ski resort hasn’t deviated from its authenticity. Just look to its sizable retirement crew—people like Dan Loukras and his gang of bearded guys in their 50s and 60s who meet at the base most every day. Decades ago, “Danimal” read an article about three under-the-radar ski areas and drove west across Canada. His plan was to hit Red Mountain, then Fernie and Silverstar before choosing his favorite, but after one ride up Red’s Motherlode chairlift and a powder filled

descent, he traded in his day ticket for a season pass.

I’m riding the Motherlode with Dan on a hard-pack day, but it’s clear we’re on one of the world’s great chairlifts. The slow triple ascends the north face of 6,807-foot Granite Mountain. Interesting lines are visible from flank to flank, but the consistently steep fall-line shot directly beneath the chair looks like the ultimate line on a deep Kootenay powder day. As we creep along, Dan says the chair needs to be slow to let your legs recover after skiing the almost 3,000 feet of vertical below.

Our group skis off the backside of Granite and throws on skins for a quick hike up Grey Mountain. We’re still inbounds

and for $10, we could have taken a cat to the top. Though it’s either a cat ride or your own two feet that will get you up this year, at the summit, we see stakes marking the location of a new lift that will make this 1,000 acres of new terrain even easier to lap in 2013-14. Facing the resort, the south side offers intermediate tree skiing, while the north side serves up shorter, steeper shots littered with cliffs and interesting features.

We’re headed one peak farther to the north. We ski off the top of Grey, beyond the boundary, to our next staging area. Less than an hour of switchbacks later, we’re at the wind scoured summit of Mount Kirkup, looking over the expansive Monashee and Selkirk mountain ranges. Our group of six enjoys 2,000 feet of boot deep turns from the summit down to the highway, where Dan’s friend has parked a truck. We’re back at the resort in time for a few more inbounds laps before closing.

Until this season, Red Mountain consisted of two peaks—Granite, offering the majority of the resort’s terrain, and Red, a smaller 1,500-foot peak served by a double chair. Of Red’s 88 named runs, 75 percent aren’t groomed. It’s tree skiing at its finest, and with so many acres, even locals can’t find some of the stashes twice. “We ski so many more acres of this resort than others of similar size,” says vice president of business development and former general manager, Erik Kalacis. “Of our 2,685 acres, there are probably only 85 acres you can’t ski.”

One of Canada’s highest towns, Rossland is built into the surrounding mountains. Colorful, old mining homes line

Destination:

Red Mountain, BCAT THE EDGE OF THE KOOTENAy MOUNTAINS, A CHARACTER-FILLED FAMILy RESORT IS QUIETLy GROWING TO OFFER EVEN MORE AMAZING SKIING.

WORDS: Tess WeaveR PHOTOS: Dave HeaTH

Looking down Mt. Roberts.

DESTINATION.indd 40 8/21/13 4:42 PM


$21,875

Two-Page Spread

$17,350

Back Cover

$15,625

Full Page

$9,750

CLOSING DATES:

ADVERTISING RATES:


OCTOBER ISSUEAD RATES







CONTACTS:


SUPER SHOP DIRECTORY PAGES- The Super Shop Directory enables you to highlight key differentiation stories to our discerning FREESKIER reader- FREESKIER’s staff will work with your team to ensure that the text, photos and gear speaks to our readers

MAGAZINE SHOP DIRECTORY LISTING- Each issue (6) of FREESKIER will include a Super Shop Directory Listing highlighting the shop’s pertinent contact information.

ONLINE SHOP DIRECTORY INCLUSION- Super Shop online directory featured on freeskier.com with links directly to your shop’s website providing our audience with direct access to your shop.

[ SHOP SPOTLIGHT | | FREESKIER ] PG. 90

SKI SHOP SPOTLIGHT

Bryce Phillips, founder of evo, started selling gear as a youngster to fund his skiing addiction. In 2001 the scheme turned into a website and a vision of a different kind of retailer that would bring artists and athletes under one roof. In 2005, that retail space was born in Seattle and now, in its 11th year, evo just moved into a 25,500-square-foot facility, 50-percent larger than the previous storefront. Along with more space comes opportunity. “The new store enables us to go way above and beyond what we ever could before, creating a center for the ski and snowboard community focused around art,” says Phillips. “Our goal is to create a fl exible space with a venue feel, allowing us to host events and showcase local artists, inside and outside of the store.” The new fl agship store does just that by blending an art gallery with a retail fl oor that stocks hard and soft goods from too many manufacturers to list, while Skullcandy keeps the vibe going with a styled out sound system. A full-service tune shop is available for whatever you might need and while your gear gets worked on you can grab a bite to eat in one of the two restaurants on-site. The once-struggling indoor skate park underneath the space is currently being revamped and evo plans to unveil it to the public in the near future.

If you’re in the Seattle area, stop by the Fremont district for a huge selection of gear with a side-serving of culture. If not, check them out at evo.com.

Shops are an essential part of skiing culture. A ton of hoopla surrounds the latest and greatest gear every season and none of us can wait to get our hands on it. While the internet has put every product at our fi ngertips, you can’t discount the opportunity to try gear on while gaining insight from knowledgable shop employees before making those tough choices. Here are a few of our favorite places to do this.

PHO

TO: IA

N CO

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LOC

ATION

: VA

LDEZ

, AK

SHOPSPOTLIGHT

evo.com

evo

evogear

206-973-4470

3500 STONE WAY N.SEATTLE, WA 98103

23_FREESKIER_SHOP.indd 90 11/12/12 10:50 AM

[ FREESKIER | | SHOP SPOTLIGHT ] PG. 91

Located on Main St. in Breckenridge, CO, Slope Style breathes new life into the retail options available to shredders of the mountain town. To fi ll what the owners saw as a lack of options, they opened the 1,500-square-foot retail and tuning shop in 2011 to offer the brands and products that people wanted, but weren’t being offered. “We’re lucky to be surrounded by the best parks in the nation,” says co-owner Drew Van Gorder. “Breckenridge needed a ski shop for the park scene.”

The store and website specialize in progressive freeskiing brands such as Armada, Orage, Saga and Full Tilt to name a few and carry all the hard and soft goods you might need. Their full service tune shop has a friendly and professional staff that is great at helping everybody from the novice looking for a quick tune to Bobby Brown swinging through to get his new boards mounted up. Feet hurt? Van Gorder and fellow owner Chris Krance both have MasterFit certifi cations and are happy to mold you a fresh pair of Intuition liners or tweak your boots to get the best performance.

In fall months, Slope Style sponsors movie premieres in town to fuel the stoke and during events such as the Dew Tour they host autograph sessions in the shop with a laid back vibe to bring everybody together. Next time you’re in Breck, swing through and say hello or check them out online at slopestyle-ski.com.

slopestyle-ski.com

SlopeStyleSki

@slopestyle_ski

970-547-4417

110 S. MAIN STREET, UNIT A BRECKENRIDGE, CO 80424

23_FREESKIER_SHOP.indd 91 11/12/12 9:10 AM

FREESKIER MAGAZINE’S SUPER SHOP DIRECTORY The ski industry lives and dies with the success of retail shops. From the core brick and mortar shop at the base of a mountain to the online retailers supplying the masses with gear at the lowest prices

possible they all help us do what we love - go skiing. The following are a list of shops across North America that we recommend you look to first when considering your next gear purchase.

SHOP NAMEPhysical AddressWebsite AddressHours of Operation25 word description about what separates this shop from all others. Brands carried, special events, team riders, or special offers for our readers.















[ F R E E S K I E R ]


SKIS.COM HAS BEEN IN THE SKIING industry since 1990. Our company owns and operates a number of retail stores and we have been using the Internet as an extension of our re-tail shops since 1997, which equates to an amaz-ing 15 years of experience on the Internet. Our owner and company founder Steve Kopitz is an avid skier with over 50 years of skiing experience under his belt. When he was a child he dreamt of owning a ski shop and Skis.com is the online expansion of his dream realized. Our goal isn’t to just sell you ski gear, it’s to make you love your ski gear and give you a shopping experience that is better than one you would receive in a store.

At Skis.com, we work hard to make our site the

most comprehensive and helpful skiing website on the Internet. Our site doesn’t just sell you products, we give you information. Skis.com is fi lled with articles, blogs, guides, and videos relating to ski-ing equipment and apparel for you to use at your disposal. We also provide you with an immense amount of site fi ltering to make the purchasing process easier for you. We also have thousands of “fi rst-hand” video reviews from individuals who have actually used the product.

It is this innovative vision, along with dedicated hard work, that has allowed us to receive one of the Internet’s most distinct honors, being named to Internet Retailer magazine’s Hot 100 websites for 2009. Widely viewed as the pinnacle of e-

commerce industry magazines, Internet Retailer selected Skis.com as one of only seven websites for its sporting goods category. In 2011 we joined the ranks of one of the Internet Retailer top 500 websites online.

Here at Skis.com we take after our owner. We love what we sell and we want you to love it as much as we do. That’s why every person who is employed here is involved in the sports we sell in one way or another. This way we can offer you the best product knowledge along with the best products. Whether you are looking for alpine skis, powder skis, twins, boots or bindings, you will be certain to fi nd it here. This is why Skis.com is the web’s Ultimate Online Ski Shop!

BRANDS CARRIED

SKIS.COM — THE ULTIMATE ONLINE SKI SHOP

LINE, ARMADA, K2, ROSSIGNOL, ATOMIC, SALOMON, VOLKL, ICELANTIC, FACTION, NORDICA, SCOTT, OAKLEY, FULL TILT, ELECTRIC, MARKER, GIRO, POC, TECNICA, LANGE, THE NORTH FACE, ORAGE, SKULLCANDY

FREESKIER SHOP DIRECTORY PAGE 129 OF 140

1-800-SKIS-COM

SHOP GUIDE_DEC.indd 129 10/17/11 5:00 PM

CLOSING DATES:

SUPER SHOP DIRECTORY RATES:


- Two-Page Super Shop Directory Feature- Magazine Shop Directory Listing- Online Shop Directory Listing

$17,350

- One-Page Super Shop Directory Feature- Magazine Shop Directory Listing- Online Shop Directory Listing

$9,750

- Magazine Shop Directory Listing- Online Shop Directory Listing

$2,500

OCTOBER ISSUESUPER SHOP RATES







CONTACTS:


The November issue features the best of ski resort stories, resort travel pieces and our highly anticipated annual FREESKIER Resort Rankings. We call out the best overall resorts, top resorts for powder, top resorts for parks and of course top resorts for après. This issue hits subscribers’ mailboxes and newsstands just in time for fall season pass sales and opening days.

THE RESORT DIRECTORYIn each resort category we dedicate the majority of the editorial to the handful of resorts that earned our coveted “Editors’ Pick” honors. And since not all of our favorite resorts can be showcased in this manner, we also offer Resort Directory spreads enabling your resort to highlight its key attributes to the FREESKIER reader.

NOVEMBER ISSUERESORT GUIDE

the 2014RESORTGUIDE

NOVEMBER 2013S: SAMMY CARLSON

T: SWITCH 900 BLUNTP: ASHLEY BARKER

L: WHISTLER BACKCOUNTRY, BC

freeskier.com

DISPLAY UNTIL: NOVEMBER 19, 2013

COVER_B_FINAL.indd 1 9/18/13 4:36 PM

NOVEMBER ISSUERESORT GUIDE



RANKING THE BEST DESTINATIONS IN NORTH AMERICA- This issue is dedicated to skiing that we can all do, whether we live in the Midwest or Whistler- From parks to peaks to powder, we show our readers where to go no matter what they’re looking for in a resort- Inspiring, resort-based trip stories with skiing’s biggest icons round out the editorial features

ISSUE DEPARTMENTS ROUND OUT THE EDITORIAL CONTENT - In Destinations, we take our readers along with us as we explore some the world’s best ski resorts and locations- Our Gear Roundups department examines the industry’s leading products with a comprehensive look at emerging trends in technology, safety and design

Ski resorts change at a pace closer to glacial than weedlike. As one of our editors said while we debated the best spots for steep skiing, “Was there an earthquake? No. So why change the list?” Yet each year the small changes add up, a new lift here, a new partnership there and a resort makes a leap up in our rankings.

With that in mind, we refined the categories of the Freeskier rankings this year instead of swapping a couple of numbers and calling it good. Who got the most powder? That’s so last year. Instead, we think you’ll find utility in knowing the best place to go on a pow day as well as the best place to find some fluffy goodness if you’re getting out there a couple days after the storm.

When it comes to experiences, living in a ski town for a season is a far cry from one sunny afternoon on a deck or a late-night dance-off under the black lights. We split them up so you can find what you’re looking for.

Another change is that we’ve dropped the stats from this issue. If you read about someplace you want to visit, go to freeskier.com/resorts and all the necessary information—vertical feet, average snowfall (all the resorts are above average, we guarantee it!), fresh snow, GPS coordinates, twitter and web address—is there and up to date. Or, as they say on the interwebs, SEARCHBAR.

The point is this: here’s what we’ve seen and what

we love about these ski resorts. We made these lists by trying to answer the questions our friends ask us: I have a week of vacation, where should I go? I want to ski a badass park, where should I go? I want to stop at the end of an epic t-to-b run and have a delicious drink, where should I go? I just got fired from my job and I want to move to a ski town for a year (and maybe stay for twenty), where should I go?

Our answers are spread out over the next 17 pages. If you don’t find what you were looking for, may we suggest you start with a stack of pancakes and then just point your skis downhill. The answer has to be down there somewhere.

–Nate Abbott, Senior Editor

2014ResortGuide

PAGE 072 [ RESORT GUIDE | | FREESKIER ]

RESORT GUIDE_V3.indd 72 9/19/13 1:42 AM

S: NATHAN HADLEYL: BLACKCOMB, BC

P: ERIC BERGER

Best of the BestSnowParks

TownsSteepsDeets

The EastThe In-Between

Gettin’ UpGettin’ There

Pg. 074Pg. 076Pg. 078Pg. 080Pg. 082Pg. 083Pg. 084Pg. 085Pg. 086Pg. 088

[ FREESKIER | | RESORT GUIDE ] PAGE 073

RESORT GUIDE_V3.indd 73 9/19/13 1:48 AM

OakleyLutsen WS // $260

This women’s softshell is comfortable, practical and stylish. The Gore Windstopper fabric is DWR coated for protection from the elements and has a generous amount of stretch to keep you agile. In addition, a low-profile hood adds protection without bulk for a jacket that can be used as a midlayer or outer layer.

ScOttDecoder // $190

This lightweight midlayer features 60 grams of PrimaLoft insulation in the body, combined with Polartec Power Stretch material in the arms and hood for added mobility and breathability. It’s got a DWR coating as well as Lycra openings in the cuffs and hood to help keep you dry.

MOuntain HardwearGhost Whisperer Hooded Down Jacket // $320

A lightweight down jacket is essential for anyone who frequents the backcountry. At less than eight ounces, the Ghost Whisperer won’t weigh you down and also won’t easily succumb to moisture thanks to Mountain Hardwear’s Q.Shield, water repellent down. When things warm up, simply fold the jacket into its own pocket for easy storage.

tHe nOrtH FaceFort Point Flannel // $99

The North Face took this versatile layering piece and upped the ante by making it reversible, allowing you to go flannel side down and expose a DWR shell for protection from the elements. It’s a great outer layer during the spring or fall, and 40 grams of Heatseeker insulation will keep you warm all winter long.

arMadaGremlin Insulator Hoody // $160

This insulated option from Armada is packed with 60 grams

of PrimaLoft insulation to keep the warmth in, and features YKK zippers to keep the moisture out.

An adjustable lower hem allows you to customize the fit, while

inner-pocket adjustments keep your hands out of the cold.

G EAR

LAYERINGPHOTO: KERI BASCETTA

[ GEAR | | FREESKIER ] PAGE 090

GEAR.indd 90 9/18/13 11:55 AM

[ DESTINATION: BANFF | | FREESKIER ] PAGE 036

Alberta doesn’t always get the recognition it deserves—a surprising notion given what lies within its borders. Tucked away in the southwest corner of the Canadian province is Banff National Park and the town of Banff itself. The park holds claim to one of the most astounding natural settings you’ll ever come across and the town, rivaling its neighbors to the west, is one that can accommodate skiers of any type, budget or personality. It’s a no-bullshit destination where residents will welcome you with open arms, leaving you wondering why you haven’t made it there before and when you might be coming back.

The closest major city to Banff is Calgary, about 80 miles to the east, in South Central Alberta. From there, you can hop on a bus or rent a car for the 90-minute drive that winds from the plains into the Canadian Rockies before you find yourself in the shadow of Cascade Mountain, a rocky pyramid that looms over Banff at a height of almost 10,000 feet and provides the quintessential mountain town view for residents and visitors alike.

Banff Avenue is the main drag, and as my friend Reily and I pulled into town last January, we found our accommodations, the Fox Hotel and Suites, right there among many other options that range from mediocre to magnificent. A very nice young

lady with a thick Australian accent got us checked in. While it seems that many American skiers have yet to discover Banff, we quickly came to find that the Aussies have been in the know for a while.

Most of the bars and restaurants in Banff lie within a few blocks of each other. We headed downtown our first night and bellied up to the bar at the Elk and Oarsman, a second-floor pub on the main drag. As we chowed down some delicious elk burgers, the bartender advised us on some of the spots in town: St. James’ Gate (a.k.a. The Gate) for a good pub scene with live music; the Devil’s Gap, where the younger locals go to get loose once they’re done serving the tourists; and The

Dancing Sasquatch or Aurora nightclubs if you’re into the club scene. He also mentioned the Pump and Tap, a British football bar in the basement of a slightly odd indoor mall of sorts, where one could surely find some salty residents and a good time.

We settled up and were just about to head out when the bartender set two shots of Jäger in front of us. Not my first choice in spirits, but the small glasses of syrupy black liquid represented two things: the welcoming nature of the people in this town and that while it may not be listed on any official documents, Jäger is most definitely the official drink around there. The barkeep raised his own glass

in a gesture of solidarity, and down the hatch they went.

The trifecta of ski resorts around Banff are known as the “Big 3,” and a convenient shuttle service runs from various points in town to each of them. We’re not talking run-down school bus shuttles either, but rather plush motor coaches. The closest resort is Mt. Norquay, which boasts a town hill kind of feel and sits just on the other side of the highway, about five minutes outside of city limits. Norquay offers night skiing on Fridays and Saturdays as well as outside-the-box events like Chairlifts of Love, chairlift speed-dating for those who can’t seem to pull themselves away from the hill long enough to have a conversation with somebody of the opposite sex. Don’t worry, we understand the addiction.

Sunshine Village is the second closest resort to Banff, about 25 minutes southwest of town. We hopped a shuttle there for our first taste of the terrain Banff had to offer. A quick gondola ride out of the resort parking lot takes you up to one of two base areas. From there, you can access the three mountains that comprise the ski area.

We headed toward Lookout Mountain, and after a few warm-up laps, made it to the top, and the entrance to Delirium Dive, one of two zones at the resort where you find a steel gate at the entrance (the other is Wild West on Goat’s Eye Mountain). The self-locking entry points are secured by Backcountry Access sensors that only unlock once they detect the ping from your transceiver, which is required along with a shovel and probe.

As we approached the access gate, three confused Frenchmen were pulling on the handle and looking unsure as to why it wouldn’t open. A ski patroller asked them to step aside—apparently we looked like we knew what we were doing. I bellied up to the gate, and the red X changed to a green circle, unlocking the latch. Maybe the Frenchmen were well versed in backcountry safety but not the gate protocol, or maybe they were clueless. Either way, it’s a great system that many ski areas could benefit from.

Destination:

Banff, ABWITH SKI TERRAIN TO MATCH THE SCENERY, YOU’LL BE HAPPY WHEN YOUR CAMERA BATTERY FINALLY DIES.

WORDS: DAMIAN QUIGLEY

P: RYAN CREARY



$21,875

Two-Page Spread

$17,350

Back Cover

$15,625

Full Page

$9,750

CLOSING DATES:

ADVERTISING RATES:


NOVEMBER ISSUEAD RATES







CONTACTS:


RESORT DIRECTORY PAGES- The Resort Directory enables resorts to highlight key differentiation stories to our discerning FREESKIER reader

- FREESKIER’s staff will work with your team to ensure that the text, photos and story speak to our readers

ONLINE POWDER FINDER INCLUSION- The freeskier.com Resort Powder Finder is the industry leader in forecasting and promoting upcoming powder days. When your region is anticipating more than 6 inches of powder, we will feature your resort in the Powder Finder.

POWDER FINDER E-NEWSLETTER FEATURE- Participation in the FREESKIER Resort Directory includes a featured inclusion in one Powder Finder e-newsletter, sent on Wednesdays to more than 50,000 subscribers throughout the winter months.

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[ RESORT DIRECTORY | | FREESKIER ] PG. 098

Located off Route 100 in Southern Vermont, Mount Snow is a favorite destination of skiers living in New England and beyond. Its central location, just two and a half hours from Boston and less than two from Albany, makes it an easy weekend trip for friends and families around the region to get their snow-sliding fi x. The 2011/2012 season saw many capital improvements around the resort, including the new Bluebird Express–a high-speed detachable six-person bubble lift that keeps you comfortable as it whisks you to the summit–and improvements continue this year.

On the hill, the resort has all types of terrain and is divided into four areas. The main face is made up of a combination of green and blue runs. Sunbrook, a south-facing basin will provide you with mostly intermediate entertainment and you can look to the North Face for advanced runs like Ripcord and Challenger. Every zone also includes hand cut glades but you’ll have to suss them out as they don’t appear on the trail map and are not patrolled.

The fourth and probably best-known area is Carinthia, a 100-acre terrain park fi lled with every feature you can imagine. Carinthia is comprised of a whole mountain face that used to be a neighboring resort until Mount Snow acquired it in in 1986 and its development shows Mount Snow’s commitment to freeriding. It has 2 pipes and 10 parks with hits that range from small to extra large. The high-caliber Superpipe and Inferno terrain park played host to the only East Coast Winter X games in 2000/2001 and have done nothing but improve since then. In fact, the superpipe is actually cut by X Games medalist Jason Evans so you can be sure it’s done carefully and precisely. Access to most of the park from the Nitro Express high-speed quad and Heavy Metal double lift ensure that only your tired legs will hold you back from more laps. Look for new, one-of-a-kind features to be rolled out this year as Carinthia continues to stay among the best parks in the East.

Off the hill, Go Fish, a new sushi joint at the base, will be serving up fresh sushi rolls and other Japanese fare. If sushi isn’t your thing, you can dip into 1900’ Burger for hand-pattied Angus burgers with thick milkshakes or a classic American beer to wash them down. Domestic brews not your thing? Hit up the Station Tap Room for 20 rotating taps pouring small-batch brews from mostly New England-based microbreweries. Included are two Mount Snow exclusives from Northshire Brewery and Harpoon. If local fl avor is what you really want, head just down the road to the Dover Bar and Grill, affectionately known as the D-Bag, for some suds and surly locals. After that tour you’ll surely need a place to stay, so check into the recently renovated Snow Lake Lodge for affordable rates and a short, hungover walk to the lifts.

MOUNT SNOW, VT

RESORTDIRECTORY

mountsnow.com MountSnowVermont @MountSnow mountsnow

When you get powder, the best place to shred is the North Face. You have to get up there early though or else you’ll be looking for late day powder in tree runs.

The best place for lunch at Mount Snow is Tony’s Pizza, but if you’re trying to fi nd some après, Cuzzins is the spot. For dinner and a game of pool, the best place to go is Dover Forge.

ON-HILL TIPS OFF-HILL TIPS

20_FREESKIER_RESORT DIRECTORY.indd 98 9/12/12 2:12 PM

[ FREESKIER | | RESORT DIRECTORY ] PG. 099

TIPS BY DEVIN LOGAN

mountsnow

OFF-HILL TIPS

CARINTHIA, A 100-ACRE TERRAIN PARK FILLED WITH EVERY FEATURE YOU CAN IMAGINE.

20_FREESKIER_RESORT DIRECTORY.indd 99 9/12/12 2:12 PM

- Two-Page Resort Directory Feature- Inclusion in online Powder Finder- Powder Finder E-Newsletter Feature

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$9,750

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With more than 75% of our audience skiing the backcountry, and even more aspiring to leave the gates for the first time, it’s no surprise that they look to FREESKIER as their primary resource. And while our readers already receive backcountry beta in all issues of FREESKIER, we wanted to give them more. FREESKIER’s Backcountry Edition answers the call.

THE BACKCOUNTRY GEAR DIRECTORYIn each backcountry specific product category we dedicate the majority of the editorial to the handful of products that earned our coveted “Editors’ Pick” honors. And since not all of our favorite products can be showcased in this manner, we also offer Backcountry Gear Directory pages, enabling your company to highlight its key products to the FREESKIER reader.

DECEMBER ISSUEBACKCOUNTRY EDITIONPARKER

WHITE SKIING’S NEW ANTI-HERO COULOIR ME BADSTRAIGHT CHUTING FROM COLORADO TO NORWAY

COWBOYS & KICKERSIN THE WYOMING BACKCOUNTRY

BACKCOUNTRY ISSUE

PARKER WHITE SKIING’S NEW ANTI-HERO

+COULOIR ME BADSTRAIGHT CHUTING FROM COLORADO TO NORWAY

PACK UP TO GET DOWN

THE GEAR FOR YOUR NEXT MISSION

COWBOYS & KICKERSIN THE WYOMING BACKCOUNTRY

PRO TIPSHOW TO SKIN,

PICK YOUR LINE AND MORE

PACK UP TO GET DOWN

THE GEAR FOR YOUR NEXT MISSION

PRO TIPSHOW TO SKIN,

PICK YOUR LINE AND MORE

OUR GUIDENORTH AMERICA’S HIGHWAY PASSES

OUR GUIDENORTH AMERICA’S HIGHWAY PASSES

DECEMBER 2013S: THOMAS HLAWITSCHKAP: PALLY LEARMOND_LOSL: EAGLE PASS, BC

FREESKIER.COM

DISPLAY UNTIL: DECEMBER 17, 2013

BACKCOUNTRY ISSUE

COVER_B.indd 1 10/16/13 7:32 PM

DECEMBER ISSUEBACKCOUNTRY EDITION



100% OF THIS ISSUE’S CONTENT IS DEDICATED TO BACKCOUNTRY SKIING- From human-powered ascents, to remote sled accessible zones, this issue fuels the stoke to explore every mountain possible- Top pros share advice from the field and take us along with them on some of their best backcountry adventures.

ISSUE DEPARTMENTS ROUND OUT THE EDITORIAL CONTENT - In How To, we educate our readers on how to get the most of a backcountry skiing experience- Our Gear Roundups department examines the industry’s leading products with a comprehensive look at emerging trends in technology, safety and design

page106 |NORWAY

Night MovesSea to Sky Couloirs in Norway’s Northern Reaches

WORDS: KiM HAvell PHOTOS: GABe ROGel

NORWAY.indd 106 10/16/13 12:24 AM

page 107 |NORWAY

Like stripes on a zebra, long, distinct and aesthetic couloirs lined the entire west-facing peninsula in front of us. Captain Stein measured it—a three nautical mile long fantasy lineup just begging to be skied. We were between Lilliehöökfjorden and Möllerfjorden in a peninsula called Kong Haakons Halvøy, and the massif had us questioning our plans to go farther north.

An archipelago in the Arctic Ocean, Svalbard makes up the northernmost part of Norway, resting halfway between the country’s mainland and the North Pole, 600 miles away. On May 26, our 11-member team arrived in the small coal-mining town of Longyearbyen on the island of Spitsbergen. The other unpopulated islands are covered in snow, tundra, permafrost and crumbling rock. It’s a land of midnight summer sun and endless winter darkness. After 24 hours of flying across the globe, our restless crew was eager to get skiing in the Arctic Circle.

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PAGE 118 [ TIPS | | FREESKIER ]

Pep Fujas is a creative person, and it shows in his skiing. He has a knack for finding interesting lines, which he does under the pressure of the camera

on a regular basis. “Pep has the ability to visualize the task at hand and is very good at making that visualization a reality,” says friend and ski partner Andy Mahre. “To have creativity like Pep’s requires confidence, strength and a lot of time in the mountains.” Pep admits choosing a line in Alaska is far different from choosing a line at your local ski hill, but he always draws on the tips below.

1. Keep these factors in mind as you survey a zone: location, recent history of precipitation, wind speed and direction, tree density, changing slope angle, blind areas, and landmarks.

2. Existing snow conditions ultimately determine what you’re going to ski or whether you’re going to ski at all. If there’s any doubt that a line is safe, don’t let other people or your desire to ski the line influence your decision.

3. Consider your energy level. Take inventory of your body and mind, and be realistic with your goals.

4. Know before you go. There’s no surefire way to know an avalanche won’t happen but you should check your local avalanche forecast site. Don’t just look at the warning level, read what others have observed.

5. Wind can create better pockets of snow, but it can also create hazards like cornices and wind slabs. Ski cut wind-affected slopes. The snow will always be better where the wind hasn’t disturbed it.

6. Choose a line to mitigate avalanche danger. Embrace the mellowness and find some small features to play on. Learn pow butters and ride switch. Have your friend hold your poles, drag your hands and slash a big turn for Instagram.

7. If you go for a highly featured, steep pitch, make sure you have a good run out and locate a bench or island of safety. Speed is your friend. Stay away from rollovers, make a couple of overhead turns and pin it out of there.

PeP Fujas on How to select Your line

8. Reduce the role that sluff will play in your line by paying attention to slope angles and estimating where and how fast the snow will slide. Wherever you make a turn, the snow is going to move. Decide whether or not to make an aggressive turn knowing that if you turn your skis too far sideways, you might lose your bearings in the white room.

9. Make critical observations about the snow and your environment which are both constantly changing. Pay attention to fluctuating temps, wind and clouds. These factors will determine if you need to bail off a line or just hold tight and wait out the weather. Always have a backup plan.

10. Visualize. Make note of landmarks like trees and rocks that will help you navigate your way down. If you’re hiking, keep checking your landmarks and planning your turns around them. After you’ve picked your line, pause, close your eyes and feel yourself skiing. But remember, from straight on everything looks 2-dimensional. Once you’re skiing, the features really come to life.

P: JORGENSON_PBP

P: BEYER

LEARN FROM A PRO.indd 118 10/16/13 9:09 AM

OakleyLutsen WS // $260

This women’s softshell is comfortable, practical and stylish. The Gore Windstopper fabric is DWR coated for protection from the elements and has a generous amount of stretch to keep you agile. In addition, a low-profile hood adds protection without bulk for a jacket that can be used as a midlayer or outer layer.

ScOttDecoder // $190

This lightweight midlayer features 60 grams of PrimaLoft insulation in the body, combined with Polartec Power Stretch material in the arms and hood for added mobility and breathability. It’s got a DWR coating as well as Lycra openings in the cuffs and hood to help keep you dry.

MOuntain HardwearGhost Whisperer Hooded Down Jacket // $320

A lightweight down jacket is essential for anyone who frequents the backcountry. At less than eight ounces, the Ghost Whisperer won’t weigh you down and also won’t easily succumb to moisture thanks to Mountain Hardwear’s Q.Shield, water repellent down. When things warm up, simply fold the jacket into its own pocket for easy storage.

tHe nOrtH FaceFort Point Flannel // $99

The North Face took this versatile layering piece and upped the ante by making it reversible, allowing you to go flannel side down and expose a DWR shell for protection from the elements. It’s a great outer layer during the spring or fall, and 40 grams of Heatseeker insulation will keep you warm all winter long.

arMadaGremlin Insulator Hoody // $160

This insulated option from Armada is packed with 60 grams

of PrimaLoft insulation to keep the warmth in, and features YKK zippers to keep the moisture out.

An adjustable lower hem allows you to customize the fit, while

inner-pocket adjustments keep your hands out of the cold.

G EAR

LAYERINGPHOTO: KERI BASCETTA

[ GEAR | | FREESKIER ] PAGE 090

GEAR.indd 90 9/18/13 11:55 AM

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$21,875

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BACKCOUTNTRY GEAR DIRECTORY PAGES- Backcountry Edition Gear Pages enable you to highlight 3 key product stories to our discerning FREESKIER reader- FREESKIER’s staff will work with your team to ensure that the text, photos and gear speaks to our audience

ONLINE BUYER’S GUIDE INCLUSION- The FREESKIER Online Buyer’s Guide is the industry leader in digital gear reviews, and the most trafficked section of the FREESKIER website- Online retailer links allow readers (your consumers) direct access to the point of sale

VIDEO PRODUCT REVIEW INCLUSION- We will produce video product reviews of your Backcountry Gear Directory products. These videos will be showcased on FREESKIER’s Online Buyer’s Guide, our iPad edition Buyer’s Guide, and our YouTube page

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PAGE 120. FREESKIER.COM

There’s only so much room in a backpack or on a snowmobile or in a duffel bag on the back of a donkey traveling through a remote mountain range. You can’t bring everything when you go backcountry skiing, even though Murphy’s Law guarantees you will immediately need the one thing you decide to leave at home. So how do you choose what gear to bring and what to forgo?

For some skiers, the answer reflects a complex decision-making process that only makes sense to them. For others, it is less an answer than the result of what was closest to their pack as they rushed out the door before dawn, dazed and foggy-eyed from an après session that raged into the wee hours. To shed light on what gear should make your cut on different backcountry adventures, we asked four pros to share some of their obvious and less obvious essentials. The lists aren’t intended to be comprehensive. For instance, all four carry a beacon, shovel and probe, but we didn’t include those in every breakdown. But their choices are backed by years of trial and error, which means you can stress less about what’s in your pack and focus on the snow.

PACK LIKE YOU MEAN IT. THE RIGHT GEAR FOR THE JOB

BC DAY TRIP Rachael BuRksPRo skieRsalt lake city, ut

2. SMITH I/OS GOGGLES. Not only does Burks bring an extra pair of Smith’s top interchangeable-lens goggle, she brings an extra lens. “I always bring a clear lens in case I need to get out of somewhere in the dark,” she says.

4. PEAK PERFORMANCE HELI REGULATE JACKET. It traps heat, has an ample-sized hood for windy ridges and is built to breathe. (Burks also brings an extra Peak Performance puffy just in case.)

5. BLACK DIAMOND COSMO HEADLAMP. Speaking of the dark, a good headlamp can turn a seven-hour exit into a one-hour exit. The Cosmo has a 70-lumen beam and weighs only 3.2 ounces.

3. DYNASTAR CHAM W 107.There’s a reason Burks uses these boards for 90 percent of her ski days. “They’re much lighter than your typical fast-charging Dynastar, but they still uphold that integrity,” she says. “They rip.”

1. ADVENTURE MEDICAL KIT ULTRALIGHT/WATERTIGHT .5. A minimalist kit with supplies to treat common injuries, this $17 lifesaver is an essential component for backcountry travel. Worried about space? Ditch the camera.

7.8.

3.

4.

5.

Words: Devon o’neil Photos: nate abbott

GEAR_V2_BL.indd 120 10/21/13 2:08 PM

Transcending performance innovations into solutions for everyday application is the standard by which Oakley operates. By serving the demands of professional athletes, they create innovations that serve all. Striving to redefi ne the limits of ever-evolving possibility, Oakley’s heritage is never ignored. They utilize modern design cues that bridge sophistication and refi nement, while solving problems in unexpected ways. Oakley’s offering for Fall 2013 is the most absolute collection of modern utility that blends performance and style. A true creation of products of indisputable quality that set a new standard in people’s lives by wrapping science with art. Inventions that are built to move, built to protect.

OAKLEY.COM

OAKLEY

BELTLINE PRO JACKETBELTLINE PRO PANT

SETH MORRISON SIGNATURE SERIES AIRBRAKE

Seth Morrison Pro Rider Series

FEATURES3L Gore-Tex® Pro / fully tapedO2 breathable collarLens pocket with microclear 2.0™ goggle wipeReccoTank track stitching


FEATURES3L Gore-Tex® Pro / fully tapedTank skin reinforced lower leg patchesReccoSnap storm skirt connection

Risk Taker with Blue Iridium / 2nd Lens H.I. Persimmon

FEATURESSwitchlock™ Technology for fast and easy lens interchangeabilityRigid exoskeleton frame reduces distortion with enhanced protectionFlexible face plate and triple layer face foam offers plush comfortHelmet-compatible O Matter™ outrigger strap attachmentsDual-vented lenses with F3™ anti-fog coating Includes two lens tints and case

$ 600$ 460

$ 270

OAKLEY

OAKLEYACTION

OAKLEY

modern utility that blends performance and style. A true creation of products of indisputable quality that set a new standard in people’s lives by wrapping science with art. Inventions that are built to move, built to protect.

OAKLEYACTION

PG. 184

BRAND DIRECTORY_2/2.indd 184 8/1/13 2:13 PM

- One-Page Brand Directory Feature- Production of 3 product review videos- FREESKIER distribution of product review videos- Inclusion in Online Buyer’s Guide

$9,750

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$5,000

DECEMBER ISSUEBACKCOUNTRY GEAR DIRECTORY







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As fall turns to winter and the season reaches full stride, we deliver the ultimate stoke issue to our readers right when it counts. The best photos of the year inspire our readers to get out and do more.

THE HOLIDAY GIFT GUIDEWhile we call out some of our top holiday wishes in the Holiday Gift Guide section, we also offer advertorial placements, enabling your company to highlight your key products to the FREESKIER audience during the holiday shopping season.

JANUARY ISSUEPHOTO ANNUAL & HOLIDAY GIFT GUIDE

S: JOHNNIE PAXsON, gus kENwOrtHy & JOssI wElls P: NAtE ABBOtt L: Mt. BACHElOr, Or

Photo AnnuAl

DISPLAY UNTIL JANUARY 14, 2014

JANUARY 2014

F R E E S K I E R . C O M

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JANUARY ISSUEPHOTO ANNUAL



THE PHOTO ANNUAL IS ALWAYS A FAVORITE- This issue is filled with photos that provide inspiration through technique, action, location and aspiration- We take the issue a step further with editorial columns intended to help our readers do more with their own photos- The Photo Annual is the issue most likely to see the highest pass along readership

ISSUE DEPARTMENTS ROUND OUT THE EDITORIAL CONTENT - In Destinations, we take our readers along with us as we explore some the world’s best ski resorts and locations- In Gear Roundups, we examine a product category through a comprehensive look at emerging trends in technology and design

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AND ENJOY. WELCOME

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PHOTO ANNUAL.

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[ DESTINATION: BANFF | | FREESKIER ] PAGE 036

Alberta doesn’t always get the recognition it deserves—a surprising notion given what lies within its borders. Tucked away in the southwest corner of the Canadian province is Banff National Park and the town of Banff itself. The park holds claim to one of the most astounding natural settings you’ll ever come across and the town, rivaling its neighbors to the west, is one that can accommodate skiers of any type, budget or personality. It’s a no-bullshit destination where residents will welcome you with open arms, leaving you wondering why you haven’t made it there before and when you might be coming back.

The closest major city to Banff is Calgary, about 80 miles to the east, in South Central Alberta. From there, you can hop on a bus or rent a car for the 90-minute drive that winds from the plains into the Canadian Rockies before you find yourself in the shadow of Cascade Mountain, a rocky pyramid that looms over Banff at a height of almost 10,000 feet and provides the quintessential mountain town view for residents and visitors alike.

Banff Avenue is the main drag, and as my friend Reily and I pulled into town last January, we found our accommodations, the Fox Hotel and Suites, right there among many other options that range from mediocre to magnificent. A very nice young

lady with a thick Australian accent got us checked in. While it seems that many American skiers have yet to discover Banff, we quickly came to find that the Aussies have been in the know for a while.

Most of the bars and restaurants in Banff lie within a few blocks of each other. We headed downtown our first night and bellied up to the bar at the Elk and Oarsman, a second-floor pub on the main drag. As we chowed down some delicious elk burgers, the bartender advised us on some of the spots in town: St. James’ Gate (a.k.a. The Gate) for a good pub scene with live music; the Devil’s Gap, where the younger locals go to get loose once they’re done serving the tourists; and The

Dancing Sasquatch or Aurora nightclubs if you’re into the club scene. He also mentioned the Pump and Tap, a British football bar in the basement of a slightly odd indoor mall of sorts, where one could surely find some salty residents and a good time.

We settled up and were just about to head out when the bartender set two shots of Jäger in front of us. Not my first choice in spirits, but the small glasses of syrupy black liquid represented two things: the welcoming nature of the people in this town and that while it may not be listed on any official documents, Jäger is most definitely the official drink around there. The barkeep raised his own glass

in a gesture of solidarity, and down the hatch they went.

The trifecta of ski resorts around Banff are known as the “Big 3,” and a convenient shuttle service runs from various points in town to each of them. We’re not talking run-down school bus shuttles either, but rather plush motor coaches. The closest resort is Mt. Norquay, which boasts a town hill kind of feel and sits just on the other side of the highway, about five minutes outside of city limits. Norquay offers night skiing on Fridays and Saturdays as well as outside-the-box events like Chairlifts of Love, chairlift speed-dating for those who can’t seem to pull themselves away from the hill long enough to have a conversation with somebody of the opposite sex. Don’t worry, we understand the addiction.

Sunshine Village is the second closest resort to Banff, about 25 minutes southwest of town. We hopped a shuttle there for our first taste of the terrain Banff had to offer. A quick gondola ride out of the resort parking lot takes you up to one of two base areas. From there, you can access the three mountains that comprise the ski area.

We headed toward Lookout Mountain, and after a few warm-up laps, made it to the top, and the entrance to Delirium Dive, one of two zones at the resort where you find a steel gate at the entrance (the other is Wild West on Goat’s Eye Mountain). The self-locking entry points are secured by Backcountry Access sensors that only unlock once they detect the ping from your transceiver, which is required along with a shovel and probe.

As we approached the access gate, three confused Frenchmen were pulling on the handle and looking unsure as to why it wouldn’t open. A ski patroller asked them to step aside—apparently we looked like we knew what we were doing. I bellied up to the gate, and the red X changed to a green circle, unlocking the latch. Maybe the Frenchmen were well versed in backcountry safety but not the gate protocol, or maybe they were clueless. Either way, it’s a great system that many ski areas could benefit from.

Destination:

Banff, ABWITH SKI TERRAIN TO MATCH THE SCENERY, YOU’LL BE HAPPY WHEN YOUR CAMERA BATTERY FINALLY DIES.

WORDS: DAMIAN QUIGLEY

P: RYAN CREARY


GLOVESGLOVES

PAGE 144 PAGE 144 [ GLOVES | | FREESKIER ]

GLOVES

PROS

PROS

PROS

PROS

Text your friends without removing your gloves.

This mitt screams, “I love to party.”

Quality glove meets demands of the most aggressive skiers.

The charcoal and bamboo liner resists bacteria, helping to prevent stinky gloves.

Not suitable for ultra cold conditions.

No means of securing the cuff tightly around your wrist.

Not everybody can pull off the race-y look like Seth.

You may crave a bit more insulation on the coldest of days.

CONS

CONS

CONS

CONS

Ladies who enjoy ripping slushy park laps in the springtime will dig the Snowfari glove. Thanks to conductive material on the thumb and index fi nger, the glove allows you to bust your smartphone out of your pocket and get that epic photo before the moment passes. A silicon-coated Clarino palm allows for easy-grabbing, and the Micro-Bemberg lining is comfortable to the touch.

Thanks to high-loft synthetic insulation and a fl eece lining, your hands stay warm and cozy inside the Tracer mitt. On the palm, you’ll fi nd synthetic suede and silicone grip, ensuring you won’t miss your grab ever again (you wish). Plus, at $30, you’re stoked. Craving ultratech? Look elsewhere.

Family owned and operated for 77 years, Hestra imbues its products with superb craftsmanship and the Seth Morrison Pro is among the highest quality pieces in the collection. It features Hestra’s highly waterproof/breathable Czone membrane, Thermolite insulation, top-notch leather, hefty knuckle padding, zip closure and handcuffs for retention. And with all this, it’s no wonder Seth Morrison’s name is on it.

It’s not quite a pipe glove; it’s not quite a cold-weather glove. Swany’s AX-30 The Jam falls happily in between. The glove features a soft charcoal and bamboo lining for insulation, a Hipora insert ensuring waterproofness and breathability, a printed softshell, and a synthetic-suede palm with silicon texturing. A hook and loop tab keeps the snow out.

SNOWFARI GLOVESCOTT

TRACER MITTDAKINE

SETH MORRISON PROHESTRA

AX-30 THE JAMSWANY

$ 45

$ 30

$ 185

$ 60

FREESKIER_GLOVES.indd 144 8/6/13 2:53 AM


$21,875

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$17,350

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$15,625

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HOLIDAY GIFT GUIDE PAGES- FREESKIER’s Holiday Gift Guide pages enable you to highlight key product stories to our discerning FREESKIER reader during the holiday shopping season- FREESKIER’s staff will work with your team to ensure that the text, photos and gear speak to our readers

ONLINE HOLIDAY GIFT GUIDE INCLUSION- The FREESKIER Holiday Gift Guide is a key component to the Online Gear Guide, and it is the most trafficked section of the FREESKIER website

ONLINE RETAILER LINKS- Online retailer links within the Holiday Gift Guide allow readers-your consumers - direct access to the point of sale

HOLIDAY GIFT GUIDE

CANON POWERSHOT G12 CAMERA $500

HESTRA HENRIK WINDSTEDT PRO MITT $175

NIKE MOGAN MID 2 OMS SHOES $90

OAKLEY SIMON DUMONT SIGNATURE SPLICE

GOGGLE $160

THE NORTH FACE FORT POINT FLANNEL $120

ZEAL BREWER SUNGLASS $129

HOLIDAY GIFT GUIDEHOLIDAY

17_FREESKIER HOLIDAY GIFT GUIDE.indd 118 10/10/12 11:52 AM

SLYTECHPROTECTION.COM

SHRED BELU$HKI SHRASTAWOODSLYTECH 2ND SKIN™ BACKPRO XT LITE

SHRED STUPEFY DON

Shred dials up both fashion and function with optics by Carl Zeiss Vision, multilayer acetates, and wood temples that leave a lasting impression. Shred researched the fi n-est materials and technologies to provide customers with uniquely sophisticated and handcrafted pieces that are loaded with style.

The Stupefy is a spherical goggle with truly oversized lenses and an almost frameless design; it has the widest uninhibited fi eld of view in the market, and NODISTOR-TION™ technology.

This back protector is as essential as a helmet, because it protects your vulnerable spine and tailbone. With the 2ND SKiN™ XT Foam Technology, Slytech leapfrogs all the copycats who merely revise their offerings and brings back protection to the next level by embracing completely free, fl exible, light, and comfortable materials.

$ 149$ 199

$ 170

SLYTECH 2ND SKINThis back protector is as essential as a helmet, because it protects your vulnerable spine and tailbone. With the 2XT Foam Technology, Slytech leapfrogs all the copycats who merely revise their offerings and brings back protection to the next level by embracing completely free, fl exible, light, and comfortable materials.

HALF BRAIN CLARITY The Half Brain Clarity is everything you need and nothing you don’t, and now introducing ICEdot identifi er for added safety. Hike the pipe and session all day with reduced fog and moisture build-up.

$ 100

Shred and Slytech are about un-limiting a rider’s pur-suit of fun through technological advances in engineer-ing and a unique sense of style. The company is based around their love for all forms of shredding, as we all push the boundaries in search of freedom. Their prod-ucts are the brainchild of the athletes using them, and are made by riders for riders, not by a conglomerate of businessmen. Each item is produced with materials of the highest quality in order to break technological barriers. Shred and Slytech make the products of our dreams, with passion, love, and experience.

SHREDOPTICS.COM

SHRED OPTICS

SHREDOPTICS

SHREDOPTICS

SLYTECH PROTECTION

SLYTECHPROTECT

SLYTECHPROTECT

SHRED OPTICS AND SLYTECH PROTECTIONSHRED OPTICS AND SLYTECH PROTECTIONSHRED OPTICS AND SLYTECH PROTECTION

PG. 195


Transcending performance innovations into solutions for everyday application is the standard by which Oakley operates. By serving the demands of professional athletes, they create innovations that serve all. Striving to redefi ne the limits of ever-evolving possibility, Oakley’s heritage is never ignored. They utilize modern design cues that bridge sophistication and refi nement, while solving problems in unexpected ways. Oakley’s offering for Fall 2013 is the most absolute collection of modern utility that blends performance and style. A true creation of products of indisputable quality that set a new standard in people’s lives by wrapping science with art. Inventions that are built to move, built to protect.

OAKLEY.COM

OAKLEY

BELTLINE PRO JACKETBELTLINE PRO PANT

SETH MORRISON SIGNATURE SERIES AIRBRAKE


FEATURES3L Gore-Tex® Pro / fully tapedO2 breathable collarLens pocket with microclear 2.0™ goggle wipeReccoTank track stitching


FEATURES3L Gore-Tex® Pro / fully tapedTank skin reinforced lower leg patchesReccoSnap storm skirt connection

Risk Taker with Blue Iridium / 2nd Lens H.I. Persimmon

FEATURESSwitchlock™ Technology for fast and easy lens interchangeabilityRigid exoskeleton frame reduces distortion with enhanced protectionFlexible face plate and triple layer face foam offers plush comfortHelmet-compatible O Matter™ outrigger strap attachmentsDual-vented lenses with F3™ anti-fog coating Includes two lens tints and case

$ 600$ 460

$ 270

OAKLEY

OAKLEYACTION

OAKLEY

modern utility that blends performance and style. A true creation of products of indisputable quality that set a new standard in people’s lives by wrapping science with art. Inventions that are built to move, built to protect.

OAKLEYACTION

PG. 184


BANFIELD JACKET BANFIELD PANT SIMON DUMONT SIGNATURE SERIES SPLICESimon Dumont Pro Rider Series

FEATURESHydrogauge™ 20 / fully tapedBioZone™

Touch pocketLens pocket with microclear 2.0™ goggle wipeRecco

Simon Dumont Pro Rider Series

FEATURESHydrogauge™ 20 / fully tapedBioZone™

Adjustable/removable suspendersLower leg abrasion resistant patchesRecco

Post Apocalyptic with Dark Grey

FEATURESOakley’s patented O-Flow arch allows for easy breathing and unrestricted airfl owSemi-fl ush lens geometry for improved downward visibilityBalanced fi t, with or without helmet, via O Matter™ strap outriggersFlexible O Matter™ chassis conforms to your faceDual-vented lenses with F3™ anti-fog coating

$ 320 $ 300 $ 135SIMON DUMONT SIGNATURE SERIES SPLICE

PG. 185


CLOSING DATES:

HOLIDAY GIFT GUIDE RATES:


- Two-Page Holiday Gift Guide Feature- Online Holiday Gift Guide Inclusion- Online Retailer Links

$17,350

- One-Page Holiday Gift Guide Feature- Online Holiday Gift Guide Inclusion- Online Retailer Links

$9,750

JANUARY ISSUEHOLIDAY GIFT GUIDE RATES







CONTACTS:


In our final issue of the cycle, we highlight the top male and female skiers of the year, as determined by our audience via online voting. Last year, more than 20,000 readers cast their votes for the skier of the year.

The final issue of the year, February has the longest newsstand and coffee table shelf life. We dedicate a significant portion of this issue’s editorial to spring and summer skiing. From southern hemisphere destinations and spring celebrations, to our favorite summer camps and activities, we give our readers the information they need to keep skiing year round.

SPRING/SUMMER SKIING DIRECTORYWe can’t showcase every Spring/Summer ski destination in this issue, so we also offer a Spring/Summer Skiing Directory, enabling your company to highlight its Spring and Summer offerings to the FREESKIER reader.

FEBRUARY ISSUESKIER OF THE YEAR

COVER_FEB_0001B.indd 1 12/6/11 11:40 AM

FEBRUARY ISSUESPRING/SUMMER ISSUE



BEST SKIERS, BEST TIME OF YEAR TO SKI- Unveiling the results from our annual Skier of the Year online poll (20,000+ votes)- Showcasing the top destinations around the world for spring skiing and festivities - Final issue of the year organically receives extended shelf life for advertisers

ISSUE DEPARTMENTS ROUND OUT THE EDITORIAL CONTENT - In Destinations, we take our readers along with us as we explore some the world’s best ski resorts and locations- In Gear Roundups, we examine a product category through a comprehensive look at emerging trends in technology and design

PG. 054

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worthy rail gap to fakie, landing on

the dark, icy side of the 9 Knights castle.

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[ DESTINATION | | FREESKIER ] PG. 042

ANTE UP.A NEW SEASON BRINGS BIG CHANGES TO KIRKWOOD

Ski areas off the beaten path share common ground. They breed a diff erent culture. The locals are a little crustier, the amenities less posh, the infrastructure basic, the lunches brown bag and the après scene more tailgate than fi reside. The terrain and snowfall are usually the selling points. And Kirkwood lacks neither.

You have to want to get to Kirkwood. It’s nearly an hour drive from South Lake Tahoe, over two mountain passes that often close during storms. Those who make the trek are after Tahoe’s lightest and most consistent snow. The resort has the highest base elevation of all the Tahoe resorts and some of the most legitimate big-mountain terrain in the country. And things are only getting rowdier.

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PAGE 138 [ PACKS | | FREESKIER ]

PROS

PROS

Snowpulse airbag compatible.

Dyneema fabric is ridiculously strong.

Hydration system doesn’t fi t easily into pack with airbag system inside.

Utility trumps style.

CONS

CONS

This 30-liter pack is compatible with the Snowpulse removable airbag system, leaving more than enough storage space for avalanche tools. The durable pack is made of lightweight ripstop fabric with ballistic nylon that will hold up against backcountry abuse and includes diagonal and A-frame ski carry systems to suit your preference. Numerous internal accessory pockets make sure everything else has a place.

This unique, minimalist 18-liter pack is made with Dyneema, an extremely lightweight fi ber material that is 15 times stronger than steel. Designed for backcountry travel, it features a diagonal ski-carry system, dedicated probe pocket and back panel access. The pack comes with a lifetime warranty, so feel free to put it through the wringer.

SNOWMAD R.A.S.OAKLEY

A2_18FUNCTION

$ 225

$ 180

PROSSpine protector. Multiple ski-carry options.

Plethora of pockets may impede access to safety tools. CONS

A 22-liter backpack for the female big-mountain assassin, the Free Rider features an A-frame, diagonal and crossed ski-carry plus six pockets for plenty of storage. A beefy, padded waist strap ensures that the pack stays secure and comfortable, and a removable spine protector will keep you comin’ back for more in the case of a misguided cliff drop.

FREE RIDER 22 WORTOVOX $ 229

PROSDurable materials. Power to go. Pockets for everything.Features are more suited for the lodge than the hill.CONS

Nobody likes to run out of juice, and this 32-liter backpack aims to keep you going with the included Joey T1 battery pack (approximately 2.5 full phone charges). A plethora of neoprene, padded pockets are perfect for your laptop, tablet, phone, music players and other gadgets, and wire routing lets you charge them all throughout the backpack.

SURGE II CHARGEDTHE NORTH FACE $ 229

PROSSlim and ergonomic fi t. Glove-friendly loops on zippers.

Back panel opening is slim.CONS

This pack utilizes a compressed air system to infl ate the 150-liter airbag, stored just behind the user’s neck and triggered by a stowable handle located on the right shoulder. The main compartment, with back panel access, houses the cylinder. Other features include a helmet sling, a dedicated tool pocket and a goggle pocket with a waterproof zipper.

AVIPACK 23LWARY $ 799

PACKS

FREESKIER_PACKS.indd 138 7/31/13 4:49 PM

CLOSING DATES:


$21,875

Two-Page Spread

$17,350

Back Cover

$15,625

Full Page

$9,750

ADVERTISING RATES


FEBRUARY ISSUEAD RATES







CONTACTS:


CLOSING DATES:

DIRECTORY RATES:


SPRING/SUMMER SKIING DIRECTORY RATES- Paid placements in the FREESKIER Spring/ Summer Skiing Directory enable you to highlight key product and service stories to our discerning FREESKIER reader- FREESKIER’s staff will work with your team to ensure that the text, photos and story speaks to our reader

DIGITAL SPRING/SUMMER GUIDE INCLUSION- Freeskier.com is the industry leader in digital content and user engagement. All content from the FREESKIER Spring/Summer Skiing Guide will be featured across our website, social media outlets and email newsletters

[ SUMMER CAMP SPOTLIGHT | | FREESKIER ] PG. 86

Now entering its 22nd year of operation, Momentum offers the quintessential summer ski camp experience in Whistler, B.C. Fly into Vancouver and take a ride north where you’ll be put up at a hotel in the heart of Whistler Village. Each morning you’ll cruise to the top of the glacier where Momentum’s five lanes of terrain await. An abundance of jumps, rails and moguls are complemented by a BagJump and a private 22-foot halfpipe. The elite coaching staff, with big names such as Dorey, Wallisch and Dumont, will work with you to establish goals and raise your level of skiing. After skiing all day you can choose from a number of activities to fill your late afternoon. Some of these include paintball, mountain biking and climbing as well as water ramp and trampoline sessions. These

momentumskicamps.com

momentumcamps

@momentumcamps

604-905-4421

activities, as well as all your meals, are included in the full price package. The inclusion of dinner is especially nice as it’s hosted by various restaurants around the village each night.

Momentum will offer bonus programs at its third session of the summer. Girls Week will offer special instruction and activities focused on women, with one lucky lady earning a free session through the Spirit of Sarah Scholarship. The Exposure Film and Photo camp will also run during the third session and is perfect for people with aspirations behind the lens. Work with top name filmers and photographers such as Blake Jorgenson to hone your skills and move toward a possible career in the industry.

SUMMER CAMPSPOTLIGHT

VITALS: DATES:SESSION 1 __ JUNE 21 - 28 (ALL AGES)SESSION 2 __ JUNE 28 - JULY 05 (YOUTH)SESSION 3 __ JULY 05 - 13 (GIRLS WEEK)SESSION 4 __ JULY 13 - 21SESSION 5 __ JULY 21 - 29 (ADULTS ONLY)

*All sessions start at $1,445 CAD

COACHES:Tom Wallisch, Gus Kenworthy, James Woods, TJ Schiller, Mike Riddle, Alex Schlopy, Paul Bergeron, Alexis Godbout, Rory Bushfield, Matt Margetts, Mike Henitiuk, Corey Vanular, Peter Olenick, Riley Leboe, Josh Bibby, Dave Crichton, Roz Groenewoud, Megan Gunning, Anais Caradeux, Dania Assaly, Maude Raymond, Jess Reedy and more.

*Coaches subject to change at anytime.

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[ SUMMER CAMP SPOTLIGHT | | FREESKIER ] PG. 084

Woodward Tahoe is located at Boreal Mountain Resort, just 45 minutes from Reno-Tahoe International Airport and three hours from San Francisco. The summer terrain park on Boreal is fully lift accessed with a variety of jumps and rails in addition to a BagJump for honing those tricks that aren’t quite ready for a hard landing. A 22-foot superpipe is cut for all your shredding pleasure and coaches, along with visiting pros such as Gus Kenworthy and Tanner Hall, are on hand to coach you through the fi ner points of slopestyle and halfpipe progression.

No expense was spared when building “The Bunker” at the newest location for the action sports training camp. This state-of-the-art, 33,000 square-foot facility has all you need to perfect your skills including a launch pad, foam pits, six Olympic-sized trampolines, one super-tramp, indoor skate park, skatelite ramps and more.

A typical day will include an on-hill session and bunker time, both with instruction, as well as free time to relax or do with what you please. Campers are housed in dorm-style rooms with tasty meals being served up daily at the mess hall. Woodward Tahoe also offers digital media camps and when the snow starts to melt in the later summer months, dryland training camps that utilize all that The Bunker has to offer at a slightly more economical rate. Whatever camp or session you choose, you’re sure to have the time of your life.

woodwardtahoe.com

woodwardtahoe

@woodwardtahoe

530-426-1114


DATES:VITALS:

*Session prices range from $1,099 to $1,999

SESSION 1 __ JUNE 16 - 22SESSION 2 __ JUNE 23 - 29SESSION 3 __ JUNE 30 - JULY 06

SESSION 4 __ JULY 07 - 13SESSION 5 __ JULY 14 - 20SESSION 6 __ JULY 21 - 27

SESSION 7 __ JULY 28 - AUGUST 03SESSION 8 __ AUGUST 04 - 10SESSION 9 __ AUGUST 11 - 17

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[ FREESKIER | | SUMMER CAMP SPOTLIGHT ] PG. 085

Summer camp comes to Colorado with Woodward at Copper offering all you’ve come to expect from a destination camp–high-caliber coaching, indoor training, on-snow sessions and tons of other activities when you’re not in your ski boots.

Campers stay at the base of the mountain in Copper’s EDGE building where they can eat, sleep, watch movies and play in the arcade. There are only two campers per room, which includes a private bathroom and no bunk beds. A typical day starts out with breakfast before heading up the hill for some instruction on the snow. The park has jumps and jibs of all sizes and experienced coaches are on hand to help you reach your goals.

After lunch, head down to “The Barn,” an indoor playground that dreams are made of. Ramps, rails, foam pits, trampolines (including a super tramp) and a skate bowl are a few of the things you’ll fi nd here. Work with coaches and visiting pros to perfect your skills before heading back out to try them on snow the next day. Other activities include skating, hiking, climbing, and go-karting. Oh and did we mention bumper boats and a slip-n-slide? Yeah they have those too.

Head on over to The Cage in your downtime to chill out on some giant bean bags, design your own skateboard or beat up on your friends in Xbox, ping pong and foosball. One thing is for sure at Woodward at Copper, you’ll never be bored.

woodwardatcopper.com

woodwardcopper

@woodwardcopper

970-968-2318


DATES & PRICES:VITALS:

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Summer ski camp starts June 16, 2012. Prices as low as $1,499.


-Two-Page Spring/Summer Skiing Directory Feature-Inclusion in Online Spring/Summer Skiing Directory

$17,350

- One-Page Spring/Summer Skiing Directory Feature- Inclusion in the Online Spring/Summer Skiing Guide

$9,750

FEBRUARY ISSUESPRING/SUMMER DIRECTORY RATES







CONTACTS:


FREESKIER Gear Girls have played a significant role in our editorial mix since our launch 17 years ago when supermodel Cindy Crawford graced our first-ever cover. And today, our Gear Girls and related editorial and marketing initiatives continue to be some of our most popular editorial content.

In each Gear Girl department, we unveil some of the greatest new products and gadgets in the snow space, as showcased by one of our lovely FREESKIER Gear Girls. The photos and videos provide the perfect opportunity to highlight your products in an entertaining and compelling editorial environment.

The Gear Girl photo shoot gains tremendous exposure through the magazine department, and even more traction through our digital and social channels. And, the behind-the-scenes video content is a must-watch. With a median age of 25, and a 90% male audience, it’s no wonder why the FREESKIER Gear Girl continues to be some of our most popular content.

GEAR GIRL

[ PAGE | | 048 ]

Bikini Bottoms: Roxy, Outdoor Fitness Surf Ready. $42 Socks: Fits, Light Ski Women’s. $24

PHOTO: NATE ABBOTTMODEL: CAITLYN

Bikini Bottoms: Powder Room, Cut N’ Sew Retro. $60Socks: Dakine, Women’s Thinline. $18

GEAR_GIRL.indd 48 8/21/13 2:39 PM

GEAR GIRLPRODUCT SHOWCASE


PRODUCT INCLUSIONS- Partners pay to have their product(s) showcased in our monthly Gear Girl photo shoot, including an image, editorial write up and a “where to buy” link. A maximum of five products will be included in each Gear Girl shoot, ensuring that the products receive the exposure they deserve. Partners can buy a minimum of one product inclusion, or up to all five, making it an exclusive partnership

MAGAZINE EXPOSURE- Our Gear Girl editorial is consistently some of the most popular content in the magazine, often making its way to bedroom and ski shop walls. It remains one of FREESKIER’s top-performing and timeless departments.

DIGITAL & SOCIAL EXPOSURE- The Gear Girl editorial is also featured on freeskier.com, and promoted through our myriad social media channels. Digital content will also highlight outtakes from the shoot, garnering more exposure for your products.

VIDEO EXPOSURE- Each Gear Girl department includes a behind-the-scenes video compiled from the photo shoot. The video content will be distributed through FREESKIER’s digital and social channels, providing more exposure for your products.

Photo Credit: Blake Jorgenson nordicausa.com

Rory Freeskier 2 7/31/07 5:35 PM Page 1

Urban ChiCOur gear girl steps Out On the tOwnFate Down parka $300fateclothing.com

Oakley Behave sunglasses $230oakley.com

Bula Cowgirl scarf $17bulabula.com

Dna Blush sweatshirt $78ridedna.com

Coal lopez hat $40coalheadwear.com

Ogio satch Bag $40ogio.com

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gear girl:HigH Class FasHionOur gear girl rOlls frOm the hills tO the hOt tub with all kinds Of stylenau Cacoon trench jacket $298nau.com

the nOrth faCe adrianne boots $190thenorthface.com

girO root goggle $100giro.com

armada stitch headband $18armadaskis.com

Oakley tri bikini $73oakleywomen.com

head JO Pro skis $710head.com

swany X-Quisite glove $54swanyamerica.com

7008KEYCoreAd-SkierMag.indd 1 7/20/07 3:15:06 PM

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Our gear girl steps out in old-school neon but makes it look red hot.

NEON STREETS

SKULLCANDY: Icon headphonesskullcandy.com

$25

VON ZIPPER: Feenom gogglesvonzipper.com $140

SUUNTO: Lumi watchsuunto.com

$350

SPACECRAFT: Coleco Yellow beltspacecraftclothing.com

$40

SMS: Classic 6 pantssmsclothing.com

$150

NIKE 6.0: Dunk High shoesnike6.com

$82

SPACECRAFT: Zilla creaturespacecraftclothing.com

$40

ZINKA: Nosecoat sunscreen zinka.com$6

FREESKIER.COM | VOLUME _11_ISSUE 02_PAGE 044TRAVEL GUIDE ‘09

PHOTO: Jay Michelfelder

- One Product Included- Guaranteed exposure via Freeskier’s magazine, digital, social and video channels

$3,000

- Two Products Included- Guaranteed exposure via Freeskier’s magazine, digital, social and video channels

$5,000

- Three Products Included- Guaranteed exposure via Freeskier’s magazine, digital, social and video channels

$7,000

- Exclusive- All products in shoot will be from your company.- Guaranteed exposure via Freeskier’s channels

$10,000

PRODUCT INCLUSION RATES

GEAR GIRLAD RATES







CONTACTS:


Freeskier.com is a vital connection between the ski industry and skiers. Every year, our staff creates thousands of photos, countless stories and videos, and we distribute this massive pool of ski content through our website. We reach millions of skiers each year online, and the audience is growing rapidly.

Whether you’re looking to rack up brand impressions or to drive retail sales conversions, our display advertising options are optimized to get the job done. We constantly update our website to take advantage of new technology, to adapt to changes in online media and to make your ads perform better. As a result, our display ads deliver above industry average click through rates (CTR) throughout the year.

FREESKIER.COMDISPLAY ADVERTISING



1. 1200 x 2000 BACKGROUND SKINThis run of site display unit (ROS) has the most visibility and best performance metrics of any unit we offer. This asset is ideal for a campaign strategy that includes brand awareness and retail conversion goals.

WE OFFER 7 STANDARD DISPLAY UNITS:

320x50

300x600

728x90

300x250

300x100

2. 300 x 600 DISPLAY UNIT Also called a “Half Page” unit, this display unit is extremely visible and clickable and can be used for brand awareness and retail conversion. Additionally, this display unit is one of three ad assets visible across all devices (desktop, tablet & mobile).

3. 300 x 250 DISPLAY UNITThe 300 x 250, or “Medium Rectangle,” is our most popular ad asset, and for good reason. It is ideal for quick hitting video creative. Additionally, this display unit is one of three ad assets visible across all devices (desktop, tablet & mobile).

4. 728 x 90 DISPLAY UNITThis “Leaderboard” display is the most standardized and effective online advertising unit. The dimensions are perfect for brand messaging and/or retail offers that aim to drive sales.

5. 300 x 100 DISPLAY UNITOur “Small button” display units are among our most affordable, and enable advertisers to focus on a pure impression strategy. Additionally, this display unit is one of three ad assets visible across all devices.

6. 320 x 50 MOBILE ONLY Looking to target our users on their mobile devices? This is your solution. This “Mobile Only” ad unit is visible exclusively on tablets and mobile phones. What it lacks in size, this ad unit makes up in performance.

PRICING:

2 3

654

1

1200x2000


PAGE VIEWS- Annual: 9.4 million- Winter Monthly: 1.5 million

SESSION METRICS- Average Time on Site: 2:40- Average Pages Per Visit: 3.2

VISITORS- Annual Visitors: 4.3 million- Unique Annual Visitors: 2.1 million- Monthly Visitors: 500,000- Unique Monthly Visitors: 340,000

4. 640 x 90 VIDEO DISPLAY UNITThis Video Display Unit takes center stage beneath our video player. This unit is an ideal way to promote your message in the highest traffic area of our site - the video section.

[1] 1200 × 2000 Background Skin:

$60 CPM

[2] 300 x 600 Half Page:

$40 CPM

[3] 300 x 250 Medium Rectangle:

$30 CPM

[4] 728 x 90 Leaderboard:

$30 CPM

[5] 300 x 100 Small Button:

$20 CPM

[6] 320 x 50 Mobile Only:

$40 CPM

[7] 640 x 90 Video Display:

$50 CPM

7

640x90


The FREESKIER E-newsletter hits 53,000 subscribers’ inboxes 4x per week. Each E-newsletter carries a different theme, and content ranges from the best of web stories and current snow reports, to gear reviews and special offers from our partners.

Every E-newsletter has a unique advertising opportunity that ties directly into that E-newsletter’s theme. We work with our advertisers to customize their promotion to fit FREESKIER’s voice and characteristics. This ensures maximum authenticity for the reader, and maximum engagement for the advertiser.

Built organically, one name at a time, the FREESKIER E-newsletter list employs the highest standards in e-mail list management and marketing. The result is a high-quality audience of loyal, active and engaged users who look forward to their dose of FREESKIER in their inboxes.

EMAILNEWSLETTER

TUESDAY EXCLUSIVE

WEDNESDAY POWDERFORECAST

THURSDAY GEARGIVEAWAY

SUNDAY FUNDAY EDIT

FREESKIEREMAIL NEWSLETTERS


Exclusive Send$4,500

TUESDAY EXCLUSIVEE-NEWSLETTER

PRICING:

This E-newsletter hits our email audience with an exclusive message written and crafted directly by you - our advertising partner. Our team will work with yours to design and code your exclusive E-newsletter, ensuring that it resonates with the FREESKIER audience and results in high engagement and open rates.

*Avg Opens: 20.4% (of deliveries)*Avg Clicks: 9.2% (of opens)

*Open & click percentages are based on season-long averages from our clients’ campaigns. There is no performance guarantee.

FREESKIERTUESDAY EXCLUSIVE NEWSLETTER







CONTACTS:


EMAIL SPONSORSHIP

FEATURED INCLUSION

PRICING: Featured Inclusion: Consisting of 50 words, small image or logo and link directly to your offer

$2,500

E-Newsletter Sponsorship: Consisting of “BROUGHT TO YOU BY” messaging, 10 words of copy, and a logo/link

$1,500

Our audience doesn’t want to know where it has snowed; they want to know where it’s going to snow. This E-newsletter gives them the inside scoop on where Mother Nature is going to unload her treasure next.

WEDNESDAY POWDER FORECAST E-NEWSLETTER



FREESKIERWEDNESDAY POWDER FORECAST E-NEWSLETTER







CONTACTS:


Added Value:The Gear Giveaway sponsorship comes with Facebook and Twitter promotions, which significantly increases the campaign’s total impressions, opens and clicks.

GEAR GIVEAWAY SPONSORSHIP

PRICING: Gear E-Newsletter Sponsorship:$4,500

Every Thursday, we partner with our Gear Giveaway E-newsletter sponsor to drive thousands of clicks to a corresponding product page on Freeskier.com. These product pages drive great retail conversion through our “Buy it Now” links to our online retailer partners.

THURSDAY GEAR GIVEAWAY E-NEWSLETTER


FREESKIERTHURSDAY GEAR GIVEAWAY E-NEWSLETTER








CONTACTS:


FEATURED INCLUSION

GEAR FEATURE

PRICING: Featured Inclusion: Consisting of 50 words, small image or logo and link to your offer$2,500

Gear Feature: 300x250 graphic designed by our production team or provided by you$1,500

Our Sunday Funday E-newsletter highlights the very best of our editorial content from the week. This E-newsletter blast is a one-stop shop for what’s hot in skiing right now.

SUNDAY FUNDAY EDIT E-NEWSLETTER



FREESKIERSUNDAY FUNDAY EDIT E-NEWSLETTER







CONTACTS:

Text Link Inclusion: Consiting of descriptive copy linking to your story or offer$1,000


FREESKIER is a multi-platform, multi-channel connection between the ski industry and skiers. Every year our staff creates and curates thousands of videos. We distribute this massive pool of video content to our consumers through freeskier.com, social media streams and our award winning iTunes podcast.

FREESKIER offers a variety of video solutions including full in-house production capabilities, targeted distribution strategies, original content creation for your brand, pre-roll advertising and more. Whether you’re looking to run video-based advertising campaigns, or simply sponsor our website’s video section, FREESKIER has the production capabilities and channel to do it all.

VIDEO ADVERTISING &PRODUCTION SERVICES

FREESKIERVIDEO ADVERTISING


BRANDED CONTENT DISTRIBUTIONDo you have a branded video intended for avid freeskiers? Let us deliver it to them through our distribution channels: freeskier.com, Vimeo, YouTube, social media feeds and the FREESKIER Podcast. We’ll work with your team to ensure the video resonates with our audience, ensuring optimal engagement.

While there’s no guaranteed number of views, quality videos can easily rack up 20,000 views across our channels, with the most successful reaching over 100,000 views.

VIDEO PRE-ROLL ADS If you want to promote your retail or branding message alongside the best video content in skiing, consider a video pre-roll sponsorship. Your :15 video will be permanently embedded into an original video file uploaded to our website, social media feeds and iTunes Podcast. Wherever our featured video content goes, your retail or branding message goes with it.

We guarantee at least 25,000 impressions on each video pre-roll sponsorship purchase.

VIDEO PLAYER CUSTOM DISPLAY BANNERThis custom 640 x 90 display unit - our only clickable video ad available - appears directly below our video player. There are a limited number of sponsorships available per month, based on impressions. Date-specific takeovers are available at a premium.

Branded Content Distribution

$4,500 each

Video Pre-Roll Ads

$2,500

Video Player Banner (640 x 90)

$30 - $40 CPM

PRICING:

VIDEO PRE-ROLL SPONSORSHIP

VIDEO PLAYER CUSTOM DISPLAY BANNER

FREESKIERVIDEO ADVERTISING







CONTACTS:


VIDEO PRODUCT REVIEWSOur production team will concept, produce and deliver a 1:00 to 1:30 long video reviewing the specific attributes of your product.

Whether we shoot your product in-house, or you provide us with stock imagery, the video is a powerful promotional tool for websites and social media feeds. We can also create informational and/or instructional videos designed to aid your sales staff or consumers.

TELEVISION & PRE-ROLL COMMERCIALSWhen you’ve only got a few seconds to make a lasting impression, the storytelling and visuals must deliver. Our deep experience in capturing and delivering content has given us the ability to effectively convey your brand message through video. Video pre-rolls are typically 15 seconds and TV commercials can be 30 or 60 seconds.

SINGLE EPISODES OR SEASON-LONG SERIES Engage your audience through your own channels with a custom-produced web edit. We deliver stunning imagery and concise storytelling thanks to our experience behind the lens. The average length of a web video will range from 5 to 7 minutes, with 4 to 6 episodes in a typical season-long series.

- PERSONALITY PROFILES- VIDEO PRODUCT REVIEWS

CONTACT A REP FOR A QUOTE

- INSTRUCTIONAL VIDEOS- TV AND PRE-ROLL COMMERCIALS


- BRANDING VIDEOS- WEBISODES


PRICING:

FREESKIERVIDEO PRODUCTION







CONTACTS:


FREESKIER has set the standard for building and hosting high-quality contests that perform for our clients. If you’re looking to establish a connection with our audience through an experiential and engaging medium, consider our menu of custom contest platforms. Whether the goal is audience engagement on social media, or brand exposure across every distribution channel we offer (print, web, email, social, mobile and events), we have the perfect platform for your campaign.

CONTESTS

FREESKIERCONTESTS


FACEBOOK CONTESTSWe work with your social media administrator to develop and install a custom application on your Facebook fan page, and we “fangate” the promotion, requiring contest entrants to “like” your page prior to entering.These contest platforms require entrants to upload videos, photos or stories to enter. Once an entry is up, the platform is designed to encourage sharing and voting, adding an interactive element to the contest. We concept, design and administer the contest for you.

WEBSITE & FACEBOOK SWEEPSTAKESIf acquiring fans while racking up brand impressions is your goal, hire us to create an online sweepstakes promotion. We keep the barrier to entry low by only requesting (and capturing) personal information including email, zip code, age and name. This promotion can be installed on your Facebook fan page for a simultaneous fan acquisition or on freeskier.com for mass impressions.

MULTI-PLATFORM CONTESTSThis style of contest promotion comprises nearly every possible marketing point - print, online, video, social, mobile, E-newsletter and more. If your goal is massive engagement with impressions, this is the option for you. We can rack up millions of impressions over an extended period of time, while simultaneously creating a strong bond between the FREESKIER brand and yours.

FACEBOOK CONTESTS


FACEBOOK AND/OR WEBSITE SWEEPSTAKES


MULTI-PLATFORM CONTESTS


PRICING:

FREESKIERCONTESTS







CONTACTS:

Heavenly Mountain Resort in Lake Tahoe is looking for the next Heavenly Angel. If you are outgoing, love snowsports, and think you have what it takes, go to facebook.com/skiheavenly to enter now. The winner will be featured in a Heavenly ad campaign and as the Freeskier

Gear Girl in the 2012 Buyer’s Guide.

CON

TEST

!

PAGE

052

ISSUE 14.6


Go to facebook.com/skiheavenly for more details and enter by 1/15/2012*. Then tell as many people as you can to vote for you.

Do you enjoy attending events and meeting new people? If so, you may be a great fit for Heavenly’s local team of Heavenly Angels. Learn more or apply at www.facebook.com/skiheavenly.

THE SEARCH FOR THE NEXT HEAVENLY ANGEL

APPLY TO BE A HEAVENLY ANGEL

PHOTO: JAY MICHELFELDER

* Actual date may change.

www.facebook.com/skiheavenly

HEAVENLY_FEB_V7.indd 52 12/12/11 9:16 AM

Heavenly Angel multi-platform contest


FREESKIER has earned a reputation for throwing the best parties and events in the industry, and this season will be no different as we play host once again to some of the biggest events in skiing. Our events and Party Series include stops at high-profile venues like the Winter Dew Tour, Winter X Games and the SIA Trade Show.

Each FREESKIER event is promoted through a full FREESKIER media blitz - including magazine and web advertising campaigns, e-newsletter promotions, social-media posts and more. Our follow-up magazine and digital editorial garners massive audience impressions, guaranteeing that brand exposure extends far beyond the event itself.

With over 17 years of event experience, FREESKIER has built the brand equity and industry relationships to guarantee that every event we host is a success. If your company is looking to showcase its brand in the right place, to the right people, at the right time – the FREESKIER event sponsorship packages are perfect for you. Title, presenting and supporting sponsorships are available for all events.

EVENTS

FREESKIEREVENTS


OPENING DAY PARTIES- FREESKIER’s audience is comprised of those avid skiers who’d never miss an opening day at their local resort. And we’ll be right there with them, making first turns and celebrating with an après party to kick-off the season in style- FREESKIER’s opening day parties will take place at multiple resorts in Colorado during the month of November, and will provide exceptional branding exposure for companies looking to reach the hardcore skier at the onset of the season.- Coverage will be distributed through FREESKIER’s print, digital, and social media channels.

PARTY AT WINTER DEW TOUR- Winter Dew Tour is one of the premier action sports events of the year, and FREESKIER will again be there to kick off the Tour in style by playing host to an annual Athlete Welcoming party. - The FREESKIER party will be a who’s who list of today’s most progressive athletes and influencers. Sports agents, industry marketers and pro athletes will rub elbows with the rest of the industry and fans alike. - Coverage will be distributed through FREESKIER’s print, digital, and social media channels.

PARTY AT X-GAMES- For the 12th consecutive year, FREESKIER will play host to an Athlete Kickoff Party at Winter X Games in Aspen, Co. Entering its 18th year, Winter X will again bring together the highest echelon of action sports athletes and industry influencers, and FREESKIER will again play host to one of the week’s biggest and best parties.- Last year’s party at the Sky Hotel in downtown Aspen set the stage for an incredible week - as professional athletes from across the globe filled the venue for a night of camaraderie. - Coverage will be distributed through FREESKIER’s print, digital, and social media channels.

FREESKIEREVENTS


PRICING: CONTACT A REP FOR A QUOTE

SIA PHOTO EXHIBIT- Every year, the ski industry gathers for the annual SnowSports Industries America (SIA) winter convention, and FREESKIER is on hand to host one of the weekend’s best parties. Retail buyers, professional athletes, agents and media all turn out for FREESKIER’s festivities, centered around our photo exhibit. The show puts FREESKIER‘s best photos of the year up for auction, with all proceeds benefiting the Sarah Burke Foundation. - Coverage will be distributed through FREESKIER’s print, digital, and social media channels.

FREESKIERFEST (SKI TEST)- FreeskierFest is FREESKIER‘s annual signature event featuring on-snow product testing, daily après ski parties and a grand finale fashion show blow out. The multi-week event generates millions of impressions through social media posts, photos, videos and featured editorial stories. The results from the product testing are featured in our Buyer's Guide released each fall.- We enlist more than fifty testers who comprise our professional testing squad for the daily on-snow component. At the end of the day, this same crew of testers brings their energy to our après ski parties, creating an amazing atmosphere and our public- facing component of the event. The fun ensues and every last moment is captured and shared on social media.- Coverage will be distributed through FREESKIER’s print, digital, and social media channels.

SPRING FESTIVAL ACTIVATIONS- From Whistler to Aspen to Jackson Hole, FREESKIER is a sponsor of the biggest spring bashes in skiing. Come along with us and activate your brand in the biggest resort towns in North America. From après ski bar promotions to on-snow displays, your brand will be right beside ours throughout.- Coverage will be distributed through FREESKIER’s print, digital, and social media channels.

PRESENTING SPONSORSHIPS:Your brand will have a category exclusiveon an event presenting sponsorship.

TITLE SPONSORSHIPS:Your brand’s name will be integrated into the title of the event. Every time the event is mentioned via social media, promotions or editorial coverage your brand will receive exposure.

FREESKIEREVENTS







CONTACTS:


Undermining the status quo has been part of FREESKIER’s DNA since our inception in 1998. Today the insurgency continues, and now our target is the role and definition of media. FREESKIER is a multi-platform, multi-channel connection between the ski industry and skiers. The agility and forward-thinking company culture that established us as leaders in a skiing revolution will enable FREESKIER to stay ahead of the media curve for the next decade.

PRINT & ONLINE DISPLAY SPECIFICATIONS

FREESKIERPRINT & ONLINE DISPLAY SPECS


SUBMISSION GUIDELINESWe only accept .PDF/x1-a and .tif file types.We are not responsible for color reproduction of ads that are not supplied with SWOP-standard proofs.All files must be built in CMYK color at 300dpi.Any changes to or resubmission of ad materials will incur a $75 charge per change.

ISSUE DATES:ISSUE SPACE CLOSE MATERIALS DUE ON-SALEBuyer’s Guide 7-5-14 7-11-14 9-2-14October 7-25-14 7-31-14 9-20-14November 8-23-14 8-29-14 10-21-14December 9-20-14 9-26-14 11-18-14January 10-18-14 10-24-14 12-16-14February 11-14-14 11-20-14 1-10-15Trend Book 12-15-14 1-3-15 1-30-15

FILE DELIVERYServer: files.smpmags.comUsername: fsproductionPassword: fsproductionCreate and upload files to afolder with your company’s name

[email protected]: (303) 834-9775 x108137 2nd ave, PO Box 789Niwot, CO 80544

REGULAR ISSUE SPECSSIZE BLEED TRIMSpread 17.25” x 11.0625” 17” x 10.8125”Full Page 8.75” x 11.0625 8.5” x 10.8125”1/2 Horizontal 8.75” x 5.656” 8.5” x 5.406”1/3 Vertical 3.084” x 11.0625” 2.833” x 10.8125”

TREND BOOK SPECSSIZE BLEED TRIMSpread 20.5” x 12.5 20” x 12“Full Page 10.5” x 12.5 10” x 12“

LIVE AREA GUIDELINE FOR ADS : Keep all Live area .25” from trim on all sides

SPREAD

SPREAD

FULL PAGE

FULL PAGE

1/3 V1/2 H



1. 1200 x 2000 BACKGROUND

320 x 50

300 x 600

728 x 90

300 x 250

300 x 100

2. 728 x 90 LEADERBOARD 3. 300 x 600 HALF PAGE

4. 300 x 100 SMALL BUTTON 5. 300 x 250 MEDIUM 6. 320 x 50 MOBILE

1200 x 2000

SUBMISSION GUIDELINESFile types accepted: .gif, .jpg, .swf, .pngPlease insert this tag into your flash source: getURL(clickTAG, “_blank”);Banner ads should not exceed 50kb in size1200x2000 background skins must be submitted with our psd template

FILE DELIVERYServer: files.smpmags.comUsername: fsproductionPassword: fsproductionCreate and upload files to afolder with your company’s name

[email protected]: (303) 834-9775 x108137 2nd ave, PO Box 789Niwot, CO 80544

Associate PublisherZach BermanP: 303-834-9775 x.122E: [email protected]

Senior Account ExecutiveJason SmithP: 208-360-8255E: [email protected]

Account ExecutiveNicole BirkholdP: 303-834-9775 x.112E: [email protected]

Account ExecutiveGrant SavidgeP: 303.834.9775 X 123E: [email protected]

Account ExecutiveLindsey HagenP: 303.834.9775 X 124E: [email protected]

EditorHenrik LampertE: [email protected]

Managing EditorDamian QuigleyE: [email protected]

CEOBradford FayfieldP: 303-834-9775 x. 101E: [email protected]

Finance DirectorAndrew FuhrerP: 303-834-9775 x. 106E: [email protected]

Dir. of Marketing and SalesGreg WrightP: 303-834-9775 x.110E: [email protected]

FREESKIER EDITORIAL STORM MOUNTAIN PUBLISHING

FREESKIER SALES




Launched at the 2014 SIA Snow Show, the premier issue of the TREND BOOK gained thunderous applause for its unrivaled coverage of the brands, products, people and trends driving the sport today.

Welcome to the ski industry’s newest and most cutting-edge trade magazine – the FREESKIER TREND BOOK.

Anchored by FREESKIER’s massive audience and survey capabilities, the TREND BOOK compiles survey results from about 10,000 unique respondents. The result is an incredibly accurate snapshot of which

brands and products are most coveted by skier under the age of 34 – which represent almost 2/3 of all ski participants today.

The FREESKIER TREND BOOK has become the new bench-

mark by which snow-sports trade magazines are measured. And the 2015 edition looks to raise the bar even higher – with more pages, more stories, more product and more analysis of the hottest brands in skiing today.Be a part of it!

[ FREESKIER 2016 TREND BOOK ]

TREND BOOK

Launched at the 2014 SIA Snow Show, the premier issue of the TREND BOOK gained thunderous applause for its unrivaled coverage of the brands, products, people and trends driving the sport today. Anchored by FREESKIER’s massive audience and survey capabilities, the TREND BOOK compiles

survey results from more than 10,000 unique respondents. The result is an incredibly accurate snapshot of which brands and products are most coveted by skier under the age of 34 – which represent almost 2/3 of all ski participants today.

The FREESKIER TREND BOOK has become the new benchmark by which snow sports trade magazines are measured. And the 2015 edition looks to raise the bar even higher – with more pages, stories, product and analysis of the hottest brands in skiing today. Be a part of it.

Welcome to the ski industry’s newest and most cutting-edge trade magazine – the FREESKIER TREND BOOK.


TREND BOOKWHO & WHAT

MARKETFROM 2010/11 TO 2012/13, SKIERS WHO IDENTIFIED THEMSELVES AS:

AUDIENCEFreeskiing has become the largest and most influential segment of the skiing market. Today, skiers under the age of 34 represent almost 2/3 of all ski participants. Given the size and influential power of these skiers, companies can’t afford to overlook them, or worse yet, insult them. These consumers have a BS alarm that triggers instantly if something feels disingenuous. The FREESKIER TREND BOOK is here to help ensure that your company knows what’s hot, and what’s not, for 2015 and beyond.

(Sources: SIA Snow Sports RetailTRAK™ Data; SIA/Physical Activity Council 2013 Snow Sports Participant Study)

ALMOST 2/3 OF ALL SKI PARTICIPANTS ARE AGES 34 & UNDER

TWIN-TIP REPRESENTED 31.45% OF ALPINE SKI SALES IN 2012/13

TWIN-TIP SALES IN 2012/13, UP 56% FROM 2009/10

INCREASED A WHOPPING 47% (FROM 3.6M TO 5.4M)

DECLINED BY 28% (FROM 11.5M TO 8.2M)

DECLINED BY 10% (FROM 8.2M TO 7.4M)

+56%+31%

+60%

FREESKIERS ALPINE SKIERS SNOWBOARDERS

TWIN-TIP SKIS

+47%-28% -10%

SIA SNOW SHOW ATTENDEES REPRESENT: 80% of retail buying power* in the snow sports industry 96% of supplier market share (ski, snowboard, apparel, backcountry) 1,000 snow sports brands presenting their collections 850 media/press in attendance

(Sources: SIA Snow Show Fact Sheet; *Buying Power index measured by Leisure Trends Group)


EDITORIALThe TREND BOOK is produced by the editorial staff at FREESKIER, ensuring that the coverage is the most genuine and cutting edgein the space.

Articles include reviews of the hottest up-and-coming products; in-depth analysis of the season’s best advertising campaigns; surveys showcasing the leading brands and trends in the space; and how-to stories to help retailers hedge their bets on which products to buy,and how to sell them on the retail floor.

Editorial Design Samples from 2015 Trend Book.


TREND BOOKHOW

EDITORIALThe TREND BOOK is produced by the editorial staff at FREESKIER, ensuring that the coverage is the most genuine and cutting edge in the space.

Articles include reviews of the hottest up-and-coming products; in-depth analysis of the season’s best advertising campaigns; surveys showcasing the leading brands and trends in the space; and how-to stories to help retailers hedge their bets on which products to buy, and how to sell them on the retail floor.

FREESKIER ONE SHEETER The FREESKIER TREND BOOK offers various advertising options - standard advertising pages, and custom Brand-Directory pages.

Custom Advertorial Design Sample from 2015 Trend Book.

RATESINSIDE FRONT COVER SPREAD $6 ,500INSIDE BACK COVER SPREAD $5 ,500BACK COVER $5,000ONE PAGE AD $3,500TWO PAGE SPREAD AD $5,000TWO PAGE BRAND DIRECTORY ADVERTORIAL $6 ,000


STANDARDADVERTISTING The FREESKIER TREND BOOK will offer full-page and spread ads. No partial ads accepted.

BRANDDIRECTORYADVERTISINGThe FREESKIER TREND BOOK will feature a custom advertorial section comprised of 2-page advertorial spreads highlighting the product stories that YOU want shared with the industry. The right-hand page features 3 new products, and the opposing page a story about the company written by the editors of the FREESKIER TREND BOOK.

(Note: companies must be invited to participate in this advertorial section)

The FREESKIER TREND BOOK offers various advertising options - standard advertising pages, and custom Brand-Directory pages.


RATESINSIDE FRONT COVER SPREAD $6 ,500INSIDE BACK COVER SPREAD $5 ,500BACK COVER $5,000ONE PAGE AD $3,500TWO PAGE SPREAD AD $5,000TWO PAGE BRAND DIRECTORY ADVERTORIAL $6 ,000


STANDARDADVERTISTING The FREESKIER TREND BOOK will offer full-page and spread ads. No partial ads accepted.

BRANDDIRECTORYADVERTISINGThe FREESKIER TREND BOOK will feature a custom advertorial section comprised of 2-page advertorial spreads highlighting the product stories that YOU want shared with the industry. The right-hand page features 3 new products, and the opposing page a story about the company written by the editors of the FREESKIER TREND BOOK.


TREND BOOKHOW


RATES

BRAND DIRECTORY ADVERTISINGThe FREESKIER TREND BOOK features a custom advertorial section comprised of two-page advertorial spreads, highlighting the product stories that you want shared with the industry. The right-hand page showcases up to three new products, and the opposing page a story about your company, written by the editors of the FREESKIER.


STANDARD ADVERTISTINGThe FREESKIER TREND BOOK offers full-page and spread ads. No partial ads accepted.

SINGLE PAGE:TWO-PAGE SPREAD:

SPACE CLOSE DATE:DECEMBER 15, 2014

SAFETY:SAFETY:9.5” x 11.5”19.5” x 11.5”

MATERIALS DUE DATE:JANUARY 3, 2015BODY STOCK:80 LB, #3BLEED:10.5” x 12.5”20.5” x 12.5”

RELEASE DATE:JANUARY 30, 2015COVER STOCK:146 LB, #3 MATTETRIM SIZE:10” x 12”20” x 12”

CIRCULATIONThe FREESKIER TREND BOOK promotes your brand and products to snow sports manufacturers and retailers - the most valuable segment of the trade industry. Copies are distributed via publication bins at the SIA Snow Show, and hand-delivered to all exhibitor booths. Additional copies are mailed to industry VIPs at the conclusion of the show. A digital edition of the TREND BOOK is released on freeskier.com in early spring, garnering an additional 20,000 views.

NUTS & BOLTS

INSIDE FRONT COVER SPREAD $9,500INSIDE BACK COVER SPREAD $8,500BACK COVER $8,000TWO PAGE BRAND DIRECTORY ADVERTORIAL $7,500TWO PAGE SPREAD AD $7,000ONE PAGE AD $4,500

TOTAL PRINT COPIES 10,000 SIA SNOW SHOW TRADESHOW 7,000 INDUSTRY/VIP SUBSCRIBERS 2,000 PROMOTIONAL 1,000TOTAL DIGITAL COPIES 20,000TOTAL DISTRIBUTION 30,000


CONTACTSEDITORIAL SALES STORM MOUNTAIN PUBLISHING

STORM MOUNTAIN PUBLISHING COMPANY

EditorHenrik Lampert303-834-9775 x [email protected]

Managing EditorDamian Quigley303-834-9775 x [email protected]

Art DirectorChris [email protected]

Associate EditorDonny O’Neill303-834-9775 x [email protected]

Video EditorShane Dowaliby303-834-9775 x [email protected]

Online EditorThacher [email protected]

Senior WriterTess [email protected]

Associate PublisherZach Berman303-834-9775 x [email protected]

Senior Account ExecutiveJason [email protected]

Senior Account ExecutiveNicole [email protected]

Account ExecutiveGrant Savidge303-834-9775 x [email protected]

Account ExecutiveLindsey Hagen303-834-9775 x [email protected]

Founder & CEOBradford Fayfield303-834-9775 x [email protected]

Finance & Operations DirectorAndrew Fuhrer303-834-9775 x [email protected]

Finance CoordinatorErin Gunther303-834-9775 x [email protected]

Sales & Marketing DirectorGreg Wright303-834-9775 x [email protected]

Digital Media ManagerJon Glass303-834-9775 x [email protected]

FREESKIER & SNOWBOARD magazines137 2nd. Ave., PO Box 789Niwot, CO 80544

CONTACTS

2015 FREESKIER MEDIA KIT

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