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015 Every Building Conference & Expo | June 28-30, 2015
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Page 1: 2015 Every Building Conference & Expo | June 28-30, 2015.

2015 Every Building Conference & Expo | June 28-30, 2015

Page 2: 2015 Every Building Conference & Expo | June 28-30, 2015.

Today’s Take-Aways

Phase One - Planning• Goals and Objectives• BATNA• Reservation Price• Know the Other Side

Phase Two - Setting the Stage• Your goal is to create a productive environment• The importance of being comfortable• Negotiating the gender gap

Page 3: 2015 Every Building Conference & Expo | June 28-30, 2015.

Today’s Take-Aways

Phase Three - Tactics• Using Effective Tactics• Responding effectively

Phase Four - Follow through• The spirit of the deal• Building, not burning, bridges

Page 4: 2015 Every Building Conference & Expo | June 28-30, 2015.

The Negotiations Process

• Planning• Setting the Stage

• Tactics

• Follow Through

Page 5: 2015 Every Building Conference & Expo | June 28-30, 2015.

Before you start do you know your “Key 3”?

SuccessfulNegotiations

#1 Goals

#2 BATNA#3 Walk-Away

Price

Phase One: Negotiation Planning

Page 6: 2015 Every Building Conference & Expo | June 28-30, 2015.

The Negotiations Process

• Planning

• Setting the Stage• Tactics

• Follow Through

Page 7: 2015 Every Building Conference & Expo | June 28-30, 2015.

Effective Negotiations

“Setting the Stage” is:• Creating an environment that is productive• Knowing where the other side would be most

physically/emotionally comfortable?

Page 8: 2015 Every Building Conference & Expo | June 28-30, 2015.

Negotiating the Gender Gap

Page 9: 2015 Every Building Conference & Expo | June 28-30, 2015.

Why the Gender Gap?

• Biological Influence• Early Conditioning &

Expectations• Societal Norms

Page 10: 2015 Every Building Conference & Expo | June 28-30, 2015.

Gender Perceptions

Masculine Traits: • Contest/competition• Individual status• Confrontation • Independence

Feminine Traits:• Relationships to others• Community• Modesty• Harmony

Page 11: 2015 Every Building Conference & Expo | June 28-30, 2015.

Awareness of Gender Issues

Issue Number One: The Backlash Fear• Fear of being punished if being perceived as too

“pushy” or “demanding.”• Concerns about behaving contrary to deeply ingrained

gender expectations

Girl Witch

Page 12: 2015 Every Building Conference & Expo | June 28-30, 2015.

The Negotiations Process

• Planning

• Setting the Stage

• Tactics• Follow Through

Page 13: 2015 Every Building Conference & Expo | June 28-30, 2015.

Tactic # 1: Who Should Go First?Tactic# 2: How to Give ConcessionsTactic# 3: Dealing with TrustTactic# 4: Use of Multiple OffersTactic# 5: Be Aware Of These Gambits

Negotiation Tactics

Page 14: 2015 Every Building Conference & Expo | June 28-30, 2015.

Tactic # 1: Who Should Go First?

Negotiation Tactics

Page 15: 2015 Every Building Conference & Expo | June 28-30, 2015.

Who Goes First?

“Substantial psychological research suggests that, more often than not, negotiators who make first offers come out ahead…By making the first offer, you will anchor the negotiation in your favor.”

Should You Make the First Offer, Harvard Negotiation Newsletter

Page 16: 2015 Every Building Conference & Expo | June 28-30, 2015.

Tactic# 2: How to Give Concessions

Negotiation Tactics

Page 17: 2015 Every Building Conference & Expo | June 28-30, 2015.

Concessions

Rules for effective concessions• Give small concessions early on

– Creates climate of reciprocity, but don’t continue to give to someone who cannot or will not return the favor

• Measure the point value of each concession– Keep a score of what you have given– Explain how valuable your concession is to the

other side and how costly it is to you

Page 18: 2015 Every Building Conference & Expo | June 28-30, 2015.

Tactic# 3: Dealing with Trust

Negotiation Tactics

Page 19: 2015 Every Building Conference & Expo | June 28-30, 2015.

Dealing with Liars

What Can You Do:• Ask same question in different ways• Look out for responses that do not answer the

questions you asked. Rephrase and go for yes or no answer

• Ask if all material facts have been disclosed and ask for back-up documentation

• Set a trap and ask questions that you already know the answer

Page 20: 2015 Every Building Conference & Expo | June 28-30, 2015.

Tactic# 4: Use of Multiple Offers

Negotiation Tactics

Page 21: 2015 Every Building Conference & Expo | June 28-30, 2015.

Multiple Offers

Have you considered multiple simultaneous offers?

• As much as possible, each should have equal value to you

• Each should have a different facet – Amount of up front cash– Financing offered– Options to purchase X in the future

Page 22: 2015 Every Building Conference & Expo | June 28-30, 2015.

Tactic# 5: Be Aware Of These Gambits

Negotiation Tactics

Page 23: 2015 Every Building Conference & Expo | June 28-30, 2015.

Effective Negotiations

Gambit Defined by Webster:

Something done or said in order to gain an advantage or to produce a desired result.

Page 24: 2015 Every Building Conference & Expo | June 28-30, 2015.

The Negotiations Process

• Planning

• Setting the Stage

• Tactics

• Follow Through

Page 25: 2015 Every Building Conference & Expo | June 28-30, 2015.

Follow through:Enhancing the Relationship

• Would you want to do business with each other again?

• How do you know how the other side feels about the deal?

• Did you do a little something extra after everything was completed?

• Don’t do a victory dance!

Page 26: 2015 Every Building Conference & Expo | June 28-30, 2015.

Additional Information

Page 27: 2015 Every Building Conference & Expo | June 28-30, 2015.

A Final Thought...

“In times of change, learners inherit the world - while the learned remain beautifully equipped to deal with a world that no longer exists.”

Eric Hoffer