Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual) *Ad due dates are the 10th of the month prior **All Essential Guides will have bonus distribution at DMA 2015 ***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues 2015 EDITORIAL CALENDAR Contact Information: Greg Zalka I 646-638-6027 I [email protected] September November October February March April May June July/ August December 2015/ January 2016 December/ January 2015 Marketing Outlook Datafication of Marketing Marketing &Tech Innovation Awards The Changing Dynamic of Customer Loyalty Marketing Hall of Femme Redefining Data Privacy A Day in the Life of Direct Marketing What’s Next in Customer Experience Marketing The Intersection of Ad Tech and Marketing 40 Under 40 Awards 2016 Marketing Outlook Content Marketing: The Good, Bad, & Ugly Blending Direct and Brand Marketing Time Manage- ment for Marketers Segment- ation and Targeting Storytelling Email Marketing B2B Marketing Omni- channel Marketing Mobile Strategies Data/ Analytics Lead Gen Strategies Customer Lifetime Value Mobile Marketing Omni- channel Marketing Predictive Analtyics Direct Response Video Segmenta- tion and Targeting Lead Gen Content Marketing Marketing Auto- mation Programmatic Privacy Social Marketing Leadership Attribution Marketing ROI Email Marketing Native Advertising Marketing Measure- ment Customer Loyalty — Marketing &Tech Innovation Awards — — Marketing Hall of Femme — — — 40 Under 40 Awards Content Marketing Essential Guide Social Demand Gen Content Marketing Email Marketing Customer Loyalty Data/ Analytics Marketing Tech Digital Strategies Segmenta- tion and Targeting Omni- channel Marketing eTail West Marketing Hall of Femme, National Postal Forum ad:tech San Francisco — CRMC eTail East 40Under40 Awards, ERA, GraphExpo DMA2014, Advertising Week ad:tech New York Marketing &Tech Innovation Summit Virtual Event: Mobile Marketing (Feb 26) — Live Event: Marketing Hall of Femme (Apr 24) Virtual Event: Lead Generation (May 14) — Virtual Event: Social Media Strategies (Aug 20) Live Event: 40 Under 40 Awards — Live Event: Caples Awards Virtual Event: Content Marketing (Dec 3); Live Event: Marketing&Tech Innovation Summit Attribution 2015 Predictions; Content Marketing Essential Guide Marketing Automation Marketing &Tech Innovation Summit — — — — Omnichannel Marketing — — Email Marketing — — Direct Mail Marketing Social Media Strategies; Caples Awards Analytics Virtual Event: Content Marketing (Dec 3, 2014); Live Event: Marketing&Tech Innovation Summit (Jan 29, 2015) Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)