Edelman.com/Trust2015 Trust in Innovation Building Trust in Innovation 55% AGREE New Developments are not tested enough The pace of change is . . . Drivers of Change in Business Perceived to Be. . . Trust In Industry Sector vs. Trust in Industry to Implement . . . Trust in Specific Innovations Vary Too Fast technology electronic and mobile payments hyrdraulic fracturing gentically modified foods electronic and personal health trackers cloud computing BUSINESS GROWTH TARGETS GREED/ MONEY PERSONAL AMBITION IMPROVE PEOPLE’S LIVES MAKE THE WORLD A BETTER PLACE Too slow just right 51% 70% 54% +8 +1 -17 -12 -32 48% 62% 60% 60% 61% 51% 35% 78% 67% 66% 54% 35% 30% 24% 28% 19% 69% 47% 32% 59% 55% trusted neutral distrusted Personal and societal benefits are key “A company can take specific actions that both increase profits and improve the economic and social conditions in the community where it operates” TRUSTED INNOVATION D ISCOVERY B ENEFIT I NTEGRITY E NGAGEMENT make testing available for review partner with academic institutions run a clinical trial or beta test partner with an NGO partner with government 80% 75% 71% 63% 55% The New Formula for Business Innovation = + + [ ] Discovery Business brings an unrivaled agility and nimbleness, a multi-stakeholder and often global view, founded in specific expertise no other institution can bring. Benefit Benefit is twofold: personal and societal, referring to the trust placed in companies that address individual needs or challenges, as well as larger, macro-issues facing society. Integrity Attributes that build trust in any company, chiefly having ethical business practices, managing risk, treating employees well and operating responsibly as a good corporate citizen. Engagement The multiplier factor: the transparency and third-party validation that is integral to innovation. Making test results publically available for review and partnering with other institutions all increase trust when implementing new developments. 81% AGREE