2015 Digital Marketing Keynote - Bucuresti

Iulian Padurariu

Simplicity

MARKS

#noguruconference

Social Selling

2015 Digital Marketing

@julianpad

Simplicity

MARKS

#noguruconference

Selling is Social since day 1

Simplicity

MARKS

All selling is social. Always has been. Always will be.

Simplicity

MARKS

ERA INDUSTRIALĂ

ERA INFORMAŢȚIONALĂ

ERA CONECTIVITĂŢȚII

The world has formed a giant network where everyone now has access to anyone and

everything. There are almost no barriers to publishing or

consuming information at any scale.

Simplicity

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Simplicity

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2 Facts

Simplicity

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Simplicity

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Simplicity

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SOCI

AL

IPOTEZA DE BAZĂ

TEHNICITOTAL NOI

“UNLEARN THE PAST

WELLCOME TO THE AGE OF SOCIAL SELLING

To date, much of the conversation around social media has been focused on

marketing – the process of loading the sales funnel at the top end

Simplicity

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OLD SCHOOL

The new customer is super-busy, super-mobile and super-connected.

Simplicity

MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf

They have a need, they have a timeframe for purchase,

they even have budget.

Simplicity

MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf

SimplicityMARKS

Iulian Padurariu

Programe de loialitate mai

bune

40%

Existenta review-urilor

online

33%

Mai multe review-uri

online

28%

TRANSFORMATION

A BIG CHALLENGE

IS

TURN YOUR WEBSITE

A SOCIAL DESTINATION

INTO

A SOCIAL DESTINATION

A SOCIAL CHALLENGE

STARTS WITH

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DIGITAL

SOCIAL

PRIMA DECIZIE

VS.

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DIGITAL

SOCIAL

PRIMA DECIZIE

VS.

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DIGITAL

SOCIAL

PRIMA DECIZIE

VS.

Entertainer

Platform

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Harvard Business Review Noiembrie 2011 Social Strategies that Work

Puţțină teorie / SURSA

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Va ajuta la rezolvarea unei provocări sociale care nu poate fi abordată cu ușurinţță pe cont propriu?

Va genera un “efect de reţțea” cu privire la resursele folosite?

SOCIAL TEST

PLATFORMA

Nike’s mission was: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”

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Puţțină teorie: THE DRAGON FLY EFFECT

The Dragonfly Effect - Small Acts Create Big Change

SimplicityMARKS

Iulian Padurariu

Puţțină teorie: THE DRAGON FLY EFFECT

SimplicityMARKS

Iulian Padurariu

People connect with other people, so make sure you focus on the real-life characters in your story

“

SimplicityMARKS

Iulian Padurariu

By incorporating moments of vulnerability or doubt, you create empathy and lend authenticity to the story

“

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The HASHTAG Effect

Get to know your prospects better (before you meet)

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The HASHTAG Effect

Ascultă la hashtag

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The time to begin social selling is NOW

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Check list de luat acasă:

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@julianpad

Mulţțumesc!