2015 Digital Advertising Trends in Travel

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P R E S E N TA T I O N B Y B L A K E M O R G A N

I N D U S T RY T R E N D S

• According to a recent blog article written on salesforce.com, this year, the travel industry ranks within the middle of the pack in terms of total U.S. digital ad spending.

• source: https://www.salesforce.com/blog/2015/12/travel-advertising-mobile-millennials.html

T R AV E L A D V E R T I S I N G S P E N D

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T H I S Y E A R , T H E T R AV E L I N D U S T R Y R E A C H E D $ 4 . 6 B I L L I O N I N D I G I TA L A D S P E N D .

I T I S P R O J E C T E D T O I N C R E A S E T O $ 7 . 3 B I L L I O N B Y 2 0 1 9 .

I N S I G H T S

• 52% of all digital ad spend in the Travel Industry is on mobile.

M I L L E N N I A L S TA K E T H E L E A D I N T R AV E L

• Today, millennials are 23% more likely to travel abroad than any other generation.

I N A D D I T I O N , 9 7 % O F M I L L E N N I A L S P O S T A B O U T T H E I R T R AV E L S O N S O C I A L M E D I A

M I L L E N N I A L S A R E A L S O T H E L E A D E R S I N T H E M O B I L E M O V E M E N T E S P E C I A L LY W H E N I T C O M E S T O T R AV E L P L A N N I N G & P U R C H A S I N G .

7 5 % U S E A M O B I L E D E V I C E T O A C C E S S T H E I N T E R N E T ( A S O P P O S E D T O D E S K T O P )

S O C I A L M E D I A I N T R AV E L I N D U S T RY

I N S TA G R A M , T H E M O S T R E C E N T N E T W O R K T O O F F E R A D V E R T I S I N G , H A S R E A C H E D O V E R 4 0 0 M I L L I O N U S E R S T O D AY , W I T H 5 9 % O F U S E R S

T R AV E L # H A S H TA G S

• Today, there are over 353 million travel related hashtags on Instagram, and that number is growing.

• #europe & #italy were the top 2 most popular travel hashtags in 2015.

8 T I P S F O R T R AV E L A D V E R T I S E R S

# 1 - TA K E A D VA N TA G E O F T R E N D I N G T O P I C S O R H A S H TA G S T O C R E AT E P O S T S T H AT W I L L A P P E A L T O A B R O A D E R A U D I E N C E .

# 2 - PAY AT T E N T I O N T O T H E I M A G E S Y O U R A U D I E N C E I S P O S T I N G . B Y K N O W I N G W H AT D E S T I N AT I O N S O R T Y P E S O F T R AV E L I N T E R E S T T H E M , Y O U C A N B E T T E R A P P E A L T O VA R I O U S A U D I E N C E S I N Y O U R N E X T C A M PA I G N .

# 3 -

• Use what you already know about your customers to make their trip the best one yet. For example, if a customer books a flight with your airline, use that data to personalize your communications leading up to their departure.

# 4 - M A N Y U S E R S V I S I T T W I T T E R T O G E T T H E B U Z Z O N W H AT ’ S G O I N G O N I N T H E W O R L D . N E X T T I M E A M A J O R E V E N T I S TA K I N G P L A C E T H AT R E L AT E S T O Y O U R B R A N D , TA K E T H E O P P O R T U N I T Y T O A D V E R T I S E T O Y O U R T W I T T E R F O L L O W E R S .

# 5 -

• Listen to what's happening on mobile. Given the prevalence of mobile in the travel industry, use data about your mobile app installs and in-app activity to optimize your advertising to various audience segments.

# 6 - A D D H A S H TA G S T O Y O U R I N S TA G R A M P O S T S R E L AT E D T O E M O T I O N S , TA S T E S , O R C O M M U N I T Y T O I N F O R M Y O U R A U D I E N C E O F A L L T H E A D D I T I O N A L O P P O R T U N I T I E S A N D B E N E F I T S T H AT T R AV E L O F F E R S .

# 7 - S E L L A N E X P E R I E N C E , N O T A T R AV E L PA C K A G E . U S E R S W I L L R E S P O N D B E T T E R T O B E A U T I F U L LY-C R A F T E D , I N S P I R I N G P O S T S T H AT G I V E T H E M A G L I M P S E O F H O W T H E I R F U T U R E VA C AT I O N C O U L D L O O K .

# 8 - H O W E V E R , E V E R Y O N E , E S P E C I A L LY M I L L E N N I A L S , L O V E A G O O D D E A L . S O , F I N D A W AY T O N O T I F Y Y O U R A U D I E N C E O F A N Y P R O M O T I O N S .

W W W. B L A K E M O R G A N . C A

To read more Travel News & Industry Trends, visit Blake Morgan’s personal Travel website below:

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