2015 Campaign Social Media Engagement
Jan 05, 2016
2015 CampaignSocial Media Engagement
Why Get Social?• Share your company’s generosity with your
social network and ours to:– Spread the word about your company– Demonstrate all that you do for our community– Showcase your creativity– Highlight your workplace environment with
potential recruits– Help us spread the word to help more people in need– Build your own social media audience
Follow Us On Social
www.facebook.com/unitedwaywestmoreland
www.twitter.com/uwwest
@uwwest
Share The Good• Share your content to your company’s,
personal and United Way’s social media properties
• Include your company name and use the campaign hashtag:
#LeadingTheWay
Content Ideas
• Take photos during planning sessions, community events and workplace celebrations
• Share what inspired you– Great quotes, inspirational stories, funny
moments – Short videos or interesting campaign materials
Examples• UPS – Announcing
their Campaign
Example• UPS – Live
tweeting/posting from events
Example• Kennametal –
Retweeting posts
Sample Post
• Today we’re kicking off our campaign for United Way of Westmoreland County with our annual employee potluck lunch! We’re proud to partner with them to help improve the lives of 114,000 people in our community! #LeadingTheWay
Social Squares• Download these
“social squares” and other materials atunitedway4u.org/campaign-center