2015 Brand Promotion Plan 2017 Road Show Proposal
2015 Brand Promotion Plan2017 Road Show Proposal
Objective
Further expand your retail channels
Exhibition is an traditional way for you to meet with huge amount of retailer channel in short period of
time, but we think that we could do more. Roadshow is a further assistance for expanding your retail
channel.
Whole year marketing eventIn addition to the show itself, roadshow provide an additional chance in rest of the month to present your
product and extend your retail network.
Development at new potential citiesYangtze River Delta, Pearl River Delta and Central China is the potential city with growing of high value
product consumption willingness. Roadshows will be held in this area which assisting your retail channel
development in those potential city.
Getting a better understanding on marketMeet with local retailer people face to face. Their direct response and comment is a valuable marketing
information for a reference.
2016 Events Review Chengdu—— Yan Ji You
2016 Events Review Wuhan—— Hi Department
2016 Events Review Chongqing—— Chongqing Book-selling Centre
2016 Events Review Xi’An—— Yan Ji You
2016 Reports
Comments from road show participant
TVS Regional Manager - Mrs. Sophie Shu:
The performance of Wuhan Roadshow is excellent. I am
glad that I joined the upcoming roadshow at Shanghai,
Chongqing.
Brabantia Sales Director - Mr. Stefan Kersten:
It is a great idea to organize a roadshow event at 2nd tier
cities prior to ILC exhibition at Shanghai. We got a
beneficial from this road show.
2017 Road Show Schedule (preliminary)
Date City
Mar. 24th Nanjing
Apr. 21st Shenzhen
Jun. 2nd Guangzhou
Jul. 7th Suzhou
Aug. 18th Changsha
*Above date is subject to change based on actual situation
2017 Road Show Venue
Retail experience store、household brand integrated store、hotel according to the
characters of the events)
Road Show Detail
Display Full day product presentation, open to public
Workshop & Networking Scale: 50~100 attendees Activities:
2017 Global lifestyle trend presentation By professors to share the global lifestyle trends from Ambiente
2017, and to explain the latest design ideas in Europe and America.
Brand presentation (10 mins per brand) Networking at product presentation zone Dinner party
Who is attending
Local Retail Associations and their members
Buyer from local Departments store and Shopping Centers
ILC VIP buyer club member
Local Media
Road Show Rundown (Preliminary)
Description Time
Afternoon 13:30
1 2017 Global lifestyle trend presentation 20mins
2 Interior Lifestyle China 2017 updates 10mins
3 Brands presentation 10mins/brand
4Local market information sharing from local association
leader10mins
5 Tea time - Networking section 30mins
Evening 18:00
Dinner party 100mins
Cost: RMB$5,000 per session
Included:
1. 1m x 1m area for product display
2. Brand / product presentation (10 mins)
3. Promotion material distribution: Each participate will received a folder which
included your company / product information (material is provided by
company / brand)
4. Dinner party (2 persons for each company / brand)
Valued-added Service
Wechat Promotion
Interior Lifestyle China and Messe Frankfurt exhibition visitor center, these two
wechat platform, will report on road shows and introduce the involved brands.
EDM Promotion
Interior Lifestyle China will report on road
shows and introduce the involved brands.
Getting Business Card
Brands who attend the road
shows will get scanned business cards
of all the audience after the events.
To get further information, please contact:
Messe Frankfurt (Shanghai) Co Ltd11th floor , Building 1, Century Avenue 1229, Pudong New Area, Shanghai
Phone:+ 86 21 6160 8555 to 275Fax:+ 86 21 6160 0788Contact:Mr. Leo Gu
[email protected]@ Interior Lifestyle China
Contact us
2015 Brand Promotion PlanThank you!