2015 App Challenge

2015 APP CHALLENGE

You’re running low on groceries, but want a home-cooked meal (without having to chase down every ingredient).

It’s casual Friday and you completely forgot that you

have to meet with clients. You need to look presentable

(and you don’t have time to go home).

You want to get healthy this year and start doing yoga at home, but aren’t really sure how to get started or what you’ll need.

You’ve discovered you have an allergy to gluten.

You feel overwhelmed and can’t even imagine the changes you’ll

have to make in your life and habits.

WHAT ARE YOU SUPPOSED TO DO?

better bundle appWe’ve done all the thinking for you. Inside the app you

will �nd perfectly preselected bundles for your everyday needs—from home to outdoors, health to

fashion. All you have to do is select your bundles, purchase them and pick them up in the store!

No more scouring your brain to come up with shop-ping lists, wandering from aisle to aisle searching for

that one ingredient, or realizing you forgot something once you’ve left.

1better bundle app

What WalMart customers say:“I make shopping lists daily, and often buy repeat items (onions, yogurt, broccoli, zucchini, milk). I

shop here because it's closest to my house.”

heather, 35

michelle, 37

“My current, biggest shopping problem is that I constantly forget one item I need for a meal. Like I forgot this week to

buy the noodles for the lasagna. I keep meaning to go through my dinner list & write down everything I need/want for that meal so I can look it over every time I want to make

it to be sure I don't forget to buy something.”

2better bundle app

how often do you find yourself making shopping lists?

what determines howand where you shop?

58%

16%

26%

Weekly

Monthly

Daily

47%

25%

28%

Convenience

Selection

Price

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home screen

100%9:41 AM

Sign In

Search

Home Popular Cart Store Locator More

Fashion Food Household

Outdoor Athletic Health/Beauty

Sony Entertainment PackGet a Sony 40" TV, plus 10 classic DVDs

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bundle screen

100%9:41 AM

Sign In

Search

View Cart My Favorites

Enchilada Night Spaghetti Fun

Taco Tuesday Antioxidants for Health


5better bundle app

selection screen

100%9:41 AM

Sign In

Search

Buy Now Add to Favorites

Add to Cart

Taco Tuesday

Outdoor

Outdoor

Outdoor

Outdoor

1999$

Sometimes tacos just hit the spot! Mix seasoned ground beef with corn and chunky salsa for a twist on the classic taco. Serves: 4

Lean Ground Beef Roll 93% Lean, 1 lb

McCormick Chili Powder, 2.5 oz

Libby’s Whole Kernel Sweet Corn, 6 lb

Lindsay Naturals Black Ripe Olives, 6 oz


6

better bundle app

TECHNICAL EXECUTION

better bundle app

GOOGLE CLOUD PLATFORMCompetitive pricing

Scale in�nitely to support millions of usersAutomatic scaling and load balancing

Push noti�cationsGeo-proximity search

Data processing and analyticsStatic content serving (caching)

REST-based interface for data storage

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8better bundle appwalmart bundles

on the google platform

Apple PushNoti�cation

Service

iOS

Google Cloud Messaging

Mobile Backend Running on Google App Engine

Memcache Walmart Data Store

Walmart Cloud Storage

Store Locator using Google Maps API

Cloud Endpoints

GAE GAEGAE

Customer Validation

Convenience of ready-made bundles that solve everyday problems

Seamless time-saving process

Low-cost investment with low risk

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Business Viability

Providing customers simple and a�ordable solutions to everyday problems creates top-of-mind awareness of Walmart as your go-to problem-solving source

Exposes consumer to new and existing products of Walmart’s choosing in a convenient way

Creates a dual source of online and in-store tra�c

Positions Walmart as the �rst to market in the competitive

arena for bundling services

10better bundle app

thank you

11better bundle app