2015 amtrucker mediakit spread 121614

®

2015 M E D I A K I T

The Guide To Trucks, Equipment and Maintenance

2015AT MEDKIT CVR.indd 1 11/17/14 12:40 PM

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delivers results

PRO

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MILY

Folio Magazine: Award for Editorial

Excellence

American Society of Business Press

Editors:Award for Editorial Excellence, Award for

Design Excellence

WELCOME TO FLEET OWNER

Truckers fall into two basic categories: for-hire carriers and private fleets. for-hire carriers haul freight and provide trans-portation services for others. Trucking is their primary busi-ness. Private fleets, on the other hand, are the proprietary trans-port, distribution, or service arms of companies that are not in the trucking business. a private fleet's primary function is to haul its own company's goods or perform a vocational service in support of its company's main business. Private fleets make up over two-thirds of the commercial vehicle market. fleets are defined as trucking operations of five or more commer-cial vehicles. The “5+” truck-fleet segment is the heart of the trucking market, accounting for more than 80% of the total commercial vehicle population. fleet owner is focused on this market. If you want to reach the big wheels driving the truck-fleet marketplace, fleet owner has the numbers. Thank you for the opportunity to serve you. We promise to continue to work with you to help meet your marketing goals and objectives for 2011 and beyond.

Thomas W. Duncan Publisher

203-358-4201 [email protected]

American Business Media: Jesse H. Neal Award for Outstanding Journalism

Trade Assn. Business Publications International:

Tabbie International Award for Design

The Stephen Barr Awardfor Feature Writing

INTEGRATED M

EDIA

Fleet owner is the leading information source for trucking. We produce in print and online the highest-quality editorial package for executives of fleets of five or more commercial vehicles. and we deliver the highest-quality circulation available to cost-effectively reach the individuals who purchase and recommend the products and

services sought by truck fleets. We know this market and its needs because fleet owner has lived and breathed commercial trucking alone for over 80 years. our hall-mark is a full-time editorial staff known not only for winning journal-ism awards, but better still for discerning and meeting the information needs of our professionally diverse readership, which includes manag-ers of for-hire and private truck fleets operating throughout the united States and beyond. To be sure, trucking is a large and diverse business that hauls roughly 80% of america’s commercial freight and serves virtually every vocational segment of u.S. business. Truck fleets in the u.S. operate about 8-million trucks and 3.5-million trailers.

FLEETOWN

ER.COME

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IRC

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In Fleet Owner’s long history of market leadership, it has been recognized by 15 separate and independent studies as #1 in readership in the truck-fleet mar-ket—MORE THAN ANY OTHER TRUCKING PUBLICATION. Er-dos & Morgan, J.D. Power and As-sociates, Alfred Politz Research, Hagan Communications, Inter-national Communications Re-search, and Frontline Research are among the independent re search firms to have recognized Fleet Owner as #1 in its field.

PRO

DU

CT FA

MILY

Folio Magazine: Award for Editorial

Excellence

American Society of Business Press

Editors:Award for Editorial Excellence, Award for

Design Excellence

WELCOME TO FLEET OWNER

Truckers fall into two basic categories: for-hire carriers and private fleets. for-hire carriers haul freight and provide trans-portation services for others. Trucking is their primary busi-ness. Private fleets, on the other hand, are the proprietary trans-port, distribution, or service arms of companies that are not in the trucking business. a private fleet's primary function is to haul its own company's goods or perform a vocational service in support of its company's main business. Private fleets make up over two-thirds of the commercial vehicle market. fleets are defined as trucking operations of five or more commer-cial vehicles. The “5+” truck-fleet segment is the heart of the trucking market, accounting for more than 80% of the total commercial vehicle population. fleet owner is focused on this market. If you want to reach the big wheels driving the truck-fleet marketplace, fleet owner has the numbers. Thank you for the opportunity to serve you. We promise to continue to work with you to help meet your marketing goals and objectives for 2011 and beyond.

Thomas W. Duncan Publisher

203-358-4201 [email protected]

American Business Media: Jesse H. Neal Award for Outstanding Journalism

Trade Assn. Business Publications International:

Tabbie International Award for Design

The Stephen Barr Awardfor Feature Writing

INTEGRATED M

EDIA

Fleet owner is the leading information source for trucking. We produce in print and online the highest-quality editorial package for executives of fleets of five or more commercial vehicles. and we deliver the highest-quality circulation available to cost-effectively reach the individuals who purchase and recommend the products and

services sought by truck fleets. We know this market and its needs because fleet owner has lived and breathed commercial trucking alone for over 80 years. our hall-mark is a full-time editorial staff known not only for winning journal-ism awards, but better still for discerning and meeting the information needs of our professionally diverse readership, which includes manag-ers of for-hire and private truck fleets operating throughout the united States and beyond. To be sure, trucking is a large and diverse business that hauls roughly 80% of america’s commercial freight and serves virtually every vocational segment of u.S. business. Truck fleets in the u.S. operate about 8-million trucks and 3.5-million trailers.

FLEETOWN

ER.COME

DITO

RIA

LC

IRC

ULATIO

NTH

E M

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In Fleet Owner’s long history of market leadership, it has been recognized by 15 separate and independent studies as #1 in readership in the truck-fleet mar-ket—MORE THAN ANY OTHER TRUCKING PUBLICATION. Er-dos & Morgan, J.D. Power and As-sociates, Alfred Politz Research, Hagan Communications, Inter-national Communications Re-search, and Frontline Research are among the independent re search firms to have recognized Fleet Owner as #1 in its field.

Award-Winning Reporting and Features

What’s in a name? Sometimes a name means everything. It’s not just an identity. It can spark feelings of pride and a sense of community just to hear the words.

American Trucker lives at the heart of the trucking industry. It’s content is designed to help anyone who operates, services, and maintains trucks and trailers. In print and digital, our award-winning journalists deliver news and insights that owner operators and small trucking business need to make informed decisions about buying, equipping and maintaining equipment. This is a large and diverse group of businesses that haul freight - from agricultural and manufacturing products to construction and hazmat material. These are the men and women who move America.

Reggie Lawrence, Managing Director - Truck Group678-957-1414 • [email protected]

American Trucker is packed with editorial from a staff of reporters and columnists held in high regard by the trucking community and journalism world. Our team has earned top honors such as the Jesse H. Neal Award for Outstanding Journalism, the American Society of Business Press Editors Awards for Editorial Excellence, and Folio Magazine’s Award for Editorial Excellence.

American Business Media: Jesse H. Neal Award for Outstanding JournalismAmerican Society of Business Press Editors: Award for Editorial Excellence, Award for Design ExcellenceFolio Magazine: Award for Editorial Excellence

Trucking operations of 1-4 vehicles operate over 2.5 million trucks and 600,000 trailers in the U.S. American Trucker serves this community, delivering breaking industry news, perspective on government regulations, equipment, and technology that impacts a trucker’s productivity.

American Trucker is a trusted, forty-year old brand. Our mission is to provide the highest quality business information and insights for trucking operations of 1-4 vehicles. What you, our customer provides, is part of that package. Thank you for looking to us to bring you deeper into the truck market. We look forward to helping you grow in 2015 and beyond!

a reflection of thetruck-buying markety g

MARKET

Construction & contractors

Local delivery

Concrete, asphalt & aggregate

Government & utilities

Railroads & shipping ports

Towing & recovery Refuse & recycling

Farming & agriculture

Landscaping & snow removal

General freight

A Diverse Market with Diverse NeedsThe commercial-vehicle market is a collection of 12 million trucks and 3.5 million trailers of all types and sizes—from light- to heavy-duty—serving all segments of the nation’s economy.

*Operations with at least one Class 3-8 truck; excludes bus-only and trailer-only operations

Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.

Sources: Commercial Motor Vehicle Consulting, American Trucking Assns., National Private Truck Council, Fleet Owner Composite Database

The Opportunity is ClearTrucking operations of one to four vehicles make up over three-quarters of the commercial-trucking market, and American Trucker brings you there. There is no other editorial-based magazine meeting the information needs of this huge market, making American Trucker your premier avenue for outreach to this audience.

American Trucker’s audience mirrors the make-up of the business community that uses trucks and trailers in their daily operations. This market reaches across industry lines, state lines, and traditional lines of the trucking industry.

The market is much bigger than just over-the-road trucks and trailers. Buyers of trucks, trailers, parts and services are present in industries that touch all parts of the economy.

American Trucker reaches out to anyone who buys, services, maintains, and repairs trucks

and trailers within their business operation.

4.88 Million Trucks

1.24 Million Trucks

5+ Vehicles368,400 Fleets

9.77 Million Trucks

Commercial(Class 3-8)

Trucks6.11 Million

1.32 Million Trucks

273,300 Trucks

5+ Vehicles 34,550

1 - 4 Vehicles 189,000

2.28 Million Trucks

8.45 Million Trucks

1 - 4 Vehicles

1.06 Million

5+ Vehicles 333,850

1.39 Million Private Fleets

223,550 For-Hire Carriers

For-Hire352,500Trucks

Private 5.85 Million

Trucks

Total Commercial Trucks

12.32 Million

Commercial(only)

Light-Duty6.21 Million

Commercial (Class 3-8)

Trucking Operations*1.61 Million

On-Highway 3.53 Million

Medium-Duty 1.14 Million

Midrange 2.51 Million

Light-Duty 6.2 Million

Heavy-Duty2.47 Million

Class 5 16,001 - 19,500

lb. GVW

Class 4 14,001 - 16,000

lb. GVW

Class 8 Over 33,000 lb.

GVW

Class 7 26,001 - 33,000

lb. GVW

Class 6 19,501 - 26,000

lb. GVW

For-Hire0.86 Million

Trailers 3.53 Million

Total Commercial Vehicles

15.85 Million

Private1.61 Million

For-Hire117,300

Private1.02 Million

For-Hire261,800

Private2.25 Million

For-Hire352,500

Private5.85 Million

For-Hire2.13 Million

Private1.4 Million

Class 3 10,001 - 14,000

lb. GVW

Class 1-2 Under 10,000 lb.

GVW

Commercial Trucks 12.32 Million

Vehicle PopulationFLEET SIZE # of FLEETS % FLEET TOTAL

TRUCKS % TRUCKS TOTAL TRAILERS % TRAILERS TOTAL

VEHICLES % VEHICLES

1-4 1,247,300 77.20% 2,553,400 20.72% 590,900 16.73% 3,144,300 19.83%

5 to 20 288,500 17.86% 3,170,100 25.73% 536,500 15.19% 3,706,600 23.38%

Total 1-20 1,535,800 95.1% 5,723,500 46.5% 1,127,400 31.9% 6,850,900 43.2%

21-50 53,050 3.28% 1,685,800 13.68% 447,500 12.67% 2,133,300 13.46%

51-99 17,150 1.06% 1,171,600 9.51% 325,800 9.22% 1,497,400 9.44%

100-499 8,100 0.50% 1,441,100 11.70% 484,100 13.70% 1,925,200 12.14%

500-999 950 0.06% 655,500 5.32% 214,600 6.07% 870,100 5.49%

1000+ 650 0.04% 1,644,100 13.34% 933,500 26.42% 2,577,600 16.26%

Grand Total 1,615,700 100.00% 12,321,600 100.00% 3,532,900 100.00% 15,854,500 100.00%

dominant industry coverage

CIRCULATION

Company Type

Vocational & Independent Owners* 35%

For-HireFleets 65%

American Trucker delivers a vibrant circulation unmatched by any other publication. We mail directly to decision makers across multiple industries thatutilize trucks and trailers, as well as the parts, equipment, and services to keep them running.

Each month, American Trucker mails to 150,000 qualified subscribers who represent a vibrant composite of today’s truck-buying market.

This circulation consists of traditional readers of American Trucker, and Fleet Owner’s FleetSeek data helps us fine-tune the mix to ensure we’re delivering the most desirable audience for your advertising message.

In addition, we have formed relationships with major associations, industry events, and other entities to ensure that American Trucker’s circulation is an accurate representation of the market and provides the industry’s best targeting of your customers.

* Includes over-the-road owner-operators plus owners of non-trucking companies who own trucks and trailers.

The People Behind the NumbersOur readers aren’t simply numbers. They are the people who make this industry thrive—and we strive to maintain an interactive relationship with each reader.

American Trucker’s columns and features regularly collect input and advice from business leaders and industry executives. Our editors are frequently in the field meeting American Trucker readers—your customers—to keep on top of the industry. They are concerned about the issues of today and how those issues impact the future. This consistent, personal input helps American Trucker stay on the cutting edge, ensuring thorough readership as well as considerable pass-along reach.

BONUS REACH: Trade Shows & ConferencesYour advertising in American Trucker will earn significant bonus distribution at many major trucking events throughout 2015.

American Trucker is distributed at Heavy Duty Aftermarket Week, Mid-America Trucking Show, The Work Truck Show, American Truck Dealers Convention, and many other can’t-miss venues. See our EDITORIAL CALENDAR for dates.

Truck buyers read

y g

2015 EDITORIAL CALENDAR

EDITORIAL

Sean Kilcarr, Editor

Contributing EditorsTIM BRADY • BRUCE SAUER

RICK WEBER • CHARLES WILSON

The American trucker editorial staff consists of the most respected journalists in the field.

Every month, American Trucker brings its audience of truck and trailer buyers a full editorial menu designed to help them run their trucks and trucking businesses. Surrounding timely cover and feature stories, our readers find:

ThE BuSinESS oF TruckinG Well-known small-fleet consultant Tim Brady offers straight-ahead, practical advice on how to build a profitable trucking operation.

PArTS & SErvicES Trucking’s most experienced editors report on new products, tools, services and everything else readers need to keep their trucks running.

ShoP TAlk A monthly case study highlighting a specific maintenance problem and one trucker’s solution.

FocuS on... An in-depth look at the components critical to well-running trucks and trailers.

TruckS AT WorkA monthly profile of a vocational fleet and how it uses its trucks.

TirE rAck Tips and information on getting the most out of a trucker’s major investment in tires and wheels.

SPoTliGhT on An AMEricAn TruckErA monthly feature that aims to bring American Trucker’s readership to life by putting names and faces alongside successes.

rEAdErS’ riGSA chance to show off all that pride and polish for truckers who invest a lot of time and money in keeping their trucks looking good.

Whether the U.S. economy continues its slow-growth ways or shifts into a higher gear to give freight haulers, construction fleets, and other trucking operators more business than they can handle, our mission at American Trucker remains the same: give our readers information on everything they need to keep their equipment—new or old—up and running for all kinds of work.

From equipment and parts to maintenance services and business tactics, we try to cover all the critical bases so single-truck owners and small fleets alike can find success in their businesses, regardless of vehicle application or configuration.

We believe with the right information, any trucking business can succeed, and it’s our mission to be the knowledge source for those who rely on trucks large or small to get the job done.

dAn ZEiSsenior art directorHas overall responsibility for design of Fleet Owner and all special projects. A talented designer and ill us trator, in his 27th year with the publication. Winner of nine national ASBPE Awards for design, as well as international TABBIE for design and Jesse H. Neal Award.

JiM MElEeditorial director

Nationally recognized journalist, author and editor, joined Fleet Owner in 1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of multiple Jesse H. Neal and ASBPE Awards for editorial excellence.

WEndy lEAviTT A trucking industry professional with extensive experience in writing, marketing and public relations, both as a member of the press and with a major truck OEM. Joined Fleet Owner in 1998. Winner of Jesse H. Neal and ASBPE Awards.

dAvid cullEn Professional writer and editor working exclusively as a trucking journalist for over 30 years. With Fleet Owner since 1989, he is a recipient of ASBPE's Stephen Barr Award for feature writing, as well as multiple Jesse H. Neal and ASBPE Awards for editorial excellence.

SEAn kilcArr editorA feature writer and columnist, Kilcarr has been a trucking journalist for over 20 years. Specializes in light- and medium-duty truck operations and logistics. Winner of multiple Jesse H. Neal and ASBPE Awards for editorial excellence.

kEvin rohlWinGWith over 25 years experience in truck-tire technology, maintenance and marketing, authors monthly column on tire-related topics.

BriAn STrAiGhTmanaging editor Joined Fleet Owner in May 2008 after spending nearly 14 years as sports editor and then managing editor of several daily newspapers. He and his staff won more than two dozen major writing and editing awards. Responsible for editing, editorial production functions and deadlines.

January February March April May June July August September October November December

Feature Story In the Driver's Seat (Outlook)

Working Together: Powertrains Better Maintenance Trade Talk (Cycles) Trailers for Niches More Than a Fuel

Island Staying Connected New Models for 2016 Buying Parts on the Road Disc or Drum Brakes American Trucker of

the YearNew Oils for New Engines

Focus On... Air/Coolant Filters Fifth Wheels Refrigeration Auxiliary Lighting Trailer Aerodynamics Idle Controls Retreads Inflation Monitoring Wheels HD Electricals Batteries Oil Filters

Trucks at Work Tank Leasing Waste Hauling Municipal Refrigeration Field Service P&D Wholesale Delivery Intermodal Construction Auto Hauling Platform

Monthly Features

Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack

Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking Business of Trucking

Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk Shop Talk

Spotlight on an American Trucker












Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs Readers’ Rigs

Bonus Distribution

Heavy Duty Aftermarket Week

NTEA/Work Truck Show

Truckload Carriers Assocation

National Private Truck Council Waste Expo Great American

Trucking Show

American Trucking Assns. Conference and Exhibition

Used Truck Association Conference

Technology and Maintenance Council

Alternative Clean Transportation Expo

Mid-American Trucking Show

Closing Dates Space and Materials due: 12/1/2014

Space and Materials due: 1/2/2015











a vibrant forum for buyers & sellersy

MARKETPLACE

American Truck

er/October

2014 - Central 43

Go to AmericanTrucke

r.com for used equipment listings

R

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12 Cascadia 72” RR, Detroit DD15 455 HP,

10 Speed, Air Ride, Alum. Outside Wheels,

22.5 Tires, Warranty! 334516

13 Cascadia, D13 450 HP, 10 Spd., 205”

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Multiple Units Available! 391365

13 Cascadia 72” RR, Cummins ISX 455 HP,

10 Speed, Air Ride, 3.58 Ratio, 22.5 Tires,

Alum. Wheels, Multiple Units. 383119

12 Pro Star 73” Mid Roof, MaxxForce 450

HP, 10 Speed, Air Ride, Steel Rear Wheels, Jake

Brake, Engine Warranty Remaining. 383470

10 Cascadia, Detroit DD15 455 HP, 10

Speed, Air Ride, 3.42 Ratio, Outside Alum.

Wheels, 22.5 Tires, Air Slide 5th. 312068

11 Volvo 61” Mid Roof, Detroit DD13, 430

HP, 10 Speed, Air Ride, 217” Wheelbase, Aluminum

Wheels, TriPac APU. 384291

12 Cascadia 72” Mid Roof XT, Detroit DD15,

4 555 HP, Alum. Outside Wheels, 3.55 Ratio,

228” WB, Air Ride. 334549

10 Cascadia 72” Mid Roof XT, Detroit

DD15 475 HP, 10 Speed, Air Ride. 387938

10 Kenworth T600 62” Aerodyne,

Cummins ISX 485 HP, 10 Speed, Air Ride,

Aluminum Wheels, 22.5 Tires. 383617

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12/13 Peterbilt 386 70” Mid Roof,

Paccar MX 450 HP, Ultrashift 388703

12 Western Star 4964 54”Stratosphere,

Cummins ISX 450 HP, 13 Speed, Air Ride,

3.42 Ratio, 237” WB, Low Miles! 331718

410ATCT.indd 43

10/10/2014 10:26:51 AM

American Truck

er/September 2012 - East 39

Go to Trucker.com for used equipment listings

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Since 1939

www.vanderhaags.com

Your Trucks, Parts & Equipment Headquarters

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2006 Freightliner Columbia 120

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2007 Volvo VNL

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Loaded! 07VV011

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ISX 435hp, CM870

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ISB 250hp

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Used MBE4000

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2007 PETERBILT 387

07PB006

C15 475HP 680K MI ENG $12,500

FRO16210C TRANS ..........$1850

FLEX AIR CUT OFF ........... $3000

DSP40 3.36R PWE DVDR . $1150

RSP40 3.36R CARRIER ...... $650

06IH047

ISX 475HP 734K MI ENG $13,500

FROF16210C TRANS ........ $1850

RH COMPLETE DOOR ........ $650

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2006 IHC 9400

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MBE4000 435HP ENGINE $15,000

FR15210B TRANS ..............$1750

RR20145 2.64R CARRIER....$375

RD20145 2.64R PWR DVDR $750

2009 FRTLINER COLUMBIA

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ISX400 607K MI ENG...... $13,500

FRO16210B TRANS ..........$2860

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2007 VOLVO VNL

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12.7L DDEC4 ENGINE....... $4500

T14607B TRANS .................. $500

COMPLETE NOSE............. $2200

RS23186 CARRIER ............. $750

2002 STERLING A9513

99KN046

3406E OVERHAULD ENG . $7500

RTLO14610B TRANS ........ $1150

(2) 120 GAL ALUM TANK .. $1300

JOST FLYWHEEL HSG ....... $650

(6) 24.5 ALUM WHEELS .... $1050

1999 KENWORTH T600

209ATEA.indd 39

8/31/2012 12:09:42 PM

American Truck

er/October

2014 - Central 45



WE

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TR

UC

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& T

RA

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RS

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AL

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• C

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NATIONWIDE DELIVERY! NATIONWIDE DELIVERY! NATIONWIDE DELIVERY!

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Lakeville, MN 55044

(866) 207-1776

2000 Mack CH613, Mack E7

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Stk #6207 .....................$

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2009 Mack Pinnacle CXU613,

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......................

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RTX14609B ........................

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RTX12609B ........................

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FRO15210C........................

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RTLO15610B .......................

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RMX10135 and 145A .................... $1,500

Direct 9 speeds ........................

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RTLO16713A .......................

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Many other Models Available

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CRD92 Rebuilt.........$2,200

CRD92 Recon. .........$1,575

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Eaton:

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DS402 Front $1,000

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$14,999 Exch.

American Truck

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The American Trucker Marketplace and AmericanTrucker.com put buyers and sellers together via a vibrant and ever-changing listing of trucks, trailers, parts, and equipment available for sale. The regional advertising options mean that sellers can further pinpoint their offerings to those who are ready to buy now.

American Trucker.com provides buyers with real-time information regarding equipment for sale, the ability to narrow those searches by a myriad of factors, and multiple tools for reaching dealers to complete the sale.

The American Trucker Marketplace, which was started over 30 years ago, is the historical core of the magazine. Our readers rely on this section to help them keep their equipment—and their business—operating at peak efficiency no matter where they are located.

an unrivaled online resource

ONLINE

e-NEwSLETTER SPONSORSHIP NewsWeekly, delivered every Tuesday, provides

a recap of the most current and relevant stories, news, and commentary from our award-winning editorial staff. From Sean Kilcarr’s Trucks at Work Blog to breaking news, readers gain the knowledge needed to help them be successful on a daily basis.

Marketplace, delivered every Wednesday, showcases the week’s newest and hottest equipment from sellers across the USA.

EquipmentWeekly, delivered every Thursday, provides an easy-to-navigate summary of the most significant equipment news hitting the truck market.

wE DELIVER UNIqUE CONTENT TO ATTRACT YOUR CUSTOMERS

AmericanTrucker.com visitors browse our advertisers’ deep inventories to search for the exact vehicle, equipment or service they need from the sellers they know and trust. Each equipment listing provides multiple avenues of communication, helping connect the buyer with the seller in the manner in which they are most comfortable. AmericanTrucker.com employs SEO best practices to rank highly in Google and other searches, ensuring great visibility and value for your advertising dollar.

AmericanTrucker.com delivers the latest articles from the magazine, useful links, plus news and features from sources like Fleet Owner, Refrigerated Transporter, Bulk Transporter and Trailer/Body Builders. This editorial, combined with our vast truck and equipment marketplace, makes AmericanTrucker.com an online resource without rival. When visitors sign up for a My Trucker account, which lets them save searches and access valuable features, we capture their information. We employ this knowledge

to ensure the site meets user needs, and we make it available for your marketing efforts

so you may target your customers.

SOLUTIONS

Search Engine Marketing & OptimizationDrive traffic to your website with our Search Engine Optimization and Pay-Per-Click programs. Don’t leave buyers behind. Reach prospects at the moment of relevance. Your position in search engine results, whether paid or natural, will make the difference in whether a prospect buys from you or your competitior. Let’s make sure they find you.Analyze your business needs and develop

marketing solutions to reach your goals.

LEAD LIFECYCLEGenerate leads and send sales-ready opportunities to your teams as they develop.Our Lead Lifecycle program accelerates leads through the sales funnel by giving prospects the information they need to make a buying decision. All with minimal input from you!

ONLINE EVENTSReach customers virtually while generating leads and providing a unique experience.

ResearchAmp up your marketing strategy with research and audit products designed to give you insight and direction.Our audit and research products are designed to inform on whether your marketing and business strategies are in line with what the marketplace wants.

Social Media eListening

Trade Research

Research

wEBSITES & APPS Inform your customers with websites and tradeshow mobile apps that advance your

online marketing goals.

We work in partnership with our clients to understand your marketing strategy and use leading technology and best practices to build a site that performs.

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Custom ContentEducate your customers and establish thought leadership.One of the largest challenges facing marketers is producing content that engages. As content experts, we can help you establish authority with credible content that provides valuable information to prospects and customers.

eNewsletterseMedia Centers

White Papers

Custom Magazines

◦ Research ◦ Lead Generation ◦ Lead Nurturing & Scoring ◦ Website Development ◦ Social Media eListening ◦ Search Engine Marketing ◦ Tradeshow Mobile Apps ◦ Video

Search Engine Marketing & Optimization

FleetSeek is our state-of-the-art database subscription service providing “24/7” access to 400,000 North American trucking operations and their decision makers, including name, title, address, phone, e-mail, gross vehicle weight class, equipment type

and more. The FleetSeek product line includes:

§ The National Motor Carrier Directory § The Private Fleet Directory § The Owner-Operator Database § The Canadian Fleet Directory

Indianapolis, IN | 800-827-7468 [email protected]

American Trucker is published by Penton® Inc. | www.penton.com

DisPLay aDVerTisinG saLes rePresenTaTiVes:

rATE Policy And conTrAcT ProviSionS: All advertisements are accepted and published entirely on the representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire con tents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word “Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise appearing on any order blank, insertion order or contract when they conflict with the terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser’s materials.

AGEncy coMMiSSion: 15% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material must be prepared in accordance with production specifications to qualify for agency commission. No cash discounts allowed.SEQUENTIAL LIABILITY: Advertiser and Advertising Agency are jointly and severally liable for payment. The Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc.

cAncEllATion Policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted.

Error liABiliTy liMiT: The Publisher’s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’ index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the Advertiser’s copy/materials.

reggie LawrenceManaging Director,Truck Groupph: [email protected](AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX)

William J. Doucetteph: [email protected](CT, DE, PA, MA, MD, ME, NY, NH, NJ, Northern OH, RI, VA, VT, WV, Eastern Canada)

MarKeTPLaCe / DeaLersaLes rePresenTaTiVes:

richard White*Brand Manager Automotive and Truckingph: [email protected]

Dan elmph: [email protected](AZ, CA, CO, IA, ID, IL, IN, MI, MN, MO, MT, ND, NE, NV, OR, SD, UT, WA, WI, WY)

ellen rowlettph: 800-827-7468fax: [email protected](AL, CT, DE, FL, GA, KY, MA, MD, ME, MS, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WV)

*Technical Info Contact

Dave Haggettph: [email protected](IL, IN, KS, KY, IA, MN, MO, ND, NE, Southern OH, SD, WI)

Woody newellph: [email protected](AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT, WY, AK, HI, Western Canada)

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trucking business

private truck fleets

trucking market

commercial trucking

recognized fleet owner

truckfleet segment

fleet owner truckers

truckfleet marketplace