2015 26 · 3 Kotler et Dubois, Marketing Mangemant, 12 edition Pearson2006, p6 . 6 1 3 Kotler et Dubois .op.citee.P25 7 Source :Gray ,Armstrong et P ,kotler , , principles de marketing,

262015.

[I]

[II]

III

summary:

The Objective of This study is to find out the relationship between Regulatory contact with its dimensions

(method of receiving decisions and instructions, the flow of information the means of communication

downward, the means of communication Rising, how to access information from the Staff and the crew to the

administration, presenting the administration crew’s proposals) and functionality, and from that we present a

theoretical work It sets a lot of aspects witch have a relation with Regulatory contact, because it’s an

important motivation to evolve the functionality, as We touched the various concepts related to functionality

and the job performance, where we settle on National Foundation for industrial vehicles in Ouargla, in order

to solve the problematic mentioned above, and in preparation for that we rely on the collection of information

and data form of a questionnaire designed for the purpose of study after we make sure that the veracity of the

tool by the arbitrators then distribute the questionnaire on the enterprise workers who’ sunder study, where we

distributed (104) questionnaires and we retrieved (102), and the questionnaire was excluded away because it

is totally inadequate and from that the information has been treated by using the Statistical Package for Social

Sciences ( SPSS ).

As we reached in the last that the national institution for industrial vehicles in Ouargla adopts various

communication downward and rookies during its administrative operations, Both related to the flow of

information from the top down or from the bottom up, which in turn is reflected in the level of functionality

performance.

Key words: organizational communication, job performance

spss

[IV]

V

VI

VII

مقدمة

أ‌

مقدمة

ب‌

مقدمة

ت‌

مقدمة

ث‌

مقدمة

ج‌

2

3

4

5

Duboisو Kotler

B. Dubois و p. kotler

2 Kotler et autres, Marketing mangement,edition Publiunion, 10 eme edition, paris, 1997, p40.

3 Kotler et Dubois, Marketing Mangemant, 12 edition Pearson2006, p6 .

6

1

3 Kotler et Dubois .op.citee.P25

7

Source :Gray ,Armstrong et P ,kotler , , principles de marketing, 8eme edition peearson

education, France,2007,p10 .

1 Philp kotler and Gray Armstrong , principles de marketing, 8eme edition peearson education,

France,2007,p10.

8

9

Environneme

Consumerism

1

10

1- the product

2- the price

3- the distribution

2

11

5-

6-

7-

1

12

13

1

14

15

16

.

17

The Poteneial Impact of Social Accountalility Certification on Marketing.

18

Do Successful copanies value Social Resposibility and Ethics in Marketing in

India.

Marketing Socail Marketing in the Socail change Marketplace.

19

20

21

22

ARPT

23

24

SPSS V

25

Cronbach’S Alpha

Coefficient

0,844 28

Statistiques de fiabilité

Alpha de

Cronbach

Nombre

d'éléments

,844 28

26

1-1 –

27

28

29

30

31

32

ARPT( 2010-2014)

; الحصة السوقية35.00%

0.00%

10.00%

20.00%

30.00%

40.00%

2010 2011 2012 2013 2014

Titr

e d

e l'

axe

يمثل تطور الحصة السوقية(: 8-2)الشكل رقم

33

2014 2013 2012 2011 2010 السنوات

العدد االجمالي للمشتركين

32780165 35615926 37527703 39517045 39517045

ARPT

1 2 3 4 5

السنوات 2010 2011 2012 2013 2014

العدد االجمالي للمشتركين 32780165 35615926 37527703 39517045 39517045

05000000

1000000015000000200000002500000030000000350000004000000045000000

Titr

e d

e l'

axe

يمثل تطور عدد المشتركين(: 9-2)الشكل رقم

34

35

36

.

37

38

)

39

40

خاتمة

41

خاتمة

42

قائمة المراجع والمصادر

44

1-

2-

3-

4-

5-

6-

7-

8-

9-

10-

قائمة المراجع والمصادر

45

1- Kotler et autres, Marketing mangement,edition Publiunion, 10 eme edition, paris, 1997.

2- Kotler et Dubois, Marketing Mangemant, 12 edition Pearson2006.

3- Philp kotler and Gray Armstrong , principles de marketing, 8eme edition peearson

education, France,2007.

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MD

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54

56

57