2015 08 Pdc Digital Consumerism in Asia

8/18/2019 2015 08 Pdc Digital Consumerism in Asia

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FUTURE OF

DIGITALCONSUMERISMIN ASIAFour powerful trends (opportunities!)

for brands in 2016 and beyond.

ASIA TREND BULLETIN

AUGUST 2015


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WE ARE SOCIAL, MARCH 2015

Asia Pacific. Population: 4 billion. Mobile subscriptions:

3.7 billion. Active internet users: 1.4 billion.

DIGITAL CONSUMERISM IN ASIA 2www.trendwatching.com/trends/digital-consumerism-in-asia

http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asia


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Asia Pacific accounts for more than half

of the world’s smartphones today.

Mk, DMb 2014




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SPARKLABS GLOBAL ASIA E-COMMERCE REPORT, FEBRUARY 2015

E-commerce sales in Asia Pacific are estimated to reach

USD 681 billion in 2015, rising to USD 1 trillion in 2017.

2015 2017

1000bn

500bn




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870 tech startup delegates attended Tech

in Asia Singapore conference in 2012. The

number grew to 1,498 in 2015.

, My 2015




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Yes, technology is transforming Asian consumerism.

But you knew that already. But here’s the catch:technology alone is NOT the point.




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Not your wisdom, but that Jack Ma,

founder of Alibaba ;)

It’s not the technologythat changes theworld. It’s the dreams

behind the technology.

Yes, the numbers on digital tech in Asia are amazing.

But that’s precisely why it’s all too easy to get fxated

on the technologies and miss the real point. What

matters most is actually the supercharged lifestyles –

the dreams – that technology enables. Because in the

end, consumerism is still (and always will be) about

people and their fundamental needs and wants.

So if you came here thinking you’ll read about the

growth of wearables, the advent of smart cities, the

Internet of Things, and all the other widely-covered

tech trends, you’re going to be sorely disappointed.

You know about those trends already. But what can

you do with them?

In this Trend Bulletin, you’ll find four new tech-fueled

opportunities for you to innovate around. Learn,

adapt, innovate, find new ways to serve fundamental

needs... and profit!




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Four tech-fueledtrends reshapingAsian consumerism in2016 and beyond.

1. ALL ON MESSAGING

Messaging platforms as a remote control for

day-to-day living.

2. DISCOVERY DIRECTORY

Directories for a new, fuzzier consumer arena.

3. BOTTOM OF THE (SMART) PYRAMID

BOP consumers meet cutting-edge digital tech.

4. DIGITAL DISCIPLINE

The pursuit of online/offline balance.




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Turn the overwhelm into opportunity

2015 Consumer Trend Seminars

SEE PAST EVENTS


http://trendwatching.com/LIVE/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/LIVE/http://live.trendwatching.com/new-yorkhttp://live.trendwatching.com/sydney


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1. ALL ON MESSAGINGMessaging apps become remote controls

for day-to-day living.




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43% of web traffic in Asia comes through mobile.

Globally, that figure is just 33%.

43%

33%

Asia

Global




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In fact, it’s probably time to stop calling

them ‘messaging’ apps ;)

Messaging appecosystems are

EXPANDING.

By Q1 2015, WeChat had 549 million active monthly

users. For LINE, that fgure was 205 million. It’s little

wonder that mobile messaging apps are now the go-to

channels for brands to reach consumers.

On top of that, Asian consumers love digital

CRAMMING – having multiple features available in

one platform. Mobile apps like WeChat and LINE have

steadily built ecosystems of their own: in-app shopping

and flash deals, games, content, cute stickers (of

course!) and more.

But now, the consumer’s expectations are broadening

– they want to do more. Smart brands are responding

by using messaging apps not simply as shopping

and content channels, but to offer lifestyle solutions,

solve social issues, provide fnancial services, and

ultimately make individual and community life better.

So, are you ready for the messaging app as a remote

control for day-to-day living?

1. ALL ON MESSAGING




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February 2015 saw LINE launch a USD

42 million fund to transform itself from

a messaging app to a “smartphone

gateway for your life”, packing lifestyle

solutions into one platform.


http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://mp.weixin.qq.com/s?__biz=MzA4ODQ2MjQzOA%3D%3D&mid=205490178&idx=3&sn=0cd6554d5e9aa33181501446fd40b168&scene=1&key=2e5b2e802b7041cf1c41bad61f0a8a5ad9bf8de01efbfe7b3f6100d8c0cd3c9e45ca8aa3e7f9ebaf11daaf533dfeccc3&ascene=1&uin=MTY0ODI0&devicetype=webwx&version=70000001&pass_ticket=%2F4ACh6YWQsdemqab6mwe%2BCwO%2BkDM8wCJhqIKEpwMhbM%3D


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ALL ON MESSAGING: FEATURED INNOVATIONS

WeChat City ServiceShangai government and FoodPanda on

WeChat


http://mp.weixin.qq.com/s?__biz=MzA4ODQ2MjQzOA%3D%3D&mid=205490178&idx=3&sn=0cd6554d5e9aa33181501446fd40b168&scene=1&key=2e5b2e802b7041cf1c41bad61f0a8a5ad9bf8de01efbfe7b3f6100d8c0cd3c9e45ca8aa3e7f9ebaf11daaf533dfeccc3&ascene=1&uin=MTY0ODI0&devicetype=webwx&version=70000001&pass_ticket=%2F4ACh6YWQsdemqab6mwe%2BCwO%2BkDM8wCJhqIKEpwMhbM%3Dhttp://mp.weixin.qq.com/s?__biz=MzA4ODQ2MjQzOA%3D%3D&mid=205490178&idx=3&sn=0cd6554d5e9aa33181501446fd40b168&scene=1&key=2e5b2e802b7041cf1c41bad61f0a8a5ad9bf8de01efbfe7b3f6100d8c0cd3c9e45ca8aa3e7f9ebaf11daaf533dfeccc3&ascene=1&uin=MTY0ODI0&devicetype=webwx&version=70000001&pass_ticket=%2F4ACh6YWQsdemqab6mwe%2BCwO%2BkDM8wCJhqIKEpwMhbM%3Dhttp://mp.weixin.qq.com/s?__biz=MzA4ODQ2MjQzOA%3D%3D&mid=205490178&idx=3&sn=0cd6554d5e9aa33181501446fd40b168&scene=1&key=2e5b2e802b7041cf1c41bad61f0a8a5ad9bf8de01efbfe7b3f6100d8c0cd3c9e45ca8aa3e7f9ebaf11daaf533dfeccc3&ascene=1&uin=MTY0ODI0&devicetype=webwx&version=70000001&pass_ticket=%2F4ACh6YWQsdemqab6mwe%2BCwO%2BkDM8wCJhqIKEpwMhbM%3Dhttp://mp.weixin.qq.com/s?__biz=MzA4ODQ2MjQzOA%3D%3D&mid=205490178&idx=3&sn=0cd6554d5e9aa33181501446fd40b168&scene=1&key=2e5b2e802b7041cf1c41bad61f0a8a5ad9bf8de01efbfe7b3f6100d8c0cd3c9e45ca8aa3e7f9ebaf11daaf533dfeccc3&ascene=1&uin=MTY0ODI0&devicetype=webwx&version=70000001&pass_ticket=%2F4ACh6YWQsdemqab6mwe%2BCwO%2BkDM8wCJhqIKEpwMhbM%3Dhttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://mp.weixin.qq.com/s?__biz=MzA4ODQ2MjQzOA%3D%3D&mid=205490178&idx=3&sn=0cd6554d5e9aa33181501446fd40b168&scene=1&key=2e5b2e802b7041cf1c41bad61f0a8a5ad9bf8de01efbfe7b3f6100d8c0cd3c9e45ca8aa3e7f9ebaf11daaf533dfeccc3&ascene=1&uin=MTY0ODI0&devicetype=webwx&version=70000001&pass_ticket=%2F4ACh6YWQsdemqab6mwe%2BCwO%2BkDM8wCJhqIKEpwMhbM%3Dhttp://www.burberryplc.com/media_centre/press_releases/2015/burberry_launches_global_partnership_with_line


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BurberryGrocery deliveries and Burberry on LINE


http://www.burberryplc.com/media_centre/press_releases/2015/burberry_launches_global_partnership_with_linehttp://www.burberryplc.com/media_centre/press_releases/2015/burberry_launches_global_partnership_with_linehttp://www.burberryplc.com/media_centre/press_releases/2015/burberry_launches_global_partnership_with_linehttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.burberryplc.com/media_centre/press_releases/2015/burberry_launches_global_partnership_with_linehttp://www.delhipolice.nic.in/


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Delhi PoliceDelhi Police Department and Homework

Gods on WhatsApp


http://www.delhipolice.nic.in/http://www.delhipolice.nic.in/http://www.delhipolice.nic.in/http://www.delhipolice.nic.in/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.delhipolice.nic.in/


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1. ALL ON MESSAGING

NEXT?

This trend spells massive opportunity.

How to apply? Partner with the messaging

platform your target audience is alreadyusing. Think about how you can make

familiar processes easier and faster, offer

content that’s genuinely new, or provide

useful new information. And yes, the same

thinking can be applied to other social

platforms, too. See how Kotak Mahindra

Bank launched a Twitter-based savings

account in India.

http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.kotak.com/personal-banking/accounts-deposits/jifi-account/jifi.htmlhttp://www.kotak.com/personal-banking/accounts-deposits/jifi-account/jifi.htmlhttp://www.kotak.com/personal-banking/accounts-deposits/jifi-account/jifi.htmlhttp://www.kotak.com/personal-banking/accounts-deposits/jifi-account/jifi.htmlhttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asia


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2. DISCOVERY DIRECTORYDirectories for a new, fuzzier consumer arena.




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The rise of online culture and e-commerce has blurred

the boundaries that previously defned the consumer

arena. That means all kinds of new products and

services, suppliers, and marketplaces, as well as the

ability to organize access to resources in new ways.

Exciting? Sure. But all that adds to the choice paralysis

that afflicts so many consumers today. Now, new

directories and platforms are springing up to help

consumers navigate the consumption-sphere in

2015: one flled with social media sellers, online local

tradesmen, parking spaces for hire, and much more.

That means better decisions, with minimum effort.



Luckily, a familiar breed of website can help.

P2P. Social shopping.Suppliers inunexpected places.

It’s a confusing worldout there.

http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.shopious.com/


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DISCOVERY DIRECTORY: FE ATURED INNOVATIONS

Oiffel, Kleora and ShopiousOnline aggregators help consumers

discover Instagram shops in Indonesia


http://www.shopious.com/http://www.shopious.com/http://www.shopious.com/http://www.shopious.com/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.shopious.com/http://handyhome.in/


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HandyHome and PageAdvisor

Online directories for domestic

home solutions


http://handyhome.in/http://handyhome.in/http://handyhome.in/http://handyhome.in/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://handyhome.in/https://www.parkingduck.com/


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Parking Duck Online marketplace helps drivers

find parking spaces


https://www.parkingduck.com/https://www.parkingduck.com/https://www.parkingduck.com/https://www.parkingduck.com/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttps://www.parkingduck.com/http://gottago.help/


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GottaGoMobile app lists nearby restrooms


http://gottago.help/http://gottago.help/http://gottago.help/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://gottago.help/


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NEXT?

Think about everyday painpoints where

consumers need information but do not

want to invest time and effort on the searchprocess. Create directories for the most

unlikely services, from public toilets and

parking spaces, then go one step further

and facilitate instant purchase!



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3. BOTTOM OF THE(SMART) PYRAMID

BOP consumers meet cutting-edge digital tech.




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From 2014 to 2015, the number of internet

users in Cambodia and Myanmar grew by 414%

and 346% respectively.

Cambodia Myanmar

2014

2015




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We constantly hear about Asia’s new, affluent, urban

middle class. But the fact remains that most countries

in the region are still developing.

Countries including the Philippines, Vietnam, Indonesia

and India all have internet speeds below the global

average, but users in these regions spend the most

time on the internet when compared to their Asian

counterparts (We Are Social, March 2015).

BOP engagement with tech is certainly not new

(feature phones!), but – in a time when even Ojeks and rickshaws are getting a digital makeover –

expectations around technology are also rapidly

changing. Now, the Asian BOP are making use of

cutting-edge technologies that can solve shared

problems, make people safer, and improve quality of

life. Fishermen using satellite tech to locate the best

haul, anyone?

So when you’re thinking about tech innovations for

BOP consumers – think smart.



These markets are driving much of

Asia’s growth.

52% of the population

in the ASEAN marketsreside in rural areas.

http://www.go-jek.com/https://jugnoo.in/#/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttps://jugnoo.in/#/http://www.go-jek.com/http://khushibaby.org/


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BOTTOM OF THE (SMART) PYRAMID: FEATURED INNOVATIONS

KhushiSmart necklace for kids keeps track

of vaccinations


http://khushibaby.org/http://khushibaby.org/http://khushibaby.org/http://khushibaby.org/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://khushibaby.org/http://www.state.gov/r/pa/prs/ps/2014/06/227630.htm


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mFishMobile app helps Indonesian

fishermen locate the best spots


http://www.state.gov/r/pa/prs/ps/2014/06/227630.htmhttp://www.state.gov/r/pa/prs/ps/2014/06/227630.htmhttp://www.state.gov/r/pa/prs/ps/2014/06/227630.htmhttp://www.state.gov/r/pa/prs/ps/2014/06/227630.htmhttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.state.gov/r/pa/prs/ps/2014/06/227630.htmhttp://www.krahejacorp.com/


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The Escalator ProjectMall-generated electricity powers

rural Indian villages


http://www.krahejacorp.com/http://www.krahejacorp.com/http://www.krahejacorp.com/http://www.krahejacorp.com/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://www.krahejacorp.com/http://pawnhero.ph/


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PawnHeroOnline pawn shop opens in the

Philippines


http://pawnhero.ph/http://pawnhero.ph/http://pawnhero.ph/http://pawnhero.ph/http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://pawnhero.ph/


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NEXT?

Can you use simple technology to create

meaningful innovations that solve real issues

in Asia’s emerging markets? Think about how

you can adapt your current offerings to suit

the local landscape.




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4. DIGITAL DISCIPLINEForget digital detox – it’s all about discipline.




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TOKYO METROPOLITAN GOVERNMENT, DECEMBER 2014

63% of Japanese parents worry that their kids

will become addicted to smartphones.

63%




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Last November we wrote about DIGITAL DISCIPLINE,

highlighting how it will be one of the biggest topics in

consumerism this year. Since then, it’s edged ever-

closer to the mainstream.

Indeed, January 2015 saw the Taiwanese government

pass legislation obliging parents to limit the amount of

time their children spend on digital devices.

Of course, for most consumers switching off entirely

– even for a few days – just isn’t an option. So now,

innovative brands are helping consumers cultivate

healthier relationships with their digital devices,

instead of depriving them altogether.



But Asian digital addicts don’t want cold

turkey – they just want to manage their

habit ;)

Admitting youhave a problem isthe first step.

http://trendwatching.com/trends/10-asian-trends-for-2015/#slide-23http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/10-asian-trends-for-2015/#slide-23https://youtu.be/qNSaAp_U0R0


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DIGITAL DISCIPLINE: FEATURED INNOVATIONS

Reebok Subway game in encourages South Korean

commuters to look up from phones


https://youtu.be/qNSaAp_U0R0https://youtu.be/qNSaAp_U0R0https://youtu.be/qNSaAp_U0R0https://youtu.be/qNSaAp_U0R0http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttps://youtu.be/qNSaAp_U0R0https://youtu.be/AdqE9AE7btA


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McDonald’s IndiaFast food chain encourages diners to

reconnect offline


https://youtu.be/AdqE9AE7btAhttps://youtu.be/AdqE9AE7btAhttps://youtu.be/AdqE9AE7btAhttps://youtu.be/AdqE9AE7btAhttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttps://youtu.be/AdqE9AE7btAhttps://www.youtube.com/watch?v=0LfFFHDSdo0


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OppoSmartphone brand tells Vietnamese dads

to put down phones


https://www.youtube.com/watch?v=0LfFFHDSdo0https://www.youtube.com/watch?v=0LfFFHDSdo0https://www.youtube.com/watch?v=0LfFFHDSdo0https://www.youtube.com/watch?v=0LfFFHDSdo0http://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/4-trends-in-digital-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttp://trendwatching.com/trends/digital-consumerism-in-asiahttps://www.youtube.com/watch?v=0LfFFHDSdo0


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NEXT?

Think about innovative ways you can

help your consumers have a healthier

relationship with technology. Create

initiatives for consumers to fill their idle

time away from digital devices. Launch

campaigns that remind consumers to

be more digitally disciplined. Perks and

rewards can go a long way too ;)




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IN CONCLUSION...




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Four trends. Countless

opportunities.

Trends are useless, unless you think

about how to apply them. Now you have

your trend download, pick out the ideas

that resonate and start innovating! It’s

time to create your own trend-driven

innovations that will serve and delight

your Asian consumers in the age of digital

consumerism...



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If you have any comments, suggestions

or questions then please do let us know.

Just email:

PAUL BACKMANChief Client Ofcer

paul@trendwatching com

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2015 08 Pdc Digital Consumerism in Asia

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