Aug 16, 2015
CONFIDENTIAL!
Country Stats!!
Russian Federation!
Slides by:!Bo de Koning!
Insights Analyst at LinkedIn!
CONFIDENTIAL!
Using LinkedIn’s network to identify insights for your country’s economy!
THE ECONOMIC GRAPH!powered by
Russia!
CONFIDENTIAL!©2015 LinkedIn Corporation. All Rights Reserved.
With over 364M members, LinkedIn is the world’s largest professional network!
Identity!Build a profile to manage your professional reputation and enable yourself to be found!
Network!Research and contact people to build your network with colleagues, classmates, customers or prospective employers!
Knowledge!Learn from experts and get daily news about your industry or interests!
For our members!
Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 347 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network.!!LinkedIn’s vision is to create economic opportunity for every member of the global workforce. To accomplish this, LinkedIn is developing the world's first economic graph, a digital mapping of the global economy. The graph includes every job opportunity in the world (full-time and temporary); the skills required to obtain those opportunities; the profiles for every company in the world offering those opportunities; the professional profiles for every one of the 3.3 billion people in the global workforce; and the professional knowledge that exists within and between each of these entities. LinkedIn can be the fabric connecting human capital to where it can best be leveraged, and in doing so, help lift and transform the global economy.!!
About LinkedIn!
4!
CONFIDENTIAL!
Members! Companies! Jobs! Skills! Schools! Knowledge!
The Economic Graph provides insight into your region’s economy!
Workforce!Hiring!
Education!Skills!
Knowledge!
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CONFIDENTIAL!
Workforce!
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CONFIDENTIAL!
Did you Know..?!
©2015 LinkedIn Corporation. All Rights Reserved. 7!
Most Popular CXO First Names!
Top 5 Most Common CXO !First Names in Russia!
1! Sergey
2! Alexander
3! Andrey
4! Dmitry
5! Alexey
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
In Russia, Professionals are on LinkedIn!
©2015 LinkedIn Corporation. All Rights Reserved. 8!
3M+!in!
Russia!
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
In Russia, LinkedIn Talent is located in various cities!
©2015 LinkedIn Corporation. All Rights Reserved. 9!
Data: June’15 from LinkedIn.com excluding unknown!
Top 5 Cities By !Member Volume!
1! Moscow region!
2! St Petersburg region!
3! Sverdlovsk region!
4! Krasnodar region!
5! Rostov region!
CONFIDENTIAL!
Top Industries & Functions of members on LinkedIn in Russia!
©2015 LinkedIn Corporation. All Rights Reserved. 10!
8%
9%
13%
13%
14%
Technology - Software
Government/Education/Non-Profit
Retail - Consumer Products
Professional Services
Architecture & Engineering
6%
7%
9%
10%
12%
Operations
Media And Communication
Engineering
Information Technology
Sales
Top Job Functions!Top Industries!
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
Experience and Seniority Level in Russia!
©2015 LinkedIn Corporation. All Rights Reserved. 11!
Seniority Level!
22%!
23%!
24%!
31%!
Director/Vp+ Manager
Individual - Senior Individual - Entry
12%!
20%!
36%!
32%!
More Than 10 Years Less Than 10 Years
Less Than 5 Years Less Than 2 Years
Years of Experience!
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
How active are members in Russia looking for a job?!
©2015 LinkedIn Corporation. All Rights Reserved. 12!
Candidates !Worldwide!
22%
78%
Active Passive
Candidates in !Russia!
This data comes from the LinkedIn Q3 2014 Talent Drivers survey. 1,715 professionals in Russia took this survey. Active vs Passive is based on a question which asked “How would you classify your current job search status?”!
28%
72%
Active Passive
CONFIDENTIAL!
Hiring!
13!©2015 LinkedIn Corporation. All Rights Reserved.
CONFIDENTIAL!
Companies that employ the workforce in Russia on LinkedIn!
©2015 LinkedIn Corporation. All Rights Reserved. 14!
1-10 11-50 51-500 500-5000 5001+
34%! 35%! 21%!7%!
2%!
Data: June’15 from LinkedIn.com excluding unknown for companies with more than 1 employee!
Companies by Size in Russia!
Top Companies by Volume of Employees on !LinkedIn in Russia!
CONFIDENTIAL!
What are the most attractive companies !in Russia on LinkedIn?!
©2015 LinkedIn Corporation. All Rights Reserved. 15!
Data: June’15 from LinkedIn.com excluding unknown and non-parent companies having a reach lower than 100k!Note*: TBI refers to Talent Brand Index. This measures your talent brand strength with a reliable index, calculated from
billions of professional interactions taking place on LinkedIn!
Companies with Strongest TBI* in Russia!
Top Followed Companies in Russia by number of followers!
CONFIDENTIAL!
Growing Industries!
©2015 LinkedIn Corporation. All Rights Reserved. 16!
Data: June’15 from LinkedIn.com excluding unknown!
These are the industries that are growing the most !in Russia on LinkedIn!
Top 5 Fastest Growing Industries on LinkedIn in Russia!
1! Internet
2! Cosme5cs
3! Building Materials
4! Marke5ng And Adver5sing
5! Health, Wellness And Fitness
CONFIDENTIAL!
Education!
17!©2015 LinkedIn Corporation. All Rights Reserved.
CONFIDENTIAL!
Here’s where talent on LinkedIn received their education!
Top Universities by Volume in Russia!
©2015 LinkedIn Corporation. All Rights Reserved. 18!
Top 5 Universities Attended by Members in Russia on LinkedIn (Current and Alumni)!
1! Lomonosov Moscow State University (MSU)
2! Saint Petersburg State University
3! Na5onal Research University -‐ Higher School of Economics (Moscow)
4! Bauman Moscow� State Technical University
5! Finance University under the Government of Russia (Moscow)
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
Here’s what members on LinkedIn studied in Russia!
Top Fields of Study by Volume in Russia!
©2015 LinkedIn Corporation. All Rights Reserved. 19!
Data: June’15 from LinkedIn.com excluding unknown!
Top 5 Fields of Study by Members in Russia on LinkedIn !
(Current and Alumni)!
1! Economics
2! Computer Science
3! Business Management And Administra5on
4! Mathema5cs
5! Banking And Finance
CONFIDENTIAL!
LinkedIn connects alumni from your region’s most popular universities!
©2015 LinkedIn Corporation. All Rights Reserved. 20!
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
Skills!
©2015 LinkedIn Corporation. All Rights Reserved. 21!
CONFIDENTIAL!
Did you know?!
©2015 LinkedIn Corporation. All Rights Reserved. 22!
!12K members!
in Russia have listed football as an interest/skill… but !
only 217!have been endorsed for it!!
-!Don’t trust a self-proclaimed football expert!
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
Most Common Skills of the workforce in Russia!
©2015 LinkedIn Corporation. All Rights Reserved. 23!
Data: June’15 from LinkedIn.com excluding unknown!
Top 10 Skill Groups in Russia!
1! Finance
2! IT Infrastructure and System Management
3! Marke5ng
4! Web Programming
5! General Finance
6! Sales
7! Publishing
8! Trading and Investment
9! HR
10! Management Consul5ng, Business Strategy and Analysis
Knowledge
24 ©2015 LinkedIn Corporation. All Rights Reserved.
CONFIDENTIAL!
Members are reading professional content from Influencers!
©2015 LinkedIn Corporation. All Rights Reserved.
LinkedIn Influencer is a designation given to approximately 500 professionals who've been invited to publish on LinkedIn. As leaders in their industries, they talk about broad topics of interest such as leadership, management, hiring and firing, disruption, and how to succeed.!
The LinkedIn Influencer Program!
25!
Top Influencers in Russia!
Richard Branson
Jack Welch
Deepak Chopra
Daniel Goleman
Bill Gates
David Cameron
James Caan
Jeff Weiner
Arianna Huffington
Beth Comstock
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
Members are exchanging ideas on LinkedIn Groups!
©2015 LinkedIn Corporation. All Rights Reserved. 26!
Top Groups on LinkedIn In Russia By Membership!
1! SELL YOUR HEAD (Вакансии, Vacancies, Работа, Job)!
2! Вакансии в Москве и регионах России !(Jobs in Moscow and regions in Russia)
3! Сообщество HR-директоров!(HR-Directors community)
4! Marketing in Russia / Маркетинг в России!
5!СТРОИТЕЛЬСТВО - РОССИЙСКАЯ СОЦИАЛЬНАЯ
ИНТЕРАКТИВНАЯ СЕТЬ!(Construction – Russian online social network)
Data: June’15 from LinkedIn.com excluding unknown!
CONFIDENTIAL!
Members! Companies! Jobs! Skills! Schools! Knowledge!
27!©2015 LinkedIn Corporation. All Rights Reserved.