2015-04_We Are GE_Pitch

We are 300,000 people operating in 175 countries

Inventing the next industrial era to build, move, power, and cure our world

Imagining things others don’t | Building the things others can’t | Delivering outcomes that make the world work better

We Are GE

version 4/2015

GE has revolutionized and defined modern productivity.

1892: It all started with the light bulb.

1942: GE’s engineers launched America into the Jet Age.

And delivered outcomes that

transformed the world at a personal

level.

1971: GE opened a new frontier in medicine with our MRI

technology.

Built things that others couldn’t.

A world that’s constantly reinventing itself is a world where

GE thrives.

No one reinvents like we do.

No one bridges minds and machines like we can.

No one is more capable of continually driving simplicity at scale.

No one is better poised to deliver the promise of the Industrial Internet.

Providing our aviation customers with the most technologically advanced & productive engines, systems & services for their success

Leading globally in power generation & water technologies

Our Businesses deliver value

Revenue: $27.6B Profit: $5.4B

Pushing the boundaries of technology in oil & gas to bring energy to the world

Enabling utilities and industry to efficiently manage electricity from the point of generation to the point of consumption

Revenue: $18.7B Profit: $2.6B

Revenue: $7.3B Profit: $0.2B

Revenue: $24.0B Profit: $5.0B

Developing transformational medical technologies & services that are shaping a new age of patient care

Being a global technology leader & supplier to the railroad, mining, marine, stationary power & drilling industries

Answering real-life needs, defining trends & simplifying routines. Leading a global lighting revolution to deliver innovative solutions

Investing financial, human & intellectual capital to help our customers build their businesses

Revenue: $18.3B Profit: $3.0B

Revenue: $5.7B Profit: $1.1B

Revenue: $8.4B Profit: $0.4B

Source: 2014 GE Annual Report

Governed by culture and simplification

The GE Store

Driving competitive advantage across our businesses

Supported by GE Capital:

Financing infrastructure investments

GLOBAL RESEARCH

CENTER

GLOBAL SOFTWARE

CENTER

GLOBAL GROWTH

ORGANIZATION

CULTURE & SIMPLIFICATIO

N

We deliver better outcomes for our customers, shareholders, and the world.

We are creating a better, faster, simpler GE.

Our Cultural Code

Improving our strategic execution

Lean ManagementDoing fewer things and doing them better

Speed & Competitiveness

Commercial Intensity

Digital Capability

Creating global value for customers

Taking intelligent risks, learning from mistakes, and pivoting

Enabling speed, compliance & innovation

Empowering employees

The way we work

The way we act and lead

The way we unleash leaders’

intellect and imagination

The way we grow

as individuals and teams

The way we drive

accountability, execution and

results

FastWorks GE Beliefs GE CrotonvillePerformance Development

Competitive Pay for

Performance

GE Beliefs offer a new mindset, spirit and behaviors to help us deliver on Simplification

Customers determine our success

Stay lean to go fast

Learn and adapt to win

Empower and inspire each other

Deliver results in an uncertain world

What matters next

We continue to win by…

Growing the best leaders in the world

We invest $1 billion a year in learning and development.

Our evolutionary leadership culture makes us the world’s #1 company for leaders.

Learning and sharing across our teams and with our

customers

We cross cultures, industries, and expertise to build deeper relationships and deliver 360-degree solutions.

Inventing the future in the world’s best industrial laboratories

We prototype and build parts and products many believed impossible using advanced

manufacturing techniques at our seven Global Research Centers.

Building essential technology in the world’s most Brilliant Factories

With our Predix software platform, we bridge the physical and analytical worlds better than any

company in the world.

Changing ahead of a changing world

We think ahead with Ecomagination, and adapt quickly to meet the world’s need for safer, reliable, and more affordable energy.

We make the world healthier

We spot trends three to five years ahead with healthymagination to improve quality, access and

affordability of healthcare.

The World’s First Power Plantthat runs on sugar cane.

100 Million Gallons

of wastewater recycled for irrigation, every

single day.

A Smart City Grid

that reduces CO2

emissions by the gigaton.

Locomotives

that travel from farm to table on data-driven, fuel-efficient control systems.

Planes

that manage their own maintenance, so

passengers take off on time.

Lighting

that makes cities brighter and smarter.

Software

that gives doctors the clarity and connectivity to make vital decisions wherever they may be.

Global Healthcare Innovation

that nurtures our next generation.

Smart Capital

that provides financing and GE know-how for

tomorrow’s growth.

The world of GE is the world we live in.

It is a world for the curious, the bold, and the optimistic.

It is a laboratory of ideas creating the tools of tomorrow.

It is you and me ushering in a new era.

Because at GE, someday is

today.

Culture

23

GE is consistently ranked as one of the world’s leading corporations

1912 The Guarantee of Excellence on Goods Electrical

1915 Largest Electrical Manufacturer in the World

1920s Initials of a Friend…GE

1930s Live Better Electrically

1940s You Can Put Your Confidence in General Electric

1950s We’ve Got A Patent on Progress

1960s Progress is Our Most Important Product

1970s Progress for People; Men Helping Man

1979 We Bring Good Things to Life

2003 imagination at work

100+ year brand legacy

Lean Management

Lean Management

Simpler structure that can leverage our scale

Lower administrative cost

Smaller, focused headquarters

Common processes and shared services to drive sustainable growth

Delivering better customer outcomes through teamwork, accountability, and prioritization

Leadership Development

Crotonville, our global leadership institute, is both a place and an ideal

40,000 PARTICIPANTS

4,200CUSTOMERS

200LOCATIONS

2,100SESSIONS

Mission: inspire, connect, and develop the GE leaders of today and tomorrow.

ImpactOutcomes that our customers

value

A personal, dynamic approach to enhance the way we work and grow, drive competitive advantage, and maximize customer outcomes

WhatContribution

sto Priorities

HowGE Beliefs

Empower and inspire employees

Hold employees

accountable for driving customer impact

Leader as coach

Ongoing personal and professional

growth

Focus on WHAT we do

and HOWwe lead

Performance Development

Supported by ongoing dialogues and insights from colleagues

Culture of transparency and trust

Talent Management and Succession Planning

Outcomes-based: Emphasis is on talent, not process

Dynamic: Ongoing dialogue, not one-time event

Future-focused: Developing the leaders of tomorrow

Inclusive: Considers leadership at all levels

Integrated: Aligned with Performance Development

Competitive Compensation for Performance

Driving accountability, execution and results

Outcome-based, not function-based

Common goals and metrics enhance collaboration

FastWorks

FastWorks is working on things that matter

Creating an intense focus on customer pain points

Inspiring innovative solutions that drive commercial success

Being simpler, more collaborative & easier to do business with

Driving speed, learning & iteration

Ensuring flexibility, entrepreneurialism and resilience

FastWorks in Action

Raising healthcare standards in IraqOngoing Ministry of Health partnership

Customer impact:

• Education programs for medical professionals

• NICU quickly prototyped in Baghdad

• Faster hospital build

• Improved procurement process

FastWorks 2015

FastWorks in Action

GE Transportation delivers new Tier 4 marine engine

Customer need:

New EPA requirements for reduced exhaust emissions

Customer impact:

• Reduced NOx emissions by 70%

• Engine weighs 75% less

• Reduction in engine square footage

In market 2 years ahead of competition FastWorks 2015

Digital Capabilities

Digital capabilities building foundation for the future

CloudData &

AnalyticsBrilliant Factories

ERP Consolidation

Productivity Tools

Cyber

OutcomesSpeed & Cost Productivity