20141215 tablets market

Market of Tablet ComputersKeita Igarashi

Today’s Outline

1. What is Tablet Computer?

2. Tablet Market for last few years

3. Tablet Market in this year

4. Future of Tablet Market

1. What is Tablet Computer ?

1. What is Tablet Computer?

A tablet computer or simply called “tablet” isa mobile computer with touch screen, and larger screen than smartphones.

1. What is Tablet Computer?

A tablet computer or simply called “tablet” isa mobile computer with touch screen, and larger screen than smartphones.

1. What is Tablet Computer?

Tablet Computer is famous for...

1. What is Tablet Computer?

Source: Apple Official

1. What is Tablet Computer?

Source: Google Official

2. Tablet Market for last few years

2. Tablet Market for last few years

2010 is the anniversary year when Apple launched iPad for the first time

Photo source: the Gurdian

2. Tablet Market for last few years

Since 2010, Tablet Market has been growing year by year.

2. Tablet Market for last few years

Source: statistica.com

2. Tablet Market for last few years

The demands of not only Apple’s iPads but also Google’s Android tablets

have been rising for the last few years.

2. Tablet Market for last few years

Source: Samusung, Sony

3. Tablet Market in this year

3. Tablet Market in this year

Some kinds of smartphones are called “Phablet”.

3. Tablet Market in this year

“Phablet” is...“a smartphone having a screen which is intermediate

in size between that of a typical smartphone anda tablet computer”.

Quoted from Oxford dictionary

3. Tablet Market in this year

Some big tablet makers released phabletsin this year and more and more people aredemanding phablets, instead of tablets.

3. Tablet Market in this year

For example...

3. Tablet Market in this year

Apple’s iPhone6 and iPhone 6 Plus

Photo source: Apple Official

3. Tablet Market in this year

Google’s Nexus6

Photo source : Google Offcial

3. Tablet Market in this year

Samusung’s GALAXY Note

Photo source: Samsung Official

3. Tablet Market in this year

On the other hand, IDC(International Data Corporation) said that the worldwide tablet market is expected to see massivedecelaration, slowdown to 7.2% of year-by-year growth.

Source: IDC

3. Tablet Market in this year

Techcrunch also shows that shipments of iPad -which is a representative tablet- decreased for the first time in 2014.

Source: Techcrunch

3. Tablet Market in this year

In summary, The growth of Tablet market began to become slow.

3. Tablet Market in this year

On the other hand, more and more phablets are replacing tablets.

4. Future of Tablet Market

4. Future of Tablet Market

・ Life cycle of tablets is getting longer and longer, so demand of tablets would decrease.

4. Future of Tablet Market

・ The Share of small tablets with 7,8 inch screens are now shrinking because of phablets above are taking away their consumers.

4. Future of Tablet Market

Example of small tablets...

4. Future of Tablet Market

Source: Apple Official

4. Future of Tablet Market

Source: Gizmodo Japan

4. Future of Tablet Market

・ The size of phablets is complete for daily computing life, and more and more will change to phablets.

References

・ Phablet -Wikipedia- Retrieved from http://en.wikipedia.org/wiki/Phablet

・ Apple -iPad Air 2-. (2014). Retrieved from https://www.apple.com/jp/ipad-air-2/

・ Google -Nexus9-.(2014). Retrieved from https://www.google.com/nexus/9/

・ Charles Arthur.(2012). iPad Mini launch: why Steve Jobs thought 7in tablets would fail. Retrieved from http://gu.com/p/3b9mx/stw

References

・Worldwide tablet shipments 2010-2014 | Statistic (2014). Retrieved from http://www.statista.com/statistics/272070/global-tablet-shipments-by-quarter/

・ GALAXY Tab S | タブレット Wi-Fi | SAMSUNG. Retrieved from http://www.samsung.com/jp/consumer/mobilephone/tablet/wi-fi/

・ phablet: definition of phablet in Oxford dictionary (British & World English) / Retrieved from http://www.oxforddictionaries.com/definition/english/phablet

References

・ Apple -iPhone6 と 6 plus (2014) Retrieved from http://store.apple.com/jp/buy-iphone/iphone6

・ Google -Nexus6- (2014) Retrieved from http://www.google.com/intl/ja_jp/nexus/6/

・ GALAXY Note3 SC-01F - 概要 | ドコモスマートフォン | SAMSUNG. Retrieved from http://www.samsung.com/jp/consumer/mobilephone/galaxy-note/docomo/SM-N900DZKEDCM

References

・Worldwide Tablet Growth Expected to Slow to 7.2% in 2014 Along With First Year of iPad Decline, According to IDC -(2014). Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS25267314

・ iPad、初の年間出荷台数減少へ。タブレット市場全体の成長も鈍化（ IDC調べ） (2014) Retrieved from http://jp.techcrunch.com/2014/11/26/20141125idc-ipad-sees-first-ever-decline-as-overall-tablet-shipment-growth-drops-7-2-in-2014-to-235-7m-units/

References

・Worldwide Tablet Growth Expected to Slow to 7.2% in 2014 Along With First Year of iPad Decline, According to IDC -(2014). Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS25267314

・ iPad、初の年間出荷台数減少へ。タブレット市場全体の成長も鈍化（ IDC調べ） (2014) Retrieved from http://jp.techcrunch.com/2014/11/26/20141125idc-ipad-sees-first-ever-decline-as-overall-tablet-shipment-growth-drops-7-2-in-2014-to-235-7m-units/

References

・ Apple -iPad mini 3-(2014) Retrieved from http://www.apple.com/jp/ipad-mini-3/

・ Nexus 7（ 2013）が一括 0円。 SIMフリー時代の賢い通信プランはこれ : ギズモード・ジャパン（ 2014 ） Retrieved from http://www.gizmodo.jp/2014/05/sonet_nexus7_lte.html

Thank you !!