20140609 sena

1. Opportunity Day SENA Development PCL. June 9, 2014

2. Vision: The Company commits to be a real estate company that can respond to customers needs at a middle-low level focusing on developing assets to have the most value and integrated services to make it easier to own and comfortable to live Mission: Conservative and prudent for stability (Trust & Strong Financial) Customer Centered Approaches Knowledge Driven & Sharing to both industry & customer Corporate Social Responsibility (CSR) and transparent operation

3. Performance 1Q14 Project Up Date Outlook 2Q14 Value for Investors CSR Q & A

4. Performance 1Q14

5. A m o u n t % A m o u n t % A m o u n t % A m o u n t % T o ta l a sse ts 5 ,6 2 7 1 0 0 % 4 ,6 5 9 1 0 0 % 5 ,6 4 1 1 0 0 % 4 ,2 9 8 1 0 0 % T o ta l lia bilitie s 3 ,1 7 9 5 7 % 2 ,3 7 3 5 1 % 3 ,2 2 6 5 7 % 2 ,0 6 2 4 8 % R e giste r e d ca pita l 8 5 8 1 5 % 8 5 8 1 8 % 8 5 8 1 5 % 8 5 8 2 0 % Pa id- u p ca pita l 7 1 5 1 3 % 7 1 5 1 5 % 7 1 5 1 3 % 7 1 5 1 7 % S h a r e h o lde r 's e qu ity 2 ,4 4 8 4 4 % 2 ,2 8 6 4 9 % 2 ,4 1 5 4 3 % 2 ,2 3 6 5 2 % B o o k v a lu e p e r s h a r e (B a h t / s h a r e ) T o ta l R e ve n u e s 3 7 6 1 0 0 % 3 6 9 1 0 0 % 2 ,0 7 5 1 0 0 % 1 ,7 3 9 1 0 0 % Co st o f sa le s 2 2 9 6 1 % 1 9 7 5 3 % 1 ,1 7 3 5 7 % 9 3 0 5 3 % Gr o ss pr o fit 1 3 6 3 6 % 1 6 2 4 4 % 8 2 8 4 0 % 7 5 5 4 3 % S e llin g a n d a dm in istr a tive e xpe n se s 9 6 2 6 % 9 6 2 6 % 5 0 7 2 4 % 3 9 9 2 3 % Ne t pr o fit 3 4 9 % 5 0 1 4 % 2 7 2 1 3 % 2 9 7 1 7 % E a r n in g s p e r s h a r e (b a h t / s h a r e ) ( Un it: M illio n Ba h t) FO R T H E T H R E E -M O NT H P E R I O D S E ND E D M A R C H , 2 0 1 4 Q u a r t e r 1 - 2 0 1 4 Q u a r t e r 1 - 2 0 1 3 2 0 1 3 2 0 1 2 3 .4 2 3 .2 0 3 .3 8 3 .1 3 0 .0 5 0 .0 7 0 .3 8 0 .4 2

6. Unit: Million Baht 0.00 100.00 200.00 300.00 400.00 500.00 600.00 700.00 800.00 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 369 423 498 786 376 Millions Total Revenue 0 100 200 300 400 500 600 700 800 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 329 379 442 724 310 Total Transfer 0 100 200 300 400 500 600 700 800 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 180 92 27 188 70 150 287 416 537 240 23 27 36 38 55 16 17 18 23 11 Housing Condo Rental Others 0 100 200 300 400 500 600 700 800 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 180 92 27 188 70 70 173 309 416 121 80 114 107 120 119 Housing The Niche The Kith

7. 77 MB 335 MB 128 MB The Kith The Niche Housing 62% 24% 14% Total Sale Q1/2014 Housing 77 MB The Kith 128 MB The Niche 335 MB Total Sale 540 MB

8. 70 MB 19% 121 MB 32% 119 MB 32% 55 MB 14% 11 MB, 3% The Kith The Niche Housing Rental Others Total Transfer Q1/2014 Housing 70 MB The Kith 119 MB The Niche 121 MB Rental 55 MB Others 11 MB Total Transfer 376 MB

9. Unit: Million Baht 925 755 828 162 165 206 295 139 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 Gross Profit 420 295 270 49 36 60 125 33 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 Net Profit 43% 45% 41% 46% 41% 43% 40% 37% 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 GPM 20% 18% 13% 14% 9% 12% 16% 9% 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 NPM

10. 20% 23% 24% 28% 28% 28% 19% 26% 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 SG&A 0.51 0.92 1.34 1.04 1.26 1.44 1.34 1.31 0.40 0.57 0.90 0.61 0.80 0.92 0.90 1.08 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 D/E Ratio

11. Project Update

12. 2557 Quarter 1 Quarter 3Quarter 2 Quarter 4 The Niche ID The Niche Mono 8 5,000 The Niche Phase3 * * - (S-Ville ,The Kith) - (S-Town, The Kith) - (The Niche MONO)

13. CBD 2572 CBD OUTER RING SUBURB SITE SELECTION

14. CBD 2572 CBD OUTER RING SUBURB SITE SELECTION Land Bank Land Bank Land Bank

15. . 31 2557 Unit: Million Baht

17. 2 The KITH 2 2

18. 2 The KITH A3,A6

19. 2 The Niche MONO 2

20. Outlook 2Q14

21. Housing Condo Rental CSR Life Style Apartment warehouse Golf course

22. o Rearranging Internal process and work flow o QC Process o Strengthening 360 after sale service

23. o Partnership with Precast factory to speed up construction process and better economy of scale o Improve yield in warehouse project with solar roof top

24. Value for Investors

25. Dividend Policy : Maintain minimum 40% payout of net profit Book Value: increase constantly 2.53 2.91 3.12 3.36 - 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Y2010 Y2011 Y2012 Y2013 Book Value 6.85% 9.05% 6.02% 5.51% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% Y2010 Y2011 Y2012 Y2013 Dividend Yield 126.68MB 167.40MB 117.93MB 107.92MB * Price as at 22 Apr 2014 = 2.74 B.

26. Comparison Dividend (% per year) Value for investors 6.03% 1.39% 5.08% 4.55% 5.63% 3.61% 2.62% 3.24% 2.12% 2.78% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% LALIN PRIN SIRI QH SENA SC NCH PS ANAN NOBLE Source: http://www.settrade.com/

27. CSR

28. Q&A

20140609 sena

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